Reborn in 2011, 985 missing from two copies

Chapter 425: Mobile phone brawl, Lei Jun flips the table!

Galawa originally wanted to make more money and use the payment for six or seven million mobile phones to buy 1300 million Xingyi mobile phones.

But Xingyi Technology is as smart as a monkey and doesn’t fall for it at all.

Other competitors are also contacting Xingyi Technology.

If a competitor gets the Xingyi phone first and starts selling it in India, Galawa will be left with nothing.

After all, everyone knows that the first businessman who starts selling Xingyi mobile phones in India will definitely make the most money.

Seeing that Xingyi Technology did not accept half-credit purchases, and fearing that competitors would preempt it, Galawa had no choice but to accept full payment and ship the goods upon receipt of payment.

However, the order volume has dropped from 1300 million to 500 million!
Zhu Changlin looked at Wang Yi and saw Wang Yi nod, then he replied:

"Okay, arrange for someone to sign the contract. Once your funds arrive in two days, you can start shipping. The day the payment arrives is the day we ship the goods!"

"Thank you so much!" Galawa said gritting his teeth.

The feeling of not getting any money is really too uncomfortable!
"Damn it, there are companies that I, Galawa, can't cheat. That's amazing!"

"Damn it!"

"It's over. I might not be able to sleep tonight!"

But considering that Xingyi mobile phones are hot-selling in India and can make a lot of money, Galawa could only suppress all his anger and quickly arrange for representatives in the imperial capital to come to Xingyi Technology to sign the contract.

Wang Yi's strategy of creating a crisis was indeed effective.

Fearing that his competitors would preempt him, Galawa paid for 500 million mobile phones the day after signing the contract.

The current price of Xphone 1 starts at 2699 yuan, and the price given to Galawa is based on the first-level dealer price, which starts at 2499 yuan, with a profit of 200 yuan per unit.

The current price of xphone 1pro starts at 4499, and it is 4099 for Galava, which is also the price for first-level dealers, with a profit of 400 yuan per unit.

The current price of xphone 2 starts at 5299 yuan, and it is 4899 yuan for Galava, which is also a profit of 400 yuan per unit.

Although the price of xphone 2 is higher, the profit is the same as that of xphone 1pro, but dealers are still more willing to order more xphone 2.

There is no other reason. Consumers prefer xphone 2 to new ones, so the sales volume of xphone 2 is naturally higher and the profit is higher.

至于存储配置，星逸科技都是按照16G：32G：64G，1:2:1的比例进行分配。

The 32GB version is the best seller, accounting for about 50% of the market share, while the 16GB and 64GB versions only have a little over 20% of the market share.

Therefore, when Xingyi mobile phones are produced, they are produced in a ratio of 1:2:1 and are sold in this combination.

After receiving the payment of 214 billion yuan from Galawa, Wang Yi directly asked Zhu Changlin to arrange the shipment.

Wang Yi was very satisfied with the huge order of 500 million mobile phones worth 214 billion yuan at one time.

Wang Yi was too lazy to care about his previous evil thoughts.

After all, those who can help you make a lot of money are your customers!

Once this cooperation is successful, Galawa will taste the sweetness and will definitely continue to place orders next time.

More importantly, this is the first cooperation between Wang Yi and the Indian businessmen, so he must provide good service.

As word of mouth spread, other Indian merchants were willing to come to the door and accept cooperation on the basis of payment first and delivery later.

The next day, large cargo planes carrying Xingyi mobile phones took off from Shenzhen and flew to India.

Six hours later, Galawa received five million Xingyi mobile phones.

Galawa was delighted with this and immediately arranged for people to distribute all the mobile phones.

As a first-class telecommunications operator in India, Galawa has powerful channels.

It was for this reason that he thought of using the payment for six or seven million Xingyi mobile phones to defraud back 1300 million Xingyi mobile phones.

As long as the distribution continues like crazy, even 1300 million units can be sold out in three months. In addition, there is no need to pay the balance, so it will definitely make a lot of money.

But unfortunately, Xingyi Technology was not fooled at all.

Soon, xphone 1, xphone 1pro and xphone 2 appeared in the Indian market, causing an instant rush.

It’s just that the price is a lot higher.

For example, the xphone 1, Wang Yi gave it a starting price of 2499, but he directly sold it for 3299!
xphone 1pro, starting at 4099, he sold it directly at 4999!
Xphone 2, starting at 4899 yuan, he bought it directly at 5899 yuan!
However, even at such a high price, it is still snapped up.

