Evil Emperor Zun

Chapter 1554 Microfilm, useless?
"After all, many people have experienced campus life." Feng Nianqian took a sip of the coffee on the table and moistened her throat, "Even if you don't go to campus, how can you say that you have been to all kinds of sects, right? It's another campus there, you are all going to study and practice. Except for those like me who often skip classes and didn't go to class yesterday..."

Mo Qianlong frowned: "Did you skip class again yesterday?"

Feng Nianqian took a sip of coffee and almost choked in her throat: "Cough... no! There is a reason this time, it's all to meet my foster father and foster mother!"

Chen Shiyu dismantled the situation mercilessly: "...they didn't come to the Seven Realms yesterday."

Jiang Jinkong also demanded, "Tell the truth."

Feng Nianqian helplessly brushed her hair: "Okay, the firm has something to do temporarily, so I, the chairman, will go back and deal with it."

Complete!field!shock!shock!
"Wow, Xiao Nianqian, you are the chairman! You are amazing!" Ruan Yu clasped his hands in front of his chest, with a look of admiration and pride on his face, after all, this amazing child is already his adopted son, "Isn't he rich? "

"So-so." Feng Nianqian finally jumped out of the predicament of "skipping class and being caught by the parents", and regained a bit of the arrogance of a young adult, "Don't ask so many questions, mother-in-law, I'm afraid I'll scare them My jaw fell to the floor and I can't get it back."

"As expected of your lord's adoptive son, he is really extraordinary." Yan Yueque sent a timely compliment.

Feng Nianqian pretended to be distressed: "I can't help it, my sister Yiyi doesn't know how to do business, and her boyfriend doesn't know how to do business. As the most talented man in the family, of course I can only fight in person! How should I put it, I feel that doing business is easier than my cultivation. What do you think, Uncle Xiling with a bad cultivation?"

Xilingchen: "..." Is it true that no one here remembers the fact that he is also at the Tongtian Realm?
Feng Nianqian gave him a look of "I understand": "It's okay, don't you still have the skills to do business. Come on, let me, the father of the gold master, teach you two tricks. I will talk to you later, I Why do you say that your micro-movie failed to promote positive energy and deviated from the theme."

"First of all, this is an inspirational drama, but when you look at it, the feeling is not inspirational, but depressing." After reviewing the movie, Feng Nianqian immediately became more serious and began to speak There are also styles.

"Other people's plots are ridiculous and bloody, at least, the ending is good, and the process also reflects the role and effect of the brand. But your brand is not well highlighted, and many things in the ending are not explained clearly."

"Are you sure you've really finished watching the movie?" Xi Lingchen was not convinced when he said that, "Didn't the heroine complete the double transformation from appearance to heart at the end and become positive? This It’s the positive energy you want. Moreover, her two transformations are also closely linked to the emotional company, so why didn’t it highlight the brand?”

Feng Nianqian had a look of disgust of "children can't be taught": "This is similar to a bad movie in our Seven Realms. This one, that one, the people who survived seem to have changed, but in fact nothing happened. It can be changed, do you call this inspirational?"

"This is obviously aggrieved. On the contrary, I feel that the people who died are so innocent and pitiful. The living people are all scum. You think there are still people who like your so-called transformed heroine?"

"From a certain point of view, anyone who substitutes in and becomes her will only feel nauseated, and may also think, why do I have the illusion that I am like this heroine? Why did I substitute myself in in the first place?"

"As the saying goes, loving a house and crows is actually the same as hating a house and crows. Therefore, people may not be interested in your brand, and they will not be able to achieve the effect of consumption."

"As for the so-called inspiration, what you should arrange is that in the early stage, the heroine is perfect, and in the middle stage she realizes, and in the later stage, the beautiful story of her change, and the brand also runs through, so that people will know that your brand is good after watching it. The result You're fine, the heroine has been being stupid all the time, and the ending just said that she has changed, which is really nothing but blood. Excuse me, what about your brand?"

"Brand story, brand story, brand first, story second, the focus is on your brand, not your dog x. Otherwise, others will not know what you want to express after reading it."

