1627 Rise of the South China Sea

Chapter 2295
Due to the relatively developed economy in the Guangzhou area, there are actually many private academies of various kinds. There are as many as five or six well-known academies in and around Guangzhou alone.And these academies sometimes release enrollment information on the market every spring and autumn to recruit new students.

However, traditional academies basically rely on the long-term accumulated reputation in the local area to attract students, and rarely use professional publicity methods to build momentum for the academies.For these academies, the best way to attract new students to enroll is whether there are students who can succeed in the provincial examinations every year.

Of course, it is also difficult for the operators of these academies to understand how an academy that does not take the imperial examination as its teaching purpose can run a school in the Ming Dynasty.

Jonesy Academy is naturally regarded as the first-class private educational institution in Haihan, but its influence is basically limited to the areas under Haihan's rule. It is not well-known in Guangzhou, and most people love it. This academy, which has made a lot of publicity as soon as it came out, feels very strange.

The publicity notice of Johnsey Academy did not mention how many high-ranking people who have been named on the gold list in the history of the academy, but simply and rudely stated its own characteristics: students who come to the academy can learn a subject that can The craft of breadwinners, and the Academy will guarantee employment for students.

In addition, even students from poor families who cannot even afford tuition fees can still enroll, and the college will pay tuition and living expenses in advance, and slowly repay them through work-study programs.

Anyone with a discerning eye can understand at a glance that the recruiting target of this academy is not at all scholars in the traditional sense, and it does not intend to train students to take the imperial examination.This also means that there is no direct conflict between the source of students that Johnsey College wants to attract and the local colleges.Those poor families who do not have enough wealth for their offspring to take the road of studying and taking exams have never been the target of the local academies.

Since there is no direct conflict of interest, the local academies will not have a strong sense of crisis because of these admission notices, and they don't even intend to regard Jonesy Academy as their competitor. It is to reduce a lot of external pressure for the Guangzhou Branch, which is still in the preparatory stage.

And this is exactly one of the publicity strategies that Zhang Jinbao discussed with Li Nai before.If Johnsey Academy wants to gain a foothold in the unfamiliar environment of Guangzhou, it must make a name for itself with great fanfare, but this is easy to attract the attention of colleagues, and there may be some tricks in the open or in the dark. The son's method is directed at the Guangzhou branch.Therefore, it has become an important feature of the Guangzhou Branch's early enrollment promotion to clarify the mission of the academy from the very beginning and avoid unnecessary conflicts of interest with local counterparts.

However, this kind of enrollment promotion aimed at the lower classes of society is very likely to fail to achieve the desired effect due to the literacy rate of the masses. Therefore, in addition to the overwhelming enrollment notices in the Guangzhou area, Li Nai also sent some people in the city. Do on-site publicity activities inside and outside.

As the person in charge of this cooperation project, Zhang Jinbao naturally had to participate in it himself.When he was in Danzhou, he went to various counties and even villages and towns almost every year to give admissions lectures. This publicity model was actually his idea, and he was familiar with it.

What is vocational training and education is still a very unfamiliar concept to people in this era, and it is difficult to explain it clearly in a few words in a short period of time, not to mention that the target audience is still not very educated, and they may not even be able to write their own names The lower Riba people came out.Therefore, Zhang Jinbao's strategy is to be simple and to the point, to get to the point - go to Jonesy College to learn a cooking skill, so that he will not have to worry about making a living in the future.

Of course, in order to create a warm atmosphere at the scene, Zhang Jinbao will also arrange some people to pretend to be onlookers, and ask some explosive questions at the right time, and then answer them on the spot by himself.

For example, someone asked right now: "If you study the courses of your academy, how much income can you earn in your future?"

"The level of income still depends on the level of craftsmanship, but as long as you can complete your studies, you will earn hundreds of 80 taels of silver in the next year! And you don't have to worry about finding a job after you leave the academy. Our academy starts from the entrance Responsible for the whole process from employment to ensure that every student who goes out of Jonesy College can have an excellent future!"

