Countercurrent 1982

Chapter 2286 Guaranteed business
A notebook computer worth 9000 yuan is simply unimaginable in China today. You must know that the general market price of notebook computers in China is around 15000 to 2 yuan. Lenovo is said to be launching a computer worth 9999 yuan. , has already caused a sensation in the domestic computer market, if the price is reduced by 1/10, it will definitely cause a huge shock in the current domestic computer market, thus gaining a huge market advantage.

Moreover, Duan Yun tried his best to launch low-priced notebooks, and another important factor was to win as many domestic operating system users as possible in China.

In fact, in the past two years, Lenovo Group has been overwhelmed by Tianyin Group in the PC field. Tianyin Computer once accounted for about 2/3 of domestic computer sales. In the early years, Great Wall Computer, which was the most popular in China, had a peak market share of only close to 50%. However, Duan Yun's Tianyin Computer can occupy such a high market share, which is indeed very surprising.

There are many reasons for this. On the one hand, the hardware configuration of Tianyin Computer has always been in line with international standards, and the CPU chips of Intel Corporation are used. On the other hand, other electronic components are basically localized, especially the hard disk. , Memory sticks and monitors have their own unique technologies and patents, and relying on their in-depth understanding of domestic users, Tianyin Computer is naturally very popular in China.

On the other hand, it is precisely because of localization that the cost and price of Telling computers are far lower than imported computers, which gives them more room for price manipulation. It is about 1/3 cheaper than imported computers. Even Lenovo and other domestic computer manufacturers also assemble and produce computers in China, but compared with Tianyin Group, which has the main chip patent and production capacity, it still has a certain price in terms of cost and price. disadvantage.

Coupled with the good brand image and reputation of Telling Group in China over the years, as well as its strong sales and after-sales network, these are all other domestic computer manufacturers that cannot be compared. It is precisely because of this that Telling Computer can occupy 2/3 of the domestic PC industry. market share, becoming the undisputed industry overlord.

But even so, domestic PC technology companies such as Lenovo and Founder also have their own advantages. On the one hand, they can get strong support from agent manufacturers. They only need to invest a very small amount of research and development costs each year to obtain the latest and most For popular computer components, IBM has also attached great importance to the Chinese mainland market in recent years. Coupled with the country’s gradual restrictions on foreign electronic product policies and the reduction of tariffs, Lenovo’s import assemblers of these “domestic computer” coats can also buy from A share of the domestic market.

In fact, Duan Yun never thought that he could monopolize the domestic PC market. What he valued more was the application of PC software.

After several years of development, the domestic operating system first developed by Tianyin Group and donated to the country has been upgraded and improved many times, and its functions are becoming more and more powerful. Compared with the Windows system, the performance of the domestic operating system is the slightest Not inferior, and with the computer produced by Tianyin Group, the operation is smoother and smoother.

Since Windows 95 was revealed to have a system backdoor, this made the country immediately realize the importance of computer network security, so this incident also helped Duan Yun to a large extent. At present, most important departments and agencies in China use They are all domestic operating systems, and Telling Group has been responsible for the maintenance and upgrading of this system, and the rewards are a large number of orders for Telling Computer from domestic government departments, enterprises and institutions.

Therefore, the massive popularization of domestic systems in China has brought huge benefits to Tianyin Group, not only the sales of computers, but also the ecological benefits brought by this platform.

Relying on the advantages of pre-installed software on computers, Duan Yun previously established a domestic software alliance in China, and gained a very important right to speak in the domestic software industry. In addition, Tianyin Group also has many types of Internet communication software and e-commerce Entertainment platforms are all based on domestic operating systems.

Therefore, in Duan Yun's view, establishing a powerful computer software ecosystem with a high penetration rate in China is far greater than the profits brought by computer sales themselves.

"A notebook computer worth 9000 yuan..." Hearing Duan Yun's request, Ni Guangnan froze for a moment, then frowned and said, "This is really too difficult, maybe I can reduce the cost of the notebook computer to 9000 yuan It's around, and it meets your requirements, and it's reliable and durable, but if you want to make a computer with a market price of 9000, it's almost impossible."

Ni Guangnan has been focusing on the development of domestic notebook computers for more than a year, so he is very familiar with the current cost of Tianyin notebook computers, including the various electronic components in the notebook computer, display, casing, and machine assembly requirements. The price and cost can be said to be clear.

So when Duan Yun made the request, Ni Guangnan immediately thought of a more suitable configuration plan according to his needs, but the cost needs to be around 8500~9000.

But generally speaking, the profit of computer products is generally between 10% and 15%. That is, if the final selling price of the product wants to reach 9000 yuan through the following dealers, then the cost price of the mainframe must be strictly controlled at 8000 yuan. It is very difficult to make a durable notebook computer that meets Duan Yun's requirements for about 8000 yuan, and [-] yuan.

"This product of ours does not need to make money, as long as it can maintain the cost, so according to my estimation, if you control the cost at 8500 yuan, we can launch a notebook computer priced at 8999 yuan to the market." Duan Yun After pondering for a while, he continued, "I can only give you a maximum of two months, because this product must be on the market by the beginning of next year."

"You mean we can't make money selling laptops?" Hearing what Duan Yun said, Ni Guangnan was stunned in surprise.

According to the most basic business logic, no one will engage in a business that loses money and makes money. Moreover, the products developed by Tianyin Group have finally achieved very rich profits in the market. Not to mention products that do not make money, even if they are low-profit Tianyin Group will resolutely give up its products, just like it gave up the industrial projects of traditional video recorders and tape recorders back then. When the profit is low to a certain level, Duan Yun will even sell the entire production line without hesitation.

(End of this chapter)