Reborn in 2011, 985 missing from two copies

Chapter 258 X chat, killing BAT!

"Cliff" is a spy drama co-starring Zhang Jiayi and Xiao Song Jia.

The rating is one point higher than "Northern Ireland", at least 8.5!

The ratings were the first in the same period!

If Wang Yi remembers correctly, the 2012 Magnolia Gold Award for Best TV Series was "Cliff"!
However, Wang Yi was confused.

Unlike the group of new directors and actors in "Northern Love", the director and starring cast of "Cliff" are all very capable.

It should be more marketable than "Northern Ireland". How could Goose Factory not like it?

Could it be that the audience for this type of subject matter is middle-aged and elderly?

So the video platform doesn’t like it?

should be.

It was the hit after its premiere that led to "Northern Ireland" becoming a hit in its second and third rounds that year! Sell ​​more popular than the first round and make more money!

For the exclusive online broadcast rights of "Cliff", Goose Factory offered 1000 million.

Satellite TV's audience is mainly middle-aged and elderly people, and they don't like "Northern Ireland" at all.

The subject matter and type of TV series have a great relationship with the audience.

The second and third round satellite TV rights alone are far more than 40 million.

Wang Yi thought: "For 1800 million, I will buy out all subsequent copyrights. If I can sell the second and third rounds in a few years, I will be able to recover some of my blood and let me lose less!"

Even ten years later, many people are still watching "Northern Ireland".

This drama will be aired on January 3rd, we can’t afford to delay it!

All we can say is that in this round, Wang Ziyi is on the third floor, and Wang Yi is on the fifth floor!
Wang Ziyi sighed: "The production cost of "Cliff" was 4000 million, and Satellite TV sold it to three companies in the first round, for 3200 per episode, and one for 9600 million, for a total of 1000 million! Goose Factory was only willing to pay 6 million to buy I really can’t bear to sell the exclusive online broadcast rights for . After all, "Cliff" is much better than "Northern Ireland". Mr. Wang, do you want it?"

"1800 million..." Director Cao did not agree directly, but he was making rapid calculations in his mind:
TV series are the most expensive in the first round.

He also asked Youku, and they were also interested in buying it at a low price, up to 1100 million!
The exclusive online broadcast rights of "Cliff" in the previous life were finally sold to Youku.

Before the two parties could reach an agreement, Wang Yi stepped in and wanted to buy it too.

On the contrary, the audience of video platforms is mainly young people, and this type of drama is very popular.

After all, no matter how good "Cliff" is, the video platform has mostly young users, even mainly women. How many of them are willing to watch a spy war?

The first round of "Cliff" was 80 yuan per episode, and three TV stations bought it, which is 240 million yuan per episode.

"This..." Wang Ziyi was silent, and Cao Dong was also a little anxious.

In terms of ratings, it is not as good as "The Cliff", but in terms of ratings, popularity, traffic, and social influence, it is even better than "The Cliff"!

Thinking of this, why did Wang Yi say: "The quality of "The Cliff" is good and there is no problem in broadcasting it on TV, but our Xingyi Video users are mainly young people."

In the first round, not many satellite TV stations were willing to buy it, so in the end they had to sell it to Lantai at a reduced price.

Just like those palace battle dramas, not many men are willing to watch them.

Wang Yi sighed: "Frankly speaking, the price of around 1000 million for "Cliff" is reasonable. But Director Cao has already spoken. As a shareholder of Xinli, I should also support our drama and raise the price for us. But also You can’t let me suffer too much.”

But in the second round, the price will be broken.

Wang Yi is willing to pay 20 million more to buy all the copyrights. She feels that she has met a big fool and is making a lot of money, which is what she wants!
But Wang Ziyi would never have imagined that this small production with a new director and new actors would become a hit drama of the year!

There are also many users who are powerful middle-aged and elderly people.

That's why Wang Yicai was willing to take 40 million.

Therefore, many of the user groups of Xingyi Video are those born in the 60s and 70s, which is richer than that of Tencent Video.

It’s a new director, new actors, and to put it bluntly, it’s a small production.

After all, only Jiangsu, Zhejiang, and Zhejiang TV purchased the first-round broadcast rights for an episode of 50 yuan, and only made 1950 million yuan.