Zhang Jinbao’s answer was loud and loud, and the crowd of onlookers suddenly burst into laughter. For ordinary people, especially those who rely on selling labor for income, it is basically impossible for the annual income to reach the level Zhang Jinbao said. Even if it is halved, it is enough to make people Envious.

This income level even exceeds that of a considerable number of scholars.You must know that if you fail to obtain the honor recognized by the government in the imperial examination, even if you study hard for ten years, it will be difficult to find a high-paying job. Can make ends meet.

Immediately, someone voiced again, questioning that the income level given by Zhang Jinbao was beyond the reach of ordinary people, thinking that he was suspected of bragging.

Zhang Jinbao said: "Everyone, then I'm going to say that some people can only recognize the world within five feet of themselves, but they are ignorant of what happens outside this range. One hundred and eighty taels of silver a year Is the income great? That’s not necessarily the case! Professionals trained by our Jonesy Academy can earn 80 taels of silver a month, which is quite impressive!”

Someone among the crowd responded: "What kind of job is so lucrative, can you tell everyone a little bit?"

Zhang Jinbao said: "I didn't say that the money is easy to earn. I'll say it again. If you earn a high income, you have to rely on your skills. For example, experienced shipbuilders, the salaries offered by several major shipyards in Haihan Kingdom It’s more than a hundred taels of silver per month, if you don’t believe me, you can go and find out for yourself!”

The most useful means for organizations like shipyards to recruit people in Daming is of course extremely high salaries. Every year, there are recruitment notices for several high-level positions posted in dental offices and other places, attracting craftsmen from Daming to apply.Of course, there are very few talents who can meet the technical requirements of those high-level positions, and the technical level of most of the applicants is only enough to be an ordinary shipwright. In Daming, there are still many people who finally chose to develop in Haihan.

Of course, it is impossible for the graduates of Jonesy College to earn an income of one hundred taels of silver per month. Zhang Jinbao played a word game here, but what he said was so convincing that no one questioned it now.

But even a monthly income of ten taels of silver is enough to tempt many poor people.In this era, it is not possible to learn a craft anywhere. It takes at least three years to become an apprentice in various workshops. To learn the real skills, it may take ten, eight or even longer. time.And the various professional subjects set up by Jonesy College can be completed in no more than two years, and then you can get the high-paying job advertised by Zhang Jinbao. Where can you find such a good thing?
At that moment, someone asked again: "What majors can be learned in the academy?"

Zhang Jinbao said: "The academy we set up in Guangzhou will be divided into several major categories: navigation, trade, manufacturing, and agricultural technology. Each major category will be divided into multiple majors. Students can choose what they are interested in when they sign up. If you are undecided, we will also recommend suitable majors according to your specific situation. Again, as long as you can complete your studies, we will guarantee subsequent employment, and you don’t need to worry about being useless after you finish your studies. Every scholarship fee will receive the best return!"

"Then can you enroll in this academy at any time?"

"The branch of our college in Guangzhou is still stepping up preparations. It is expected that the school will officially start in another month. However, due to the limited teaching space, our first batch of students will have a quota limit, and the upper limit is expected to not exceed 300. People. So if you are interested in this, you'd better sign up and pay the tuition fees early, and stop recruiting when the quota is full. If you miss this opportunity, you may have to wait a long time for the next enrollment!"

Zhang Jinbao yelled hard, no less than any hardworking businessman.He is well aware of ordinary people's preference for the "limited" setting, so during the publicity stage, he deliberately emphasized the number limit of the academy's enrollment in order to strengthen the audience's sense of urgency, which will also prompt those who are hesitant or wait-and-see Attitude people make decisions faster in order not to miss opportunities.

Of course, limited to the admission scale of the current location of the Guangzhou branch, the first batch of enrollment of the academy can only be limited to this number.However, according to Zhang Jinbao's thinking, if the final number of applicants is greater than the scale of the branch school, he does not want to give up the extra number of people.

