Extracting skills from movies

Chapter 542 Head-on PK!

After the promotion ended, Du Sheng rushed to the next stop without stopping.

In the beacon country, unless you are a top-tier superstar, television and radio are still indispensable channels for publicity.

Especially the latter, because the Internet speed in Dengta is not very good and coupled with the implementation of happy education, people are still accustomed to listening to music on the radio.

It currently has a huge audience base of tens of millions and is an efficient publicity platform.

Combined with the airplay on radio and television stations, it occupies an important position in the Billboard charts.

For example, even though Britney Spears has a lot of fans, she still had to visit every radio station to promote her new album last year.

The huge influence of Billboard is a symbol of authority and glory for pop singers and fans.

In the past few days, Du Sheng visited many TV and radio stations and found an interesting phenomenon:

Many hosts and DJs are of African descent.

In fact, this is not surprising.

Because they are not only talented in music, but also good at using humor and energy to liven up the atmosphere of the show.

Coupled with the mutual support within the African-American community, they occupy an important position in the entertainment industry.

Du Sheng shook his head, too lazy to pay attention.

The most important thing right now is to complete the publicity campaign.

Next, he will travel to Nashville, Burbank, Los Angeles, Washington and other core cities of the music industry, with a dense and tight schedule.

Although publicity work is busy, most people may not be able to keep up after just a few days.

But for many singers, their desire for such resources reaches the point of envy, jealousy and hatred, and they are willing to do it even if it is very hard.

Sony Building, President's Office.

Secretary Aisli said hesitantly:

"President, there is something I think I should mention to you.

That Asian guy you told me to ignore has a new single that's in the top 15 on Billboard."

Andrew raised his head suddenly, with surprise and confusion:

"What did you say?"

Ashley gritted her teeth and added:

“Not just one song, but two songs made it in!”

This time Andrew was completely shocked.

The top 15 on Billboard means huge attention.

Du Sheng has achieved such results in just over a week since he came to the Lighthouse Country.

Even with Sony's support, this speed is still incredible.

Especially for an Asian artist from outside of China.

"Find his new song!"

Andrew said in a deep voice.

Because of his arrogance, he never paid much attention to the development of the Chinese.

After all, Jackie Chan and Jet Li, who were so popular before, have now stopped working and left Hollywood in disgrace.

Although Du Sheng knows a lot of tricks, there are countless talented people like him in North America.

And in his eyes, skin color is original sin.

Of course I haven’t heard Du Sheng’s new song.

At this moment, Andrew had an ominous premonition in his heart.

Could it be Shi Jinge's trump card...

Soon, Ashley brought out the physical CD and started playing it.

Compared to the distorted sound on the Internet, North American audiences currently prefer physical CDs more.

In just a few moments, the two songs were finished.

Andrew changed his prejudice and listened attentively, his face gradually becoming serious. As a senior musician, he was very sensitive to the market.

Although the lyrics of these two songs are not the best, "Let Me Love You" is catchy and catchy, with a unique cool beat and electronic music resonance.

"Haven't Met You Yet" is affectionate and very appealing to the fantasies of campus girls.

They undoubtedly have the potential to become a big hit.

Andrew put down his headphones, his face gloomy and his fists clenched.

He was not angry that Du Sheng might rise to fame with the help of the video, but that he was deceived by Shi Jinge.

This bastard actually used a foreign Asian artist as his trump card!
And it was happening right in front of him.

What made him even more angry was that due to his own negligence, he missed the best time to respond.

Although Andrew's faction is quite powerful and has a lot of say in Sony Music, many dishonorable methods are no longer effective when facing Du Sheng, who has already entered the top 15 of Billboard.

What he can do now is to limit the other party's publicity and promotion resources as much as possible.

However, he could easily guess that Shi Jinge had already prepared countermeasures and even won over a group of fence-sitters.

It was not easy for him to completely block Du Sheng.

After closing his eyes and thinking for a moment, Andrew called Gunter Thielen, the head of SMEI Records.

"Andrew, that Asian man that Sony has been promoting recently is amazing!"