Moreover, it was sold to three satellite TV stations in the first round. The market is already saturated. If it is broadcast for a short period of time, the ratings will be too low and no one is willing to buy it.

For example, the romantic urban drama "Northern Love" has a younger audience.

Wang Ziyi still thinks that Wang Yi will take over the business and sell it for 20 million, which is simply a fantasy!
However, considering the quality of "Cliff", which was a hit of the year and won three Magnolia Awards, it is still worth buying at a low price.

Wang Yi understood. It was not that the goose factory was unwilling to buy, but that it was unwilling to pay a high price.

It is difficult to sell the second round of products for more than 1000 million.

Director Cao had no choice but to say: "Director Wang, this way, for 1300 million, the six-year exclusive online broadcast rights of "Cliff" will be sold to you!"

Wang Ziyi, who is too shrewd, decisively opened his mouth and asked for 2000 million for six years of exclusive online broadcast!
Taking into account the subsequent impact and ratings of "Northern Love", Wang Yi directly doubled his income by 4000 million and bought out the permanent online exclusive broadcast and all other copyrights of the TV series!
When Wang Ziyi heard the price, he immediately agreed without hesitation.

Wang Ziyi sighed: "Video platforms don't like this kind of spy movie very much. The users of Goose Factory tend to be younger and are not willing to pay high prices."

Director Cao nodded and felt that 1300 million was too high: "Dong Wang's words are reasonable. I wonder how you plan to come?"

Although it is a small production directed by a newbie, Goose Factory still considered 1000 million for the six-year exclusive online broadcast rights, but Xinli offered 1500 million.

I bought "Cliff" and some people watched it.

After all, in 2011, only a portion of the young people could afford a Xingyi xphone 1 worth three thousand or four thousand.

Sure enough!

It will take at least two years, or even three years, before a satellite TV station is willing to buy the second and third rounds. After such a long interval, it will be impossible to sell at a high price!
Three to five years later, even if the total is sold for 20 million, it will be too slow to repay the investment. It is better to pay a premium now!
Film and television production requires the most capital turnover. Every time you film a drama, you need to raise funds or borrow money. The cost of using funds is very high!

What's more, if the ratings are not good, don't even think about the second and third rounds...

Regardless of whether we consider capital turnover costs or risk-return costs, it is obviously more cost-effective to sell at a premium now!
After some thinking, Cao Dong has made up his mind to sell it, but the price must be higher.

Simply look at Wang Ziyi.

Wang Ziyi was also thinking quickly: 'The second and third rounds will be in 2014. I would have cashed out and ran away by then. What does the income from the second and third rounds have to do with me? '

'Of course I sold it now, it's the most valuable thing to me! "

Thinking of this, she also looked at Cao Dong.

The two parties exchanged glances and understood each other's thoughts.

Wang Ziyi smiled slightly: "Director Wang, all the copyrights of "Cliff" will be transferred to you. In principle, there is no problem, but the price will be increased, 2000 million!"

"Deal!" Wang Yi agreed.

For Wang Yi, spending an extra 1000 million to obtain the permanent copyright of "Cliff" is definitely a bargain.

Wang Yi knew very well that "Cliff" was a complete hit, and he had no choice but to win awards.

In the previous life, "Cliff", "Insidious", "Before Dawn", "Kite", and "Red" were considered as the top five classic spy dramas that you can never tire of!
Even if all three satellite TVs broadcast it in 12, no satellite TV was willing to buy it in 13, but in the next 14 years, 15, 16... there will still be satellite TVs buying it every year!

Wang Yi remembers that the broadcast frequency of "Cliff" is no worse than that of "Bright Sword", or even higher.

Can you make money?

In addition, the price of TV series soared in a few years, and the copyright fee for an episode rose to tens of millions!

No matter how valuable this classic old drama is, the copyright for one episode will be sold for 20 in a few years, right?

One episode is 20 yuan, and 40 episodes is 800 million.

Even if only one satellite TV broadcasts it a year, it still generates an income of 800 million yuan every year!

An absolute bargain.

In addition, Xingyi Video members can broadcast exclusively, and those who want to watch the drama can only sign up as a member, which can bring continuous membership income to Xingyi Video.

The 2000 million buyout is a huge profit!