In particular, the high-caste nobles of India are obsessed with Xingyi mobile phones.

Everyone rushed to buy the xphone 2, and even the xphone 1 pro was not even on their radar.

However, big businessmen of low castes tend to buy xphone 1pro because it is easy to use and will not conflict with high caste nobles.

After all, if they want to make money, they have to rely on the power of the upper caste nobles.

As for the small vendors of low caste, they can only buy xphone 1.

The poor can't even afford a Xphone 1.

A mobile phone has created class stratification in India.

However, it is not just a stratification of financial resources, but also a stratification of class.

Of course, most of the people who can afford mobile phones are Indian men.

As for Indian girls, they have a low status and are considered money-losing goods, so they will never be bought such expensive mobile phones.

When getting married in India, the bride's family has to pay a dowry.

That is why many girls are treated as "money-losing goods" and discarded by their parents when they are just born...

Over time, the gender ratio in India has become seriously unbalanced, resulting in a large number of men being unable to find a partner.

Under the impulse of hormones, bestial crimes are born...

Seeing that Xingyi mobile phones were selling well in India, Wang Yi was in a good mood. He sold 500 million mobile phones at once, with a revenue of more than 200 billion yuan and a net profit of more than billion yuan. He was extremely happy.

By September, with the release of xphone 2, the sales of xphone 1 and xphone 1 pro both declined, and a lot of inventory was piled up in the warehouse.

The total production of Xphone 2 in September was as high as 1500 million, plus the 2000 million units stockpiled previously, totaling million.

But in September, Xphone 2 can only sell about 1500 million units, and there are still million units in stock.

Now, just one person, Galawa, has cleared out 200 million xphone 1s, 100 million xphone 1pros, and 200 million xphone 2s!

The inventory was reduced a lot at once.

I can only say it’s awesome.

Seeing that Galawa had obtained the Xingyi mobile phone and it was selling like crazy, other Indian communication giants could no longer sit still.

We can’t let Galawa take all the money!

In fact, they had come into contact with Xingyi Technology before and wanted to buy Xingyi mobile phones, but they wanted to buy half of them on credit.

It was only because Wang Yi refused that the cooperation was not completed.

Now that Galawa has accepted full payment and started to make money, other vendors no longer expect to buy on credit, and have contacted Xingyi Technology to accept the full payment model!

They also placed orders, paid the full amount, and waited for delivery.

After all, earning less is better than earning nothing.

Of course, the number of orders placed by these parties is less than that of Galawa.

Basically, each company sells 1 million units, of which more are xphone 1 and xphone 2pro, and only 75 are xphone .

There is no other reason. Xphone 1 and Xphone 1 Pro have been on the market for half a year to a year, so there is sufficient production capacity and sufficient inventory.

However, the Xphone 2 stock was insufficient, with a total of 500 million extra stocks. Galawa took 200 million, and the remaining 300 million stocks could not be divided much.

But even so, four companies placed orders and sold 1200 million mobile phones at one time.

Add to that the 500 million from Galawa, the total shipments are 1700 million!
This led to a crazy surge in sales in September.

Xphone 2 shipments in September surged from 1500 million to 2000 million.

Give 500 million to India’s five major distributors!
The shipments of xphone 1 and xphone 1 pro in September also exceeded 1500 million.

I can only say thank you to the wealthy businessmen from India.

Afterwards, one plane after another took off from Xia Country, loaded with Xingyi mobile phones and flew directly to Asan Country.

Different from Xiaomi's direct sales, Xingyi mobile phones opened up the Indian market by selling to vendors indirectly.

Wang Yi was very satisfied with this. He had obtained more than 700 billion yuan and was not worried about being cheated!

As for how long it would take for India to digest the 1700 million Xingyi mobile phones, that was no longer Wang Yi’s business.

But it shouldn't be too long.

After all, there are 1700 million units of three models of mobile phones, with an average of more than 500 million units of each model. They are targeted at 13 billion Indians and are estimated to be sold out in three or four months.

If it is sold at the same price as in China, it will probably take about two to three months.

Of course, if the five major telecommunications giants all adopt the model of high prices and huge profits, it may take half a year to sell out.

But this has nothing to do with Wang Yi. He has made more than 700 billion yuan.

In the next six months, India's mid-to-high-end smartphone market will become saturated, and the next harvest will have to wait until next year.

But it doesn’t matter, three months later, the borderless phone came.

