Flying over the bubble era

Chapter 662
What is really close at hand is, of course——

Actively expand the music library at hand, and strengthen the talent pool of the record company.

Shinichi Iwahashi's main business is to run a record company. When he was a producer, he took over the power. Although he didn't compose, he held all the songs of his composers in his hands. He decided which one should be released and how to proceed. orchestration.

However, to have power in your hands, you must first have the power to hold it.

For him, the "right" in his hand is not only the singer signed by him, but also the song that he can use freely.A song whose copyright is in the hands of another company, I don't know if it can be used by him, but at the same time, he also urged Yanqiao Shenyi to work hard and hold more cards in his hand.

According to a new round of sales data, ZARD's debut album directly ranked fourth in the charts in the first week after its release, selling about [-] copies.

He entered the top five in the album list for the first time, and as a newcomer, he is the most eye-catching one among the top ten in this list.According to the usual practice, magazines that publish sales volume specifically introduce the sacredness of "ZARD" on the inside page.

Compared with the situation of a little upward grinding when releasing the debut single, the performance of the debut album is enough to make people shine.However, in the final analysis, the conservative public when buying albums can send the first album of this rookie band to the top five of the list, which is also related to the high and stable quality of the previous two singles. .

In addition, the debut single, which was miserable when it was first released, has been rising all the way since the hit TV series on September [-], and it also injected strength into the good start of the debut album.

This April, DREAMS COME TRUE and PRINCESS PRINCESS jointly demonstrated how to beat popular male idols and big female idols.

The two sales battles not only caused the idol to lose a lot on the bright side, but also announced the arrival of the era of the band.Both bands are centered on women, so the wave of bands that kicked off in April has a bit of a "female band wave" in it.

Two female-centric bands rule the month of April, planting a seed in the popular mind where "female-centric band" seems like a good idea.

This seed will subtly influence the public to pay attention to bands with similar composition.

When Matsuda Seiko dominated the idol world, he went to "STAR!In the backstage of "The Birth", stones were thrown, and eight of the ten girls hit had the hairstyle of "Holy Son".When the public sees the girl on the son's head, they know that it is an idol.

To put it bluntly, the public's ideas are the same over and over again.

When something becomes popular, they flock to it.As long as the public's ideas remain the same, no matter how the fashion changes, the same set of propaganda methods can continue to be used, just change the outer packaging.

ZARD, with Sachiko Kamaike as the lead singer, is undoubtedly a female-centric band, and it is also a band that has passed the debut test and the quality of the songs is guaranteed.

DREAMS COME TRUE and PRINCESS PRINCESS have made a good start this April, and Shinichi Iwahashi will naturally not let go of the opportunity for ZARD to borrow their light.

Yanqiao Shinichi agreed with Xingchen Office that during the publicity period, he must try his best to push Komachi Sachiko to the front of the stage.To be precise, it is to convey the fact that "ZARD is a band with a female vocalist" to more people.

However, Sachiko Kawachi is not good at dealing with variety shows, and overexposure is not good for the band. The so-called "pushing to the front" is definitely not to make the band go crazy on TV.

On the one hand, it is necessary to arrange for the band to be interviewed by music magazines, to talk freely about their creative ideas, and let music fans who buy music magazines know that this band is not an embroidered pillow packaged by a record company.

On the other hand, it is to try to broaden the band's popularity and audience.

Earlier, Iwahashi Shinichi suggested that Kamachi Sachiko should be photographed for a fashion magazine. After this suggestion was adopted by the Star Office and Kamaike Sachiko, it just came in handy at this juncture.

When shooting a photo magazine, Kamachi Sachiko looked stiff and unattractive.But in the lens of fashion magazine photographers, she is no longer the upright and out of place photo model, but a fresh and natural urban woman.

A refreshing urban woman with a beautiful skeleton, but she is not a professional model, but the lead singer of a new band.In the eyes of the public, this is undoubtedly a contrast.

And this contrast will also attract the curious public to learn about her and her band.

……

The debut album got off to a good start, and ZARD's debut is currently on the right track. After ZARD, it was BOLAN's debut.

When BOLAN also makes his mainstream debut, the record company's reserve of newcomers who have reached the debut standard will be temporarily exhausted.After that, it is necessary to adjust the newcomers at hand while discovering better talents.

Although these two bands can take care of their own creations and do not need foreign aid to join them for the time being, they are still in the stage of accumulating fame and popularity, and the songs created by the bands are only enough for the bands to use.

BOLAN’s future is unknown. ZARD’s next stage is to accumulate popularity, stabilize and improve the reputation of songs. Therefore, after the band has created a good song, they either use it directly or put it at the bottom of the box.

Among the songs at the bottom of the press box, there are some songs that are not suitable in style and can only be temporarily sealed, and there are a few songs that everyone agrees will be a big hit.When the band's popularity and word-of-mouth reach a certain stage, they need a famous song that will push the band to the peak, but inspiration is erratic, so now they have to save a few songs in advance for use.

Eggs cannot be put in one basket, and record companies cannot only revolve around these two bands.The most urgent task at the moment is to expand the talent pool and prepare to continuously introduce new people.

Since the establishment of the record company, it has never stopped discovering new talents. Not only scouts have visited the underground music circle, but they also accept song demos and performance videos from ordinary people.

It's just that, although discovering newcomers is a top priority, it is also something that "can't be rushed".

Newcomers who are ambitious and confident in their talents will probably send their audition tapes to big companies such as Sony and Toshiba EMI. They will only look down after failing to vote for a first-class company.

Ken sent the audition tapes to GenZo after watching it, but there were hardly any of them to listen to.

In contrast, after the scouts reported the name of Iwahashi Shinichi in the underground music circle, they received a greater response and the quality of the newcomers was also higher.Because of this, Yanqiao Shinichi only listens to the audition tape sent in once a month, but he is more motivated to interview newcomers.

If you can't rush things, you have to take your time.

After receiving ZARD's sales information and re-arranging for the band, the next day, Iwahashi Shinichi went to the party prepared by Kenyin to discuss the cooperation project.

(End of this chapter)