No way, before it was released, Cao Dong and Wang Ziyi couldn't guarantee that "Cliff" would become the biggest hit of the year and compete with "The Legend of Zhen Huan" for the gold medal!
That's right, the three Magnolia awards for Best TV Series, Best Screenplay, and Best Actress are all for "The Cliff"!
However, "The Legend of Zhen Huan" only won the Magnolia Award for Best Director and was nominated for Best Actress.

Magnolia's Best Actress was snatched away by Gu Qiuyan, the heroine of "Cliff", Zhen Huan was very angry for a time!

After all, everyone thinks Zhen Huan is the queen!
Perhaps in order to appease the queen's anger, Magnolia gave the 2013 Best Actress Award to Zhen Huan!
Wang Yi in his previous life ate this melon with gusto.

Of course, other valuable awards such as the Huading Award, the Feitian Award, and the National Drama Festival have also been won by "Cliff" and "The Legend of Zhen Huan"!
This shows the high gold content of "Cliff"!
Subsequently, the two parties signed an agreement again, and Wang Yi also took away all the copyrights of "Cliff"!
"Come to Xinli, I'll give you 260 million, just for the gold!" Wang Yi joked.

Director Cao looked up to the sky and laughed: "Haha, thank you, Director Wang, for your support! If our shareholders are as hardworking as you, Xinli will be prosperous and IPO will not be a problem."

Wang Ziyi also smiled and nodded: "Yes, from now on our Xinli's future depends on Director Wang."

Wang Yi waved his hand: "Thank you. The train runs fast because of the headband. Xinli's future depends on you three!"

Mr. Qu, the third largest shareholder and Wang Ziyi's best friend, is more Buddhist, but he won in the end.

"It's the four of us, working together!" Wang Ziyi said with a smile.

Wang Yi can't be serious. The three of them together account for more than 70% of the shares. Wearing a pair of pants, they have already completely controlled Xinli Media.

Wang Yi only has 8%, he only has the right to speak, not the right to decide!

Xingyi Media and Noon Sunshine, which are 100% controlled, are Wang Yi’s basic bases!
If it weren't for Xinli Media's subsequent high-quality dramas and "Northern Ireland", Wang Yi would not bother to invest in Xinli.

There is no way, the competition of video platforms in the future will depend on the quality and quantity of solo dramas!

In the previous life, it was precisely because of Goose Factory's strength, high quality and large number of solo dramas that it caught up from behind and became TOP1.

On the contrary, Youku, the earliest video company, even after annexing Tudou, still became the third largest company.

As for Mango TV, it relies on variety shows to support itself, and there are not many dramas to watch.

After Bilibili was crushed by Goose Factory in the animation industry, it became a small and broken website. Countless 2D fans bid farewell with tears and switched to Tencent Video!

Similarly, if Xingyi Video wants to compete with Goose Factory and iQiyi, it must join the battle of independent dramas.

From now on, there will be at least 15 to 20 solo dramas a year!

Xingyi Media cannot shoot all of them by itself, so it can only buy the exclusive broadcast rights of third parties.

And how to acquire it? You have to invest in a film and television company!

As for acquisitions without investment, it's okay in the past two years, but it will be difficult in the future.

From now on, the copyright owners of many high-quality dramas will be decided during the investment stage before filming begins!
Only by becoming a major shareholder of a film and television company can you enjoy the right of first refusal!

After the major shareholders have finished selecting, only the ones they don’t like will be sold to other platforms.

It is precisely because of this that Goose Factory invested in more than 20 film and television production companies such as Huayi, Xinli, and Lemon in the previous life!
This makes Tencent Video have countless self-made dramas and solo dramas, making it a leading film and television platform.

Alibaba, the company behind Youku, and Baidu, the company behind iQiyi, have also invested in a large number of film and television production companies.

Similarly, if Xingyi Video wants to grow bigger, Wang Yi will also have to invest in a large number of film and television companies to grab exclusive broadcast rights.

Xinli Media is just one of them. Others with strength and potential will also have to take shares.

Only in this way can we win the copyright of high-quality dramas in advance and make them an exclusive drama on Xingyi Video.

As for 20 solo dramas a year, all produced by ourselves, this is unrealistic and simply too busy.