Once the domestic market is saturated, the 999 borderless mobile phone can also be sold to India.

One unit was sold to the Indian for 899. As for how much the other party sold it for, it had nothing to do with Wang Yi.

He only cares about receiving the payment, shipping the goods and putting the money in his pocket.

Xingyi mobile phones are selling like hot cakes in India.

In order to make more money, the five major news agencies are also advertising crazily in Indian media, bluntly stating how awesome the Xingyi phone is... and guiding consumers to buy it.

There is no doubt that this has made the sales of Xingyi mobile phones even hotter.

Wang Yi was pleased with this, but Lei Jun was devastated.

"What the hell! Aren't you here to cause trouble?"

Lei Jun got angrier and angrier as he thought about it: "In order to avoid the edge of Xingyi mobile phones, Xiaomi left Xia country and went to sell in Asan country. Xingyi mobile phones actually caught up with us, and they released three models at the same time, and five major agents came together! It's simply unethical!"

"In this case, how can we sell our Xiaomi Mi 1T? Will we still make Xiaomi Mi 2?"

"Too much, too much!"

The more Lei Jun thought about it, the angrier he got. Wang Yi had no moral principles.

Others were also indignant: "They really have no moral principles. What they fear is bound to happen. Xingyi phones have already been sold in India. Although they are sold indirectly, they will also have a serious impact on the sales of our Xiaomi 1T!"

"Especially the Xphone 1. As soon as it went on sale, our Xiaomi 1T sales were horrible."

"That's right. Previously, the high-caste nobles in India all used iPhone 4s, and the low-caste rich people all bought our Xiaomi 1T. Now, they all buy Xphone 1." "Alas! Now we can only look at the price. If the Xingyi phone sells at a high price and the Xphone 1 continues to start at 3299, our Xiaomi 1T will still sell well. I'm just afraid that Indian vendors will also lower the price. If it starts at 2699 like in China, it will be difficult."

"Not really, right? Isn't Galawa going to sell for a high price? The impact on us will be limited."

"It's not optimistic. If only Galawa were selling it, they would naturally sell it at a high price. But the four major mobile phone giants have also purchased a large number of Xingyi phones. With five parties competing, a price war is bound to break out."

"Yes, once the price war starts, the price of Xingyi phones in India and in China will probably be not much different. By then, our Xiaomi 1T, and even next year's Xiaomi 2, will be in trouble!"

"Some time ago, Oppo, VIVO, Lenovo, ZTE, Coolpad and other companies made full efforts in the Indian market and opened stores to sell mobile phones directly in India. Now Xingyi mobile phones are also sold indirectly through third parties. The Indian market has become a red ocean."

"Next year, it's over. I'm afraid Xiaomi will be worse than this year!"

The more they talked, the more desperate they became, and the faces of everyone in the room became gloomy.

Xiaomi failed to show off before and instead tricked brands like China Cool Alliance into opening stores in India, which has made it difficult for Xiaomi to survive.

Now the Xingyi mobile phone has also been indirectly sold, with a huge order of 1700 million, which is undoubtedly adding insult to injury.

Lei Jun sighed: "There is nothing we can do. Although we are in a bad situation, other brands like China Cool Alliance are even worse. Xiaomi has sold more than 600,000 units in India at least, and has a certain degree of popularity. However, the channels of other competitors have just been established."

"Yes, they encountered heavy rain just after they set up their stall. At least we at Xiaomi have a shack." Lao Li also comforted them: "There is no other way now, we can only start a price war. We will start a price war before our competitors start a price war!"

"Okay. Let's do it!" Lei Jun made a prompt decision: "The price of Xiaomi 1T will continue to drop, whether in India or China, all will be 1399!"

"In this way, even if the Xphone 1 is sold at 2699, we can still sell it well with the ultra-low price of 1399!"

But someone immediately objected: "Chairman, this won't work. The sales volume of Xphone 1 is over 600 million, and the total cost is only about 1 yuan. The sales volume of our Xiaomi 1T is only about 120, and the sales volume of Xiaomi 1200 is only over 1499 million. The total cost including taxes and channel fees is 300 yuan. At the price of 1399, we can still make 200 yuan. If it is , we can only make yuan per unit, which is too much of a loss!"

When it comes to mobile phones, the higher the sales volume, the more components you purchase, the more bargaining power you have, and the lower the purchase price of all components, thereby lowering the total cost and increasing profits!

The xphone 1 has a higher configuration, but the purchase volume is large, so the initial cost is similar to that of the Xiaomi 1, both around 1500.

