Reborn in 2011, 985 missing from two copies
Chapter 419 Hanfu makes a global sensation, released on TikTok!
Chapter 419 Hanfu makes a global sensation, released on TikTok!
Song Sining is 172cm tall, which makes her tall and her curvy figure even more graceful.
She wore a black horse-faced skirt embroidered with gold threads, like flowers blooming in the silent night sky, which instantly amazed the whole audience and excited many fans:
"Wow, President Song is so cool and beautiful, she looks like a rich lady from an ancient idol drama!"
"Noble and elegant, the horse-faced skirt is truly the eternal god."
"The same style as President Song. Amazing, too amazing. Where's the link? I'll place the order right away."
“If it’s below 2000, it’s a no-brainer. If it’s above 2000… you can buy it with a credit card!”
"The horse-faced skirt started off amazingly, it really is a Hanfu launch, it was worth the wait!"
……
Looking at the people present, Song Si Ning smiled brightly:
"Thank you all for coming all the way to attend the Meiyou new product launch. I am honored to be here."
As she spoke, Song Si Ning bowed slightly and saluted everyone like the daughter of a prime minister.
"Wow!" Everyone at the scene burst into laughter again, and the comments became even more interesting:
"I can't stand it anymore. President Song is giving me a big gift. I'm not a human being if I don't buy it!"
"Just for this gift, no one can stop me from spending money today! If my father stops me, I won't visit you for half a year. If my husband stops me, I'll find another husband!"
"I was originally planning to spend two thousand, but now, if I don't spend five thousand, I'll be wasting this great gift!"
"The people upstairs, I seriously suspect you're going to take this opportunity to spend lavishly!"
"Brother, if you want to buy such a beautiful and elegant horse-faced skirt, even if my wife doesn't want it, I have to buy it for her, you know."
"Yeah, this is much better than some hot girl outfit, so elegant."
Song Si Ning said slowly: "The more national it is, the more global it is. Our Chinese nation has a long history of 5,000 years, and there are countless heritages."
"And Hanfu is one of the most brilliant ones."
"But unfortunately, nowadays, Hanfu, which has been passed down for thousands of years, has become a niche clothing. Many people can only see it on TV, which is a pity."
"Last year, Mayu launched a sheer dress that became popular around the world, and Mayu has become a clothing giant."
"But we know that with great power comes great responsibility."
"To this end, this year we are strongly launching the national style Hanfu, and we want to promote Hanfu, not only in China, but also around the world!"
“Let the world see the beauty of Hanfu and let people from all over the world appreciate the essence of Chinese heritage!”
"Wow!" Applause resounded throughout the venue.
Many people support the promotion of Hanfu.
Song Si Ning continued: "As you can see, today's new product launch is a Hanfu launch!"
"All the Hanfu costumes in Nirvana in Fire were designed by our Zhenyou designers, and all the same styles are available online at the Meiyou Mall, as well as in the offline Zhenyou and Meiyou stores."
"For example, this one, the same one as Gong Yu."
As Song Si Ning was talking, the same style as Gong Yu appeared on the big screen behind her:
"Plain white Hanfu, warm and dignified, priced at 1299. Search for the same style as Gong Yu."
"And the same style as Qin Banruo, cool and elegant, priced at 1499."
On the big screen at the back, the same model as Qin Banruo appeared again.
"There is also this one, the same style as Princess Nihuang, elegant and noble, priced at 1999!"
When the same style as Princess Nihuang came out, everyone at the scene was excited again, and the barrage was also lively:
"Yes, this is the one. I've been waiting for three days and it finally appears."
"I have already placed the order. I fell in love with it from the first episode. It is elegant but not vulgar, and the temperament is just right."
"1999, the price is not bad. After all, it is the Zhenyou series, a high-end brand, and the same one that celebrities wear!"
"Yes, small-brand Hanfu with good quality costs 1999- yuan. Zhenyou, a big brand, the same style as celebrities, is only yuan, which is really not expensive."
Looking at these comments, Wang Yi felt relieved that the pricing of Zhenyou Hanfu was stable.
Hanfu uses more materials than pure style clothing, is much more refined, and has more complicated craftsmanship, so the cost is naturally much higher.
Nowadays, even a piece of Hanfu from a no-brand store on Taobao costs three to five hundred yuan.
Anything higher-end would cost seven or eight hundred.
