Reborn in 2011, 985 missing from two copies

Chapter 527: Something went wrong in the borderless mobile phone department!
As the Unbounded phone became popular all over the Internet, its popularity soared, and sales surged again in the following days.

Even without the 24 million sales in the first 800 hours, the sales on the second day still exceeded million.

The sales volume in the following days was also in the millions!
Fortunately, we had 1000 million units in stock in May, and 500 million units were produced before the launch in June.

There are a total of about 1500 million units of the first generation of Unbounded in stock, all of which are distributed to warehouses across the country, otherwise we would not be able to withstand this wave of terrifying traffic!
In fact, many domestic mobile phones are very successful when they are first released. They have terrifying traffic and are hot-selling!

But unfortunately, the brand did not have sufficient stock and could not handle this wave of traffic.

The company was supposed to sell two million units in the first month of its launch, but ended up only having 500,000 units in stock.

Originally, the annual sales volume could reach 10 million units, but in the end, the annual sales volume was only 3 million units.

This is true for many brands.

The reason is that they lack confidence and dare not place too many orders at one time, fearing that the products will not be sold and thus causing inventory backlogs.

Either the initial component prices are high, the costs are high, and the profits are too low, so they use hunger marketing to gain enough hype.

Wait until the prices of components drop, the costs are low, and the profits are high, and then we can distribute the products on a large scale.

This is the case with Xiaomi today.

Another possibility is that there is financial pressure and the company is unable to afford to stock too much inventory.

For example, Meizu currently does not have enough funds to stock up on a large scale.

When you place an order, you have to pay.

It is considered good if you can pay in monthly installments, but some require a one-time prepayment.

As for companies like Xingyi Technology, after placing an order, they sell on credit throughout the process and do not even ask for a deposit from suppliers, they just deliver the components.

Two months later, the produced mobile phones have long been sold, and only then will the supplier be settled on a periodic basis.

But this kind of treatment is only available to big brands. Meizu and Xiaomi cannot enjoy it at present and can only advance the money themselves.

The more goods you stock up, the more money you have to advance, and you can only resort to hunger marketing.

But Wang Yi is different. All his suppliers sell on credit and he pays them monthly after two months, so he doesn't need to advance any funds.

There is no need to worry about these problems at all. We can directly prepare 1500 million pieces of stock and start selling them on the day of release. We will supply them openly!

As for the 1500 million in stock, it is equivalent to preparing more than a month in advance, and the cost of subsequent components will be reduced. The cost is high...

There is no need to worry about this. Whether it is the Xingyi mobile phone or the Wujie mobile phone, they are all super large-scale orders, and the prices given by suppliers are the lowest.

It’s lower than the price of other small brands that drop in price two or three months later.

They are even 20% or even 30% off compared to competitors.

Don't worry about backstab at all.

Coupled with powerful online channels and terrifying offline stores, Wang Yi is even more confident.

The result is predictable: 1500 million in stock, super low price of 999, more than sales outlets across the country, and it’s on the hot search list every day!
With so many buffs added up, the borderless mobile phone is a total hit.

Eight million units sold on the first day!
1200 million units sold in two days!

1500 million units sold in four days!

……

Incredible sales records are set one after another!

The people at Wujie Technology were confused, and the people at Xingyi Mobile were also confused.

Even Song Si Ning was confused.

The sales volume is horrible!

It totally exceeded expectations!

Even the 1500 million units in stock were almost sold out!
The only one who remained calm was Wang Yi.

We are currently at a critical period of replacement of old feature phones, copycat phones and smart phones with new ones.

Hundreds of millions of domestic users of copycat phones, feature phones, and Nokia users will gradually switch to smartphones.

The biggest factor restricting this progress is the high price of smartphones, which are three to five times the price of copycat and feature phones.

This makes many people feel discouraged and have to continue using copycat or feature phones.

The reason is not that smartphones are difficult to use or that people don’t want to use smartphones, but a matter of money.

As long as there is a smartphone with a similar price to copycat phones and feature phones, most users are willing to make the switch.

It can be said that the potential of thousand-yuan smartphones is endless. In China alone, there are hundreds of millions of potential users.

The sales volume will naturally not be bad.

The success of Redmi in the past also indirectly illustrates this phenomenon.

As for how high the sales volume can be?
That depends on your ability, and how much market potential you can tap and your courage.

