1627 Rise of the South China Sea

Chapter 774 The role of the media

Although Li Nai is not very clear about the specific circulation of "Haihan Express", the actual data must be far more than "Haihan Reference", which has a long release interval and a high unit price. Except for the inconvenient transportation in Qiongzhong on Hainan Island Except for the mountainous areas in China, as long as it is a town or port in the coastal area, "Express" can be bought almost everywhere.Even if the city of Qiongzhou, which is separated from the north and the south of Sanya, has now been renamed Haikou City by the Haihan people, the publication time of "Express" is only one or two days later than that of Sanya. For this newspaper that is published every ten days , timeliness can still be guaranteed.

Foreign businessmen like Li Nai knew, even if they did not subscribe to the difficult and obscure "Haihan Reference", they would definitely buy "Express" on time, and they would not miss a single issue. The news provided by "Express" is more intuitive. As a businessman who is more sensitive to market trends, he can often smell the job advertisements, promotional advertisements and even lace news in the newspapers that seem to have little reading value, so as to have a better understanding of himself. Adjust your business strategy accordingly.

The writing styles of these two newspapers are one official and one private, one positive and one strange, and the propaganda effect is also complementary.Although Daming also had Dibao, its content and format were far less flexible than Haihan's, and the dissemination effect was much worse.And after a long time, the public will regard the content published in these two newspapers as the golden rule, and even in some commercial disputes, they can use the promotional content of the merchants in the newspapers as circumstantial evidence, which shows that their credibility is already very impressive. .

In addition to these two official media, Hainan Island has also begun to have its own newspapers established by private individuals, and regularly publish newspapers.Of course, to enter this business, you must first obtain dual permission from the Haihan Propaganda Department and the Ministry of Justice, and secondly, the person in charge must be a Haihan naturalized citizen, and must be naturalized for more than one year.In addition, the content, pricing, distribution channels, etc. of newspapers all need to comply with Haihan laws and regulations, and if they violate the law, their business license may be revoked.

Although the relevant regulations are very strict, and it is not so easy to apply for a license, folk media have started to appear one after another in recent years.Of course, due to the limitations of news sources, it is impossible for non-governmental media to compete with official media in terms of news authority. However, official media has a fixed release time and limited layout, and it is impossible to publish all-inclusive content, so smart people can still find great benefits from them. operating space.

For example, in several major ports on Hainan Island, there will almost always be newspapers similar to shipping schedules. There are not many pages, and most of the content is the sailing arrangements for ships in the local ports in the last three to five days. small ad.Most of the editors of this kind of newspapers were originally port brokers. They were very familiar with the conditions of the local ports and wharves, and they would be more careful to classify and publish the news of manned and cargo loaded. The timeliness and practicability of the information were very strong.Its targeted readership is also very clear, and its circulation is not large but relatively stable.Similar shipping companies, commercial firms, and even port administration departments all subscribe to this kind of newspaper for reference.

In places like Danzhou where the literary style is flourishing, there are also academies, poetry clubs, sponsors and other organizations that jointly publish publications, and the content is naturally mainly poetry.This kind of media is not very utilitarian, but the readership is one of the key points that Haihan pays attention to, so it will somewhat restrict the promotion direction of its published content, and even exert influence through sponsors to make it more biased towards Haihan. The public opinion guides Han to establish a positive image.

In addition, Haihan colonial areas such as Heitu Port and Hong Kong Island, which have been developed for a period of time, will also publish local public newspapers for their own publicity needs.However, due to the limited number of professionals in these places, there is no way to follow the example of Sanya in setting up a full set of official media organizations. They can only cooperate with the people to form semi-official newspapers, using people from the people to do official things.The only place that has the strength to set up a complete propaganda team on its own is probably the Penghu base where Luo Wudan is located. After all, she was a paparazzi before crossing, and she has been engaged in propaganda work after crossing.However, Penghu is too small to run newspapers and periodicals. Luo Wudan's main energy is still on cultural exchanges with Fujian and external publicity, and he has no plans for this at the moment.