More importantly, the highest quality 8-point dramas and 9-point dramas are produced by Wang Yi.

For dramas with the second highest quality, between 6 and 8 points, there is little point in making them.

It’s better to hand it over to the company you own a stake in and finally acquire the copyright!
This is the only way for the development of the industry, and it is not a blind investment!
"Director Wang, we also have a movie "Search", which will be released in July next year. Do you want the copyright? Our famous director, Chen Kaige, filmed it!"

Wang Ziyi proudly said that Xinli Media was very discerning and directly signed a six-year agreement, locking up Director Chen.

In the following years, Director Chen's "Search", "The Taoist Comes Down the Mountain", and "The Legend of the Demon Cat" were all produced by Xinli!

"This is the information related to "Search", please take a look." Wang Ziyi took out the information that he had prepared long ago.

The financial sponsor finally came, but he must not kill him!
"You came prepared!"

Wang Yi was a little speechless, as long as he was not a reborn person, he would be deceived.

No wonder Xinli Media’s valuation surged 95 times in two years, mainly because Wang Ziyi is good at doing business.

Don't miss any opportunity to realize your funds, and you will always sell them at a satisfactory price!
Wang Ziyi smiled sweetly: "Since ancient times, swords have been paired with heroes. Excellent works like "Search" are suitable for exclusive broadcast on Xingyi Video!"

"That's a beautiful thing to say." Wang Yixiao said with a smile and opened the information. "Search" tells the story of Ye Lanqiu, an urban white-collar worker. Because of a trivial matter such as not giving up his seat on the bus, cyber violence arose, and he was eventually forced into a corner of his life...

After reading it, Wang Yi was stunned.

Director Chen is awesome!

The subject of cyber violence would be normal ten years later, but this is 2011.

In 2011, you punished online violence!

So fucking ahead!

But don’t expect the box office to explode!
In 2021, "Search" can sell more than 10 billion.

But in 2011, "Search" could not even reach million, no, even million was difficult.

Limitations of the times!
In his previous life, Wang Yi had no impression of this drama, which means that it did not enter the top 20 domestic movie box office, and the box office was less than 200 million.

After deducting the share from theaters and distributors, the producers can get a little more than one-third, which is about 60 million.

Looking at the star cast, Director Chen's handwriting... the cost of this movie is estimated to be around 40 to 50 million.

I should have made a little profit, although not much.

But for a great director like Director Chen, this box office is a hit.

In fact, many dramas fail at the box office, not because of poor quality, but because they are too advanced and the public's thinking and vision cannot keep up.

"Search" is too ahead of its time and was born in the wrong era!
Seeing Wang Yi's silence, Director Cao was a little worried: "Director Wang, you... don't like this movie?"

Wang Yi sighed: "This is a good movie, but not a blockbuster movie!"

"Why do you say that?" Wang Ziyi was full of curiosity.

"The reason is simple, he was born in the wrong era!" Wang Yi said:
"Cyberviolence is a social issue that deserves great attention. But nowadays, mobile networks are not very developed and the number of netizens is small. Therefore, many people do not understand this drama enough and cannot accept it."

"That's it." Wang Ziyi understood: "Thank you, Director Wang, for your advice. Then, Director Wang, do you think this movie will be a loss? We invested 40 million."

"Forty million? That's not a big problem. With Director Chen's signature, it's no problem to repay the money, and maybe even make a little profit."

"Then let me borrow Wang Dong's words!" Cao Dong breathed a sigh of relief.

When investing in movies these days, 80% of them lose money!
Yes, that's an exaggeration.

Like "Love Is Not Blind", which invested tens of millions and earned 800 million at the box office, that is a miracle, an absolute miracle.

"Then Mr. Wang is willing to buy out the online copyright of "Search"? As for the price, how about 200 million?" Wang Ziyi said.

Due to the impact of rampant piracy, current Internet copyrights cannot be sold at a high price, and most of them are only one-tenth of satellite TV copyrights.

For example, "The Legend of Zhen Huan" was sold to a satellite TV station for 95 yuan per episode. In the first round, three satellite TV stations + locals bought it, and an episode exceeded million yuan.

However, the online exclusive broadcast bought by LeTV is only 2000 million, with an average of less than per episode.

Likewise, online rights to movies are not worth much.