Gunter Thielen answered the phone and joked with a smile:

"In real life, I fought 30 people alone with Chinese mysterious kung fu, and the video has been in the top five most popular videos on Facebook. This must have cost a lot of money.

He has also won many honors such as Best Actor and World Boxing Champion.

To be honest, if I were a girl, I would pay attention to him!"

"Gaunt, stop talking nonsense like that.

As the Asian industry develops, the singers under your banner will grab the most market share. I don’t believe you are not anxious.”

Andrew had a blank expression on his face and went straight to the point:

"How's the preparation for Usher's new album going?"

To be honest, he didn't understand why Du Sheng was so popular on the Internet.

Because according to his understanding, to create the popularity of that video, it would cost at least tens of millions of US dollars.

How can ordinary people have this ability?
And even though Sony is wealthy, it is impossible for it to invest so much resources in one artist.

The results of the secretary's investigation also proved that Shi Jinge did not use resources of this level.

So, where does the continued popularity of this video come from?

In fact, he didn't know that in addition to the previous PK by Nigo with a gun, more and more people were imitating Du Sheng and trying to fight ten people alone.

Only then did I realize how outrageous the gap was!
People often feel confused, surprised and puzzled about things that they cannot do but others can do easily, and then they become curious and desireful.

Even yearning for it.

As a result, the mysterious Chinese Kung Fu craze has already been started.

Therefore, what is discussed in this public opinion is not limited to the video.

Although Andrew was not aware of this, since he had already taken his opponent seriously, it was imperative to strangle him.

Usher is an artist of SMEI Records and has signed a distribution agreement with Sony Music. His next two albums will be promoted through Sony channels.

Although Usher is currently very famous in North America, Andrew still has the power of life and death over him.

"Progress is slow. Only one-third of the work has been completed. We are still lacking a phenomenal hit song..."

Gunter Thielen said somewhat helplessly.

Previously, Usher liked a collected song very much, but after checking, he found that the melody, chords, etc. were very similar to a registered song and could not be used.

The copyright of that registered song belonged to an oriental company, and Miracle Records refused to sell it even for a high price.

This incident dealt a heavy blow to Usher, and his enthusiasm for singing, writing and publishing songs dropped significantly, resulting in slow progress.

What made them even more annoyed was that the song they discovered yesterday had already been officially released.

It is "This Love" from Du Sheng's promotional album!
Gunter Thielen was quite depressed when he saw how well the song performed and regretted not paying a higher price to buy it.

However, he couldn't tell outsiders about this, otherwise it would make them seem incompetent.

"Andrew, you're not calling me this time to ask about the whereabouts of a famous singer again, are you?"

Günter Thielen asked, vaguely guessing the other party's purpose.

"I hope Usher releases an album soon."

Andrew said slowly.

Since Shi Jinge chose to use Asian artists as spearheads, he directly found Usher, the most popular artist in the Beacon Country, to be the conflict!

“Andrew, there is no such clause in our contract!
We haven’t even recorded the song yet, you’re asking too much.”

Upon hearing this, Gunter Thielen could no longer sit still and speak bluntly:
"Besides, we have worked so hard to train Usher, we can't let him become a victim of Sony's factional struggle!"

"Gunter, you have to understand one thing, there is a big difference between the quality and intensity of publicity."

Andrew's tone was calm, but there was no doubt in his words.

"Andrew, what do you mean, threatening me?!"

Gunter Thielen asked angrily.

He certainly understood Andrew's subtext.

The same channel resources will have completely different effects if you cooperate intensively or if you drag your feet.

"Gunter, I just want you to understand that the decision-making power of Sony Music is still in my hands!"

Although Andrew was reminding him, his voice became cold. He naturally understood that if he fell out with Usher, it would be disadvantageous to both parties.

But the worst-case scenario is that Sony Music loses some money.

In contrast, if Shi Jinge is allowed to gain a foothold in Sony Music and Jing Shenzhi's faction gains the upper hand, Andrew will be kicked out.

"you--"

Günter Thielen was so angry that he was speechless.

