Countercurrent 1982

Chapter 2156

Time came to 1996 in a blink of an eye. After New Year's Day, Duan Yun sent invitation letters to the members of his Tianyin Chamber of Commerce, inviting them to participate in the new Tianyin Annual Meeting.

In 1996, Chinese enterprises could be said to be in a situation where there are two levels of ice and fire. On the one hand, the state-owned enterprise clusters that have never been able to extricate themselves from the low efficiency and the old system, and the net sales profit margin of state-owned enterprises within the budget have dropped to the lowest point in history. The number of losses has also reached 1985 times that of 28. This is a very astonishing figure. The losses and bankruptcy of a large number of state-owned enterprises have also caused countless workers to be laid off. They started crying wolf a few years ago, and now they have become cruel reality.

On the other hand, the value of township enterprises nationwide has increased by 22%, and the income tax of Sino-foreign joint ventures has increased by 40%. Compared with the declining state-owned enterprises, private enterprises and foreign-funded enterprises can be said to be in full swing. , occupying an increasingly important position.

This year is the tenth year since the "Bankruptcy Law" was promulgated. From 1986 to 1990, there were only 121 state-owned enterprises that went bankrupt nationwide. However, in 1996, the bankruptcy of state-owned enterprises ushered in a climax, reaching a total of 6232. , exceeding the sum of the past nine years.

Moreover, in terms of national public opinion, a large number of bankruptcies of state-owned enterprises seems to have become a "normal" thing, and the explanation given at the national level is that this is a "pain in the reform process", and after the most difficult time has passed At that time, the overall development of the country will reach a higher level.

Duan Yun, who just came to Shenzhen to start a business ten years ago, was struggling to survive at that time. But ten years later, Tianyin Group has become a private enterprise in Shenzhen with full of love. Correspondingly, the company founded in the early years The Tianyin Chamber of Commerce has also developed to an unprecedentedly powerful level. Among the more than 300 members across the country, the companies with an annual output value of over 1000 million yuan have reached double digits, and most of them are between [-] million and tens of millions. These members of the Tianyin Chamber of Commerce have become the group of people who have benefited the most after China's reform and opening up.

This year when the Chamber of Commerce was held, Duan Yun mainly announced two things. The first thing is to strengthen the construction of the business website. Since last year, Duan Yun has asked technicians to build an Internet business website. At present, Tianyin Chamber of Commerce has 357 members Among them, they have all become the first batch of merchants to stay on this website. In the next step, Duan Yun plans to brainstorm and upgrade and improve the website. At the same time, he needs to use these members to promote the website nationwide, enrich the types of products, and improve the after-sales service of products. , to maximize the promotion of e-commerce this project.

Another thing is to officially promote the new mass-produced Shen Xing brand cars to all 4S dealers, and fully receive orders from all over the country.

After going to Shenyang to participate in the mass production ceremony of the Shenxing brand car in November last year, the pre-sale was first carried out in Liaoning Province. The reason for this is, on the one hand, the lack of production capacity in the early stage, and on the other hand, the need to collect some user feedback. If there are some quality problems, the product and production line can be upgraded and improved in time. If there is no problem, it can be sold nationwide.

Judging from the current situation, the new car has been delivered in Liaoning Province for more than a month, and a total of more than 300 cars have been sold. The local 4S shop has not received any feedback on quality, which allows Duan Yun to rest assured that the The car is sold nationwide.

At the Tianyin Chamber of Commerce, the Shenxing brand car was unveiled in front of all members. This time, the Shenzhen head office took out eight prototype cars for all members to test drive. On the day when all members finished driving, Duan Yun took over A total of more than 100 orders have been received.

In fact, the Tianyin Automobile 4S shop that I joined now also has great trust in the Tianyin Group. It released the Kangyun car before, and the total sales volume reached an astonishing 27000 last year. It broke the myth of the Alto car in the mini car market before. Many members of the 4S shop have made a lot of money, so this time the new car was released. After a short test drive, the bosses of these car 4S shops placed orders one after another. It can be seen that they are very optimistic about this new car. saloon.

"In the past year, thanks to everyone's love, the development of our Tianyin Group has reached a new level." At the reception banquet in the evening, Duan Yun's face was full of red, and he raised his glass and said to everyone: "Last year, our Tianyin Group The total sales of Yin Group exceeded 500 billion for the first time, and the annual profit also exceeded 90 billion RMB, which is unprecedented. I hope that everyone can make persistent efforts in the new year, so that our business can reach a higher level.”

For Duan Yun, the past year was definitely a very glorious year for Tianyin Group.

A few years ago, Chinese people may have never thought that there would be a private enterprise that could reach an annual output value of [-] billion yuan and a profit of more than [-] billion yuan. But now, with the rapid development of the country and the private With the strong rise of the enterprise, Tianyin Group has created a miracle of Chinese private enterprises.

In fact, not only Tian Group, but also many private enterprises have shown extremely strong development potential. Huawei and ZTE, which were supported by Duan Yun in the early years, have also grown rapidly and become the most successful companies currently. Private enterprises.

Take Huawei as an example. In 1995, Huawei’s sales reached 15 billion yuan, most of which came from the Chinese rural market. Their digital switches are very popular. Since last year, Huawei’s new generation of Wanmen digital switches has also been successfully developed, and It has received a lot of orders, making it one of the strongest technology companies in Shenzhen.

The ZTE Group is also developing very fast. Last year, its annual profit was similar to that of Huawei. The telephones they produced were not only popular in China, but also exported to Southeast Asia and European countries.

It is precisely by relying on cooperative holding companies such as Huawei, ZTE and Giant that Tianyin Group has obtained rich returns, especially its chip industry. Judging from the situation last year, one-third of the group company’s profits came from its own For chip companies, more than 1 million chips are exported to South Korea, Southeast Asia and European countries every year, besides being used by their own companies. Chinese chips are exported on a large scale. Tianyin Group has created a miracle for Chinese companies.

On the other hand, after years of development and investment, the automobile industry has gradually become a new profit support point for Tianyin Group.

In the past year, the cars developed by Tianyin Group have gained a firm foothold in the domestic market, and sold a total of more than 4 cars, including the most high-end Volvo business cars. After setting aside the cost and R&D investment, the net profit reached two Although it is far less than the profits brought by electronic products such as chips and VCDs, the future potential is huge.

(End of this chapter)