Reborn in 2011, 985 missing from two copies

Chapter 518: Xingyi goes global, LeTV steals the home!
Wang Yi invested when the valuation was US$77 billion, and cashed out in batches when the value rose to US$450 billion.

In just two years, the return on investment was nearly 500%, which is already very good.

You can't be too greedy.

Wang Yi remembered that in his previous life, before 2020, JD.com's market value had been hovering around 600 to 700 billion US dollars, occasionally breaking to US dollars, but soon fell back to to billion US dollars.

Until the big market trend in 2020, it skyrocketed all the way, directly reaching 1500 billion US dollars, then 1600 billion, and billion US dollars.

But that was all, and it soon returned to around 50 billion...

Unfortunately, this time, everything will change due to the appearance of Wang Yi.

Wang Yi is not sure whether the 2020 billion US dollar market in 1600 will still exist.

But what is certain is that next year, Douyin Mall will be fully launched and upgraded to a comprehensive e-commerce platform, and JD.com’s market value will definitely be affected.

In the future, Douyin Mall will grow rapidly, QQ online shopping will continue to develop, PDD will appear, and Taobao will be in its heyday. The future of JD.com is not optimistic.

Or after the ban period ends and before Douyin Mall is officially listed, choose the opportunity to cash out in batches and put the money in your pocket.

Wang Yi invested in BYD because he is optimistic about BYD's future and plans to hold it for the long term.

Investing in JD.com is just about believing that JD.com can make money after its listing, and just want to make some quick money.

Next year, Xingyi Logistics will be fully expanded, and after the cooperation with JD Logistics expires, all logistics will be switched to its own Xingyi Logistics.

When Douyin Mall is fully upgraded to a comprehensive e-commerce, it will become a competitor and a comprehensive cut-off will be necessary.

Naturally, you have to cash out in batches as soon as possible!
At that time, we will cash out as much as we can, and as for the remaining part, we can just keep it and deal with it at a later time, or distribute it to core senior management as equity incentives.

If all the shares were cashed out at once, JD.com’s stock price would collapse and Wang Yi would not be able to sell the shares at a high price.

In the following days, JD.com's stock price continued to rise, and the value of Wang Yi's stocks continued to increase.

Wang Yi doesn't pay much attention to this. Instead, his focus is on internationalization and the development of the XOS system.

For this purpose, a high-level meeting was convened again.

Wang Yi looked around at everyone and said calmly, "With the release of the Xphone 2 Pro, the XOS system for mobile phones and tablets has also been fully launched. Director Yang, first tell me about the current progress of the XOS system for Xingyi mobile phones, Xingyi tablets, and Xingyi TVs!"

Yang Yan nodded: "Currently, the total sales of the four Xingyi mobile phones have exceeded 3 million units, and more than 2.1 million Xingyi mobile phones have been upgraded to the XOS system, accounting for 70%!"

"The total sales of the three Xingyi tablets exceeded 1.6 million, and more than 8000 million units were upgraded to the XOS system, accounting for about 50%. This is mainly due to the high proportion of overseas sales, which still use the Android system."

"The total global sales of the four Xingyi TV models have exceeded 1 million units. The new models are fully equipped with the XOS system, and the old models have also been fully upgraded to the XOS system, accounting for 100%!"

"The two borderless TVs have been on the market for one and a half months, and the total sales have exceeded 2000 million units, all of which are equipped with the XOS system, accounting for 100%!"

"Oh? The Borderless TV has been on the market for one and a half months and has sold 2000 million units?" Wang Yi was a little surprised.

This sales volume is much higher than the previous Xingyi TV sales!
Yang Yan nodded: "Yes, Chairman, with its unbeatable cost-effectiveness, high configuration and low threshold, the sales volume of the Boundless Smart TV A40 exceeded 800 million in the first month, and the sales volume of the Boundless Smart TV A50 also exceeded 600 million in the first month."

"Very good. After one and a half months of launch, the two models of Borderless TV have sold 2000 million. If this continues, the annual sales of Borderless TV is expected to exceed million!"

Wang Yi was very satisfied and could only say that the price-performance ratio was the unbeatable factor.

Last year, Xingyi smart TV sold very well and was a global hit thanks to its ultra-high configuration and good price.

