Countercurrent 1982

Chapter 2096 Electronic Experience Store

In the most prosperous business district in the United States, such a product experience store opened, but there were only two products. Compared with other stores, the types of products were indeed too shabby.

But in Duan Yun's view, this is a good start, because the reason why he chose to open a store here is not because he wants to sell a lot of goods through this store, but because he needs to occupy a place in this so-called "world center" Manhattan area, so that Attracting the attention of more and more international businessmen.

Moreover, on the signboard of the store, there is a bright red five-star red flag with Tianyin Group's LOGO icon on it. That is to say, the significance of this store's promotion is greater than that of sales. It is mainly regarded as an advertisement The cards stand up.

However, on the day when Duan Yun and Li Yun visited this experience store, there were still a lot of people coming in to visit, and several shop assistants were also doing their best to introduce each of its features and related purchase channels to every customer today. .

In fact, many tourists come here because they are curious about Chinese products, because in the eyes of many Americans and Europeans, China is a distant and mysterious oriental country. Their impression of China is that it is a country with a large population and poverty. A backward agricultural country, coupled with labels such as a red regime, the vast majority of people still have the impression of China before the reform and opening up.

It is hard to imagine that such a country would have an electronics store in the busiest Manhattan neighborhood. This undoubtedly aroused the curiosity of many people, and it is precisely because of this curiosity that this store only has more than 130 The square meter exhibition hall was crowded with people, and some even picked up their cameras to take pictures.

However, the display of the products really surprised many people. Because there are only two products, the entire exhibition hall can make the strongest and best comparison effect between VCD and DVD and the current old-fashioned video recorders in the United States. Let customers focus all their attention on this product.

The strong visual contrast, coupled with the enthusiastic and detailed explanation service, has indeed made many customers who enter the store have a very strong interest in the DVD product, so that some customers have already expressed their willingness to buy.

"At present, the monthly shipment volume of this store is about 1000~1300 units, and on average, it can sell about 30~40 units per day." Li Yun glanced at Duan Yun, and then said: "As expected of Manhattan, in fact, we The price of DVDs sold in this store is higher than other places, the price is 450 US dollars each, and if you need other audio and entertainment accessories, the price of the top configuration can reach 640 US dollars.”

"That's pretty good." Hearing this, Duan Yun nodded in satisfaction.

Compared with VCD's sales of 30 million units per month in China, the sales volume of more than 1000 DVD units per month here seems a bit insignificant, but it has made things very satisfactory, because last year, Tianyin No matter how beautiful the group is, the total DVD sales are only about 8000 units. Now, in a store in the United States, the monthly shipments can reach more than 1000 units. This is already a remarkable sales breakthrough.

"Now the store makes enough money to even rent. The monthly rent plus labor costs is 12 US dollars, but our profit is only about 10 US dollars, and we can't even break even." At that time, Li Yun said with a bit of helplessness, mocking herself: "In an area like Manhattan, you can't even earn back the rent. There are too few shops like this. This should be the shop with the lowest profit on the whole street."

What Li Yun said is not unfounded, and it is indeed the case, because most of the electrical appliances brands that can open stores in Manhattan neighborhoods are profitable, and the profits are very high. Just like internationally renowned multinational companies like Sony, in Manhattan The annual profit of its flagship store is as high as tens of millions of dollars, and the annual profit of some other well-known brands can range from several hundred to tens of millions of dollars. Even the worst ones have an annual income of nearly one million dollars.

However, after Tianyin Group rented this store, it failed to achieve a balance of payments last year. As for the reasons, it may be due to the following points. First of all, Americans have no interest in Chinese electronic products. You do not have Chinese products. Price, synonymous with poor quality, buying Chinese products is just trying to be cheap. A Chinese electronic product with a price of more than 400 US dollars is obviously higher than the psychological expectations of Americans.

Another point is that although Tianyin Group is well-known in China, it is not well-known in the United States at all. American consumers are biased against Chinese products. In addition, there is no brand effect, and sales cannot meet expectations. It is also a normal thing.

"That's nothing." Duan Yun smiled slightly, and continued: "It's only a loss of 2 US dollars a month, which can be regarded as advertising expenses. Being able to open such a store in Manhattan is much more effective than buying a billboard. "

"But……"

"I told you before that in the first two years in the United States, I didn't expect to make money." Duan Yun paused, and then said: "I know you have worked very hard now, but you should also know that doing Sometimes business can’t be successful only by hard work, sometimes it also needs some opportunities and luck, but as long as we persist, sooner or later we will get what we want on this land of the United States.”

"Yes." Hearing this, Li Yun also showed a smile on his face, and said after a while: "Actually, our business has improved somewhat this year. At present, some professional media in the United States have begun to pay attention to the DVD products produced by our group. , I also spent money to find relevant electronic product evaluation agencies, asked them to evaluate the DVD, and then posted it to some electronic magazines and newspapers, but these publicity has not had an immediate effect. The acceptance of things is very slow, they pay more attention to the brand when buying things, and this is the disadvantage of our company..."

"Yes, the key is that our publicity is not enough." Duan Yun nodded, and then said: "This year's CES exhibition will start in one week, have you done the relevant work for the exhibition?"

"My side is ready. For this exhibition, I have formed a team and started planning two months ago." Li Yun glanced at Duan Yun, and then said: "We still relied on Sony's help last time." , just completed the product launch, but this time, I have communicated and coordinated with the organizing committee of the CES exhibition in advance, and all the work is basically ready, and we can officially release the MP3 player by then."

(End of this chapter)