Flying over the bubble era

Chapter 832
The identity of the giraffe man in the band cannot be kept a secret.

Kitagawa wanted to find out, and he could get the answer from Sony's top management.Of course, the higher the status in the industry, the less likely the real identity of the giraffe man will be revealed.

Similarly, if it weren't for this episode between Zhuxing Kazuki and SMAP, he wouldn't be interested in a band mascot.

Now, knowing the other identity of Shinichi Iwahashi, for Kitakawa Hiroshi, what he has to do is to beat the heads of those little ghosts of GENJI, and make a detour when he sees DREAMS COME TRUE, and then turn over this secret, and go back to the well Water does not violate river water.

...as it should have been.

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At the end of December, in preparation for the New Year's holiday, the album sales charts stopped counting.At the end of the New Year's holiday, the sales list has accumulated for more than two weeks, and finally the cumulative sales results during this period are announced to the public.

A brand new year for the recording industry, when the statistics of the record charts resumed, it will be fully and thoroughly started.

And in the first album sales list of the new year, Shinichi Iwahashi's GENZO series plays the most important role.

The record list of the first issue of the new year, the top spot of the album list, is undoubtedly occupied by the long-planned project album.

Years ago, the super topicality of the consecutive single releases made the public never take their eyes off this project throughout the second half of the year.And each of the planned singles is popular and has a good reputation. This album, which has all the good songs, is full of temptation for ordinary consumers.

With the word-of-mouth of previous singles as a reference, even if you buy this album, you will definitely not suffer, will you?
When an event occurs, newspapers and television provide real-time follow-up broadcasts, and magazines are responsible for summarizing the event after it has passed.Applying it to this project, it is exactly the same.

Consumers who have never bought a single, at this moment, buy this album that has all the songs in one go.This album, for ordinary consumers, also carries the meaning of "summary".

And things with the meaning of "summary" often have the function of "collection" at the same time.This album is full of temptation even for consumers who have bought planned singles.

Even if I was a little hesitant before, but when the planned album started to be advertised, the sticker on the album shell marked its unique selling point——

"On the inside pages of the album, there are exclusive photos of sideshows taken during the recording."

The word "exclusive" hits the hearts of the Japanese who are extremely fanatical about various "limited editions" and "exclusive broadcast editions".

Obviously every song in the album has been released as a single, but this album still has a lot of selling points, whether it is consumers who have never bought a single, bought a few of them, or It's a lot of bought...

Everyone, more or less, can find a reason to walk into a record store.

Under such circumstances, the sales of the album can already be guaranteed.

However, Shinichi Iwahashi deliberately released this album during the annual holiday of the chart, which allowed the album to sell steadily for more than two weeks.Counting two weeks as one week, this album has accumulated a rather terrifying number——

58 million copies!
In the first week of the new year's chart, this planned album first sold a number that caught the attention of the entire industry.

On the [-]th, when GENZO got the sales figures, the media was also ready to report on the upcoming music news and newspapers.

Again, ordinary people don't pay attention to whether the statistics of this list are for one week or two weeks. When reading the draft, they can only see the number of "58 initial moves", which provokes people's eyes and nerves.

An album that can exceed half a hundred at the beginning, this sales figure is another round of publicity and agitation.

There are media around to join in the fun and continue to increase the popularity, let alone worry about topics and spontaneous advertisements.

……

The champion of the album list is this planned album, and the first issue of the new year's singles chart, BOLAN won the championship with a sales volume of 21 copies, realizing the band's first independent weekly chart champion since its debut .

The previous collaboration single with Fuji Ayako has already won the weekly championship, and the cumulative sales volume has approached the 20 mark. Therefore, if the prefix "alone" is not included, it is the second time to win the weekly championship.

It is expected that the planned album won the championship.It is also true that Iwahashi Shin has high expectations for BOLAN's new single.However, he was not surprised that the planned album sold 58 copies, but BOLAN's new single sold 21 copies, which really surprised and surprised him.

The collaboration single with Fuji Ayako is a successful push for BOLAN.The projected single sold well, and BOLAN's creative ability, as well as the band itself, gained a lot of attention.