The four models of Xingyi TVs directly sold more than 60 million units.

But this year, the sales of Xingyi TV have been lacking in momentum.

The total monthly sales of the four models of Xingyi TV are only about 900 million, with an average sales of only two to three million units per model.

There is no way. The high-end consumption power accumulated over the years was released all at once, and naturally there is insufficient momentum.

Fortunately, the borderless TV took over, with the monthly sales of the two TV models exceeding 1400 million, and 2000 million in one and a half months.

Even if the sales volume declines in subsequent months, it will still be considerable.

Together with the subsequent 4K version and new models, the annual sales of both brands are expected to exceed 1 million.

But Wang Yi knows that such a large sales volume cannot be absorbed by the domestic market alone, and he has to look to the global market.

The global market may even account for 60% or even 70%.

He simply said: "Sales are good at the moment, but the domestic market is expected to be saturated soon. At present, most users still have non-smart TVs or even old TVs at home."

"In the next few years, every household will replace their smart TVs, and sales will double or even 2 times. The annual sales of domestic TVs are expected to exceed 2.5 million units, or even 1 million."

"But within two years, the domestic TV market will be saturated and sales will inevitably decline sharply. By then, the annual sales of domestic TVs may fall back to 6000 million or even million."

Everyone nodded, this was all natural.

This year may be the peak of domestic smart TVs, a peak that will never be seen again in the future.

Especially with the emergence of borderless TV, which provides users with powerful smart TVs at the low price of non-smart TVs, it will naturally set off a buying frenzy.

Just like the Redmi phone in the previous life, which beat the copycat phones.

But the TV is something that you don’t replace every year.

Once the concentrated upgrade is completed in the past few years, the next concentrated upgrade will be in three to five years.

"We must prepare in advance. Once the domestic market is saturated and sales plummet next year, internationalization will be our only way out. We must plan ahead!"

Xu Mingyi, CEO of Xingyi TV, agrees: "What the chairman said is that the internationalization of our Xingyi TV will definitely be fully promoted this year."

"The Mexico plant has been progressing smoothly since the contract was signed last year and is expected to start production in July."

"The Polish factory will be slower and is expected to start production in September."

“Although the two factories are small in scale, their production efficiency is still very high because they only assemble semi-finished products.”

"By then, our Xingyi TV and Wujie TV, which have reached 90% domestic production completion, will be sent to the Mexican and Polish factories for final processing and packaging, and then they can be directly sold to North America, South America, Europe, the Middle East and other regions to obtain tax reduction or tax exemption policies."

"What about the sales channels?" Wang Yi asked.

"We have opened many new Xingyi flagship stores around the world, and also opened many Xingyi specialty stores to foreign investors. At the same time, we have also begun to fully promote the e-commerce layout."

Wang Yi nodded and said, "Very good. In the past, we only had the Xingyi tablet, buds Bluetooth headsets, Xingyi mobile power bank and other accessories. Now we have achieved internationalization and are selling them all over the world. We don't have many overseas stores."

"But now that Xingyi TV and Wujie TV are also online, the store layout can be accelerated!"

"In the next six months, Xingyi Store will fully promote the opening of stores overseas, and the locations must be selected well. We must move forward quickly and achieve within two years that wherever there are Apple and Samsung flagship stores, there must be our Xingyi flagship store!"

Hearing this, everyone was shocked.

The overseas layout is accelerating. Wherever there is Apple or Samsung, there must be a Xingyi flagship store!

This means that the internationalization of the Mingxing Yi mobile phone is also imminent.

The most likely time is the end of the year, or next year!
Therefore, Wang Yi called for comprehensive and accelerated promotion of overseas market layout.

Wang Yi continued, "There is also Xingyi Logistics, which will also be deployed overseas. By then, the clothing and cosmetics of Mayu and Zhenyu, and the mobile phones, tablets, TVs, smart home appliances, etc. of Xingyi Technology can all be transported through Xingyi International Logistics."

"We are different from other logistics companies. Our own huge orders are a huge support!"

Everyone nodded.

For example, STO Express, YTO Express and SF Express mainly handle third-party logistics orders.

Xingyi Logistics initially only provided services to its own stores and online shopping malls, and was naturally blessed with a large number of orders.