If you ask someone to make it custom-made yourself, it will cost thousands of dollars, and it may not be very exquisite.
There is nothing we can do about this.
"In addition, we also have more high-end Hanfu, which is made of real silk and reproduces the texture of silk!"
Song Si Ning said, and waved her hand. A set of beautiful silk Hanfu appeared on the big screen behind her:
"It's the same model as Princess Nihuang's, with a silk texture and a luxurious experience. The price is 2999!"
As soon as the price came out, the style of the comments changed:
"It's made of silk, very nice. I want it, but it's too expensive."
“2999 is enough to buy an Xphone 1!”
"Alas, after all, it is a Zhenyou brand and made of silk, so it is destined not to be experienced by ordinary consumers."
But there is another voice:
"This is good, a silk Hanfu, 2999 is totally acceptable."
"This price just matches my consumption habits. If it's too cheap, I won't be interested."
"Zhenyou is a high-end brand, so this is the price. If it is sold at a lower price, it will affect the style. The order has been placed."
"Oh my god, there are so many rich ladies? I'm 180cm tall, a sports student, and I don't want to struggle anymore."
"Brother, I despise your behavior of living off others the most. Get out of the way and let me go first!"
"..."
Afterwards, Song Sining released several high-end Hanfu made of silk and triacetate materials, all priced at more than two thousand yuan.
Zhenyou’s positioning is very clear. Hanfu made of ordinary materials are priced between 1000 and 1999, while Hanfu made of high-end materials such as silk and triacetate are priced above 2000.
The price system will not be disrupted and will remain unchanged.
It is absolutely not like some light luxury brands that sell ordinary fabrics and disposable fabrics for thousands of dollars.
Zhenyou’s clothes, which cost several thousand yuan, are of top quality in design and material, and there is nothing wrong with them. They are value for money.
The press conference continued: "In addition to the same Hanfu as Nirvana in Fire, we have also launched a series of newly designed classic Hanfu, and have made a series of optimized designs to be more suitable for modern people to wear."
"For example, this horse-faced skirt I'm wearing!"
Song Si Ning turned around and said, "Zhen You horse-faced skirt + top, a whole set for 1799!"
Everyone at the scene was excited: "This is great, two pieces of Zhenyou are only 1799, totally affordable."
"This is a friendly price. Place your order now. It's the same model as President Song!"
For this set of horse-faced skirts, we did not set a high price, just two pieces for 1799, in an effort to sell them in large quantities!
"In addition to the black horse-faced skirt, there are also red, ice blue and so on for everyone to choose from."
"In addition, there is a silk horse-faced skirt suit, 2999 per set!"
Afterwards, Song Sining released many styles of Zhenyou Hanfu in one go.
They have existed in every dynasty, and all of them are optimized designs that are more suitable for modern people's wear.
"Today, the Zhenyou series of Hanfu has been released. Please enjoy the Hanfu fashion show below!"
As Song Si Ning finished her words, the lights came on, and accompanied by ancient music, women dressed in Zhenyou Hanfu walked onto the stage one by one.
Each one has a number plate with the product code on it. If the audience wants to know which model they like, they can just search for the code.
Watching this scene, fans at the scene were fascinated and media reporters were snapping photos.
Netizens who watched the live broadcast were even more amazed.
Even the foreign fans who were watching the live broadcast were amazed.
Today, Meiyu and Zhenyu have become popular all over the world with their pure desire style. Now that their new products are released, they will naturally attract the attention of foreign netizens.
I originally thought that this press conference would release a new pure style, but it turned out to be Hanfu.
Many foreigners who don’t know much about Hanfu were stunned when they saw Song Sining’s horse-faced skirt and couldn’t take their eyes off it.
Fortunately, Hanfu is also available simultaneously on the Mayu International Mall and overseas flagship stores, so foreign fans can also place orders to purchase.
Foreigners are very obsessed with Hanfu, and many of them place orders overnight.
Of course, prices overseas are much higher than in China, but foreigners think they are not expensive, or even very cheap.
For example, the Zhenyou Hanfu suit that Song Sining wears is priced at 1799 yuan in China and 499 US dollars abroad, which is more than yuan, almost double the price.
But foreigners think the price is very reasonable, only 500 yuan, totally worth it.
As for exchange rate conversion? Price comparison?
Foreigners have trouble with math, how can you ask them to calculate exchange rates? Compare prices?
too difficult.
