Countercurrent 1982

Chapter 1919 Sony General Agent

After signing cooperation contracts with three Japanese companies, Duan Yun began to make various preparations for the execution of the contracts.

The first is the contract with Sony. According to the provisions of the contract, Duan Yun obtained the general agency right of Sony products in China, and the relevant price that needs to be paid is that he must guarantee more than 4 million U.S. dollars in the Chinese market every year for the first two years. profit.

In China at present, there are very few companies that can achieve the sales profit of US$4 million proposed by Sony Corporation. It can even be said that only Tianyin Group has such strength.

Although it is said that Sony’s products were well-known in China in the 80s, in fact, most of Sony’s products at that time entered the Chinese market through agents, and a considerable part of them came from smuggling channels in Hong Kong, so that many At that time, domestic users used Hong Kong version products.

In the previous life, it was not until October 1996 that Sony established its first branch in BJ. Before that, Sony did not have a general agent in China.

Generally speaking, the current Chinese people’s impression of Sony is that the product technology is advanced and the quality is very good, but the price is also very expensive, and ordinary consumers can’t afford it, just like when Duan Yun bought the Sony Walkman for the first time in the 80s. It cost more than 1000 yuan, which is almost equivalent to the total income of an ordinary working family for two and a half years.

After entering the 90s, the national income and consumption levels have been greatly improved compared to the 80s. The wages of ordinary people are also more than [-] yuan, and they can gradually accept the pricing of high-end electronic products like Sony.

Moreover, once Duan Yun gets the general agent of Sony products, the price of Sony products will be further reduced, which will further enhance the competitiveness of Sony products in the Chinese market.

In mid-November, Duan Yun convened the third Chamber of Commerce of Tianyin Group this year. More than 11 members from all over the country gathered in Shenzhen Tianyin Group Headquarters. Some even came to Shenzhen a week in advance.

For the members of these Tianyin merchants, every time the Tianyin Group headquarters holds a chamber of commerce meeting, there must be a new product release, from the earliest learning machines, repeaters, to later Tianyin, computers and Volvo cars, almost every day. A product can bring huge profits to these dealers, so all dealers can be said to be full of expectations for this chamber of commerce meeting convened by Duan Yun.

However, to the surprise of all members of the chamber of commerce, Duan Yun did not release a new product this time, but announced an important news in public.

"Mr. Duan, do you mean that Tianyin Group is going to act as an agent for Sony's products?" At the meeting, everyone in the conference room was surprised when they learned that Duan Yun was going to act as an agent for selling Sony's products in mainland China. One of the members of the chamber of commerce stood up and asked directly.

"Correction, it's not about preparing to sell Sony's products, but our group company has already won the general agent of Sony products in China, and our group company will be responsible for the sales of Sony's products in China in the future. "Duan Yun said seriously.

"Wow!"

As soon as Duan Yun's words fell, the scene suddenly exploded, and many people showed uncontrollable joy on their faces.

Undoubtedly, many people present are very familiar with Sony's products, and some of them even smuggled and sold Sony's products through Hong Kong in the early years, and made a lot of money, so There is no need for Duan Yun to introduce products for Sony, everyone already knows what it means.

"Then...Mr. Duan, we want to know the price of the Sony products we represent?" After a while, another dealer said to Duan Yun.

"Two days ago, we just got the Chinese price of the first batch of Sony products, but considering the issue of tariffs, we entered the country. The price of the finished product is still a bit high..." Duan Yun paused, and then said: "So My idea is that everyone will sell Sony’s products at the price of imported products in the early stage. Next, we will coordinate with Sony to import Sony’s products in the form of semi-finished products or parts, and then assemble them in China. In this case, tariffs The price will drop significantly, and then everyone will be able to get more affordable products..."

Before the early 90s, China’s tariffs on electronic products were also very high, almost 200% like automobiles. Because of this, an imported computer at that time could sell for about 3 yuan, and Domestic companies such as Great Wall, Lenovo, and Tongfang took advantage of the protection of tariffs and used imported parts for assembly to make domestic computers that are cheaper than imported computers, and made a lot of money.

And at that time, if you wanted to import foreign goods and sell them in China, you didn't just need money, you needed relevant approval documents, and not everyone could do import business.

At that time, Lenovo Computer also imported components through its Hong Kong branch, and then assembled them in the mainland to bypass the country's tariff policy in this way. This is also a common tax avoidance method used by many domestic technology companies.

It was not until 1994 that the country released the import approval documents for electronic products and significantly lowered the tariff standards in order to prepare for joining the WTO. Only then did the prices of imported electronic products really drop. For enterprises, it is a disaster.

At present, the issue of official documents for imported products is not a difficult task for Duan Yun. Sony can also provide sufficient sources of goods. The only problem is the excessively high tariffs. Import semi-finished products and components, and then assemble and sell them domestically.

In fact, at this time, the country is very close to lowering the tariff on imported electronic products. However, the reason why Duan Yun insists on importing Sony parts and semi-finished products and assembling them in China is mainly to obtain some related technologies from Sony, even though it is impossible to get Sony products. However, it is still of great help to the establishment of the downstream industrial chain. Moreover, even though the country has significantly lowered the tariffs on imported electronic products, there are still preferential policies for products assembled and produced in China.

In this regard, Duan Yun also negotiated with Sony before, and it was finally written into the contract. Sony will send some technical personnel to assist Tianyin Group in establishing a finished product assembly line.

For the members of the Chamber of Commerce of Tianyin Group, being able to represent Sony's products is naturally what they dream of, and the biggest winner is always Duan Yun. US market...

(End of this chapter)