Of course, Li Nai has no interest in reading such folk newspapers. "Fu Ruifeng" has its own boat company under the name, and there is no need for help from outsiders where you want to go. You can take a trip at any time.As for the periodicals and newspapers run by literati, Li Nai is even more lacking in interest. He is a pragmatist, and he is not interested in the style of literati who like to talk, otherwise he would not have given up his fame and embarked on business. this road.

However, Li Nai thinks that the Haihan people actively set up media, and the practice of holding public opinion and discourse power in their own hands in this way is indeed quite advanced.If capable people in Ming Dynasty could have thought of such a method ten or eight years earlier, perhaps the current world would not be so turbulent.With the current financial strength and influence of the Li family, it is possible to try to set up a similar organization in Guangzhou, follow Haihan's operating model, and slowly build influence in Guangzhou.

Of course, to start this matter, the Guangxi Office will probably participate in it, and it is very likely that it will interfere in the direction of future publicity.But Li Nai thinks it doesn't matter, as long as things can be done, a moderate compromise is acceptable.After all, Haihan is not the only one who will benefit after doing this. The Li family can also use this publicity channel to promote and develop their other businesses.Li Nai planned to visit Ning Qi and Tao Donglai when he went to Victory Fort tomorrow to see if they would support his plan.

Early the next morning, Li Nai got up, washed up, had breakfast, and planned to go out for a walk.But I didn't expect that there would be crowds of visitors coming to the door early in the morning.

The guests who did not have an appointment and rushed to the door so early were naturally not distinguished guests. All the guests who came were "Fu Ruifeng" and the local children of the Li family in Sanya, most of whom were under the hands of the Haihan people. Among the apprentices trained in various industries, several are the heads of "Furuifeng"'s local shops, stores and other institutions.They only found out last night that Young Master Li San had come to Sanya quietly again, so they came over early in the morning to say hello.

Li Nai originally wanted to take some time today to go to Weifu to visit his business privately, to see how these people usually behave, but he didn't expect the news to spread so fast, and these people didn't even leave a little space for him.Of course, since everyone is here, Li Nai will naturally not refuse to see his own people, so he immediately asked his subordinates to arrange for these visitors to wait downstairs, and he returned to the upstairs study to meet them one by one.

It doesn't take much time to meet and talk with the apprentices. Generally, they just ask about their recent study and living conditions, and then casually ask if there is anything that needs special reporting or help, and then they can serve tea to see off guests.On average, two to three minutes of reception time per person is enough, and it took about an hour to dismiss all the visiting younger generations.

The reason why he had to meet these apprentices first was because Li Nai knew that many of them had to go to work and school early in the morning, and if they stayed here for a long time, it would definitely affect the business, so they drove them away after a while.The heads of the various subordinate commercial organizations are not so busy. Apart from the breakfast stalls on the street, there is no other business that is busy this early in the morning.Besides, each of these people still has subordinates who can do things, so a delay here will not affect the normal operation.

However, it will take time to meet with the heads of the subordinate organizations. These people did not come empty-handed. Almost all of them came to meet Li Nai with account books of varying thickness. The purpose was naturally to report the recent work face to face.The verbal report is only part of it, and the most direct and effective way is naturally to show the account books to the boss to show the achievements he has made in the near future.

When "Furuifeng" first started cooperating with Haihan five years ago, it only started a local business store, and later opened restaurants and high-end clubs for Haihan people to entertain.After Haihan gained a foothold and annexed Yazhou quietly, the Li family who was optimistic about Haihan increased their investment in the Sanya area, and various commercial organizations opened one after another.

