Flying over the bubble era

Chapter 365
After the week-long trip to London, after more than ten hours of flying, Iwahashi Shinichi and his team finally returned to Tokyo.

I met up with the staff who were waiting to respond, and didn't go back to the company, so I sent the three members of the band home first, took two days off for a rest, and then went to the company to report.

The horses and horses are exhausted, and even Meihejiang, which has its own energy-concentrating ring, has almost run out of battery, so I just want to go back to retreat and recuperate.

Iwahashi Shinichi really wanted to take a week off to rest and recuperate, but the reality is cruel. After leaving Tokyo for a week, I don’t know how many things are waiting for him to deal with. In fact, even a day is not enough. Without a complete rest, I started working as usual the next day.

The first thing is to confirm what happened during the week when I was not in Tokyo, and then finish all the work that has been suppressed.

In the morning, I went to the recording studio in Yoyogi first. Before going out, I also rolled up the T-shirt with "I LOVE LONDON" printed on it that I brought back from London, and put it directly in the recording studio. .

"If anyone wants to wear it, just take it, you're welcome." Yanqiao Shinichi said.Such perfunctory words are quite suitable for this perfunctory gift.

……

Come out of the recording studio and go to Kawasaki's office.

The clerk brought him the backlog of letters and documents for this week. Don’t be in a hurry to read the letters. The documents have been arranged according to the degree of urgency. Shinichi Yanqiao went through it roughly, picked up the phone, and first gave the executive producer of Chisato Moritaka people on the phone.

As soon as the call was made, the voice of the executive producer on the other side of the phone sounded twice as eager as usual. He said a few words and made an appointment to meet at [-] o'clock in the afternoon.

After hanging up this call, I called Mayumi Watanabe on the next call, and agreed to have dinner together in the evening and talk about everything.The next call is for the Tokyo Music Industry Association, and then the next call...

After talking on the phone for more than an hour, I put down the receiver, and then I took a snack to take a look at the backlog of letters.Flipping through one after another, seeing the one sent by Akina Nakamori, he paused and pulled it out.

Open it and see that Taopu Star's handwriting is still as arbitrary as before. Seeing such words, Yanqiao Shen had a conditioned reflex and felt that the content of the letter was probably unconstrained.

After I really started watching it, it was true.

After Iwahashi Shinichi replied to the "tasting impressions" she sent, I didn't expect Akina Nakamori to write again.However, although I didn't expect her to write a letter again, I don't feel surprised to receive her letter now.

"Thank you for writing me back," she wrote in the letter. "Before, I wrote a lot in the 'tasting impressions' to you. After I sent it, I felt a little embarrassed when I thought about it. I don't seem to be able to be like you. , using words accurately to express.”

Nakamori Akina said in the letter that her new single's song costume is also a MINI skirt, "...Actually, I don't think I am suitable for a MINI skirt. If you were my producer, you would never think of making a MINI skirt my signboard."

Yanqiao Shinichi didn't watch her singing scene, and he didn't know what Taopu Star looked like in a MINI skirt, but she wrote it in the letter, which made him feel very interesting, and wondered if it was like what she wrote herself. Suitable for MINI skirts.

Watch TV when you have time to find out... Since the single has not been released for a long time, with her exposure rate, it is estimated that she can be seen playing songs on TV from time to time.

Having said that, there are so many music groups on TV, it is true that the publicity is high, but when you turn on the TV, you can easily hear the songs you want to listen to, even if you can buy a song , Tired of listening to it on TV first, for those who are not very keen on music, maybe they choose not to buy it.In this way, I am afraid it will not be conducive to the sales of records.

The current sluggish record market should also be one of the reasons for the impact of a large number of music groups emerging one after another. Music should always have a sense of mystery.

As he thought about it, he read the letter.In the letter, Akina Nakamori also wrote something like this, "I also rejected something that my past self would never have thought I would refuse."

Nakamori Akina was vague in the letter, but just mentioned this, so it is impossible to know what it was that she refused and did not regret.

Yanqiao Shinichi was a little curious, but he didn't have the kind of interest to inquire.Just seeing such a monologue, for some reason, there is a feeling that she is telling him something.

Iwahashi Shinichi finished reading the letter, put it back in the envelope, and put it in the drawer.He was not in a hurry to reply, thinking that at least he would say it after seeing Akina Nakamori wearing a MINI skirt on TV.

……

In the afternoon, I went to Warner Pioneer to meet with the executive producer of Chisato Moritaka, mainly to communicate about the next single, but when we met, the executive producer opened his mouth, and the first thing he said was "17 Years Old".