Besides, except for the conscientious United States, most exported goods are more expensive than domestic ones, which is normal.
Many foreigners placed orders one after another, and there were many more English comments in the live broadcast room:
"Cool!"
"Perfect!"
“Fashion!”
“I love Hanfu!”
……
Seeing that Hanfu has conquered foreigners, netizens in Xia country are excited, and a number of friendly merchants in the clothing industry are even more excited:
"It's dark in the West, but they actually stayed up late to watch the Hanfu show. Hanfu has endless potential!"
"Foreigners are so crazy about it, it's bound to set off a wave of Hanfu fashion, and we can also get a piece of the pie."
"Besides, Zhenyou is positioned at the high end, and the prices are all above one thousand. We can just use low-cost ordinary fabrics and reduce the price to five to eight hundred. Copy Zhenyou's design and grab Zhenyou's market share!"
"Let's do it. Zhen You finally started the Hanfu trend, so this is a good opportunity for us to make a lot of money!"
"Copy Zhenyou's design, sell Zhenyou at a low cost, and let bad money drive out good money. Although it's unethical, it's effective. Who told them to sell it so expensively? Haha!"
……
For a time, clothing owners of all sizes were excited and all saw the business opportunities of Hanfu.
As long as you copy Zhenyou's design and sell it at a low price, you can make a lot of money.
However, just as these bosses were beaming with joy, as if they had seen unlimited money, Song Si Ning changed the subject:
"In addition to Zhenyou Hanfu, we also launched Meiyou Hanfu."
Hearing this, the smiles on the faces of the bosses froze, and the cigars in their mouths no longer smelled good...
I was just feeling lucky that Meiyou Technology only made high-end Zhenyou Hanfu, but not the down-to-earth Meiyou Hanfu, but then Meiyou Hanfu came...
Their plan to make a lot of money at a low price failed.
Song Sining smiled and said: "The design of Meiyou Hanfu is also very fashionable and very elegant, but the material is different and the price is more down-to-earth."
"For example, the Meiyou horse-faced skirt, a two-piece set, is only 999!"
"What? Two sets for only 999?"
Everyone at the scene was stunned. The average price of one piece was 500 yuan, which was not much more expensive than the Hanfu sold on Taobao.
“And the quality is also very good, and the style is first-class!”
Everyone nodded, ready to take action.
Many students still feel pressured by the Zhenyou, which starts at 1,000 yuan. But for the Meiyou, which costs only a few hundred yuan, there is no pressure at all.
After all, these days, an ordinary skirt for girls costs hundreds of dollars.
Nowadays, men's shoes from Anta and Erke start at around 100 or 200 yuan, and men's clothing also starts at around 100 or 200 yuan.
Women's clothing is naturally more expensive.
Many years later, with the booming development of e-commerce and the internal competition in the clothing industry, prices have continued to fall.
After all, the clothing industry does not involve much technical content.
As long as it doesn't have much technical content, it can be easily copied and replaced.
Even brands like Nike and Adidas will be cheaper in a few years than they are now.
The same is true for Meiyou and Zhenyou.
Even if prices do not fall, as incomes increase, the currency continues to depreciate, which is actually equivalent to a disguised price reduction.
人均收入5000的1000块,比起人均收入2500的1000块,实际上已经降价了50%!
It is precisely because of this that the price of the iPhone has increased from around 5000 yuan at present to yuan many years later!
The price of domestic flagship mobile phones has also increased from the current 2000-3000 to 4000-6000 in many years.
As income increases and currency depreciates, selling prices will also increase.
However, the clothing industry is counter-cyclical. Not only has the price not increased, but it has gradually decreased.
The reason is that it has little technical content.
The only thing that is valuable is the brand!
If the brand is well built, it can remain stable. If the brand is not well built, it will be completely over.
Song Sining released more than 500 styles of Meiyu Hanfu in one go, with prices ranging from 1000 to .
It’s a price that most people can afford.
Afterwards, there was still a Hanfu fashion show.
The comments became lively, and people were more positive about Mayu, which has a better price-performance ratio:
"MH017 looks good, buy it!"
“MH019 is also good.”
"MH035 is still the most elegant."
"Only children make choices. They buy everything they like. Each piece is only a few hundred yuan. It's not like Zhenyou's two or three thousand yuan."