In the first few days of the year, there were big hits with a box office of more than 500 million, but the current exclusive online broadcast rights are only 5 million to 8 million.

And "Search" is destined to have an average box office, less than 200 million, and it won't even be ranked in the top 20, so it will only sell about 2 million.

"Deal!" Wang Yi agreed, the price was relatively realistic.

Anything less is unrealistic.

Later, Wang Ziyi and Cao Dong packaged and sold the copyrights of Xinli Media's previous movies and TV series to Wang Yi.

Movies "Love at the Hawthorn Tree" and "Hidden Marriage". TV series "You are my brother".

They are all old dramas, and they are still distributed. They are not valuable. The total cost is 500,000, which is considered a friendly price to shareholders.

Wang Yi gained a lot from this trip to Xinli.

Not only did we get all the copyrights for "Northern Ireland", but we also got the unexpected surprise of "Cliff"!
"Cliff" will be broadcast on January 3rd, just in time to hit the Xingyi video platform. It is the first shot of a solo drama. First, it will attract the middle-aged and elderly people who have a lot of money.

Wait until "Northern Love" is released on the 8th to attract a new wave of young users.

Only children make choices, of course adults do too.

Wang Yi thought clearly that the audience for Xingyi's videos is not just young people, but also middle-aged people who have worked for many years and have some savings, and even elderly people who have received pensions.

Their spending power is terrifying.

The reason why Huawei in the previous life sold for 5,000, or even tens of thousands, and still sold well was that many of them were consumed by middle-aged and elderly people with good careers.

They don't care whether they have a fever, the processor manufacturing process, or the running scores, they just care about the brand quality!
Wang Yi will not give up on the market of jazz life.

What's more, spy dramas are an enduring theme, and all twenty-year-old male college students love to watch them.

There are really many people who like spy games.

Wang Yi feels more and more that this market has great potential!

Why not give it a try!
Since "The Legend of Zhen Huan" is released, the subsequent income will be unlimited, and it can support LeTV employees in their retirement years.

Similarly, a solo broadcast of "Cliff" can also bring continuous income to Xingyi Video.

Of course, a "Cliff" is not as good as "The Legend of Zhen Huan", so what if all the classic spy dramas are gathered together?
I'm afraid it will make more money than "The Legend of Zhen Huan"!
Wang Yi made up his mind to buy out all other spy war dramas and create a spy war theater on Xingyi Video!
By then, users who like to watch spy wars will choose Xingyi Video!
In the previous life, iQiyi relied on suspense dramas in the foggy market to attract a large group of users who like suspense.

Through animation, Station B has attracted a large group of users who like the second dimension.

Similarly, Wang Yi can also use the spy war theater to attract users who like spy wars!

Make Xingyi Video the number one spy war platform, and even monopolize the entire spy war market!
In this way, users who like spy games will mostly become loyal users of Xingyi Video, or even VIP users.

This is totally doable.

Returning to Xingyi Media, Wang Yi immediately called Ye Changpeng, the president of Xingyi Media.

"Chairman, look for me!"

"President Ye, please immediately arrange for someone to buy all the rights to the classic spy film. If you can buy the exclusive broadcast rights, buy out the exclusive broadcast rights."

Wang Yi spoke decisively: "Especially "Latent" and "Before Dawn", buy out the permanent exclusive broadcast rights!"

"And buy me the IP rights of "Red", and we will film it ourselves next year!"

"Okay!" Ye Changpeng responded quickly.

Wang Yi thought in his mind that the most popular spy movies in his previous life were "Cliff", "Insidious", "Before Dawn", "Kite", "Red", "The Pretender"...

The copyright of "Cliff" has been acquired, and if we buy out "Insidious", "Before Dawn" and other spy war dramas, then Xingyi Video's spy war theater will be ready!

When "Cliff" is aired, it will be launched together and built into the first espionage platform. It will naturally attract espionage fans and become Xingyi Video VIP members.

Then buy the copyright of "Red", film it next year, and take over "Cliff" to extend the life of the spy war theater and attract a wave of spy war users again!
There are also the follow-up "Kite" and "The Pretender". Wang Yi wrote the outline and gave it to Meiyou's senior writer to write it into a novel.

Then it is handed over to a professional screenwriter to adapt it into a script.