But he also understood that the channel resources were in Andrew's hands, and he was indeed in a passive position.

Andrew saw this and softened his tone a little:
"Gunter, as long as you cooperate well, we will be sincere here.

Also, I’m not asking Usher to release a full album.

Isn't it a common practice to release one or two singles in advance to warm up the trend?
This time, Sony channels are at your disposal, and we will provide you with the strongest publicity and promotion guarantee."

Günter Thielen's anger subsided a little, but he was still dissatisfied.

At the moment, it is difficult to find a stronger publicity and promotion channel than Sony, and falling out with Andrew is indeed not a good idea.

Although the current head of the Sony empire is Shinji Idei, some power still remains in the hands of his predecessor.

The two factions are unlikely to be able to determine the winner for the time being. Andrew, as the confidant of the former leader, controls far more resources than Shi Jinge.

If Sony can get top musicians to produce new songs for Usher, perhaps it will really reach new heights.

"Releasing three singles before the album is recorded will take up a lot of time and disrupt the original plan."

Gunter Thielen persisted and tried.

Andrew knew that Gunter Thielen had given in and just wanted to get the most value:
"At least two singles to tie the opponent."

Gunter Thielen took a deep breath and calmed down:
"Andrew, remember your promise. We must be the best in every aspect. Within half a month, we will..."

Andrew interrupted him, his tone firm:
"Within three days! I have to see Usher's single dominate the charts!"

After saying that, Andrew hung up the phone.

He would never allow an Asian to show off on a billboard!
Günter Thielen looked a little embarrassed and sat there without saying a word.

Although on the surface, Usher did not seem to suffer any loss and even gained many benefits, Gunter Thielen felt quite unhappy.

Three days is too short. Releasing a single in advance without any preparation will not only affect the publicity plan, but also cause the singer to perform below his or her standard.

If there was a way out, he really didn't want to get involved in this vortex.

But when facing a giant like Sony, we are often helpless.

……

Hilton Hotel, Washington.

Du Sheng is talking to Delisle, the person in charge of this publicity.

"Du, I'm so sorry, the KOMO-TV program has been cancelled at short notice.

And the talk shows and Focus interviews in Seattle may also be ruined.”

There was a hint of helplessness in Delier's voice.

Du Sheng raised his eyebrows and said, hintingly:

"It happened so suddenly, someone intervened?"

“Yes, Andrew did it.”

DeLille replied.

Du Sheng had expected this and was not surprised:
"What excuses did Andrew use to reach a consensus internally?"

“He has found Usher, and he is going to release a new single in the next two days, so all resources have to give way.

Mr. Shi Jinge proposed to make an objection, but Andrew said that he would let the TV stations/radio stations/columns, etc. choose the guests themselves.

Although you have gained momentum with the video and previous accumulation, and now the album is also gaining momentum, but compared with Usher...”

DeLille said with bitterness in his tone.

Du Sheng shook his head.

It is clear that Andrew did not play dirty this time, but directly found obstacles and occupied resources openly.

Sony did not cancel the original promotional activities, but simply changed the protagonists.

After all, Usher's appeal is far more valuable than that of an Asian.

"Usher is indeed a strong enemy..."

Last year, Usher released his fourth album "Confessions", which broke the single-week sales record for R&B male singers' albums in the first week of its release. The single "Yeah!" topped the Billboard singles chart for 12 consecutive weeks.

Du Sheng's first English song "Just the Way You Are" topped the Billboard charts for three weeks, but was interrupted by this song.

It can be said that both sides have some "monkey shit"!
Du Sheng's thoughts drifted, and he instantly thought of this man's scandals in his previous life, his exposed nude photos, and how he infected several of his bed partners with sexually transmitted diseases after marriage.

Rumor has it that the reason why Justin Bieber was chosen and promoted by Usher was because of his boastful attitude...

But these all happened a few years later and were of little use.

DeLille continued:
“Andrew has announced at the meeting that he will mobilize all resources to help Usher’s single hit the Billboard charts the day after tomorrow.

