Splendid peasant girl busy farming

Chapter 11915

"Once these two points are met, it becomes clear what kind of business to do, instead of searching for a needle in a haystack."

"So tell me first, what are these two points?"

Yang Yongjin fell into a brief silence, while Cao Bamei listened in a daze, as if there were coils of mosquito coil-shaped things spinning above her head.

Luo Fengtang then chimed in, following Yang Ruoqing's words: "Qing'er is absolutely right. Although outsiders may say that some industries are profitable while others are losing money."

"While profitable industries are popular, many businessmen flock to them, leading to fierce competition."

"And those seemingly niche industries naturally have fewer people crowding in, so if you do well, you can naturally make a fortune."

"The key is to look at your own strengths and advantages."

Strengths?

Advantage?

Yang Yongjin turned his head and glanced at Cao Bamei, who responded with a wry smile.

Xiuhong and Sixi are both good at housework and needlework. Xiuhong is also literate. These are the standard qualities of boys and girls in the Yang family.

However, Xiu Hong was taciturn and not the type to handle social situations at all when she was outside.

As for Sixi... he knows a little bit of writing, so he's probably a follower of the Embroidery Red Sect.

Aside from that, I guess all they can do is farm work; they're strong enough to do that!

When it comes to doing business and making a name for themselves, those two... sigh!

“Strengths and advantages… I’m afraid they have none at all.” Yang Yongjin smiled bitterly. “The reason they don’t want to do farm work in the village is because they feel that farm work is a dead-end job. They’ll be toiling in the soil all year round, barely making ends meet, and even then, they’ll have to rely on God’s favor!”

"So Xiuhong told me that she wanted to rent a shop in town with Sixi to sell things related to clothing, food, housing and transportation. At the same time, since the shop is in town, one person can stay in the shop to keep an eye on things, and another person can go back and forth to the village to take care of the crops."

"When the busy farming season arrives, we'll close the shop for two days and the couple will go back to the village together to tend to the crops. By doing both, our family income might be much better than just farming!"

Cao Bamei chimed in, "Don't put all your eggs in one basket, and don't put all your eggs in one basket. And to be honest, when Er Yatou said that, her father and I really agreed."

Yang Ruoqing yawned, somewhat speechless, and interrupted Cao Bamei: "Second sister-in-law, you keep going back and forth on the original intention of Xiuhong and Sixi opening the shop."

“I have already told you the two prerequisites for opening a shop. What I want to hear next is which industry they have their eye on.”

"Tell me what you mean so I can give you some advice. Don't give me vague advice; I don't have the patience for that."

Cao Bamei blushed deeply and gave an awkward laugh.

Yang Yongjin glared at Cao Bamei again, feeling that there had been too much buildup. So he gestured for Cao Bamei to stop talking and suggested that he take over.

"Qing'er, do you think it's okay to sell eggs, duck eggs, rice, and other grains?" he asked.

Yang Ruoqing's gaze fell on Yang Yongjin: "These are things related to clothing, food, housing, and transportation. Ordinary people deal with these things every day, so they can't do without them."

"Second brother, if you go deeper into it, there's definitely more to it than that."

Yang Yongjin nodded: "I know that many old ladies also save up their eggs and bring them to the market to sell."

"There are rice and grain stores in town that sell all kinds of rice and flour."

"So Xiu Hong's shop combines these two characteristics, selling chicken eggs, duck eggs, salted duck eggs, and goose eggs. This differentiates the types of eggs from those sold by the old ladies on the street, offering more varieties and more variety, such as double-yolk eggs, first-laid eggs, and black-boned chicken eggs. This way, there are more gimmicks and more variety, which may attract more customers to buy eggs."

Upon hearing Yang Yongjin's words, Yang Ruoqing felt a wave of familiarity wash over her. This marketing model was so familiar, yet she couldn't quite place it!

"Second brother, please continue."

Seeing that Yang Ruoqing seemed interested, Yang Yongjin felt more confident and emboldened to continue. He licked his dry lips and began to talk about the plan that Xiuhong and Sixi had been pondering for a long time, and which he, as her father-in-law, had polished:
"We don't do large-scale trading of rice and grain like grain stores do; the costs are too high, we can't afford it."

