Actually I just want to act

Chapter 998 Opponent's Layout
In the Sunshine Media headquarters, Cao Guangfu was smoking a stuffy cigarette.

People, if they get slapped in the face a lot, they learn to be quiet, and Cao Guangfu is like this.

Seeing the rising box office of "The Deer and Ding Tale 2", Cao Guangfu felt bored. You know, he didn't want to compete for the Spring Festival slot, but he knew he couldn't compete, so he postponed the release altogether.And it seems that Runbao Films does not believe in evil, and took a small-budget film to test the waters, and the result...

Cao Guangfu looked at the box office charts, and now the box office is about to exceed 1000 million, and the cost of this movie is 700 million, and it will barely pay back at the box office of 2000 million.In other words, if there is no way to get 1000 million box office in the remaining ten days, then a loss is certain.

However, there are also dark horses.

A comedy movie made by an unknown film and television company, although not very good, actually got 500 million at the box office, and its own cost was only 400 million. It has already paid back its capital and is still making money.Such a situation was beyond everyone's expectations.

During the Spring Festival in 2004, a total of six films were released. Apart from the fact that they could not support the box office, a total of four films had a box office of more than 2 million. "The Deer and Ding Tale [-]" has now exceeded [-] million.

"It seems that the Spring Festival stalls are still a battleground for military strategists."

Cao Guangfu suddenly understood that he couldn't give up during the Spring Festival, so he immediately called Li Kaicheng over.

"Cao Dong, are you looking for me?"

Li Kaicheng is now dealing with the matter of listing, his head is getting big, and he is dizzy from all kinds of submitted materials.

"You said, how about we hit the 2005 Spring Festival file?"

Cao Guangfu pointed to the box office rankings on the computer and said, "Look, low-budget movies are fine, and the chances of paying back the money are not small!" Yes, film and television companies are all paying attention to risk control, and the return on the money must be pursued.If you don’t pursue the cost return, it must be mixed with other factors, or it’s more healthy to launder the money, or the coal boss spends a lot of money, and the Pomeranian smiles...

Anyway, normal movies require positive returns, unless abnormal movies.

Li Kaicheng didn't come back to his senses for a while, and thought about it blankly for a long time.

Cao Guangfu frowned and said, "Are you also afraid of Fang Jiming?"

Li Kaicheng quickly said: "It's not that I'm afraid, but I feel that if we confront each other head-on, neither side will benefit!" This is true, if two excellent movies are released at the same time, it's like two tigers fighting each other, and one of them will be hurt.No matter how you say it, the audience will be diverted.There will even be a scolding war provoked by interested people, causing fans on both sides to confront each other.

Therefore, Li Kaicheng is still a little conservative.

"Hmph, if we don't face Fang Zhiming and Bright Media directly, others will think we are afraid. I, Cao Guangfu, have never been afraid of anyone!" Those who can’t give up the Spring Festival file, as long as there is a suitable movie, go to it!”

Cao Guangfu understood that the total box office of the Spring Festival stalls will increase. If you don't participate, let alone divide the cake, there will be no scum left!Movies are capital, so Cao Guangfu has to make choices and make trade-offs for the box office.The so-called trade-off is to abandon the maximization of benefits and highlight the existence of Sun Media in the Spring Festival stalls.The advantage of this is that Sun Media may be a big winner in some year during the Spring Festival.

The movie box office is so miraculous, there are often dark horses.

Li Kaicheng is not the chairman, and he doesn't know Cao Guangfu's plan, so he can only say: "Director Cao, so we have to use low-cost movies to try and make mistakes?"

"It doesn't need to be too low. I think an investment of around four or five million yuan is good. It should not exceed five million yuan." Cao Guangfu thinks this is an acceptable loss, only four million yuan. Earn a little back.Even selling the copyright can pay back a little bit.

Li Kaicheng nodded and said, "I'll let the screenwriter write it."

"The best genre is comedy."

Cao Guangfu can see that the comedy market has been established by Fang Jiming, and what he wants to do is to get a share of the action. "As long as there is a good script, we can spend a lot of money to collect it. Even if it is not on the Spring Festival file, we can release it in other time slots, such as the summer file." Yes, the summer file and the winter file are traditional box office peak seasons. If the quality is good enough, then you don’t have to worry about the box office.

Li Kaicheng asked: "Nowadays many people are imitating Fang Jiming's style, do they still want to accept that kind of script?"

This is actually very taboo.

As a small company, you can naturally imitate other people's style, even spoof.

But as a big company, Sun Media's doing so is tantamount to declaring war.In case one party gets angry and shoots a movie to block your schedule, should you fight or not?

"Blind imitation, can you defeat Fang Jiming?" Cao Guangfu said disdainfully, "Look for other types, and don't follow the trend!" Or how can I say that Cao Guangfu has a vicious vision? He can tell at a glance that Fang Jiming The style is exclusive to him, whoever imitates will die, and he will not be wronged at all.

Li Kaicheng's sensitivity to movies was still a bit low, he said: "Understood, Director Cao, I'll go out and prepare..."

After watching Li Kaicheng go out, Cao Guangfu sighed.This movie market is becoming more and more unfamiliar. In the past, action movies were popular, and everyone liked to watch stars calling and calling on the big screen.Later, romance movies became popular, and the plot only needs nine twists and eighteen turns, which can draw a lot of tears.But now, comedies are popular.

"comedy……"

Cao Guangfu does not have a deep understanding of comedy, because there is not much place for comedy in the history of Chinese film, and the research can only start from abroad.

These days, Cao Guangfu has watched a lot of foreign comedy movies, and found that most of these comedy movies are Western-style humor, although they are also very funny.But compared to Fang Jiming's exaggerated performance, there is a big difference.Fang Jiming's performance style is very suitable for the aesthetics of the Chinese people, especially the aesthetics of the petty bourgeoisie.

Because Cao Guangfu discovered that most of the roles played by Fang Jiming were small people.

"Little people, comedy... Is there any necessary connection here?" Cao Guangfu couldn't understand it for a while, but he vaguely felt that this would be a breakthrough.Cao Guangfu knows that the life of the rich is so simple and boring, where is there any material that can be made into a comedy?But the citizen class is different, and there are many stories in it.

It's just that it's a bit difficult to tell the story of this citizen class well.People who have no life experience can't write at all.In other words, the director has no life experience and cannot shoot this charm.

The difference between comedy and other movies is that you must have resonance to laugh the happiest.Directors who don't understand this cannot make good comedy movies.

(End of this chapter)