He obviously wants to take this opportunity to maximize our publicity resources..."

It seems that Sony Music is still controlled by the people of the former head, and Shi Jinge is indeed in a passive situation.

However, Du Sheng did not intend to complain.

During this period, Shi Jinge has secured a lot of publicity resources for him. At the same time, he has also confused Andrew, avoided many dishonorable means, and created a relatively fair competitive environment for himself.

If I collaborate with a small label to release an album, I guess it wouldn’t even have half the effect it has now.

This is basically enough, at least the foundation has been laid.

I believe that with the powerful appeal of the two songs "Let Me Love You" and "Haven't Met You Yet", it is not impossible to enter the top ten of the Billboard.

By that time, the level could rise steadily relying on gravity.

Not to mention, we can also borrow some of the resources behind celebrities like Nikki, Amanda, and Lydia.

Thinking of this, Du Sheng asked again:
"Deli'er, can you still organize the promotion for TV stations and various small-scale performances?"

"Don't worry, as long as you still have the energy, I will be able to arrange these small-scale promotions."

DeLille replied.

Although the major resources were cut off by Andrew, Shi Jinge and his group were still able to guarantee these basic publicity needs.

Du Sheng nodded, and then said decisively:

"Deliel, arrange the follow-up single!"

"If we go at this time, there's a high chance we'll collide with Usher."

Delisle hesitated:
"Isn't this inappropriate?"

Du Sheng laughed and said:
"Others are about to attack you, and you still want to hide?
Instead of hesitating, it is better to face it head on! "

Usher is following the same idol route as him.

When releasing special charts at the same time, if you have disadvantages, you must take the initiative to make up for them.

If you don’t take advantage of the video’s popularity and attention at this time, you will definitely be inferior to others.

So Du Sheng’s method is to use the powerful brick-flying tactic!
Crush through numbers!
When multiple songs by the same artist are on the list at the same time, it will inevitably attract more attention.

Thereby achieving a qualitative change effect of counter-encirclement.

In the beacon country, propaganda usually falls into the following categories.

Release singles first to warm up the atmosphere, then release the album.

This is the approach most singers choose.

This can not only test the market reaction through the single, but also create momentum for the album.

If a single performs poorly, make timely adjustments or even abandon it.

If the single performs well, they will continue to promote the single, or continue to chart after the album is released, until the album sales exceed expectations.

Another option is to release the album directly and then release the lead single based on fan feedback.

This approach is usually suitable for big names with high profile and large fan base, such as Beyoncé.

After all, Du Sheng is an outsider, and his popularity in the beacon country is neither high nor low. It is a safer choice to take advantage of the traffic warm-up to get on the charts.

"Let Me Love You" and "Haven't Met You Yet" are already available on Amazon and major video stores, with excellent sales performance.

The original plan was to carry out large-scale publicity through local television programs, but it was terminated by Andrew.

Then, it becomes inevitable to release subsequent singles taking advantage of the accumulated popularity.

Although this is quite radical, if the music is good, the effect can be no worse than traveling around to promote it.

Once a song becomes popular, its reputation and popularity are really exaggerated.

Just imagine how beautiful the picture would be if three of his songs were in the top 20 on the Billboard charts!
Even without him promoting it, people would talk about it and spread it by word of mouth.

His next two album singles, "You're Beautiful" and "Bad Day", were both classics that topped the charts for more than five weeks.

The former song even repeatedly outstripped Usher's "U Don't Have To Call", making it always take a backseat.

This also triggered fierce competition among fans.

Although "Bad Day" was originally a Coca-Cola advertising song, it instantly topped the Billboard pop chart after it was released in the Beacon Country and became the champion of the Billboard pop chart in the same year.

This time, four songs were released at once, including popular, lyrical and dynamic songs, which can attract fans with different tastes.

In this way, as long as more market share is occupied, the pressure of squeezing out will be dissipated.

When you are in a foreign country, only by facing challenges head-on can you stand out in the fierce competition.

Moreover, Du Sheng had some ideas in his mind about how to kill Usher.

.........

(End of this chapter)