Today, the sales volume of xphone 1 has exceeded 7000 million, and the cost has been reduced to around 600.

The total sales volume of Xiaomi 1 + Xiaomi 1T was only about 120 million, and the chip was replaced in the middle, which invisibly increased the cost, resulting in the cost still being around 1200.

This is the difference in size, which determines the difference in cost.

If the price continues to drop, Xiaomi’s profit will drop from 500 yuan when it was first launched to 200 yuan!
In the previous life, the sales volume of Xiaomi 1 exceeded 700 million, and the cost dropped to about 900 yuan. Therefore, after the release of Xiaomi 2, the price dropped to 1299 yuan, and it still made a profit of 400 yuan.

But this time, Xiaomi does not have such high sales volume, nor can it lower costs that much.

Lei Jun waved his hand and said: "It's better to make only 200 yuan per unit than to fail to sell and suffer heavy losses. From now on, Xiaomi will fight a price war. In the high-end market, we can't compete with Xingyi Technology or Apple and Samsung. But in the price war, Xiaomi can be summed up in two words... invincible!"

"So what if I make 200 per machine? That's a lot!"

"As long as sales and users increase, Xiaomi will win!"

Hearing this, Lao Li also spoke up decisively: "I also support price cuts. Xiaomi is a new brand. Only by selling at low prices and high volumes, and building up the brand, can we have a way out."

"We'll make more money when the next generation Xiaomi 2 comes out."

Another partner frowned and said, "How much profit does Xiaomi 2 make? Same as the original, 1500 yuan in cost, but sold for 1999 yuan? 500 yuan in profit?"

Lei Jun waved his hand and said: "No, the next generation, Xiaomi 2, costs 1500 yuan, but sells for 1799 yuan, making only 300 yuan profit! Kill them!"

Many people were silent: "..."

"Isn't this just a loss-making business?" someone couldn't help but speak up.

No company will divide shares casually.

These partners who own shares followed Lei Jun and invested money, technology, and connections in the early days of Xiaomi.

That’s why I was able to get equity and become a co-founder.

But everyone invests in Xiaomi to make money.

No one wants to lose money to gain publicity.

Lao Li waved his hand and said, "Don't worry. Mr. Lei has adopted the strategy of small profits but quick turnover and trading price for volume. If we start selling at 1799, we will definitely crush China Cool Alliance and Meizu O and V. The sales volume will definitely be huge."

"As long as sales go up, we can lower the purchase price and reduce costs from 1500 to 1400, or even 1300. Then we can sell it for 1799 and still make 500 yuan!"

"The one who knows me best is Lao Li!" Lei Jun was very pleased: "That's right, we are trading price for volume. It may seem like we are losing money to gain publicity in the early stage, but in the future, we will make a lot of money!"

"I see. I have no objection then."

"I support it too."

"support!"

"Okay, let's start by lowering the price of Xiaomi 1 to 1399. Go! At the same time, we will focus on developing Xiaomi 2 and try to launch it at the beginning of next year at 1799. Not only will it kill our competitors, but it will also impact Xingyi mobile phones."

雷布斯笑说：“毕竟他们5299起步的价格，越卖越贵啊！一旦小米2四核1799，谁还买他们2699的双核xphone 1！”

"Yes, let's do it this way. If we can't beat the high-end, we'll just compete on price and beat the low-end!"

Suddenly, the meeting room became full of fighting spirit again.

Also feeling sad are China Cool Alliance and other companies such as O, V, and HTC.

They are also actively exploring the Indian market.

On the contrary, Meizu is unique. It did not enter the Indian market, but instead advanced into the polar bear market.

During the M8 and M9 era, Meizu's smartphones were hot-selling on Polar Bear.

Called the iPhone of the East by the fighting nation, every time a new Meizu phone goes on sale, the polar bear people will line up to buy it.

Seeing that the Indian market was already in a state of chaos, Boss Huang simply gave up on the Indian market and continued to focus on countries such as the Polar Bear.

Therefore, Meizu will not be affected by the indirect sale of the Xingyi mobile phone in India, but other brands are all on pins and needles like Xiaomi.

But the channels have been laid out, and it is too late to retreat, so we have to go ahead with it.

However, misfortunes never come alone.

Just when many brands were getting nervous, the news that Xiaomi 1T was reduced in price again and was going on sale for 1399 yuan spread.

Suddenly, there were shouts of abuse:
"1399, damn, this is a smart phone. This price is almost cheaper than a feature phone."