"It's September now, it's a perfect time to wear Hanfu and take beautiful photos!"
"Youth leaves no regrets. If I don't buy it now, will I buy it when I'm old?"
"If I buy a Meiyou Hanfu now, I will be Princess Huanzhu. If I buy one again in 30 years, I will be Madam Rong."
"Sister, you are so insightful! Buy it now, buy a few more!"
……
Wang Yi looked at the comments and couldn't help laughing: "These fans are amazing, everyone is a joke teller!"
I immediately asked the director to bold these comments, project them onto the big screen, and play them in a scrolling manner.
Maybe these words can become hot searches and stimulate the enthusiasm of consumers.
Sure enough, the users who were still hesitant and worried about buying too much suddenly became enlightened after reading such insightful words and continued to buy decisively...
Just like the saying "Youth has no price, hard seat goes straight to LS", it has led countless people to take leave or even resign, then pack their bags and start their Sichuan-Tibet journey.
Only after arriving in Sichuan and Tibet, some people will experience what it means to be reckless.
It’s not that Sichuan-Tibet is bad, on the contrary, it’s very good, but it’s not suitable for everyone.
The altitude sickness is enough to make some people want to die.
If you have hemorrhoids, you may need to call 120 directly...
Of course, if the situation is not serious, then the Sichuan-Tibet trip will be very wonderful. Even if there are some minor episodes, it may not be a big deal. After all, youth has no price...
The same is true for current user consumption.
I spent too much this month and I have to find a way to make up for it next month.
Even credit cards have to be paid off.
As for how to repay?
For those with good financial conditions and high living expenses, there is no pressure at all.
If you are not well off, you can wear beautiful Hanfu to visit your boyfriend and he will reimburse you directly.
Those who are good at it, post some beautiful photos of Hanfu in Moments, and add the following captions:
"I couldn't help but buy a beautiful Hanfu costume, but it's so expensive. I can only eat pickles this month. I'm crying..."
The bootlicker looked at it and wondered, is this possible?
I would rather starve myself to death than let the goddess eat pickles!
Decisively settle it privately, transfer 520, and focus on companionship.
The goddess took the money and replied in a coquettish voice:
"Thank you, brother. When I am free some other day, I will wear my Hanfu skirt to visit you. This is the skirt you bought for me. I will wear it for you to see!"
How can a licking dog still have reason when hearing such "ambiguous" words from the goddess? His mouth is hooked!
Respond decisively: "Okay, okay, I'll pick you up when I'm free."
But unfortunately, the goddess started practicing Tai Chi and just said that she was busy recently without mentioning the specific time.
He also hinted that his roommate bought Zhenyou Hanfu, and mocked himself for being poor and only being able to buy Meiyou Hanfu, feeling wronged...
The dog is angry, how can he let the goddess suffer this?
I decisively transferred 1314 to my goddess and bought her a piece of Zhenyou Hanfu.
The goddess happily accepted the red envelope and began to plan to buy the Zhenyou Hanfu.
I've spent nearly two thousand yuan on bootlicking, so I have to meet him in person, right?
I continued to ask the goddess decisively, when can we meet?
The goddess was a little annoyed at first, but then she thought that although the dog was poor and of low quality, he was still generous to her.
Then I remembered that the Japanese food restaurant in the commercial street was delicious, but a little expensive, 400 per person. I didn't want to spend that money, so I just gave the dog a chance and treated myself to some Japanese food...
When the dog saw the goddess agreed, he jumped up in excitement, but he didn't know that she just wanted to get some Japanese food which cost 400 yuan per person.
When I tried to chat with the goddess again, she made an excuse that she was going out and sent me away.
Then he clicked on the chat box of another dog-licker and continued a new round of harvesting, no, "ambiguous".
She made a coquettish voice, but she was complaining in her heart:
"This guy is worse than the previous one. He made 520, but you only made 300. You deserve to be ranked second!"
……
Of course, a girl with good upbringing and principles would not be like this.
I would rather pay the installment myself than do such a thing.
Wang Yi couldn't say anything about this.
As an entrepreneur, he cannot be stupid enough to prevent users from consuming, and bootlickers deserve even less sympathy!
All I can say is that youth has no price, but it has a price.
People will always live the way they choose.
The price of Meiyu Hanfu is several hundred yuan. Everyone, whether it is the people at the scene or the netizens watching the live broadcast, are excited and place orders one after another.