Up to now, various commercial firms affiliated to "Furuifeng" and the industries under the Li family name have opened many branches in Sanya.In addition to the "Furuifeng" firm and the local branch of "Golden Shield Escort", there are also two commercial stores, two restaurants, a high-end restaurant, an entertainment club open only to Haihan people, and a There is a boat company, a drug store, two hotels, two exclusive wharves and supporting storage facilities. In addition, there is an investment institution directly responsible to Li Jifeng, which is responsible for handling large-scale projects such as agriculture, forestry, infrastructure, and real estate invested by the Li family in Sanya. related affairs.

The persons in charge of these organizations were basically selected from Guangzhou, and they were not descendants of the Li family, at least they were related, or they were loyal servants who had served the Li family for two or three generations.It's not that Li Jifeng didn't dare to hand over the business to people with a foreign surname, but that in the environment of Haihan District, if he didn't have an inseparable relationship with the Li family, he would be easily tempted by the outside world and give up his existing The position, the naturalized Haihan went to work for a real rich man.

Although the Li family is very rich and the treatment they give to their subordinates is not low, there is still a certain gap compared with the treatment conditions offered by the Haihan people to their subordinates.Not to mention anything else, let's just talk about this real estate. As long as the naturalized civilian cadres under the Haihan people have a title of "chief" or "director", they will basically be allocated a set of real estate in Sanya or Shengli Port.Although a real estate with a market value of one or two thousand Haihan yuan is just a small amount of money for a big boss like Li Nai, it is still a bit unbearable if he is asked to give each shopkeeper, steward, and accountant a set as a benefit.

In addition, the treatment provided by the Haihan people to their employees in terms of medical care, labor insurance, property purchase, children's schooling, vocational training, etc. is enough to make migrant workers envious.In order to keep their capable employees, the Li family spared no effort to obtain equal or similar treatment for them, and the economic price paid for this was quite considerable.

As for those foreign businessmen who cannot provide similar conditions, it is inevitable that a group of people will leave every one or two years, and more than half of them will become Haihan naturalized immediately after leaving their jobs.In order to prevent this situation from continuing, some businesses have to make large-scale transfers of personnel every few months, lest their capable employees cannot withstand the temptation of the outside world and choose to quit.Although doing business with Haihan people earns more and loses less, and the money is considerable, there are indeed certain business risks for businessmen, and the loss of talents is one of them.

Although the Li family has tried their best to ensure the treatment of employees, it still cannot completely prevent people from leaving their jobs and joining Haihan. Li Nai himself has encountered the situation that his subordinates directly resigned in person more than once when inspecting the Sanya branch. .Of course, compared to other businesses, Li Nai thinks his own situation is quite stable.At least among the people I met today, none of them planned to submit their resignation to themselves.

While listening to the verbal reports of his subordinates, Li Nai flipped through the account books they brought.Checking the accounts is a time-consuming and labor-intensive task. Li Nai does not have enough energy to carefully check the accounts of each branch. The main thing is to use the account books to get a general understanding of the recent operating conditions. Is there anything worth noting? .

For example, on the account books of a certain restaurant, it will clearly mark the consumption situation of Haihan people.If the number of visits from Haihan people suddenly decreased significantly during a certain period of time, then Li Nai would ask whether the restaurant had problems with the quality of its dishes or services.Or new competitors appeared in the radiation area of ​​the store, taking away their main source of customers.

Another example is the account books of the pharmacy. If Haihan suddenly increased the purchase of medicinal materials for treating trauma for a certain period of time, then Li Nai would speculate that the Haihan militia might have foreign combat operations after that.If a large amount of medicinal materials for disinfection is ordered, then perhaps a new batch of immigrants will arrive in Hong Kong in the near future.

Li Nai can be regarded as a self-taught intelligence gathering skill like this after being in contact with the Haihan people for a long time.From the operating conditions of these commercial organizations in Sanya, we can infer a lot of useful information. It is precisely because of this unique ability that Li Nai has gained more and more trust from his father Li Jifeng. But it still has the decision-making power on the management direction of these branches in Sanya.Being able to spot potential threats and opportunities from the ledger, Li Jifeng has not yet developed this ability at Li Nai's current age.

(End of this chapter)