In addition, the company has strong proprietary channels, with more than 20,000 stores and 40,000 business halls, which gave Wang Yi great confidence.

The three major operators placed a super large order of 1500 million at one time, so Wang Yi dared to directly prepare million units of stock!

Such a terrifying amount of inventory has never appeared before.

Even for the Xingyi mobile phone, the initial stock quantity was only one million units, which later reached three million and capped at five million.

The terrifying stock volume of 1500 million units of the first generation of Unlimited is somewhat of a gamble.

At first, the entire Wujie department and even the Xingyi mobile phone department were not optimistic.

With a stock of 1500 million, many people even thought Wang Yi was crazy.

But it turned out that Wang Yi made the right bet!

The first generation of Unbounded is a total hit!
It was sold out before 618!

This thousand-yuan phone has just been released, and there is no discount even during the 618 event. The price will not be reduced at all, so most users place an order directly.

However, by the fifth day, sales gradually returned to normal, dropping to one million units per day.

Wang Yi estimates that subsequent sales will continue to decline, maintaining an average level of around 700,000 units per day.

Currently, BYD's foundry has a monthly production capacity of just over 20 million units, and a daily production capacity of nearly 700,000 units, which just maintains the balance between production and sales and basically achieves zero inventory!

There will be no out-of-stock, no inventory backlog, and production and sales will be balanced.

This state is perfect in any field.

Wang Yi felt relieved about this.

The sales of the Unbounded mobile phone have been very successful. If the sales continue like this, the sales in June will definitely break the record.

The sales volume reached 1500 million in the first four days after its launch. Even if the sales volume in the remaining half month reached 70 units per day, the total sales volume would be million units in half a month.

For the whole month of June, the sales of Unbounded Generation will exceed 2500 million!

In just 20 days, sales of 2500 million were achieved, which was definitely a huge success!
Such success is a good thing, but it can also easily make people go to their heads.

Especially a new department, a new business unit, with the help of the right time, place and people, achieved incredible and brilliant results in one go, and even defeated the big brother Xingyi mobile phone.

It is easy to over-expand, which is a taboo in military strategy.

Whether it is Mayu Technology or Xingyi Technology, it was like this at the beginning, and it will be like this to some extent.

There's no way around it. When people win, it's easy for them to become complacent.

Even Wang Yi in his previous life had encountered such a problem.

Now having lived two lives, Wang Yi has become much calmer.

Frankly speaking, it is normal to feel a little inflated and excited after achieving outstanding results, as long as it is kept within a reasonable range.

But if you become over-inflated, over-excited, and forget your original intention, then it's all over.

This is the most fatal thing for enterprises.

For many brands, this generation of products has become a hit and sales are off the charts.

The next generation product is a failure, with dismal sales!
It’s because the team became arrogant and forgot their original intention!
Do not treat users as God, think you are the God of users. Do not pay attention to the needs of users, and let users listen to you...

The result is predictable, it will be a complete failure.

The secret to Wang Yi's success is to go with the flow.

Adapt to the general environment of the times and create products that are most needed by the times.

Adapt to user needs, solve user pain points, and create products that users need most.

If both of these are met, the product will naturally sell well.

The success of Xingyi mobile phone and Wujie mobile phone are all like this.

Wang Yi was very worried that the Wujie department had just been established and was too immature, but it had achieved such amazing results. It would be easy for it to become complacent and over-expand.

By then, even the next generation of Unbounded 2 may fail.

This is not possible!

For this purpose, Wang Yi came to the headquarters of Wujie Technology and held another high-level meeting with the senior executives of Wujie’s mobile phone department!

Not just for reward, but also for criticism!

It is worth mentioning that since Wujie Technology Park acquired the land at the end of last year, it is currently under intensive construction.

Therefore, the headquarters of Wujie Technology and Xingyi Technology's Shandong Province headquarters are temporarily located in Meiyu Technology Park.

Fortunately, the Meiyu Technology Park is large enough and has enough office buildings, so three phases of the project were planned at one time.

Now the third phase of the project has been completed and put into use.

The second phase of the project includes ten buildings, all of which are 80-130 meters high and have 27 to 45 floors as office buildings. They were given to Xingyi Technology and became Xingyi Technology's Jeju headquarters + Qilu Research Center.

