Countercurrent 1982

Chapter 1663 MD Player

Compared with the early years when Tianyin Electronics Factory was first established, the internal operation efficiency of Tianyin Group is very fast today. It takes about half a year to a year for a product to go from design to final production. Product testing, equipment upgrades, and personnel training, but now, after the product drawings come out, it only takes less than a month to complete the preparations for production.

In fact, since the last time the production line of video recorders was introduced from Japan, Duan Yun has never imported production line equipment for other products. The main reason is that Tianyin Group's current strategy has changed.

In the past 80s, domestic demand has always been a seller's market. As long as it is an electrical product, there is no need to worry about sales. Products such as tape recorders, refrigerators, and televisions have always been in short supply. Considering these three The items are all cakes of large state-owned enterprises, so Duan Yun can only find another way, choose some other electronic products with relatively low technical threshold and high profits, such as subwoofer audio, tape recorders, Walkmans and other products, from the very beginning At that time, Duan Yun did not intend to rely on one product for a lifetime. He would launch a new product almost every year. By the time other manufacturers followed up, he had already made a lot of money, and then began to develop and put into production new electronic products. .

However, after entering the 90s, with the rapid development of the domestic electronics industry, Duan Yun's Tianyin Group is facing more and more competitive pressure. The traditional tape recorder Walkman has already entered the era of meager profits. At present, Tianyin Group's main Although the sales and profits of video recorder learning machines are good, corresponding manufacturers in various places have begun to imitate production. In order to maintain market share, Duan Yun has begun to be forced to cut prices to a certain extent, and the profits are far less than when the products first broke out.

Therefore, the bonus period of any product is limited. Unless the technical threshold of the product you develop is quite high, other manufacturers cannot imitate it. Otherwise, it is impossible to keep the absolute market share of a single product.

In addition, through the past few years of operation, Duan Yun has accumulated financial resources and technology. He is no longer satisfied with the production of electronic products with low technical thresholds. PC computers and commercial vehicles, but at the same time, Duan Yun has not completely given up the design and launch of new products on the electronics factory side, and his MP3 plan has been in progress.

So far, under his direct participation, the MP3 audio software has been able to compress the original audio files to a ratio of 7.5:1, although there is still a gap compared with the ratio of 10:[-], but the gap is not that big , and in terms of sound quality, the effect is still very good, much better than the sound quality of a tape recorder made with an analog circuit.

In fact, at this stage of software development, Duan Yun already has the software foundation for developing MP3 players, but there is still a technical bottleneck that has not been broken through, and that is the problem of MP3 memory.

The rear-view MP3 storage uses flash memory, and the scattered memory chips produced by Tianyin Group can also be used in MP3 players. The most critical problem is that the storage capacity of the flash memory chips produced by Duan Yun is only 2MB, which can only store The compressed 1~2 complete MP3 audio files are completely inferior to the storage capacity of later generations of MP3 players that can store dozens or even hundreds of songs.

Therefore, it is almost impossible for Duan Yun to develop a real MP3 player. First, the cost is too high and the market cannot accept it. Take Duan Yun’s production of a new generation of flash memory chips as an example. The capacity is 2MB. The price is about 60 US dollars, which is equivalent to more than 500 yuan, and it can only store two songs. If you want to store more songs, you can only combine more flash memory chips into a solid state drive, which will increase the cost sharply, even It can be as high as four to five thousand yuan.

Moreover, to run such a large solid-state hard disk, the volume of the machine is much larger, and the power consumption is also very large. Ordinary batteries cannot support the operation of so many chips, and the battery life will be appallingly low. Therefore, considering comprehensively, the Compared with the imported Walkmans and CD players that are popular in the market for hundreds of yuan to thousands of yuan, the MP3 players produced by the current technology have no competitiveness at all.

In addition, there is no Internet technology in China at present, and the early MP3 players were used to download music from the Internet, which means that even if Duan Yun now produces an MP3 player with advanced performance, it is impossible in China Large-scale promotion and use.

In the current world, a new type of music player called mini disc has appeared, which is commonly known as MD. It is a player developed and produced by Sony Corporation of Japan. The audio compression method used is Atric, the compression ratio is 1:5.

Just in June of this year, the world's first MD Walkman prototype was born. The disc specification used by the MD Walkman was customized to a diameter of 6cm, which can record for 1 minutes and is equivalent to a CD, but the area is only 6.4 of a CD. /74, for portability, the disc is packaged in a plastic case.

At the same time, ATRAC digital audio compression technology was also born. The compression ratio of the first version of ATRAC audio software is 1:5. In this regard, Duan Yun’s MP3 software technology is superior to him, but the storage media used by the two products are different. Similarly, Duan Yun's MP3 audio files cannot be used on MD discs for the time being.

However, with the advantages of audio compression software, Duan Yun can also create a small player similar to MD.

Shenzhen's electronics industry has developed rapidly in recent years, and several laser disc production lines have emerged, and they have mastered related technologies.

At that time, most of the video halls used video tapes, but some used laser disc players.

At that time, a DVD player was nearly 90 yuan, and the laser disc used was huge, and the cost was as high as [-] to [-] yuan a piece. After all, it was the [-]s.

However, people urgently needed to fill the empty spiritual life at that time, so even though it was so expensive, in 1990 alone, China sold a terrible number of more than 60 units.

At this time, Wanyan launched the VCD, which was also the first VCD product in the world. At the highest price, it was only sold for 1 yuan, which was half the price, and the price of the video disc was only one tenth or even a few tenths of that of the laser film. one.So once this magical machine was launched, it aroused the repercussions of the whole world.

With the current strength of Tianyin Group, and Duan Yun is more anxious about the principle of VCD players, it is not difficult to develop VCDs. Because of this, Duan Yun decided to start designing and developing VCD players and simultaneously develop MD players. research and development.

In the next two to three years, Duan Yun plans to promote VCD and MD players as the new generation of Tianyin Group's full-image products, continuing the glory of Tianyin Electronics Factory...

(End of this chapter)