"Nokia keyboard phones cost more than a thousand. Xiaomi smartphones cost 1399. Isn't this just making trouble?"

"Xiaomi just cut the price of Xingyi mobile phone after it was sold in India. What should we do?"

"What else can I do? I'll just lower the price."

"Lower the price and you may survive, but if you don't, you will die!"

"A cheap person who cheapens himself and his industry. Fuck, this is definitely turning the table over."

"1399, a Xiaomi can only make 200 at most, what's the point? What's the point?"

"This is a smart phone, how can it be more expensive than a knockoff phone?"

"The profit of a knockoff phone is more than two hundred, right?"

"Xiaomi has no moral principles, Lei Jun is going to cause trouble!"

……

The major manufacturers that were originally angry at Xingyi Technology turned around and started criticizing Xiaomi.

After all, everyone made some money before, and making five or six hundred yuan from a mobile phone was pretty good.

Now, once Xiaomi lowers the price, it only makes 200 yuan!

What should friendly competitors do?

If you don’t lower the price, you won’t be able to sell it.

With the price reduction, the profit instantly dropped from five or six hundred to two hundred, it hurts!
With smartphones these days, it’s unacceptable if you don’t make 500 yuan off of them.

No matter how angry or scolding one may be, the price will still be lowered as it should be.

In the following days, major domestic brands also began to frantically cut prices and promote sales.

The price of large items will be reduced by 400 to 500 yuan, and the price of small items will be reduced by 200 to 300 yuan.

It’s called the “Eleventh Day Sale”!

Xingyi Technology Park Headquarters.

Zhu Changlin approached Wang Yi and said, "Chairman, the price of Xiaomi 1T has dropped to 1399, which has triggered a price war across the industry."

Wang Yi: "..."

Sure enough, Mr. Lei is still Mr. Lei, the leader in price wars.

Zhu Changlin then asked: "Should we lower the price of our Xphone 1?"

Wang Yi waved his hand and said, "Don't worry about it. Just keep selling it at 2699. It doesn't matter if we sell less in China. We can just sell more overseas! Besides, the Xphone 1 doesn't make much money now. It's actually not as good as the Xphone 1 Pro and Xphone 2. The Xphone 1 sold less, while the Xphone 1 Pro and Xphone 2 sold more. It's the same. Customers who want to buy high-end products will not be interested in Xiaomi 1T. The target customers are different."

"Okay." Zhu Changlin nodded. "But the five major telecom operators in India can't sit still anymore. They originally increased the price of Xingyi mobile phones, which was 600 to 1000 higher than the domestic price. Now a number of domestic mobile phones have started a price war, causing the five major telecom operators to lower their prices and start selling at the same price as domestic products."

"This is a good thing. We sell at a low price and ship quickly. After this batch of goods is sold out, they will continue to purchase goods and continue to help us make money." Wang Yi said with a smile.

After chatting with Zhu Changlin about fingerprint research and development for a while, Wang Yi left the company.

The car then stopped at the gate of Renmin University.

"Brother, you're here to pick me up from school." Lin Shu walked into the car happily and threw himself into Wang Yi's arms.

She thought Wang Yi was always busy, but unexpectedly, he came to pick her up today with his eyes curved with a smile.

"Come on, baby, let's have a meal first and then go to the movies." Wang Yi said with a smile.

I had been in Jeju before and didn't pay attention to Lin Shu.

Now that I'm back, I naturally have to put the little rich woman first.

"Okay, okay, Lost in Thailand is just released and it's said to be great, let's go watch it!"

"Okay! I also want to see how the movie we invested in turns out."

"Hey, it was actually my brother who invested in it!" Lin Shu was a little surprised.

Wang Yi nodded: "At the beginning, the bald man was short of money, so he asked someone to introduce me to him. I read the script and thought it was good, so I invested 3500 million. In addition, Xingyi Media has the qualifications for publicity and promotion, so we will also carry out the subsequent publicity and promotion, and invest another 5000 million!"

Wu Shuang drove the two of them straight to the mall.

Everywhere along the way, there were posters of Lost in Thailand.

In addition, there are promotional videos in subways, train stations, airports and other places.

"Lost in Thailand" had a very low production cost of only 3500 million yuan, but it has strong money-making ability.

If we promote it with all our strength, there is every hope of exceeding 15 billion.

So Wang Yi asked Xingyi Media to directly invest 5000 million yuan for publicity and promotion.

(End of this chapter)