This time, I deliberately chose to release the band's new single four days after the release of the planned album, which also meant to catch the popularity of the planned album.

Without him taking the initiative to contact, there must be a record store that deliberately put the band's singles near the planned album.

The two additions, together with the company's promotion for BOLAN and the quality of the song itself, Iwahashi Shen pair of the band's new single, can't be lower than the initial number of 12 planned singles .

But unexpectedly, this single not only won the championship, but also broke through the 20 mark in one breath.

With a single of more than 20 copies in hand, at the beginning of the new year, the band has pre-booked all the appearances of the prime-time audio shows, and only they choose, and there is no program group that does not agree.

And the single sold more than 20 copies, which means that, among the public, this band has already gained a lot of fame.

Next, if BOLAN can release another blockbuster single and a blockbuster album.Then, it can be confirmed that the band has really become popular.

The sales of THE BLUE HEARTS' first album after joining GENZO are very good. Since its release, it has exceeded 60 copies, and it is still in the top [-] of the list. trend.

However, although THE BLUE HEARTS is popular, it is not like ZARD and BOLAN. It was discovered by Shinichi Iwahashi himself, carried by hand, and pushed out from a blank sheet of paper.

The popularity of ZARD and BOLAN means that GENZO has its own brand, and it also shows GENZO to the outside world that it has the means and ability to discover, cultivate, and promote new talents.

Now, ZARD is still a small step away from stepping into the threshold of big red - just wait for the official release of Fujifilm's commercial single to see if this step pushes the band up.

As for BOLAN, who debuted later than ZARD, judging from the posture of this single, it is already popular, but it is still one step away from confirming the status of "big red".

For the company, it's a good thing for the two bands to become popular first.Of course, it would be best if they could all be popular.Now, what the people in black behind the company have to do is to find ways to build bridges and pave the way for them, and push the two bands up with one effort.

New release plans, publicity plans, cooperation plans, tour plans, etc., etc., require the teams of the two bands to meet and study.

In addition, the newcomer's debut must be brought to the forefront.

There is not enough manpower. After the New Year, it is necessary to recruit people with great fanfare and expand the scale.

In the first week of 1990, the singles chart and the album chart were both won by GENZO.After getting the sales results, the whole GENZO celebrated with great fanfare, and even pulled up banners in the office.

"Congratulations to both GENZO series single albums for winning the No. [-] list!"

"Projected album with millions of shipments scheduled!" "BOLAN's first weekly champion!"

The employees of the company are very excited at the moment.The projected album and BOLAN's new single are both selling well, and bonuses and celebration parties are definitely indispensable.

At the same time that the celebration banners were made urgently, after the New Year, the company's first celebration venue was also arranged for clerks to book.

Go to a big hotel, go to a Japanese garden, or simply rent a cruise ship for a luxury... There are many options to choose from.

Of course, it is not easy to book venues after the New Year, whichever one can be booked counts.

……

Since Yanqiao Shenyi sat in the office in the morning and received the sales list, there have been an endless stream of congratulatory calls.Of course, they all congratulated him on planning the album.

In itself, the planning was carried out with the support of half of the industry. Now, as the "summary" of the album, it is a big hit, and Shinichi Iwahashi, a producer, has added a golden mark to his resume.

When leading the production planning, Shinichi Iwahashi’s condition was that he only needed the distribution rights and income of this album. Now it seems that the piece of cake he kept for himself is enough for his GENZO to eat until his belly is full.

During the planning and negotiation stage, when Shinichi Iwahashi delivered his ideas, the participating record companies could hardly imagine that after releasing all the songs as singles and immediately releasing an album, there would be such a success. sales.

At least, when Shinichi Iwahashi mentioned it, no one would have thought of it.

However, Yanqiao Shen stayed behind early in the morning.

On the one hand, because the ownership of the copyright of the planned songs is complicated, any record company other than him that wants to release a compilation album will attract opposition from other parties.