But the CEOs of many friendly companies were all unhappy.
Bosideng Headquarters.
The chairman's face was livid: "We were just thinking of taking advantage of the popularity of Zhenyou Hanfu to launch Bosideng Hanfu, priced at 500-1000, to grab a wave of market share. But then Meiyou Hanfu came along, with a price of 500-1000, making it impossible for us to sell Bosideng Hanfu!"
The other senior executives agreed and spoke up:
"Yes, at the same price, everyone buys Mayu, and not many people buy our Bosideng."
"Moreover, the Meiyou Hanfu has been released and put on the market soon, so I'm afraid it has already been distributed all over the country, and even all over the world. We at Bosideng Hanfu have just started designing it, and by the time we produce it and distribute it all over the country, I'm afraid it will be winter!"
"Forget it. We have no chance in this Hanfu wave. Wang Yi didn't leave us any chance to take advantage of."
"Yes, Wang Yi has always been very careful in his work, so how could he possibly make things easier for us? The price of Mayu Hanfu starts from 500, which has already blocked the profit margins of our competitors. Unless we start from 300."
"But starting from 300 yuan is not profitable at all, it doesn't make money, and it can easily lower the brand image."
Listening to everyone's words, the chairman of Bosideng sighed: "You are all right, we will not make Hanfu anymore, there is no chance!"
"It's just that we are a clothing giant like Bosideng. We were previously suppressed by Mayu and Zhenyou Chunyufeng, and then by Mayu and Zhenyou Hanfu. If we are hit by Mayu and Zhenyou down jackets again in winter, it will be a joke."
Bosideng had a difficult year.
We expanded wildly in the first half of the year and are preparing to go for the pure desire style to grab back the market.
However, consumers did not buy it at all and only recognized the pure desire style of Meiyu and Zhenyu.
As a result, Bosideng's pure desire style was completely unsalable and the inventory was seriously overstocked.
Due to the fact that income was not enough to cover expenses, newly opened stores were closing down rapidly, resulting in heavy losses.
Many Bosideng dealers even gave up being agents and became Mayu dealers, Zhenyou dealers, or even Xingyue dealers.
Now Hanfu is in fashion again. There really is a new trend every year, and Bosideng is unable to resist it.
If the down jacket market collapses again, Bosideng will be in real trouble.
Other friendly competitors are in the same miserable situation.
I thought I could make some money by riding the wave of Hanfu, but it turned out that there was no chance at all and I could only watch helplessly.
The press conference continued, Song Sining looked at everyone:
"The Hanfu launch has come to an end. Thirty styles of Zhenyou Hanfu and thirty styles of Meiyou Hanfu have all been launched on Meiyou Mall, Meiyou International Mall, and Meiyou and Zhenyou flagship stores on JD.com, Tmall, and Amazon. At the same time, Meiyou and Zhenyou flagship stores, specialty stores, and authorized stores around the world are also on sale! Thank you for your support."
"In addition, we also support online ordering and pickup at nearby stores. In cities where Ele.me is available, riders can deliver goods to your door within hours."
"Wow!" Applause rang out again.
The reason why Mayu can defeat Bosideng and other friendly competitors is not only because of its powerful products, designs, business models, but also its powerful services.
Other brands can only be purchased online or in stores these days.
Unlike pomelo, you can buy it in the store.
You can order online and pick up at a store nearby.
You can also order takeout and have the Ele.me rider deliver the food to your door!
Our competitors cannot do these things, let alone compare with us.
"Thank you for your support. Now the chairman will bring you a new strategic platform!"
Afterwards, Song Sining left the stage and Wang Yi came on stage.
Thunderous applause rang out again, and everyone became interested and curious about what strategic software was released today.
Wang Yi said: "In life, in their spare time, many users like to watch videos. They may be watching TV series, variety shows, or football games... This is the daily lifestyle of many people."
Everyone nodded.
"TV series, movies, variety shows, football games, etc., are all very long, with one episode lasting more than half an hour or even more than an hour. Therefore, these videos all have one attribute, which is 'long videos'!"
Wang Yi waved his hand, and the iQiyi, Youku and Tencent Video logos appeared on the big screen at the back.
A larger Xingyi Video logo appeared on iQiyi, Youku and Tencent Video, directly suppressing iQiyi, Youku and Tencent Video!
(End of this chapter)
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