"If what you want to express is that girls need to grow up, so that innocent people will not hang up, and scumbags will not come over? Then dare to ask, what is the result? Your current ending is that the scumbag is in pain. The heroine actually accepted it and had a happy ending with him? Even this kind of scumbag can be forgiven. Isn’t this just a round of transformation and returning to the original point? You said What is the significance of your transformation?"

"This is equivalent to using a micro movie to prove that your brand is useless."

"Besides, isn't this the same as telling everyone that you are a scumbag boy, anyway, you will be done after admitting your mistake in the end, and you don't have to pay any price? And girls become beautiful and outstanding not for themselves, but always for scumbags Male service? Her transformation is only to let the scumbag have a better girlfriend? If this kind of three views is passed on, you will be sprayed to death by the audience!"

"I know, it's because you are not a good person yourself, so you don't want to see the bad guys get the punishment they deserve." Xi Lingchen wanted to explain, but Feng Nianqian pointedly pointed it out, "But since this movie is made It’s here for everyone to see, things of a feather flock together, and people are divided into groups, who do you think can be attracted by this kind of scumbag? Are you really assured that they will become your consumers?”

"There's more!" Feng Nianqian was heartbroken, "The hero's scum indirectly killed the female three lives, and finally the heroine happily reunited with the person who indirectly killed her best friend? Instead of this, you How about letting the third female turn into a ghost and come to the heroine to claim her life, maybe the audience will feel better after watching it. Oh, it seems that the third female is not very good, dog eats dog."

Lele on the sofa tilted her head and let out a "Wow".

"Oh my god, after hearing what Nianqian said, I'm starting to feel glad that I didn't take the micro-film back then." Feng Boliang took a sip of coffee to suppress her shock, "I'm sorry President Xiling, I really don't have any prejudice against you..." In his When her face softened a little, she quickly added another sentence with vicious humor: "I'm just despising you."

"..." Xilingchen found sadly that he had no way to refute after being picked on so much.

During the filming of the microfilm, there were actually a lot of criticism on the Internet, criticizing the actors, criticizing the three views of the script and so on.At that time, Xilingchen didn't care about it. In his opinion, scolding meant enthusiasm, and everything would be fine if there was enthusiasm.Some employees blindly flatter him, and some blindly trust him, so since the filming started, the feedback presented to him by the micro-movie has always been peaceful.

But after hearing what Feng Nianqian said today, he found that he seemed to have overlooked that this is not just a pure movie, it is a brand promotional film in the final analysis.So, even if the movie's negative popularity explodes and is scolded by the whole network, how will it help the relationship company's business in the future?Everyone does know that there is such a company, but if you don't come to consume, it is equal to zero.

"...What kind of rubbish script is this written?" Xi Lingchen was already thinking secretly that he would deduct the wages of the staff who were in charge of writing the script.

——The staff in the distance: "I'm wronged! We also wrote it according to your instructions, the president! It was you who said it yourself, so you came here?"

Feng Nianqian continued: "The brand story is to tell the brand concept through the story. Many people mistakenly think that the brand story is just a fun story, but this is wrong. A good brand story is not only the endowment of the brand. It is also an important tool to convey the spirit of the brand to consumers."

"What your micro-movie conveyed to them is that the brand is useless, forget it, and you have successfully refreshed their three views with scumbags and bitches, and the songs are probably good, so that people can calm down after listening to the poor little girl whose three views have exploded. heart."

"Congratulations, I promise, if things go on like this, your micro movie may only be popular songs but not popular dramas, and it may not even be popular, which will directly ruin your brand and waste money and time to make it."

"Because the brand story is like a character, it must have blood, flesh, and attitude, not for the sake of dog x and dog x."

"A good brand story is essentially—the brand accounts for 80.00%, and the story only accounts for 20.00%. But your micro-film is... the story accounts for 90.00%, and the brand only accounts for [-]%."

"Originally, the duration of the microfilm is limited, only thirty to sixty minutes, oh, according to your time calculation, it is about two quarters to half an hour. It stands to reason that it should be filmed in seven to fifteen days or a few weeks. It's over. At present, you are making progress, and you are still changing actors. Why didn't you choose to make a movie directly? There is plenty of time for you to toss!"

