Countercurrent 1982

Chapter 2074 Digital Age
"About the appearance of the machine, I will draw a schematic diagram for you." At this time, Duan Yun asked Ni Guangnan to come forward, then took out a piece of paper, took out a pen, and drew on it.

For the appearance design of mp3, Duan Yun is most impressed by the first-generation Apple iPod, which is also the successful design of the first-generation Apple iPod, which made this product popular all over the world and became a classic industrial design.

The iPod's circular click wheel is undoubtedly Apple's classic design, and countless people still talk about it in later generations. This circular turntable has also influenced the design of many electronic products in later generations, including TVs and other electronic products. The remote controls also use this circular point-and-click dial.

People who have never used an iPod may be at a loss at first, and find that the buttons on the screen do not respond to how to poke them.The secret is in this turntable. Gently turn the area around the central button, and you can use one finger to complete operations such as song selection, play, pause, and fast forward, which makes the iPod very easy to use without too much effort. Time to understand the operation of this product.

For such a classic design, Duan Yun naturally will not give up. After drawing a rough pattern similar to an Apple iPod on paper, he feels that his drawing skills are almost lacking. Maybe Ni Guangnan can’t fully understand it, so he took out another box from his pocket. For the hard box of cigarettes, I used a pen to draw the circular turntable button and the position of the display screen on the box, and then drew the position of the microphone jack on the side, and handed it to Ni Guangnan.

"This..." Ni Guangnan was very surprised to see that Duan Yun made the design of this product in an understatement. Although the graphics are a bit crude, there is no doubt that this is indeed a very new design, and it is quite useful. Creativity, especially the round button dial, completely overturned his imagination, because before this, no matter whether it is domestic or foreign products, there has never been such a design. Generally, it is a neat row of square buttons, and there are round buttons. Shaped, but there has never been such a button design, it really shines.

"...The casing must be made of metal, and it doesn't matter if the cost is higher, because I plan to launch our first-generation mp3 product in the United States first, and a simplified version can be produced in China. This is mainly due to the consumption capacity of domestic and foreign countries. The gap." Duan Yun pointed to the cigarette case and said to Ni Guangnan.

"This design is indeed novel." Taking the cigarette case from Duan Yun, Ni Guangnan nodded approvingly, and said after a while: "This can be made of aluminum, and the surface can be frosted. There must be a high-level sense on the website.”

"You're right." Hearing what Ni Guangnan said, Duan Yun immediately smiled.

Ni Guangnan's mind is still very fast. In fact, the reason why he made such an opinion is mainly because he was also inspired by Sony products.

After cooperating with Sony last year, Sony began to localize some products, including Sony's best-selling Walkman, CD player, and PS game console, etc., and established several assembly lines in Shenzhen.

Of course, Sony's core technology and electronic research will never be produced in China, including integrated circuit boards and precision parts, all of which need to be imported from Japan, but some assembly lines that are not core secrets have been placed in China. China, which includes the production line of metal casings for Walkmans and PS game consoles.

Therefore, in this cooperation, Tianyin Group did not obtain Sony's core technology, but it obtained some production equipment and processes for product casings, including some plastic and metal casing spraying anti-oxidation, and durability technologies, among which Part of the technology has begun to be applied to some popular electronic products of Tianyin Group, such as VCD and repeater. In addition, DVD players sold in the United States also use brand-new casing technology.

In fact, in the 90s, the shells of domestic electronic products in China were still full of plastic, and they had a simple and cheap taste. In terms of appearance and texture, they were far behind imported products. The main reason was technology. And cost considerations, in order to keep costs down, domestic manufacturers have made Walkman shells that are basically made of plastic, and the design is also gaudy, without the slightest sense of texture and high-end.

Although Tianyin Group's previous products are indeed better than other domestic products, after one or two years of use, the paint surface will be severely worn and look a bit old. This kind of product is no problem in China and Southeast Asia. If you sell it at a low price, consumers will come to buy it, but if you want to export it to the United States, Duan Yun must work hard on the appearance and packaging of the product, and once the impression of cheapness is left on the Americans, Tianyin It will be difficult for this Chinese brand to regain its reputation in the future.

Later, Duan Yun explained to Ni Guangnan his design ideas for this product, and formulated some corresponding indicators, especially in terms of functions and product size, which must meet the requirements.

At present, the world’s first MP3 player that Ni Guangnan gave to Duan Yun has two flash memory chips inside, with a storage capacity of 128MB. Calculated based on the data size of each MP3 song being 4~5MB, the Mp30 player can store About [-] songs, which is equivalent to the capacity of three ordinary tapes.

In general, this storage capacity can only be said to be enough for Duan Yun, but it is still not at the level of the first-generation iPod released by Apple in 2001. At that time, the storage capacity of Apple’s first-generation iPod was 5GB. It can store a total of more than 1000 songs, and its small size and amazing music storage capacity also make this product popular all over the world.

However, with the current technology of this era, it is far from reaching such a large storage capacity. In the later stage, continuous hardware upgrades are needed to make this product reach an ideal level.

Even though the storage capacity of music is not up to Duan Yun's most hoped requirement, this product still has great advantages compared to other products, it is small and portable, and can download songs through the Internet, this is definitely a Electronic products born for the Internet age.

In addition, with this product, Duan Yun is also expected to break the long-standing dominance of Japanese manufacturers in analog electronic products, thus bringing the world into a new digital age, with DVD leading the way, followed by Mp3 players. If the marketing strategy Properly, if the market can be opened in the United States, then Chinese electronic products will overtake Japanese products in a corner. This is also a major event in the world's electronic industry...

(End of this chapter)