According to the previous experience in running schools in Danzhou, every year there are some poor children who cannot afford the tuition fees to sign up. These people basically can only use their work-study income to deduct living expenses and tuition fees after enrollment. It is the lower class of society. Not surprisingly, there should be many such special students in Guangzhou.

The college admits students who can pay the tuition fees in full. As for the poor students who exceed the limited number, Zhang Jinbao plans to open up a special admission channel for them, allowing them to choose whether they want to go to Danzhou for admission. .If you are willing to go, the hospital can be responsible for board and lodging travel expenses, and advance a series of expenses after admission.

According to statistics from the Haihan Civil Affairs Department, more than [-]% of the Ming Han people who moved to Haihan when they were teenagers stayed in Haihan in the end, becoming naturalized and becoming Haihan people.Therefore, if some young immigrants can be recruited to settle in Danzhou, it will be regarded as a response to the country's call, and this measure will definitely be supported by Danzhou officials, which will also benefit the future development of Jonesy Academy .

But having said so much, Zhang Jinbao still has to come up with convincing evidence in the end, otherwise he is an outsider, how can he let the public believe in his school-running ability?

This proof is Fu Ruifeng. At the end of every promotional activity, Zhang Jinbao would emphasize that the only partner of Jonesy College in Guangzhou is Fu Ruifeng, and it is also the employment direction of some majors of the college.

With Fu Ruifeng's well-known reputation in Guangdong, naturally no one would question the strength of Jonesy College anymore.What's more, some majors can work in Furuifeng after completing their studies, which also confirms Zhang Jinbao's claim that after completing their studies, they will have high income from another angle.

According to the academy's publicity notice, Fu Ruifeng's family is not the only one to be employed after completing their studies. The commercial organizations affiliated to Qiong Lianfa, the largest non-governmental business organization in the South China Sea, will also be potential employers of the academy.

In terms of Zhang Jinbao's connections and the influence of Jonesy College, this publicity is a little bragging, but Zhang Jinbao believes that there is a Danzhou government behind him who will endorse him, so it doesn't hurt to brag about it .After all, the employment issue of college students has been solved quite well over the years, so don't worry that this cowhide will be blown out.

For Zhang Jinbao's activities in Guangzhou, Li Nai will also send his stewards to the platform to show Fu Ruifeng's attitude to the public.

Because of the adequate preparations in advance, and Zhang Jinbao also has a wealth of practical experience in this area, the on-site effects of this kind of activities are quite good. Usually, after the publicity is over, people will come forward to consult more detailed admission rules and school management. Condition.

Of course, such a publicity campaign cost a lot. Just posting a large number of admission notices and making various advertising signs in Guangzhou and various places along the Pearl River has already cost 8000 taels of silver.And for every on-site publicity event that Zhang Jinbao attended, there was a lot of money to be spent in the whole process, and it cost at least two or three hundred taels of silver.

This part of the expenses can basically only be borne by Jonesy Academy itself.Therefore, Zhang Jinbao also worked extraordinarily hard in these activities. No matter what the enrollment effect was, at least he had to first establish the academy's reputation in the local area.

And Jonesy Academy has launched such a large-scale publicity in Guangzhou, and the government has naturally noticed this trend.However, Li Nai had already greeted her here, so no one would look for trouble so blindly.

Although the Jonesy Academy is said to be the property of the Haihan people, after all, Fu Ruifeng participated in this transaction, so it can be regarded as Fu Ruifeng's business after all.Up and down the local government, officials big and small, almost no one has not received the favor of Fu Ruifeng, so no one will jump out and embarrass him.

Of course, in addition to the government, Li Nai had to deal with the three schools and nine streams in Guangzhou, so as to prevent some unscrupulous gangsters from treating Zhang Jinbao as a fat sheep from outside.However, even if you have already communicated with all parties, you still have to guard against emergencies. Therefore, part of the expenditure for each publicity event is actually the cost of security personnel.

(End of this chapter)