Wang Yi continued, "Xingyi Logistics, just go for it. When our own orders are saturated and there is excess logistics capacity, we will also start third-party delivery services. At that time, users can place orders directly through the Changchat quick entrance, and Xingyi Logistics will deliver the goods."

"Okay." The head of the logistics department nodded quickly.

Wang Yi then looked at Xu Mingyi and said, "International layout, full acceleration. Televisions are different from mobile phones. Mobile phones can rely heavily on online sales. Televisions are still sold in physical stores, and users can place orders with more confidence, especially in the initial stage. When our Xingyi TV and Wujie TV brands are deeply rooted in people's hearts, it won't matter. But in the initial stage, we still cannot do without stores."

"Moreover, other brands' flagship stores only sell a few single products and categories. Our store has tablets, TVs, accessories, various smart home appliances, and we will also launch Xingyi mobile phones and even Xingyi cars in the future!"

"To put it bluntly, we sell everything in one store, which allows us to maximize the use of store resources without having to worry about losses."

Xu Mingyi nodded quickly: "Okay, Chairman, then I will let go and vigorously open stores overseas!"

As Wang Yi said, if you open a flagship store elsewhere, you may have fewer products and lower sales, which will result in losses.

The Xingyi flagship store sells everything. Even if the tablets don’t make back their investment, they still sell TVs, smart appliances, and mobile phones…

One investment, multiple incomes, no loss at all!
It earns more than Apple and Samsung.

But then, Xu Mingyi expressed a concern: "Chairman, the security in the United States is not very good, and it is easy to see zero-dollar purchases... What can we do?"

Others also nodded:

"This is a huge problem, and there is no solution. We can't all have store employees armed with guns, which would scare customers."

"Yeah, there's no point calling the police. Zero dollar shopping is an American specialty, and it comes with protective armor."

"Apple stores and Samsung stores are the main targets for robbery. When the time comes, we will probably be no exception."

Wang Yi seemed to be thinking: "This is an important question. There is no good solution. We can only defeat magic with magic!"

Everyone was interested.

Wang Yi smiled and said: "Let all stores buy insurance. Even if we really encounter zero-yuan purchases, the safety of employees and customers will be the first priority, and all losses will be compensated by foreign insurance companies! Just think of zero-yuan purchases as helping us sell goods."

"Is this possible?" Everyone was in disbelief.

A batch of products may take a long time to sell, but they are snatched up and sold out in one go.

Insurance companies have to pay compensation, which can be considered a direct way to increase sales.

"Then the additional cost of purchasing insurance..." Xu Mingyi spoke again.

Wang Yi smiled: "The wool comes from the sheep. The increased cost of purchasing insurance will be transferred to foreign consumers. In the future, the price of overseas products will be more expensive than that in China, and the insurance cost, tariffs, etc. will all be added."

"That's fine." Everyone nodded. All major brands do this, except for the American Conscience.

Wang Yi continued: "Next, we need to make every effort to promote overseas stores and fully internationalize them."

"We must continue to cultivate the rural market in China!"

"Our Xingyi flagship store and specialty stores are already fully popular in urban areas, but there is still room for development in rural areas!"

"We will continue to increase publicity efforts in towns and villages and store popularization efforts. Let the people in towns and villages know that they can buy our high-quality borderless smart TV A2999 for 40. There is no need to spend or yuan to buy those rubbish non-smart TVs."

"We can also adopt some common methods used in towns and villages, such as regularly giving out eggs, to attract villagers to come to our store to listen to our lectures, explain our excellent products to the people in the towns and villages, and let them experience the charm of Xingyi smart TV and Wujie smart TV for themselves!"

Hearing this, everyone's expressions became very interesting.

Send eggs...

Grounded!
So fucking down to earth!
But some people questioned: "Chairman, isn't this approach a bit too down-to-earth? It doesn't fit our big brand image positioning..." Wang Yi smiled: "Big brands are in urban areas, but in rural areas, we need to be down-to-earth and make people feel that they can afford it. In the future, the main consumer market for TVs will be rural areas!"

"Then will the method of delivering eggs be effective?"

"Of course, you will know if you try it." Wang Yi was full of confidence.

Send eggs == township traffic password!

Many pyramid schemes, scams, and those selling health products operate this way.

Xingyi Technology's high-end and high-quality products will definitely sell out.