"To sum up, your idea of ​​making a microfilm as a promotional video is good, but unfortunately the practice is unqualified. From the beginning to the end, your brand was only mentioned twice, once it was irrelevant, and once the ending was directly mentioned."

"For the rest, I can only see that most of the time, or almost all of the time, including the heroine and the scumbag, everyone is doing stupid things in various ways. What I see is, you want to Express—only fools will go to your side to spend money?"

Everyone else was secretly laughing.What you said... it seems that there is nothing wrong with it?
To be fair, Xilingchen was able to be the latecomer in the shopping mall, and he has dominated until now. Apart from the collusion between government and businessmen and various treacherous methods, he does have certain skills in business operations.It's just that he is too greedy and wants to get involved in any field. He plunged into this emotional consulting project without any understanding. The micro-movie shot with traditional black and red thinking, what he handed over is completely A test paper with zero marks.

"Because your brand is useless, so even smarter people won't consume it?" Feng Nianqian shook her head, "Water can carry a boat or capsize it. You treat consumers as idiots, and you will buy food for the sake of food." Brother, the fans who watch dramas treat them as water that can be used everywhere, aren't they afraid that one day the boat will capsize?"

"It's no wonder you couldn't kill the Mohist firm for so long. You lost in the consumer group alone. Because young people mainly consume through micro-movies, and you just focus on the story, not the brand. Then People who have read the story can empathize with it, I am afraid that only those who are stupid."

"In other words, if you do this, it is equivalent to narrowing your consumer group to young girls like heroines, which belong to a niche group."

"Although the minority does not mean that there is no consumer group, but your ending... It is clear that your brand is useless, and those with an IQ greater than [-] will not consume it? Even young girls like this."

"Listen to my advice, if you want to expand your consumer base, you not only have to rewrite the script, but also cater to the trend." Feng Nianqian earnestly said, "Everyone sees this as a kind of entertainment, shopping is a kind of entertainment consumption, you have to Let the public have the urge to buy it after seeing it, instead of watching it, complaining about the plot, and not even remembering what brand you are."

"Secondly, what is the most important thing about entertainment? It is happiness. Consumption is not happy, but gives people a feeling of discomfort, so why should I spend money on something that is disguised as inspirational but actually depressing?"

"How to make people happy is actually very simple. For example, Brother Gu has a good-looking face and good acting skills. I am happy when I see it, so I am naturally willing to spend for him."

Rong Xiao smiled wryly: "Oh, thank you, you really praised me in that sentence."

Feng Nianqian immediately added the knife: "And as a scumbag male protagonist of a micro-movie, Brother Gu, you have a good-looking face, but your behavior is indeed a jerk, and you deserve to be beaten after watching it."

Rong Xiao: "..." Is this a compliment to me?
"Let's talk about the actors." After talking about the script, Feng Nianqian will comment on the actors next, "The heroine Shen Antong, the casting is good, her looks and acting skills are passable, it's a pity, she was stupid throughout the whole process, obviously she is the only one to follow A character with a strong brand connection, but still failed to show the usefulness of this brand on her."

"The second female actress, Jiang Caini, I don't want to say anything more. She's not bad at acting, at least she doesn't look awkward, but the actor herself is too stupid, and she drags down the role instead."

"Actors and characters actually have a kind of mutual influence. For example, if the audience likes you as an actor, they may subconsciously like your character first; or because they like your character, they like you as an actor."

"But if this actor has a lot of scandals in reality, we can't help but put your own image into it again and again when we look at your character, then we won't have a good impression of this character, even if you play it very well. it is good."

"For example, if you play a good man and husband in the play, but you are a three-wife and four-concubine in reality, you think the audience will really think of you when they see your face. Is this character a good husband? Isn't it ironic?"

"I read in your news that Jiang Caini has quit the circle, right? It's good. During this kind of filming, you don't pay attention to your personal style at all. When you are exposed to black material, you can still think you are black and red and complacent. She is not suitable for this bowl of rice."

(End of this chapter)