"Our shop only occasionally deals in rice, flour, beans, and grains. Let me put it this way: if people in our village want to sell their grains for some living expenses but don't know how to advertise, they can bring them to our shop. We'll sell them on their behalf and earn a small commission."

"Grains are fine, as are the pickled vegetables and dried vegetables that our farmers make themselves, the preserved meats and fermented bean curd they make for the New Year... the old chickens and ducks they raise, the sweet potato starch and lotus root starch they grind, the vegetables from their gardens, the oranges and peaches from their yards, etc., all of these can be brought to our shop to sell. We'll make a profit from the price difference, or give a little commission to the middleman, it's a win-win situation for everyone!"

"Qing'er, what do you think of this kind of haphazard shop? Can it really succeed?"

Yang Yongjin finished speaking in one breath, his mouth was dry, but his face was flushed.

After hearing the entire 'business structure', Yang Ruoqing felt a sense of familiarity that had already formed in her mind the name of a chain agricultural brand for the future: Qianniao Farm.

This chain brand initially focused on selling eggs, offering various types of eggs and making detailed distinctions to cater to different customer groups.

Targeting ordinary middle-aged women who haggle over prices when buying groceries, they offer eggs at the most affordable price, sold by weight.

For well-off families who value their children and prefer green and natural products, they will offer 'first-laid eggs'.

Targeting students, we launched black-boned chicken eggs to boost their brainpower.

Targeting people with weak constitutions and children who are still growing and developing, they have also launched pigeon eggs and goose eggs...

Weddings, births, full moon celebrations, first birthday parties, and the introduction of beautifully packaged "lucky eggs"...

After gaining a foothold in the market by using eggs to open doors, this chain brand began selling other agricultural and sideline products.

For example, there's kudzu root starch tofu, homemade sweet potato starch noodles, corn porridge, and the handmade fragrant dish that travels far and wide (a magical combination of pickled vegetables and stinky tofu)...

They even use eggs as a way to attract customers to the chickens and ducks that lay them. The store directly connects with the farm behind it and heavily promotes chicken soup, ginger duck, and stewed pigeons around special holidays, such as the beginning of winter and the winter solstice. And believe it or not, many stay-at-home moms who have struggled to find jobs and don't have high levels of education can actually earn a living by investing around 24 yuan to open a franchise and set up a small shop in the market.

"Second Brother, I think this idea is feasible!" Yang Ruoqing said.

“However, it might not work in the town, because the population is not large, and the proportion of wealthy people is not high. It would be better to go to the county seat!” Yang Ruoqing said.

Yang Yongjin nodded repeatedly, focusing all his attention on the word "feasible" that Yang Ruoqing had just mentioned.

“Second brother, going to the county town will be more expensive, so you need to make more preparations,” Yang Ruoqing added.

Yang Yongjin then began to think about this carefully and said, "When the two of them said it was in town, I actually disagreed with them a bit."

"In my opinion, if you really intend to do business, you should go where there are many people."

"But they said they also had to take care of the farm work at home, and I couldn't argue with that, since the farmland is the foundation of a farming family."

“Second brother, if you want to go down the business path, you can’t try to do both. Trying to do both will only result in doing neither well. You have to give up something to gain something,” Yang Ruoqing said.

"If it were me, I would definitely rent out my family's few acres of land and focus on doing business."

"If the business fails, I can always come back and pick up the hoe handle again. Since I've decided to go into business, I'm going to throw myself into it and give it a shot!"

Either don't do it at all, or if you do it, go all out.

Yang Yongjin didn't say anything, but judging from his expression, he had taken Yang Ruoqing's words to heart and was thinking about them.

At this moment, Cao Bamei, who had been silent for a while, spoke up again, but she said something different: "Qing'er, I'm just talking to you here; it's not appropriate to say much outside."

“My idea is that it would be better if Xiu Hong married into Sixi’s family and the family was to divide up the household after marriage. It’s too much trouble for four brothers to eat and drink from the same big pot!”

Regarding the topic of dividing the family property, Yang Ruoqing always agreed with Cao Bamei's words, no matter what.

Unless there is only one son in the family, or several sons who live in different places and only come back for short reunions during holidays, everyone eats from the same pot and lives under the same roof for a long time. All the family's harvest is handed over to the elders for management, and the servants only need to eat and work... The elders distribute all the clothing and other necessities for the four seasons...