Wang Yi continued: "Boundless TV has just been released for more than a month. The price-performance ratio is good and the product strength is invincible. What it lacks most is the popularity in towns and villages!"

"As long as the popularity increases, it will be completely stable!"

"Subsequent stores will take a truckload of Xingyi TVs and Wujie TVs to various villages and sell them at doorsteps, and they can sell a lot!"

"As long as the township's reputation is raised, it won't be a problem to sell Unbounded TVs this month and Unbounded phones next month!"

"Yes!" Everyone responded one after another.

According to Wang Yi's plan, the television department quickly deployed it.

Foreign flagship stores have increased their investments, opened stores crazily, and liberalized franchise rights for specialty stores.

That speed is as fast as advancing in a battle.

As long as the patent issue is resolved, Xingyi mobile phone will be fully internationalized by the end of this year at the earliest, or early next year at the latest.

The layout of overseas stores must naturally be accelerated, and a large number of stores must be opened. We cannot wait until everything is internationalized and then not have enough stores!
But the domestic action is even faster.

Many rural stores have begun to increase their publicity efforts.

According to Wang Yi's instructions, we started promoting the product in the most down-to-earth way.

Bridge Town.

Today is a big market day and there are huge crowds of people.

Xingyi Store Daqiao Store started various promotions early in the morning with its high-power speakers:

[Good news, good news, Xingyi Technology's sub-brand has launched the latest 40-inch smart TV, which is comparable to products priced at 2999 or yuan, but only costs ! ]

[2999 can only buy a 32-inch TV from a generic brand, but at the Xingyi Technology store, you can buy a 40-inch quad-core smart TV and get a VIP video membership for free! ]

[There is also a 6999-inch smart TV, not 7999, not 4999, only ! ]

[The lowest price on the Internet, super-performance quad-core smart TV, less than 5,000 yuan, all in Xingyi store. Big brand, guaranteed! ]

……

Instantly, the people passing by were shocked:

"What? A 40-inch TV is only 2999? A 50-inch TV is only 4999!"

"Isn't this too cheap? Is it fake? Mr. Zhang from our village bought a 43-inch one and spent more than 6000 yuan."

"How can there be any fakes in Xingyi Technology Store? They are such a big brand."

"Yes, the contractor in our village uses a Xingyi mobile phone, which costs more than 5,000 yuan and is very expensive!"

"Xingyi TV is not bad and cheap. Let's go and have a look."

All of a sudden, people passing by came over.

The store was instantly packed.

Store manager Li Caiyue, dressed in a stylish suit and wearing a headset, explained to everyone:
"Boundless Technology is a sub-brand of our Xingyi Technology. Its original intention is to benefit the public and make high-end products affordable for everyone."

"In other stores, you can't even buy a 2999-inch non-smart TV for 40. But in Xingyi store, you can buy a 40-inch smart TV."

"Our price is low, but the configuration is high, and the screen is clear. The picture quality and sound quality are clear for everyone to see. It also supports AI voice search and has rich film and television resources."

As Li Caiyue demonstrated, everyone nodded with their eyes wide open.

I never thought a TV could be so powerful.

"Our A40 and A50 not only have great picture quality, but also very powerful performance. Watching movies, watching TV, and playing games are all a piece of cake. Even somatosensory games are possible."

Then, Li Caiyue demonstrated the somatosensory game on the spot and invited everyone to experience it together. Many people who did not want to buy it were tempted.

"When people buy a TV, they are most worried about after-sales service. When many brands break down, they can't find anyone to repair them."

"But we have Xingyi stores all over the country, including one in our town. If you need anything, you can come to our store at any time."

"Our after-sales service center is next door. We not only repair our Xingyi Technology TVs, mobile phones, and home appliances, but also other brands of TVs, mobile phones, and home appliances. If you need anything, feel free to come to our store."

Now, the people were completely relieved, and with the price of 2999, they were completely tempted and placed orders immediately.

Next door, Qingshan Town.

Although it was not a big fair, the distribution of eggs attracted a large number of people to watch.

This is the best marketing method for towns and villages in 2013.

Even if you advertise everywhere in towns and villages, it is not as practical as giving away eggs.

You don't need a lot, just a few eggs at a time, and people will line up every day to listen to your explanation.

