Coquettish Rebirth

Jia Hongjian looked at the document handed over by Murdoch's wife. In the first half of the document, it was Murdoch's subordinates' grasp of the positioning and overall direction of this special edition of the electronic newspaper.It can be said that such a setting is really plagiarized from other people's "USA Today"!And "USA Today" hasn't discussed with Huaxia Hi-Tech at all, and they haven't carried out any network reforms, so it can be said that Murdoch's hand is really taking the path of "USA Today" after the online version. , and then let USA TODAY go nowhere!Just imagine, looking back, "USA Today" finally found that the Internet boom was inevitable, and when it finally wanted to get an online version, it found that there was already a clone of itself on the Internet, grabbing all the potential customers on the Internet. Oh, why don't they cry?And there is no way to sue this kind of cottage!They just learned the policy of "USA Today", but didn't copy the newspaper directly!So in the end, this "USA Today" will definitely be very difficult. In the future, they will be a follower instead of a leader on the Internet!

From such a perspective, it can be said that the leadership of "USA TODAY" was too slow to respond. At such a time, they have not thought of how to deal with the changes of the times. It's too late.This is of course a sad thing, but to put it bluntly, what does this have to do with Jia Hongjian?He is not the boss of "USA Today", nor is he "long & wind" {}.{}{x}.{} the father of the newspaper owner, so why does he care so much!However.In the last few pages of such a document, Jia Hongjian spent more time to see that this is not about planning or the like, but about the ui design of such an online daily newspaper, that is, userinterae, user interface the design of.Seriously, after seeing such a design...Jia Hongjian really thought he had time-traveled!Why does this ui design look so similar to the original bbs in the 90s?Why are you so stupid?That's right, Murdoch's idea is very good, but the interface of the mobile phone software designed by Murdoch's men in such a mobile network era is really ugly!How ugly?Specifically, the design is almost like... a thing specially designed for the wap network, with a white background color, and several categories written in blue fonts at the top of the page.Including categories such as "headlines", "sports", "entertainment" and so on.These classified fonts are simply made with text fonts, that is, an underline is made under the font to indicate that it is a hyperlink!

Then, to click into various columns, you need to use a huge thumb to click on the long, flat, blue words.Really troublesome!You know, it would be better if this thing was designed in Chinese.After all, Chinese such as "sports" is still good in terms of height.If the Chinese characters are written too small and short.If it's spent, it's hard to see clearly, so a single character should look thin and long.This is displayed in Chinese characters in the mobile phone era.The height of the overall word can at least be higher and more convenient.And what about letters?It directly becomes a flat and long English word like "sports". Is it better for your sister to use her thumb?And don't forget that the largest mobile phone screen is 3.5 inches now!Moreover, on such a homepage, there are only two spaces above to display various categories, and the bottom of the screen still has to display various news!It's easy for your sister to misuse it!Let's not talk about these classifications, and look at the various news below, the design is also quite bad!It is natural that these news are all written in English. After all, such a thing is to take care of the US market first, so of course the news must be written in English.Then English has a disadvantage compared to Chinese, that is, the amount of information carried by a single character is really small!One sentence in Chinese is sometimes expressed in two sentences in English.So sometimes this title, subject to the size of the screen, really needs to be expressed in two lines!These news headlines are simply blue fonts with underlines.Then there are rows of news headlines, which look really messy!

To be honest, such a decision, to Jia Hongjian, feels like the layout design of a shopping website such as Amazon in history. It is like putting a few things on a whiteboard, arranging them a little bit, and then That's it.Come on, that's not what you want to do with minimalism, is it?What should be drawn within the rules should still be produced, right?Make it feel more organized, right?Want to make it as dazzling as a shopping mall?Isn't this the only way to stimulate consumers' self-control and make them more likely to have shopping impulses?Why don't Americans design it this way?But having said that, the user interface design of such a mobile application is really designed to make people feel... bad!

Although there is an old saying that "the fragrance of wine is not afraid of the depth of the alley", but what era is this?The pace of life is getting faster and faster, and most of the time, the common people don't have the leisure to walk around the streets, okay?What is important these days is that the smell of wine is also afraid of deep alleys!If something is good, it is necessary to quickly and proactively please consumers, because consumers have a fast pace of life and don't have so much thought to ponder and choose slowly!At the same time, what kind of foothold is a newspaper like "USA Today" in itself?Why do people make news "light", isn't it mainly because consumers' pace of life is accelerating, and they don't have the time or motivation to read all kinds of news for in-depth analysis?People only need to understand it in general!