Even something as simple as visiting relatives at the wife's parents' home during holidays, or giving gifts for weddings or funerals at the wife's parents' home, requires a meeting of the husband's entire family to decide how much to give and how to give it...

Honestly, with all the bickering and everyone having their own agenda, in the end, relationships between brothers, sisters-in-law, mothers-in-law and daughters-in-law, fathers and sons, husbands and wives... will all deteriorate!
It would be better to separate the family early on, start their own businesses, and rely on their own abilities to better maintain the family ties and friendships between relatives...

“But your second brother scolded me, saying that marrying off a daughter means losing her mother, and that I must never say anything immoral that encourages people to divide the family property!” Cao Bamei continued.

“But if they don’t separate the family, it will be very difficult for them to open this shop. Even if your second brother and I sell everything we own to help them get it up and running, there will be profits and losses, and their whole family will be unable to resolve the issues. So my idea is that opening a shop is not difficult, the key is to clarify the matter of separating the family first. Only after separating the family can the young couple do business!”

Yang Ruoqing understood. Cao Bamei's words were essentially saying that if they didn't separate the family, the money they made would be divided among Sixi's entire family, which would be very disadvantageous for Sixi and Xiuhong.

Yang Yongjin then began to scold Cao Bamei: "We all understand the reasons behind this, but it's not right to encourage people to split up the family."

“Of course I know I’m in the wrong, but the facts are there. If we don’t separate, they’ll be working themselves to the bone while we put in the costs, and in the end, won’t we all be doing all that work for that big family?” Cao Bamei retorted.

Yang Yongjin frowned and remained silent.

Yang Ruoqing nodded slightly: "Second sister-in-law is telling the truth. The family will definitely be divided, otherwise there is no hope for doing business."

Just like when I started making money by selling tofu, it was definitely after the third branch of the family had successfully separated from the Yang family that I began to prepare.

If they started selling tofu before the family split up, wouldn't all the hard-earned money be taken by the Tan family? And then used to subsidize the other family members who were idle, good at pleasing the elders, and used this to cheat and swindle?

"How should we bring it up? Should we just tell Sixi to go and tell his parents to separate the family property?" Yang Yongjin said.

“When we got engaged, we made a request that Sixi’s family build a new wedding house for us, and they agreed without hesitation. They’ve already started making preparations for it.”

"It's said that they've already used up all their savings to build this wedding house. If we go and ask them to divide the family property now, that would be going too far!"

“Unless…unless we didn’t mention building a wedding house back then!” Yang Yongjin said.

This time, it was Cao Bamei's turn to glare at him: "If they don't build a wedding house, the young couple will just squeeze into that mud-brick house? Our Er Ya has never lived in a house like that since she was born!"

"The wedding house must be built, there's no going back!" Cao Bamei said firmly.

"At worst..." Cao Bamei bit her lip.

"What's the worst that could happen?" Yang Yongjin asked.

"At worst, we can postpone opening the shop for two years, and wait until they split up first?"

"I thought you'd come up with some great ideas? Turns out you just had some lousy nonsense!" Yang Yongjin immediately started cursing.

"What a woman, all talk and no action..." Luo Fengtang coughed as soon as he uttered those words.

"Second brother, watch your words!" He glanced at Yang Ruoqing sitting next to him, practically wearing the words 'My Qing'er has long hair, and even more knowledge' on her face.

Yang Ruoqing was also helpless. Actually, what she said just now was just a casual remark, and she didn't take it to heart. She didn't expect Luo Fengtang to care so much, fearing that what she said would have a negative impact on her.

She turned her head and glanced at Luo Fengtang, her meaning clear: she didn't care, she wouldn't take it to heart, and there was no need to worry.

Meanwhile, facing Yang Yongjin and Cao Bamei's embarrassment, Yang Ruoqing took the initiative to say, "Second sister-in-law is telling the truth. When doing business, you have to go all out. You certainly can't have troublesome relatives dragging you down. But what second brother said is also reasonable. When doing business, you have to strike while the iron is hot. If you keep dragging it out, the business opportunity may be taken by someone else. You're always a step behind."

Yang Yongjin said, "That's right, according to your second sister-in-law, even eating shit can't keep up with the heat!"

"Oh my god, this smell is too strong!" Yang Ruoqing waved her hand and said, "Second brother, watch your words!"