"Iwahashi-san, your strategy has been a great success!" The executive producer smiled and showed him the sales data of Chisato Moritaka.

After Kawabata Yoshiichiro's article was published, Moritaka Chisato's attention soared. Because of Warner Pioneer's intentional control of shipments, she shined on the cable broadcast list last week and won the week's on-demand list. No.6, set a record since debut.

The number of on-demand videos skyrocketed and made it onto the ranking list, which pushed this promotion to the second stage.When the topic brought by Kawahata Yoshiichiro began to fade, it slowly turned into a brainwashing bombardment brought by repeated on-demand.

"The timing is almost brewing. The company has already started a large-scale replenishment. This time, it replenished [-] copies in one go." The executive producer reported a rather strong figure.

15 copies, plus the first batch of [-] copies, [-] copies is already the treatment of a popular idol.

Of course, for Shinichi Iwahashi, the replenishment of 17 copies means that the production share of another [-] copies will be distributed to GENZO's account. a sum.

Secondly, the popularity of Moritaka Chisato means that GENZO finally has a business card that can be sold.

"The effect of broadcasting and publicity is outstanding, and now is the time to seize the opportunity." The executive producer told Shinichi Iwahashi about the strategy formulated by Warner Pioneer.

After the bombardment of the broadcast, the fame and attention have increased, and a large number of replenishment of the single will be able to convert the topicality and expectations brought about by the previous publicity into real sales.

"After the large-scale distribution of goods, the company reached a negotiation with the record store to hang a poster of Sengao in the store, in order to inform the public that the stock is sufficient. According to the current feedback, the sales situation is very good, and it is very hopeful to enter the list. top ten."

While the executive producer was talking, Shinichi Iwahashi was looking at the sales data he gave him. The sales of this single were really good. It might not be able to hit the top ten of the sales list as the executive producer said. name.

Once it is able to enter the top ten of the list, the situation will become very different again, which means that Chisato Moritaka will get more opportunities to be exposed, and may appear on the golden-time song show, and be seen by more people To see her true face.

In this era, there is probably no publicity that has a wider and more powerful coverage than TV publicity.

And these opportunities will later be converted into real attention to her, and they will complement each other.

While the publicity strategy proposed by Shinichi Iwahashi was a great success, Warner Pioneer did not lose the chain at all, showing their mature publicity strategy, one link after another, the arrangement is clear, and no link is wasted .

"It's quite an exquisite arrangement." After hearing this, Yanqiao Shen gave a high hat to the executive producer.

Hearing what he said, the executive producer's expression also seemed a little smug.

Although I admire Shinichi Yanqiao's unexpected strategy in my heart, but from another aspect, there is still a kind of unwillingness to be outdone by him just like this.

Yanqiao Shenyi guessed the executive producer's thoughts, but compared to only one person with a good brain, it is better to have everyone who works together have good brains. At this time, he did not hesitate to give a compliment.

In any case, if Warner Pioneer puts more effort, it will make Morigaka Chisato more and more popular. For Iwahashi Shinichi, it is also a matter of making money without losing money, and he is happy to see it succeed.

……

After talking about the single "17 Years Old", the two sides communicated about the new single.Before three o'clock, Chisato Moritaka, accompanied by his manager Kawashima, came to the record company and came to say hello to the two producers.

No need to ask, just looking at his face, he knew that Chisato Moritaka had a lot of work these days. Without makeup, even though he was a beautiful young girl like a flower, he looked a little tired.Even so, the spirit is good.

Chisato Moritaka's workload this week has almost doubled compared to before. Kawashima's pager keeps ringing every day, and the office has also received many invitations. superior.

Even so, tired after tired, but happy for such hard work.

As long as you start from the bottom, there is no star who doesn't want to be popular. The difference in performance in the entertainment world is stark. Although there is a rule of "senior and junior", it still determines whether one's own position can become popular.

Without fame and popularity, she didn't even have the chance to be a "passed old woman". Before she got old, she was washed away by the big waves and kicked out of the entertainment world.

Accompanied by Kawashima, Chisato Moritaka chatted with his music producer and executive producer about the new single. In terms of music production, the idol himself may not have much say, but opinions still need to be referred to.

For a rising idol like Chisato Moritaka, more depends on the arrangement of the record company and the firm. The "main road" established by this company can ensure her continuous rise. The main road adds her own color.

(End of this chapter)