If such a thing is placed in such an era or in a few years, it is called user time fragmentation.When users use an application, it is no longer possible for them to concentrate on reading newspapers like people in the past. There are too many entertainment methods now, which cause everyone's energy to be scattered. Maybe just look at this thing for a while. Going to watch other things in a while.Under such a situation, isn't it necessary to grab readers as quickly as possible?Isn't it necessary to actively cooperate with such a changing trend?This is the real big situation, and those who make trouble with this kind of big situation will have no good end!In such a case, the user interface ui obviously cannot be designed in such a way!Seriously, a ui designed by a college student who just graduated may look better than this!I really don't know if the UI designer under Murdoch has designed these things before!

So after seeing this, Jia Hongjian simply said to Murdoch, "Rupert, this... the ui of your software is the user interface, and people from our company can help you design it." Murdoch Hearing this, I was surprised, "Is this a bad design? If you think it's not good, then I'll go back and ask them to design another one, and then you design one too. I see...we'll meet again in ten days. Let's see who designs it better, how about it?" Murdoch was obviously quite competitive, as if he didn't want to put all the design rights in Jia Hongjian's hands, and he didn't seem to believe that his subordinates actually designed it. It's not as good as Huaxia Hi-Tech.

As for Jia Hongjian, he was obviously not a nice guy.He, Jia Hongjian, was also a competitive person, although he didn't usually show it.Seeing that Murdoch didn't seem too convinced, this Jia Hongjian felt a little like being provoked. Who is Jia Hongjian?Your sister's sphone is designed by him, okay?Although he has never studied industrial design, and even the shape of the sphone is copied from the historical iPhone in many places, at least he knows what looks good and what doesn't!As for such a thing designed by Murdoch and his men, can it be called beautiful?This Murdoch actually thinks that his subordinates should redesign a thing that can compete with the ui we designed?Isn't this just a joke?

So at such a time, Jia Hongjian said with a half-joking smile: "How about we have a gamble, whoever has the better UI will win?" Here comes the interest.From a certain point of view, these successful people are more competitive than others, and they all want to win more than others! "Okay, just bet, what's the bet?" The old man Murdoch stared at Jia Hongjian excitedly and asked.In fact, Jia Hongjian really wanted to say something like, "I want to win you and let your wife stay with me for the night", but he glanced at "Sister Deng" from the corner of his eye... She is really not his type. His looks really didn't fit Jia Hongjian's aesthetics, and he really didn't have any special interest in finding this kind of apologetic girl to do something with!

So what's the bet?To be honest, Jia Hongjian really wasn't interested in gambling, things, etc. He really wasn't a person who liked to gamble.So in such a situation, what should he bet on?Just when Jia Hongjian was thinking about the bet, he suddenly heard Murdoch say, "How about this? If I win, you can help us land on Star TV in Greater China, how about it?" "Star TV?" Jia Hongjian was taken aback at the time, "Isn't it already on the ground?" That's right, he had the impression that at such a time period, he could watch it from the hotel when he was on a business trip!Although you can't see it here in Shanghai, there are very few cable TV stations in Shanghai that can be landed. In the past few years, satellite TV stations in other provinces were not able to receive all of them in Shanghai!Protect this place in Shanghai, it's normal to be stuck and not let other satellite TVs in!

As a result, I saw Murdoch sighed, "You don't know, your Chinese government is too powerful. We worked so hard to cater to your mainland market, but in the end, we only let our cable TV network land in Lingnan, and the rest of the country is only There are three-star and above hotels, and other places said that we should talk to each other, but most of them did not agree with our landing! Last year, we saved the country and bought the advertising rights of satellite TV in the northwest Qinghai-Tibet province of your country. , In fact, they contracted their time slots in disguise. For example, the time slots after 7 o’clock were all contracted by us. We put our program resources, Li Daitao, on Qinghai-Tibet TV. We invested 5000 million U.S. dollars, thinking that we could save the country with a curve , but was stopped by the relevant authorities in your country! What should we do? It took only three months! It directly caused us more than [-] million U.S. dollars in bad debts!"