Countercurrent 1982

Chapter 2129 Music Copyright
"Besides DVD, Best Buy is also very interested in our newly released MP3. I personally showed them the uniqueness of this product, and then gave each of them one." Li Yun said.

"Good job!" Duan Yun praised, and then said: "You can tell them that if the DVD purchase volume can be higher, then our price can be lowered by 5%~10%, one-time purchase The more you have, the cheaper it will be.”

For Duan Yun, currently DVDs have not been sold in China. In the past year or so, the only sales place is the United States. Therefore, whether DVDs can open up the market in the United States is not only a matter of how much money they make, but also a matter of Telling Group's international layout in the next few years.

In fact, in the past few years, many domestic companies have indeed opened up the U.S. market, and their sales are still very good. For example, Haier Group has invested in factories in the U.S. and occupied a certain market share. In the eyes of many people, Haier Group is the current "light of domestic products".

But in fact, the product technology of Haier Group is not advanced. The reason why it can occupy the market in the United States is because refrigerators are the most popular civilian products, and the products have a wide audience and are needed by almost every household. On the one hand, although Haier’s refrigerators are not technologically advanced, they are very cheap and durable, and Haier’s refrigerators are positioned as low-end products in the United States. The real high-end refrigerators are still produced in Japan, Italy, France and other countries. Technically speaking However, Haier does not yet have the strength to compete with these European and American companies in the high-end market.

And until many years later, the products of manufacturers including Haier have never been localized, and some key internal equipment still needs to be imported from Japan and the United States. The sales of the company are booming, but they have not seen the deep-seated technical problems.

But the DVD produced by Tianyin Group is different. This is a brand-new audio-visual product with first-class technology. Compared with traditional video recorders and laser disc players, the price is also higher. It is well-known and finally recognized by the market. In the case of a low-profile enterprise, it takes some time and publicity. It is precisely because of this that Li Yun has been leading the American branch for more than a year. The company's team traveled around, participated in various exhibitions, and negotiated with local distributors in order to let more Americans know about this product.

Now, with Best Buy, the largest electronic retailer in the United States, throwing an olive branch, it means that this DVD product has actually gained a certain reputation and market recognition. For the first time, technology products have gained a firm foothold in the United States, and Pinpin has achieved localization, including the core chips and coding software. In terms of difficulty and meaning, it is far more difficult than other domestic appliance manufacturers occupying the market in the United States. significance.

"I feel that MP3 is a very good product, but if we want to promote it in the United States, we still face a series of legal issues, especially Internet music copyright protection, which is very strict in the United States. We still need to cooperate with the American Music Association Negotiate and deal with the problem of downloading MP3 music from the Internet." Li Yun said.

"I'll leave this matter to you, but you have to hurry up and handle this matter as soon as possible." Duan Yun settled down.

"I have already consulted with a lawyer and learned about the current situation of music copyright protection in the United States. Like the previous film and television copyrights, there are many record companies in the United States. It is not popular, mainly because the volume of the original music is too large, and the current speed of downloading music on the Internet in the United States is still very slow. I tried it before, and it takes about 20 minutes to download a complete song, so our MP3 player Many technical problems still need to be solved if it is to be popularized in the United States," Li Yun said.

Li Yun thinks deeply about the problem. In her opinion, although the Internet penetration rate in the United States is the highest in the world, and most families have computers and the Internet, but in terms of the current Internet speed, it is difficult to download songs quickly. It is not an easy task, and it will take some time. The main reason for this is that the music file format currently used on the Internet is WAV.

WAV stands for Waveform Audio File Format (also known as Windows Audio at some point).This is a standard established in 1991 by Microsoft and IBM.

Many people think that all WAV files are uncompressed audio files, but this is not the case. WAV is a Windows container for different audio formats.This means that WAV files may contain compressed audio, but are rarely used for this purpose.

Most WAV files contain uncompressed audio in PCM format. WAV files are simply wrappers around the PCM encoding to make them more suitable for use on Windows systems.

Because of the popularity of Windows in the United States, the browsers used are basically the browsers that come with Windows, so WAV has become a mainstream audio mode, but the compression ratio of this audio mode is not large, only 3:1, The MP3 format developed by Tianyin Group has reached 9:1, which is close to 10:1.

Therefore, according to Duan Yun’s plan, if he wants to promote his own MP3 player, the first thing is to find a way to promote the MP3 audio format in the United States. It’s just that this step will take some time, but I believe it will take half a year to a year at most. It should be able to be popularized on a global scale. After all, this is a very advanced audio format. Compared with the overwhelming advantages of similar software, it is not difficult to popularize it in the United States.

"You have a heavy task this year, and I will write a plan later, and you follow my instructions." Duan Yun thought for a while, and then said: "Besides Best Buy, you also have to cooperate with other well-known brands. Even though the conditions they offered were relatively harsh before, but now with the increasing sales of DVDs in the United States, I believe they will change their original thinking."

Duan Yun naturally hopes that his DVDs can be sold to any corner of the city in the United States, and cooperation with a large American electronics distributor like Best Buy can bring more orders than hundreds of small electronics distributors, so as long as the cooperation conditions If you can relax a little bit, then Duan Yun is also willing to make some compromises.

But this depends on Li Yun's negotiation ability, because no matter how good the DVD product is, it will be discriminated against by American distributors because it is a Chinese product. This is also inevitable, so Duan Yun still needs some time to open up the American market. .

(End of this chapter)