The third phase of the project on the southernmost side has 15 buildings, mainly low-rise buildings ranging from 50 to 80 meters in height, and is currently divided into two parts.

One part is an office building and a research and development building, which becomes the headquarters of Unbounded Technology.

The other part is built into high-end hotels, shopping malls and other commercial buildings, which can be regarded as the living facilities of Mayu Technology Park.

These commercial facilities are not only used by the employees of Mayu Technology Park, but are also open to the public.

The eastern suburbs of Jeju today are not yet the prosperous economic center that they would become many years later. Instead, they are still somewhat desolate.

Standing on a high place, you can see the corn fields in the distance, and even the basic supporting facilities are insufficient.

But with the commercial development of Phase 3 of Xingyi Science and Technology Park, the nearby supporting facilities have instantly emerged, providing food, drink, entertainment and recreation.

The entire Mayu Technology Park, Phase II is occupied by Xingyi Technology, and Phase III is occupied by Wujie Technology and Business.

On the contrary, Mayu Technology only occupies the first phase, which is only one-third of the entire Mayu Technology Park.

Fortunately, the first phase of Mayu Technology was built the earliest, located in the northernmost part, with only six office buildings.

But they are all super high-rise office buildings ranging from 130 to 200 meters, with 45 to 70 floors.

It can be regarded as a scenic spot in the eastern suburbs of Jeju.

Ten years later, at night, all the lights in the nearby super-high office buildings were lit up, creating a beautiful landscape.

But now it is still the eastern suburbs, there are not many buildings, and it is all dark.

Only this row of super high-rise office buildings of Mayu Technology has achieved lighting, becoming a landmark in the eastern suburbs.

Although it consumes a bit of electricity, it’s a great scene.

The simplest thing is that no matter if you are a Jeju native or a visitor from other places, when you pass by here, you will think that Mayu and Xingyi Technology are amazing. Even people who don’t use the Internet can feel that this is a giant and a big brand.

The officials were full of praise, especially the East Suburb Management Committee.

It’s so embarrassing, too embarrassing!
It is precisely because of this that the investment promotion efforts of the High-tech Zone Management Committee, which were not very smooth before, have become much smoother.

As the eastern suburbs, although there are some policy supports, the surrounding area is too desolate.

Previously, when the East Suburb Management Committee invited investors, all large companies refused.

We can only arrange for local companies such as Inspur and Sinotruk to come here.

But now we have the Mayu Technology Headquarters, Xingyi Technology Provincial Headquarters, and Wujie Technology Headquarters. Our strength has grown by leaps and bounds, and investment promotion has become much smoother.

At the investment promotion meeting, the leader said that the location is very good and the future is unlimited. Next door is the Mayu Technology Headquarters and Xingyi Technology Shandong Headquarters. Not far away, there is also the Wujie Technology Headquarters under construction, and the 518-meter Xingyi skyscraper is under construction...

After hearing this, the companies that originally looked down on this place also became interested and followed here.

In a word, if you follow Xingyi Technology, you will definitely get away.

Xingyi Technology has so many businesses, and since they are close to each other, there are many opportunities for cooperation.

Read the error-free version at 69shuba! 6=9+shu_ba is the first to publish this novel.

Once you join the supply chain of Xingyi Technology, you will definitely prosper.

BYD and Goertek have both joined Xingyi Technology's supply chain. With so many large orders, not only have they made a lot of money, but their stock prices and market value have also skyrocketed.

The acoustic components of the Xingyi and Wujie mobile phones are all supplied by Goertek.

Components such as frames and shells are all supplied by BYD.

They all made a lot of money.

There is also BOE, which was on the verge of bankruptcy but is now relying on the local government for support.

Now with the investment from Xingyi Technology, huge orders for Unbounded mobile phones and Unbounded TVs have come one after another...

Each order starts at tens of millions, and additional orders are also in the tens of millions.

BOE, which was almost bankrupt, is now rich.

The boss who used to borrow money from everywhere to attract investment now drives a Land Rover!
Seeing these companies becoming rich by joining Starlink, other companies are also tempted.

They flocked to invest and settled in the high-tech zone.

The result is that there are more and more businesses nearby and fewer and fewer corn fields.

The planning and development of the entire industrial cluster are much higher and faster than in the previous life.

The Management Committee was delighted with this.