Listening to it, my heart was moved...

Originally I just wanted to take advantage of a small opportunity and get a few eggs for free, but in the end I spent thousands of dollars and went home with a big TV...

Even if you don’t have internet at home, it doesn’t matter. You can watch cable TV with clearer resolution, far better than other brands.

After this wave of activities, the sales of Xingyi TV did not increase much, but the sales of Wujie TV began to surge.

Especially the A2999 with a price tag of 40, which is simply invincible.

More importantly, people love to show off and visit each other.

A few people in a village bought it, and soon the whole village knew about it.

When I went to the buyer's home to take a look, I was so envious of the product that I naturally placed an order.

Seeing that everyone else had bought it, the rest of the people followed suit.

Without any surprise, in just ten days, the borderless TV, which was just released in April, became popular all over the Internet in May due to its extremely high cost-effectiveness, and became popular in towns and villages in early June!
Sales volume increased rapidly.

Wang Yi was in a good mood: "Boundless Technology's brand has been established!"

Although Xingyi TV is well-known in rural areas, its price is high and most people cannot afford it.

Many people even refuse to go into the store after seeing the price.

But borderless TV is much cheaper, so ordinary people don’t have to worry about it.

You can earn more than 40 yuan a day by moving bricks at a construction site, and you can earn enough to buy an A in a month!

No pressure at all.

There is no doubt that Borderless TV is a huge hit both online and offline.

In the first month of launch, the sales of the two borderless TVs reached 1400 million units.

In the second month after its launch, online sales of Borderless TV dropped by 10%, but offline sales increased by 40%!

Not only did the monthly sales volume not decrease, but it increased to 1600 million units!

More is sold offline than online!

Wang Yi was relieved: "Sure enough, when it comes to televisions, physical stores are still the most reliable these days."

Jian Ziyan nodded: "Yes, it's higher than the online sales."

All I can say is that in 2013, most people were skeptical about online shopping for large appliances, and they still felt more comfortable shopping offline.

Xingyi Technology has flagship stores all over the country, as well as specialty stores in towns and villages. With the help of a series of down-to-earth promotional activities, sales have skyrocketed.

Throughout May, the total global sales of Boundless TV exceeded 1600 million, exceeding the sales in the first days.

The online volume naturally dropped, all thanks to the offline volume which surged against the trend!

Wang Yi is in a good mood. If this momentum continues, the sales of the two borderless TVs in June are expected to exceed 1800 million.

However, just when Wang Yi was in a good mood, LeTV's boss Jia came to steal the house!
On June 6, LeTV held a new product launch conference and released LeTV L3, a 60-inch large-screen TV.

Wang Yi didn't mind this.

Xingyi Technology is not afraid of any challenges.

But Jian Ziyan was so angry: "Chairman, the man surnamed Jia is too much!"

"Oh? What's wrong?" Wang Yi asked.

"It would be fine if LeTV released their L60, but they used an extremely shameless way to avoid the main issue and compare it with ours, even though the configuration is much lower than ours and the product is much worse than ours. They also belittled our Xingyi X60 and smeared our Xingyi Technology. They said our prices were too high, that we were cheating people, and that we had no conscience..."

Wang Yi frowned: "X's comparison method?"

"What?" Jian Ziyan was confused.

"It's okay, let me see."

"Here." Jian Ziyan handed over a Xingyi Tablet 1 Ultra, which was playing the video playback of LeTV's press conference.

In the video, Boss Jia looked distressed:

"Our LeTV L60 and Xingyi TV X60 both have quad-core processors, are 60 inches, have 1080P high resolution, have 2G large running memory, are smart TVs, have rich exclusive film and television resources, and support dual-band wifi..."

"It can be said that the configuration is exactly the same. But their Xingyi X60 costs 12999, which is such a high price, it is totally a rip-off!"

"And our LeEco L60 is only 7999, which is 60 cheaper than Xingyi X5000!"

"With similar configurations, the Xingyi X60 is 60 yuan more expensive than our LeTV L5000. It's not that LeTV is too conscientious, but that our competitors are too unscrupulous!"

"12999 is unreasonably expensive. They are simply taking advantage of users!"

"Our LeTV L60 is only 7999, which really treats users as gods. Adding a two-year membership only costs 8999!"

(End of this chapter)