Countercurrent 1982

Chapter 2282 Balance Point

"That's really great." Hearing what Duan Yun said, Ren Zhengfei's face showed joy.

In fact, Ren Zhengfei's Huawei company can apply to participate in the US CES exhibition by itself, but because it is the first time to participate, the exhibition will not provide them with good booths, nor will they help them hold new product launches. After all, Ces The exhibition brings together the world's top electronic technology companies. Large companies have already booked the exhibition hall for the press conference in advance, while small companies lack fame and attention. Even if they can apply for the venue of the development conference, there will be no reporters to participate in the release. Yes, after all, the focus of technology in this world has always been on a few big companies. A new technology company from China like him has no hot spots at all.

Telling Group is much better in this aspect. In the early years, Telling Group also relied on Sony's help to get the opportunity to develop a conference at the CES exhibition. Later, the two products released in the United States, DVD and MP3 Players have achieved great commercial success, and established a complete sales network in the United States, which has made Tianyin Group a popular electronic technology company in the industry, and even attracted the attention of Wall Street capital for a time, so If they participate in the Ces exhibition next year, they will definitely get a lot of attention.

If Huawei can catch the wind of Tianyin Group, it will have the opportunity to attract the attention of the American media, and Tianyin Group has its own sales network and partners in the United States. Huawei almost needs to consume too much money and costs to be able to directly Selling products in the United States is undoubtedly Ren Zheng's dream.

"Opportunities are rare, so you must spend more time and energy during this period, and actively coordinate with the manufacturer to try to reduce costs and improve quality control." Duan Yun paused, and then said: "I Frankly speaking, if our Chinese electronic products want to open up the American market, the biggest advantage is the price issue, which means that even if there are not so many functions, the cost price must be lowered.”

Although Duan Yun has always hoped that China's technology can lead the world, the reality is always cold. As long as the product is labeled as a Chinese product, the price becomes the only thing that Americans are interested in, even if your product quality, performance and technology are comparable. Compared with the products of European and American countries, the products are not weak, but they will still be viewed with colored glasses by foreign consumers. Without super prices, they will not be interested in buying them at all.

As for the DVD player launched by Duan Yun in the United States, because of the exclusive patented technology, there is no electronic product of the same type on the market. Sales volume, this kind of thing is just a special case, and mobile phone products such as Nokia and other European and American technology companies have preconceived, and established a very good reputation overseas, coupled with the blessing of the brand, this has made him a great success.

Therefore, if Huawei's mobile phones want to sell well in the US market, at least in terms of brand, they have a natural disadvantage. Even if the technology level is comparable, it is impossible to sell at a good price. This is a very cold reality, and the current Chinese technology companies must accept it.

"Understood." Ren Zhengfei nodded, and continued: "Actually, I also understand this point. When we sold CNC switches overseas, foreigners didn't pay much attention to how we explained our advanced technology. What they cared about most was It is still a question of price. The same product must be at least 1/3 to half cheaper, so that people are interested in continuing the discussion. In the final analysis, this is still a matter of prejudice, but our country’s technological level is indeed not far behind that of Europe. admit."

"It's good that you understand." Duan Yun said.

"I have been trying to find ways to reduce the cost of the whole machine, repeatedly redesigning the circuit, and using some new materials, so as to reduce the cost to the extreme without reducing the performance." Ren Zhengfei glanced at Duan Yun, and then Said: "But in general, the cost of scientific research still needs to be borne by mass production. The more we sell, the lower the cost will be. Moreover, we have also jointly designed a new production line with some manufacturers in Shenzhen, specializing in the production of new mobile phones. I can't guarantee it, but at least in China, within two to three years, I can definitely reduce the cost of mobile phones to the price of cabbage, so that foreign brand mobile phones will no longer have a foothold!"

Ren Zhengfei is very confident in his words, and this confidence also comes from his understanding of the production and sales process of mobile phones, as well as the technical strength of his own company.

In fact, after 2000 in the previous life, domestic mobile phones did achieve the price of cabbage. At that time, more than 70% of domestic mobile phone brands came from Shenzhen, especially in Huaqiang North. Companies with a little bit of resources and technology can do so. Relying on the procurement of components, mass production and sales of various non-brand mobile phones, the threshold is amazingly low.

At that time, those miscellaneous mobile phones did earn a wave of dividends, but the maintenance time was not long. Except for a very small number of brands that lasted for more than five years, the remaining mobile phone brands completely disappeared within a year or two or even a few months. All that is left behind is a pile of electronic waste.

At that time, one of the reasons why domestic mobile phones were popular in the market was because of various black technologies and functions, and the cost was very low. This was indeed a good thing for the popularization of mobile phones among Chinese people. It looks high and high, and very expensive mobile phones have become cheap playthings, but it has indeed hurt the hearts of many consumers. The durability and quality control are very low, and few non-brand mobile phones can be used for more than a year.

Ren Zhengfei obviously has a certain vision for the future development of domestic mobile phones. It is certainly not groundless to be able to mark the price of mobile phones as cabbage prices. This at least shows that he has a very in-depth understanding of electronic component procurement channels and processing costs. The water depth is shallow, so there will definitely be a lot of room for price reduction in the future.

But the difficulty of the problem lies in how to maintain the durability of the product when it is cheap. After all, Huawei is currently one of the top communication technology companies in mainland China. Finding a balance between cost and quality is the most difficult technical problem.

However, relying on Huawei's research and development strength, this problem should be solved in two years, and relying on Tianyin Group, the largest chip production base in China, Ren Zhengfei can get the cheapest supply chain of electronic components. This is also one of its biggest advantages over other domestic communication companies.

(End of this chapter)