Not only Director Hong benefited greatly from this, he was also promoted to the Department of Commerce of your province.

Even the new Director Xu had a good start.

As soon as he took office, three high-quality companies came to set up factories here.

Director Xu was very surprised by this, but he understood it after taking a closer look.

These three companies are upstream and downstream companies related to Xingyi Technology, and all came to Jeju to build factories and invest.

Director Xu was in a good mood and welcomed this with open arms.

Wang Yi also warmly welcomed it.

The more high-quality enterprises there are nearby, the better, and the more developed the industrial clusters are, the better.

By then, the land he has hoarded will be developed into high-end residential areas, and the better they can be sold, the more money he can make.

That’s right, a lot of land in the eastern suburbs has been acquired by Xingyi Real Estate!

Xingyi Real Estate has become the number one real estate company in Dongjiao and also the number one real estate company in Jeju.

Even if Longfor, Greenland and Vanke came, they could not suppress Xingyi Real Estate, the local tyrant.

But Wang Yi's pace was very steady. He first built industrial supporting facilities, science and technology parks, and industrial parks, leaving the residential land vacant.

It won’t be too late to start construction of commercial housing after about 15 years.

We started selling gradually in 16, and sold a large number of houses before the end of 18, just in time to catch that wave!
Finally, keep a few pieces of land near the mountains to build low-density large flats, focusing on high-end, and then sell them slowly later.

Sure enough, as soon as he arrived at the Wujie headquarters, Wang Yi found that something was wrong.

What a familiar scene!
The current Wujie Technology headquarters is in exactly the same state as the previous Mayu Technology headquarters.

From senior management to employees, many people are a bit impetuous, think they are capable enough, and are a bit impatient at work.

Obviously, he was dazzled by the victory of the Unbounded mobile phone!
This is not just true for grassroots employees, but also for many middle and senior managers.

This is a big taboo for a company.

For a business that is just starting out, it is even more fatal.

This is bad. Very bad.

Wang Yi and Song Si Ning looked at each other and could see each other's concern.

Wang Yi didn't say much and went straight into Conference Room No. 1. Wu Zhaowei, the head of Unbounded Mobile, and a group of senior executives were all present.

It can be seen that Wu Zhaowei is also in a good mood.

As a former R&D manager at Motorola, Wu Zhaowei also made some excellent mobile phones.

But because Wu Zhaowei was a Xia citizen, he was excluded and suppressed at Motorola headquarters.

Every time there is an outstanding achievement, the credit will be taken away by the R&D director.

Whenever something goes wrong, he, as the R&D manager, is the one to take the blame.

No one in the entire Motorola cared about this, and no one spoke up for Wu Zhaowei.

On the contrary, those foreigners would unite tacitly and jointly suppress the Xia people.

When walking on the street, there are foreigners who squint their eyes and mock me...

In the end, Wu Zhaowei couldn't stand it anymore, so he resigned from Motorola and joined Xingyi Technology.

Seeing that Wu Zhaowei was very capable and experienced, Wang Yi made Wu Zhaowei the person in charge of Unbounded Mobile Phones.

The first generation of Unbounded mobile phone was developed by Wu Zhaowei and his team.

At first, Wang Yi did not give much guidance and let Wu Zhaowei play freely, which was also a test.

Obviously, the first generation of Unbounded was very successful, and Wu Zhaowei's ability was recognized by Wang Yi.

But whether his character can withstand the test of victory depends on Wu Zhaowei's subsequent performance.

Wang Yi didn't say much, but looked at Wu Zhaowei: "Director Wu, please summarize first."

Wu Zhaowei nodded: "The sales of the first generation of Unlimited exceeded 4 million units in 1500 days after its release, and the sales dropped to one million on the fifth day. At this rate, the average daily sales in the next half month is expected to be around 70 units. The total sales in June are expected to reach 6 million units!"

Wang Yi nodded. Wu Zhaowei's prediction was consistent with his:
"Very good, the first sales of the Unbounded mobile phone in June reached 6 million units, which is very successful. This is inseparable from the hard work and dedication of everyone at Unbounded Technology, and they all deserve praise!"

Everyone was delighted. With this result, even if the subsequent performance was worse, they would still receive a year-end bonus!
Wang Yi then changed the subject: "But what about next month? The first release in June, sales of 6 million in 20 days, how much can the sales be in July?"

