Countercurrent 1982

Chapter 1104 Serious Disagreement
However, if Tian Song is allowed to restore the ex-factory price of the recorder and the original price of raw materials at this time, then the Chunmei recorder produced by their factory will definitely not be able to maintain the current share, and even decline rapidly.

The price war in the electronics industry has never been able to be ended by the initiators. From the beginning of this national price war, major domestic manufacturers have been in a quagmire, unless the relevant state departments take action, or the main participating companies cannot support bankruptcy or It is to quit the tape recorder market, otherwise, whoever restores the original price first will die miserably. Tian Song still sees this very clearly.

In fact, this national tape recorder price war is a major blow to other domestic tape recorder companies. Many domestic tape recorder companies, including some old tape recorder factories in BJ Shanghai, have suffered heavy losses in this price war. There is no working capital, which means that raw materials cannot be purchased for production. Under the vicious circle, they have all entered a state of serious losses.

If it is placed in later generations, most of these enterprises have gone bankrupt or have transformed to produce other products. However, these old tape recorder factories are all state-owned enterprises, and it is impossible for state-owned enterprises to close down. At least in the 80s, except for the Shenyang Explosion-proof Electrical Factory I have heard of any company that can go bankrupt, so although these tape recorder companies are almost running out of ammunition, they can continue to support them relying on bank loans.

Moreover, when Chunmei Electronics Factory was fighting with Tianyin Electronics Factory and Yanwu Electronics Factory in Beishangguang, other tape recorder companies felt that they had no hope of winning in these three major cities, and instead adopted the "strategy of encircling the cities from the countryside". The second- and third-tier cities behind these companies also adopted a certain degree of price-cutting raids to crazily eat away at their markets. This also caused the three major tape recorder manufacturers to decline in market share in other domestic cities.

Yanwu Group and Tianyin Electronics Factory are still promoting wildly in Beijing, Shanghai and Guangzhou. If Chunmei Electronics Factory restores the original price at this time, the market share they have spent a lot of money and manpower to regain will be taken away by their opponents in an instant. Pine is absolutely unacceptable.

"Director Tian, ​​before the sales promotion, the benefits of our factory employees have always been very good, but now I ask them to work overtime to ensure the supply of raw materials for your factory, but there is no money to give them enough bonuses at the end of the month , if this continues, the employees below will be very resentful, and it will be difficult for me to be the factory manager..." Seeing Tian Song hesitating, the director of Kairui Electronics Factory frowned and said.

"Yes, I heard that the tape recorders produced by Tianyin Electronics Factory can no longer be sold in Shanghai and Guangzhou, and I also heard that their factory basically does not produce tape recorders now. It seems that this factory should be out of business, so There is no need to engage in such large-scale promotional activities..."

"Didn't that kid Duan Yun be crazy back then? How dare you bet us that this time it's enough for him to drink a pot!"

Several other people also stepped forward and said to Tian Song.

Although it is a big taboo for a decision-maker of a company to be impulsive, it has to be said that Duan Yun's bet with those business executives at the stop sign really stimulated their nerves, and it is precisely because of this that, Only then can there be such unity within the group, launching such a big price war against Tianyin Electronics Factory and Yanwu Group in Beijing, Shanghai and Guangzhou.

The title of No. [-] sales in the country really won them face, but they didn't gain it. Now this tone is temporarily released. The sales volume of Tianyin Electronics suppressed by the price war is dismal, and they can't hold their heads up. So now there are people It is recommended to "take it as soon as it is good" and restore the original product pricing. No one wants to continue to lose money and make money like this.

"That's right, our group is already the leader in Shenzhen's tape recorder industry. It sold nearly 30 tape recorders in a surprise sale last month. Now, the more we sell, the more we will pay. Let's take it easy..." Geng Daping, director of Huayu Semiconductor Factory, said.

"Everyone..." Tian Song frowned, and continued: "The sales volume of our tape recorders during this period is indeed very huge, and we have also grabbed about 6% of the share, but our current results have not been consolidated, and there are still some on the market. The tape recorder manufacturers are still continuing to offer discounts and sales promotions. If we die at this time, the market share will soon be taken away by other tape recorder manufacturers, so when the market is not stable enough, everyone should persevere..."

"Old Tian, ​​don't stand up and talk without your back hurting. In order to supply raw materials for your factory at a low price, our factory workers worked overtime for more than half a month. They didn't earn a penny and even posted a lot. If this continues, Maybe the net profit of our factory will be seriously affected this year, you let our hundreds of workers drink northwest wind?"

Yang Zhen, the director of Nanshan Electronics Factory, said with some dissatisfaction.

"Old Yang, we are all subsidiaries of the group company now, you must have a sense of the overall situation..." Tian Song frowned, and then said: "The revolution has not yet succeeded, and comrades still need to work hard. We have not completely stabilized the situation yet. With this market share, everyone is indeed having a hard time during this period of time, but other domestic recorder companies are also having a hard time, even more sad than us, so I hope everyone can continue to persevere..."

"Hold on!" Yang Zhen couldn't help but swear, and then he continued: "Our Nanshan Electronics Factory is no bigger than yours, we only have 200 people, and if we continue like this, we will lose our fortune. If you want to paste it in, it’s almost enough, is it possible to starve everyone to death?”

"Director Yang is right. We are all small factories. We are incomparable with large state-owned enterprises like your Chunmei Electronics Factory. We have been supplying your factory at low prices for such a long time. If you buy goods, you can only buy them at the ex-factory price set by the state!" Another person beside him echoed.

Obviously, at this point, these raw material suppliers no longer want to "play" with Chunmei Electronics Factory anymore. Several companies have invested a lot in the past half month, and they don't want to continue to lose money.

After all, Shenzhen Electronics Group is not like the joint-stock group enterprises in the future market. It does not have such a strong cohesive force, nor does it have a mandatory management system. Most of them are independent enterprises under the Ministry of Electronics Industry. At that time, it was an alliance-like group company that voluntarily joined and voluntarily quit. When it was profitable, everyone wanted to take advantage of it, but when it came to the need to contribute money and efforts for the group, everyone wanted to be alone. ...

(End of this chapter)