On the other hand, although the distribution rights of the album were given to GENZO, because the rights to the original discs of the songs included were not in his hands, but in the hands of other record companies involved in the planning, so while the album was selling well, the people involved in the planning Record companies can also get their share of original disc royalties from album sales.

In this way, although the bulk of the sales is still firmly in the hands of GENZO, other record companies involved in the planning are not in vain watching how he makes a fortune.

Even if the other participating record companies have both the copyright of the songs and have already made money from singles, Shinichi Iwahashi will not take the profits from the album to himself out of prudence and long-term considerations.

It is an attitude to make money together.

Now the projected album is selling well, with an initial release of 58 copies, as long as the stamina is stable, it can even hit a million albums.Iwahashi Shinichi not only got his fill of cakes, but also took the opportunity to maintain a good relationship with the record companies involved in the project.

For GENZO, money is important, but relationships are also important.

By the time the initial sales of 58 copies are released, the project has come to a successful conclusion.Next, you don’t have to do anything, you just need to receive feedback from the record seller, replenish the goods according to the order, and wait for it to grind.

As for the personal connections gained through this project, as well as various invisible and intangible opportunities, it will gradually be reflected——

……

Don't take it slow, just deliver it to your door right away.

First of all, Nozaki from Kenneth.

As soon as the sales of the projected album came out, he called Shinichi Iwahashi, congratulated him, and brought up the old story again, talking about what Shinichi Iwahashi had mentioned to him, with the theme of the song "Kiss", and Nakamori Akina again. Collaborate on an album.

Since Iwahashi Shinichi’s success in the second half of last year, Mr. Nozaki was not completely uninterested in his initiative to continue to cooperate with Nakamori Akina. What’s more, the collaboration single with Nakamori Akina’s participation was sold first, and now This kind of project album is selling well.

This kind of achievement clearly shows that Yanqiao Shinichi will continue to be in the limelight this year. Now, there are only a lot of forces who want to cooperate with him.It's a pity to miss this kind of famous producer who took the initiative to reach out.

Mr. Nozaki stopped hesitating at the moment, and talked about this matter again through the introduction of congratulations.

"I also think it's an excellent plan." Mr. Nozaki boasted, "If possible, I hope it can be facilitated."

Therefore, if Shinichi Iwahashi still has such thoughts and does not change his mind, he is willing to act as a middleman to communicate and negotiate with Warner and Akina Nakamori himself to facilitate this cooperation plan.

"Of course I haven't changed my mind." Iwahashi Shinichi replied on the phone, "I was deeply impressed by Akina-san's talent. As long as I have seen that talent, I can't help feeling sorry for not being able to use some of her ideas."

Mr. Nozaki was very happy to get the letter, thanked Yanqiao Shenyi on the phone, and went to arrange it by himself.

Iwahashi Shinichi put down the phone, guessing how Akina Nakamori would react if he received this cooperation invitation.

... Most likely, he will be punished again for pretending to be garlic.

never mind.

Since you want to pack garlic, you are not afraid of being squeezed into garlic juice.

Yanqiao Shenyi was calm and calm, and continued to act as if nothing had happened, and let Mr. Nozaki go to take care of it.

Mr. Nozaki's side was mentioned by Iwahashi Shinichi earlier, so it can only be regarded as an appetizer before the main meal.

However, what Shinichi Iwahashi never expected was that after Nozaki, the first invitation to be sent came from a firm that he had never dealt with, and had no contact with at all.

To be precise, it is a firm that has no intersection on the surface.

Kitagawa Hiroshi of Johnny's suddenly proposed an invitation to get acquainted with him through an independent director of Sony.

Shinichi Iwahashi is no stranger to Johnny's firm, not only that, but the little effort he made made Johnny a big loss.
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Of course, the Kitagawa siblings would not know anyway.
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Therefore, Shinichi Iwahashi has never dealt with Johnny, and had no intersection.

Similarly, as a producer, Shinichi Iwahashi has never produced a male idol, including this project album, the only male idol invited is the former idol Hideki Saijo who has already transformed into a singer.

Because of this, Shinichi Iwahashi was doubly surprised to be suddenly noticed by the president of an agency that only cultivates male idols.

(End of this chapter)