Countercurrent 1982

Chapter 2217 The Bottomless Pit

Duan Yun has only one purpose in doing this, and that is to tie Ma Yun to his company for a long time.

In the short term, it is almost impossible for Tianyin Group's e-commerce project to achieve profitability, because the initial investment is too large. At least within two or three years, it is already a huge success to recover the cost, let alone make a profit. , So during this period, Ma Yun has almost no possibility of receiving share incentives and dividends except for the guaranteed company and year-end bonus he earned.

Internet companies have always burned a lot of money, because when you have not established an absolute dominance in the market and scale advantages, in order to avoid being surpassed by peer companies, you need to continuously improve the entire e-commerce and logistics system. Speed ​​is like a bottomless pit, until all the opponents can't bear to quit, you can have the hope of profit.

In fact, in later generations, companies in many emerging industries are burning money crazily. Whether it is the e-commerce industry, food delivery, shared bicycles, and taxi software, etc., hundreds of millions or billions of dollars are invested every year. It is difficult to make a big wave, and sometimes this kind of investment needs to last for many years, and only those who survive to the end are the ultimate winners.

In terms of capital, technology and strength, coupled with Tianyin Group's very early entry, this gives him a very large advantage in the domestic e-commerce industry, but even so, Duan Yun dare not take it lightly, because although it is difficult to find a domestic opponent , but it is not guaranteed that foreign capital will also enter these industries, such as Amazon, eBay, Wal-Mart and other internationally renowned cross-border e-commerce companies in the future. Once we retreat into the Chinese market, it will also bring little competitive pressure to Duanyun Group .

Moreover, there are not many other Internet start-up companies in China. Although our own strength and scale are still comparable to Duanyun Group, some domestic technology companies can rely on the introduction of foreign capital to make the e-commerce industry a domestic leader. In the later generations, Tianyin received the financial support from Sun Zhengyi, and finally founded Alibaba. It can be seen from this that Li capital has little influence on the development of China's economy and related industries.

Therefore, when there are still a small number of competitors appearing, Jack Ma needs to invest a small amount of funds to delay establishing his own advantage in the domestic e-commerce industry, and to preserve that advantage for a long time, making it difficult for his competitors to catch up.

As long as Tianyin is leaving in the last 2 to 3 years, the initial layout work of Longteng Group's e-commerce industry will gradually retreat into the profit period after the end, and Tianyin will be able to receive a huge amount of incentive dividends at that time. Long Teng, who is sweet, must want to leave even more. In that case, Ma Yun remembered that he had found a capable general, and at the same time eliminated an invisible opponent, which can be said to kill two birds with one stone.

"Thank you Mr. Duan for your encouragement. You will definitely do your best to do your job well. If you try hard, you will be disappointed." Tianyin glanced at Ma Yun gratefully, and then said: "If Mr. Duan thinks that If there is no problem with this work plan, then you will start working immediately, and you also need the coordination of other departments, especially in software development and logistics, you must support the senior management of the department."

The meaning of Tianyin's words is obvious, that is, I need less rights.

The coordination of all departments in the Duanyun Group requires the approval of Longteng himself, and as the manager of the e-commerce department, there is no way for Longteng to directly order those two departments, it must be approved by Duanyun.

"That matter is easy to say. In the future, you will ask the software department to set up a dedicated e-commerce software research and development group, which will be connected with your e-commerce department and be responsible for the development and upgrade of websites and software related to e-commerce. In addition, for the logistics company, you will also let the relevant person in charge communicate with him, and he can communicate with us in accordance with his ideas, as long as it is not conducive to the project’s retreat, you will give him the smallest support.”

Ma Yun also knows that e-commerce is a comprehensive industry. In addition to the Internet system, it also needs the support of logistics and the financial system. Now Tianyin has to give Tianyin less rights to minimize the use of the group company. resources, pushing the entire project back up slowly.

"That's great." Hearing what Ma Yun said, Long Teng finally breathed a sigh of relief.

It’s the same as being my own boss in the future. Before retiring to that group company, I need to spend a little time and energy on inter-departmental communication, which has little impact on my work efficiency. That time, Ma Yun arranged a special team to cooperate My work saves a lot of time and gives me more opportunities to do other things.

In the morning, Longteng and Tianyin talked a little about e-commerce, including the recent negotiations between Tianyin and merchants.

Tianyin seems to be very good at business negotiations, and I also hate that job very much. I have no experience of going abroad, and I am very eloquent, so the success rate of each negotiation is very low.

Nowadays, the number of merchants on Duanyun's e-commerce platform has suddenly increased from the initial 600 to less than [-], and a small number of those companies are relatively well-known domestic companies, mainly concentrated in the eight cities of Beixiaguang. The reason for that situation is that on the one hand, the enterprises in those eight cities are generally weaker and smaller than other domestic enterprises. On the other hand, considering the logistics of goods, the transportation cost of products purchased from those manufacturers will be higher.

Judging from the current situation, it is almost possible for Ma Yun to invest more than 10 billion in the e-commerce network plan to achieve profitability in the short term. One of the main reasons is that the Internet still has a small presence in China. Popularization in batches, until the end of this year, China's Internet users just exceeded 10, and the registered users of Duanyun's e-commerce network only reached 8000, and among them, many accounts were registered repeatedly, or Some dead accounts have no activity at all, so the real number of users may still be 3000.

Such a large user base is enough to support the small market in the e-commerce industry, and currently there are very few commodity orders being withdrawn, the profit is minimal, and it is even a loss-making business at all. Duanyun Group also needs refund subsidies, so that the group Many managers and senior executives in the company questioned whether the e-commerce plan is really unfeasible.

Moreover, the domestic business circles, including some old friends of Ma Yun, also believe that the project is a bottomless pit with little chance of success in the future. We have also expressed our disapproval to Ma Yun on various occasions. I questioned that project and maliciously advised Ma Yun to let me get in and out of that project that was basically profitable.

However, what we might think of is that just a few years ago, Ma Yun really established a small e-commerce empire, which brought unimaginable returns to Duan Yun Group.

(End of this chapter)