Countercurrent 1982

Chapter 2181 European Market
In the eyes of Duan Yun, it is a semi-finished MP3 player, but in the eyes of many American consumers, this is a very novel, powerful and technologically-sounding new product.

Even if it can only store more than 60 songs in MP3 format, it has far surpassed ordinary portable players. Even the md player launched by Sony Corporation still cannot be compared with MP3 players in terms of song storage capacity, and in terms of sound quality, As for the portability, the MP3 player is even better. This product once again redefines the portable player. The high-fidelity sound quality is also the reason why Joyle finally decided to purchase this product.

In fact, until now, the R&D center of Tianyin Group is still working hard to develop a new generation of MP3 players. With the continuous upgrading of storage chip technology, it is expected that around July this year, Tianyin Group will launch the second generation of MP7 players. , by that time, the storage capacity of MP3 players will reach about 3 to 150 songs. Although it still cannot be compared with the storage capacity of 200 songs of the Apple iPod player released in 2001, at least this product has It gradually matures, making it more and more competitive in the market.

Duan Yun also plans to officially release the second-generation MP3 player at the European Electronics Show this fall, and the layout of the European market has become a very important goal for Duan Duan in the next stage.

Although compared with the US market, the European electronics market is relatively inferior. Germany, the country with the strongest economic strength in Europe, has a GDP of 2 trillion US dollars, which is only equivalent to less than 5000/1 of the US GDP. With the establishment of the European Union in 3, the overall economic strength and market size of Europe have become stronger and stronger. The six founding countries of the European Union, France, Germany, Italy, the Netherlands, Belgium, and Luxembourg, had an economic aggregate of Together, it has almost reached 1993/2 of that of the United States, and with the continuous expansion of EU member states over the years, the total economic volume has become closer and closer to that of the United States.

It's just that compared with the United States, it is more difficult to develop the European market, because although there is a unified organization of the European Union, at present, the quality of many rules in the EU countries is not perfect, especially there is no complete market. Rules and a unified currency, which means that Duan Yun wants to develop the European market, and there are still many problems to be solved.

In fact, it was not until 1999 in the later generations that the European Union had a unified currency, the euro. Before that, European countries had their own currency systems, and each country had different access rules for foreign companies and commodities. If these rules are not carefully studied, it will be impossible to fully open the entire European market.

But although it is much more difficult to open up the European market than the United States, and in terms of purchasing power, Europe is not as good as the United States, but Duan Yun still needs to plan in advance. After all, in the current world, apart from the United States, the European market is biggest.

As for the Asian market, it has always been a dumping ground for low-end products from Europe, America and Japan, especially Japan. Their electronic products are in a very strong and dominant position in the current Asian market. Tianyin Group has also exported many products to Southeast Asia and other countries, but generally speaking, they still cannot compete with Japanese manufacturers.

Japan and South Korea in East Asia are very strong in electronic product technology, and these two countries have a very serious discrimination against Chinese products. Therefore, from the perspective of global market development, the market development of South Korea and Japan Difficulty is the greatest.

Therefore, apart from the US market, the European market has the greatest potential and is relatively the easiest market to obtain high returns. Even though this market still has many immature areas, Duan Yun also needs to plan in advance.

"... When will you come to America again?" Li Yun on the other end of the phone suddenly said to Duan Yun at the end of the conversation.

"If there is no very important matter, I will not go to the United States for the time being, because there are still many things waiting for me to deal with in the country." Duan Yun pondered for a while, and then said: "The United States still needs you to work hard, what's the matter?" If you have any questions, you can call me at any time, and the group company will try its best to meet your requirements."

"Okay." Li Yun on the other end of the phone seemed a little disappointed, but still said to Duan Yun: "I will work hard, and I will definitely not let you down, so be it."

After Li Yun finished speaking, she hung up the phone directly.

After Duan Yun put down the phone, he felt a little excited, lit a cigarette, and started smoking.

Judging from Li Yun's current report, DVD sales have been successfully launched in the US market. Judging from the current momentum, this year's sales are likely to reach 30 to 50 units.

Although compared to the sales of millions of VCDs in China, the sales of hundreds of thousands of DVDs are not enough, but in fact, considering that the population of the United States is only 1/4 of that of China, and the competition in the electronic product market in this country is far away. It is much stronger than that in China, so if any electronic product sells hundreds of thousands of units in the US market, it can be regarded as a very wrong sales volume.

Besides, the price of Duan Yun’s DVD in the United States is actually a bit high, and the profit can reach 20%, and the profit is in US dollars. Therefore, if the DVD sales in the US market can reach 50 units per year, the profit will already be very considerable. According to Calculated at the current exchange rate, it is already close to the profit of VCD in the domestic market.

In addition to DVD, the 8000 MP3 players directly ordered by Best Buy this time is not a small number. If this product can also sell 10 units in the United States, then Ruiyang set him a year of 10 units. With a profit of [-] million U.S. dollars, it can be successfully achieved, so that Tianyin Group can become a key state-supported enterprise, which is of great significance to the entire group company.

In the afternoon of the same day, Duan Yun convened a meeting with the core management and backbone of the software R&D department, and assigned them a task on the spot, which was to develop an application software for online payment.

Although the evaluation team of ICBC has not come to Shenzhen yet, Duan Yun thinks that this matter should be settled. After all, Tianyin Group is now the largest private enterprise customer of ICBC, and they have accumulated tens of billions of yuan in cash in their bank. , and a large amount of foreign exchange, so no matter what, the Industrial and Commercial Bank of China did not dare to offend Duan Yun easily.

And if Industrial and Commercial Bank of China is unwilling to cooperate, Duan Yun has another alternative plan. In fact, considering that the scale of the domestic e-commerce industry is not too large, Duan Yun’s billions of cash in the bank are enough to guarantee the early stage. The online payment function, and now developing a powerful online payment application software with a high level of security has become Duan Yun's primary problem to solve.

(End of this chapter)