Find a senior director, invest 70 to 80 million, and shoot it!

There are two dramas like this in a year, and it’s hard to win awards.

Not only can it be broadcast exclusively on the Xingyi video platform, it can also earn a lot of membership income and advertising income.

It can also be sold to satellite TV at a high price and make a lot of money.

This kind of subject matter is loved by all major TV stations.

Selling a drama to three or four satellite TV stations and earning 200 million won't be a problem.

Coupled with membership income and advertising income, a drama can make a stable profit of 400 to 500 million yuan.

In this way, Xingyi Video has three core matrices: urban theater, animation theater, and spy theater!
Use Urban Love Theater to attract young members.

Use animation theater to attract two-dimensional members.

Use the spy war theater to circle older members.

Then the number of members of Xingyi Video will be stable.

Of course, we have to continue to develop other fields in the future, such as ancient puppets, variety shows, suspense...

Step by step!
"This matter should be dealt with as soon as possible, and the spy war theater should be completed before the end of the month!"

"No problem, Chairman, I'll arrange for someone to handle it right away."

Ye Changpeng assured, then changed the subject:
"By the way, Chairman, a friend is planning to make a movie, but he hasn't found anyone to invest in it yet. I wonder if you would be interested?"

"What movie?" Wang Yi became interested.

Ye Changpeng, a high-level executive from Tudou, naturally has a good vision. If he recommends movies, he will probably lead the way.

"It's a low-cost comedy. If you have time, I'll ask him to come over tomorrow and introduce it to you in person!"

"Okay, let's do it tomorrow morning!" Wang Yi said calmly.

"Come on!" Ye Changpeng said with joy.

After walking out of the room, Ye Changpeng quickly dialed his friend's phone number:

"Old Xu, I told Director Wang about your movie, and Director Wang is willing to see you. Come over tomorrow and prepare well. As long as you impress Director Wang, you can get 2500 million, which is not a problem at all!"

"Okay, thank you, thank you so much!"

Old Xu beamed with joy: "Changpeng, you have really helped me a lot, thank you so much. When this matter is settled, I will treat you to heaven and earth!"

"Don't worry about what you have and what you don't have. Just have a barbecue and we'll be with each other!"

"Haha, okay, I'll book a flight to the Imperial Capital right now." Old Xu expressed his joy.

He wants to make a movie that requires a production cost of 2500 million, but unfortunately, as a new director, who dares to invest that much money in him?

After all, for a great director like Chen Kaige, Xinli only invested 4000 million in one movie.

Lao Xu, a new director, asked for 2500 million, and even the capital did not dare to gamble.

In desperation, Lao Xu went around soliciting investment and relying on connections. He spent a lot of money and drank a lot, but the investment failed to come in.

It wasn't until he learned that Ye Changpeng left Tudou to join Xingyi Media and became Chairman Wang's younger brother that Lao Xu saw hope.

Decisively ask Ye Changpeng for a recommendation.

Not many people were willing to invest in the previous "Thirty Days of Love". Director Wang directly invested 600 million, and the box office eventually exceeded 8 million.

Now as long as Director Wang is persuaded, his movie will be stable.

Thinking of this, Lao Xu was so excited that he rushed to the airport decisively.

In the afternoon, Wang Yi held a video conference with the software development department of Meiyou Technology.

It is about the development progress of X chat.

Wang Yi handed over such important software to the veterans in Jeju.

Cai Zisong and others have been able to achieve Meiyou 4.0 all the way. They are rich in experience and reliable people.

The development department at Imperial City Xingyi Technology may be stronger and have more talents, but many of them are new recruits, and Wang Yi won't be at ease unless they are put to the test.

Let them make other software first.

"Lao Cai, how is the progress of X chat?"

"Chairman, after one and a half months of development, X chat 1.0 is basically completed and is currently being tested by the test team!"

"Very good!" Wang Yi was happy, and Cai Zisong did not disappoint him.

At present, Wang Yi is investing heavily in the film and television industry, which makes BAT think that Wang Yi's next focus will be on the entertainment industry, film and television and music!
Unexpectedly, they were all smoke bombs!

Social networking and payment are Wang Yi’s goals!

Defeat BAT's goal!
(End of this chapter)