“Let alone growth, can the sales volume in the next 20 days of next month catch up with the sales volume in the days of this month?”

"This……"

The whole room was silent.

Flowers are not a hundred days of red.

If normal development continues, the sales of Unlimited 1 will definitely continue to decline next month.

Not to mention 2500 million units, it is possible that sales in July will drop below 2000 million units, or even 1500 million units.

Without the popularity of its first month of launch, the sales of the borderless mobile phone will not be over 20 million every month, which is unrealistic.

Only with new great opportunities or big investments can the glory be continued.

However, opportunities are something that can only be encountered by chance, and Wang Yi can do nothing about it.

But it can still work if it’s a big deal!

If it's managed well, it can still sell well and there's still hope that it will break through 2000 million+ again!

Wang Yi never believed in fate or God. He only believed that man could conquer nature and that if people did not plan for the future, they would have immediate worries.

But unfortunately, most people in the Wujie department are too proud and have no future plans!
I can’t even understand the situation next month!
It was for this reason that when the Unbounded mobile phones were selling like hot cakes, Wang Yi convened this meeting and poured cold water on everyone!

Seeing everyone silent, Wang Yi became even more angry: "How much can we sell in July? How much will the volume drop? Has anyone ever thought about this question?"

Everyone was silent again.

Wang Yi's expression became serious. "If you haven't thought about it, how can you plan your production capacity? Continue to place orders with the factory based on sales of 2500 million units? And end up with tens of millions of units in stock?"

Everyone continued to be silent: "..."

Right now, the entire department is immersed in the brilliant achievements in June and is overwhelmed by the record-breaking sales. Not many people have seriously thought about the drop in sales next month!
Wang Yi shook his head, disappointed!

Big disappointment!
It would be fine if ordinary employees were so arrogant, but it is a bit unreasonable if the senior executives of Unbounded Technology also acted like this.

Seeing that Wang Yi was about to get angry, Wu Zhaowei handed over a document and said calmly:
"Chairman, I have made a plan for next month's sales volume. Please take a look."

When Wang Yi opened it, his expression became complicated.

The document shows:
[By the end of June, the daily sales of the first generation of Unlimited will drop to around 1 units, and by mid-to-late July, the daily sales will drop to around 60 units.]

[The expected sales volume for the whole of July is only 1500-1700 million units, a serious decline from June, and the factory needs to cut production lines. ]

[The main reason for the drop in sales is the normal decline in sales after the first release, especially the most serious drop in online sales, and the lack of follow-up. ]

[Offline sales have great potential. To boost sales, we need to stimulate offline purchasing power, especially among the middle-aged and elderly groups! ]

[If the stimulus is successful, sales in July are expected to exceed 7 million units. ]

Looking at these, Wang Yi's expression finally looked better.

There are fewer disappointments.

In the borderless mobile phone department, there is someone who understands after all!

There is still someone who can tell the difference!

As the R&D director of Unbounded, Wu Zhaowei has made great contributions to the huge success of Unbounded.

Logically speaking, he should be the most arrogant and even start to consider changing jobs!
On the contrary, Wu Zhaowei was not arrogant but rather extremely calm.

Five days after its launch, they had already determined the situation, predicted a severe drop in volume next month, analyzed the reasons clearly, and came up with solutions!

What a talent!

Wang Yi ignored Wu Zhaowei and looked at the others: "You are all senior executives of Unbounded Mobile, and you should all know the situation. Come on, starting from the door, tell us your expected sales of Unbounded 1 next month!"

Hearing this, the first person at the door changed his expression slightly: "Chairman, I am in charge of the channels, and I am not responsible for predicting sales..."

Wang Yi frowned, slammed the document on the table, and shouted:
"Those in charge of channels don't need to grasp the sales of Unbounded phones? If you can't accurately predict next month's sales, how can you arrange channels according to your income and expenditure? How can you open up new channels? Wait until next month is over before making arrangements? Hmm?"

"I..." The man was speechless for a moment.

"I'll give you one more chance to forecast sales immediately! If you can't do it, get out!"

Hearing this, the man was shocked, and the others were even more frightened.

I never thought that the sales of the Unbounded phone would be so good, and the chairman would get so angry!

Only Wu Zhaowei understood Wang Yi’s deep meaning!

(End of this chapter)