Countercurrent 1982

Chapter 2080 Chip Customization
The vigorous upsurge of national industries has a momentum of "the east wind overwhelms the west wind". For many current private enterprises, it is undoubtedly a major opportunity, and it can also be said that since the reform and opening up, private enterprises have encountered the biggest development opportunity. , so for those private enterprise owners who have a keen sense of the market and have worked hard in the business world for many years, they must make a key decision at this time.

"Competing with the Foreign Corps, TCL Corporation will be a death squad that serves the country through industry, and I, Li Dongsheng, will be the captain of the death squad!"

This is TCL Li Dongsheng’s bold words this year. Since the end of last year, TCL’s Li Dongsheng has seized the BJ market with large-screen color TVs. At that time, the golden booths of BJ’s big shopping malls were occupied by Japanese brands. , Promise that the monthly sales per square meter of the counter is not less than 5 yuan, and then start a war with a price lower than 2/3 of the Japanese color TV. This courage is indeed beyond the reach of ordinary people.

And what impressed the Chinese people the most was that Li Dongsheng told the Beijing media in a very tragic and impassioned tone:

"We usually like to talk about going to the international market, but now the foreign corps has rushed to our courtyard. The international market is right at our doorstep. How can we not be here now? Besides, is it not enough? We can't just sit and watch The national industry has been defeated like this, competing with foreign corps. TCL Group wants to be a death squad that serves the country through industry, and I, Li Dongsheng, am the captain of the death squad!"

A few months after he said these words, TCL color TV sales in BJ surpassed all international brands and took the top spot.

Compared with TCL, Qingdao Haier Group had the greatest domestic reputation at that time, and has always been considered by the Chinese people to be the strongest national brand in the home appliance industry.

Any well-known enterprise is inseparable from the support of the local government. In fact, Haier Group has always been a pillar enterprise of the local economy that the QD municipal government has concentrated a lot of resources and financial resources on.

In 1991, Qindao Haier Group Co., Ltd. was established by Qingdao Refrigerator General Factory, Qingdao Refrigerator General Factory and Qingdao Air Conditioner Factory. It was renamed Haier Group in September 1993. Its products are mainly refrigeration equipment.

1993年7月集团与意大利梅洛尼设计股份有限公司合资创办琴岛海尔梅洛尼有限公司，开始生产滚筒洗衣机。1994年集团实现销售收入25.65亿元，利润2.1亿元，生产洗衣机71.3万台。95年5月海尔洗衣机“玛格丽特”被评为95年中国市场十大畅销洗衣机。

Qingdao Hongxing Electric Co., Ltd. was once one of the three major washing machine manufacturers in my country, with more than 3500 employees, an annual output of 70 washing machines, and an annual sales revenue of more than 5 million yuan.However, since the first half of 94, its business has deteriorated, and there has been a major landslide phenomenon that has not been seen in many years. Moreover, the asset-liability ratio is as high as 143.65%, and the insolvency is 1.33 million yuan. The prospect is worrying.In order to revitalize the state-owned assets and the livelihood of more than 3500 employees, on July 94, 7, the QD Municipal Government decided to place Red Star Electric Co., Ltd. as a whole under the Haier Group.

This is an eye-catching property rights transaction under the government's matchmaking for the purpose of revitalizing state-owned assets, and its success or failure is gripping.

The rapid development of China's household washing machine industry began in the late 70s, and the total output reached about 1995 million units in 950.Generally speaking, household washing machines can be divided into single-tub, double-tub semi-automatic washing machines and fully automatic washing machines, and fully automatic washing machines can be divided into pulsator, drum and agitator types.Single-tub washing machines were the original type and were no longer produced by most manufacturers in 1995.Double-barrel semi-automatic is cheaper than fully automatic, and it was the mainstream in the Chinese market at that time, while drums were more common in Europe, but pulsators were more common in Asia.For the washing machine market with a total capacity of more than 900 million units at that time, Haier's more than 70 units was obviously only a small number.Moreover, Haier washing machines were mainly drums at that time, and the product line was relatively simple. To expand its market share, it had to expand its production capacity and increase the length of its product line.

As an old-fashioned washing machine manufacturer, Red Star’s equipment, technology, and workers’ proficiency should have been quite good at that time. What it lacked was scientific management and a market-oriented production and operation model. Haier was based on management. Known for their excellent market concepts, so their combination has a great rationale.The intervention of the municipal government made the merger go smoothly, and since the municipal government assigned Red Star to Haier without Haier's investment, this greatly reduced the cost and risk of the merger. At the same time, it can be seen that the QD municipal government Emphasis on Haier Group.

It can be said that throughout the 90s, it can be said that it was a golden age for domestic home appliance companies. After getting rid of the shackles of the planned economy era and the introduction of foreign capital and technology over the years, domestic home appliance brands finally ushered in their own spring.

However, whether it is Haier or TCL, these well-known home appliance companies in China have more or less established cooperative relations with Tianyin Group.

As a company mainly engaged in electronic products, Tianyin Group is currently the largest chip manufacturer in China. In addition to the most cutting-edge 0.8 micron process chips, Tianyin Group is also producing a large number of low-end chips. Among them, chips with a 3-micron process are the best-selling, accounting for more than 90% of the total chip production of Tianying Group. In addition to some of the earliest self-produced chips imitating 8088 chips used in learning machines and repeaters, there are many other assets. The chips are used in game cassettes, video recorders and VCDs. Although the profit is meager, the output is very large, so it still brings huge profits to Tianyin Group.

Before the 90s, most domestic electronic manufacturers used imported or smuggled chips. These low-end chips were very mature in foreign technology and could achieve mass production, so the price was quite low. At that time, domestic The development of the chip industry is lagging behind. The cost of producing such low-end chips is very high, and the output is also very low, so it is difficult to survive.

However, Tianyin Group has made its cutting-edge chip technology basically synchronized with the international market through its huge investment for many years. In the field of low-end chips, it mainly focuses on expanding production capacity. In order to be able to compete with imported chips, Duan Yun tried his best to reduce chip costs. On the other hand, with its strong research and development capabilities, it can develop custom chips for cooperative companies. As early as two years ago, Duan Yun had already actively cooperated with these domestic home appliance manufacturers, and now includes Haier and TCL. Domestic home appliance manufacturers have all become Tianyin Group's chip customers.

So when Chinese people are proud of Haier going to the world, they don't know that Tianyin Group has long been the upstream chip supplier of these domestic home appliance manufacturers, and within Tianyin Group, chips have also begun to surpass traditional electronic products. , has become Tianyin Group's largest source of profit.

(End of this chapter)