Flying over the bubble era

Chapter 878
"Friday" has a circulation of hundreds of thousands of copies per issue, and once it is photographed, its popularity will greatly increase within a period of time.The front foot boarded "Friday", and the back foot, when I went to the party on Saturday night, I used this as an excuse and offered to dance with Iwahashi Shinichi.

One of the advertising sponsors of the TV Asahi TV show, the founder of a talent dispatch company, invited Shinichi Iwahashi to this young entrepreneur party.

The program aired in April, and the results of the first broadcast were not bad, and the ratings after that were extremely stable.

This kind of stability is enough for advertisers and TV stations to maintain the patience to let the show go on.But on the other hand, it means that so far, neither the production team nor the script writers have figured out the trick to push the ratings up.

This stable ratings can be said to be the positive and negative sides of the coin.

However, for Iwahashi Shinichi, being invited by the advertising sponsor of the show to join the gathering of young entrepreneurs and to get in touch with the world outside the entertainment industry is an unexpected harvest brought to him by this tricky show.

Opportunities to broaden your network and horizons are precious.In particular, among the young talents who participated in this party, quite a few are engaged in relatively new businesses, such as computer special effects, communication management, etc., and Shinichi Iwahashi who knows how computers and the Internet will change the world in the future Speaking of which, I am quite interested in these few.

Although he is mainly engaged in the record business right now, he doesn't know the depth of the record industry, so he won't rashly stretch his feet everywhere.But it's not bad to listen to.

In addition, being able to receive invitations from outside the entertainment world is a sign that Shinichi Iwahashi has also been recognized as an entrepreneur.

……

And in the first half of this year, the GENZO series is indeed full of glory.

In other words, because of the scenery of the GENZO series, Shinichi Iwahashi, as the man in black behind the scenes, also belongs to the first rank, able to overwhelm Yutaka Ozaki and Yasuyuki Okamura, and at the same time let the ordinary street photo be published the value of.

In June, this year’s semi-annual record list was released. In the top ten of the singles list, ZARD’s single with a Fujifilm advertisement occupied No.7 in the semi-annual list, while BOLAN’s two singles, last Christmas The one released later ranked No.9, and the new single released in March this year, although it didn't break into the top ten, it followed closely at No.12.

The piece "Let's Dance Together" quickly rushed to No.3 in the semi-annual ranking within two months of its release. After winning the monthly championship in April, it returned to the championship for a week in May and again in the first week of June. Crown, won the championship for four weeks in total, and the actual sales volume has exceeded 50 copies.A nursery rhyme, rubbing the hit songs of top singers from all walks of life on the ground.

Although the production of the single was handed over to BEING, GENZO was responsible for the distribution. The Japanese animation production company that produced the animation had a close relationship with GENZO. Even Fuji TV, having benefited from the copyright of the original disc delivered by GENZO, also highly praised GENZO , put this single firmly on the mark of "GENZO series".

As a result, in the half-year singles list, GENZO has three places in the top ten, attracting the attention of the industry.

On the semi-annual album list, GENZO's limelight is much less. The new album of THE BLUE HEARTS is scheduled for July and has not yet been released. It is the first album released by GENZO after last year’s turmoil. After breaking into the top ten of last year’s album list, it continues to sell for a long time this year , ranked No.20 five on the semi-annual list.

So far, the first album released after the band's migration has sold more than 90 copies, one step away from a million copies.

BOLAN’s new album was released in April this year. When he first debuted, he accidentally bumped into the old-timer Nantian Qunxing and only won the runner-up on the weekly chart. Even so, his performance was not bad afterwards. By the time of the half-year chart, the sales volume had exceeded 30. [-] copies, which happened to rank tenth on the semi-annual list of album charts.

As for ZARD, after the single became popular thanks to the Fujifilm commercial, the new album that was carefully crafted was released in the second week of June. 12 sheets.Looking at this momentum, at the end of the year when the final annual list is counted, it is indispensable to get a high position in the front row.

Not only the album sales are high, but ZARD announced that it will start a national tour in July. The phone calls are ringing in the few tickets that have been issued so far. The popularity is high, and the concert sponsors are also in an endless stream.Although it is a step later than the younger generation BOLAN, but the momentum of popularity even faintly suppresses BOLAN——

BOLAN is extremely popular among women, but ZARD has both male and female audiences. This alone is a considerable advantage.

On the semi-annual album list, the GENZO series was more restrained, and only BOLAN took the tenth place.But No.1 in the semi-annual list is the million-dollar project album released by GENZO.

The first million-dollar album of the year, and the only million-dollar album so far this year.It’s just that with this record in hand, even if GENZO doesn’t do anything throughout the year, it’s indispensable for the year-end inventory.

……

As soon as the semi-annual charts come out, the GENZO department handed over the report card in the first half of the year, and the entire industry has to pay more attention to this record company that has not been established for a long time.

Even with the overall results, those big record companies are still stronger than the GENZO series, but after all, GENZO is only a small record company that has not been established for a few years, and it is impossible not to pay attention to the fact that it can compare sales with the big companies.

The good thing is that Shinichi Iwahashi is not fighting alone, and he is backed by Watanabe's production department and Takeda's printing department.Not long ago, they cooperated with Stardust on a sub-label and introduced new foreign players.

In addition, in the last cooperation project, I was very happy to cooperate with other record companies in the industry, and I have never deliberately sang against the singers of other companies, choosing to release the film on the same day, grab the rankings and grab resources. GENZO is not the only one on the list.Besides, it also maintains good relations with TV Asahi and Fuji TV.

Most importantly, after the incident of THE BLUE HEARTS last year, the Recording Association invited GENZO to join the Recording Association in order to win over Shinichi Iwahashi.

In this way, although it has suddenly become a record company that attracts the attention of the industry, it will not attract the publicity and cause a big crisis.

At least, not on the surface.

This year, the company is going all out to move forward, and since January, there have been actions every month.

This June, there is also the first single of THE BLUE HEARTS, and in July, a new album will be released.

The three bands have become popular one after another, and the sales of the newly released records this year are also very stable.Once you are on the right track, the next step is to follow the explored path and go all out to see where the limit is.

A band that is already on the right track, although you can't just let it go, and you have to worry about keeping the band's momentum and helping the band go higher and further, but after all, it's different from going everywhere to promote when it's not popular.

Once it becomes popular, before and after the release of the new album, whether it is advertisers or TV stations who take the initiative to come to cooperate with them, there are so many opportunities.In the past, it was about trying to sell yourself, but now it's about picking the right one out of the bright spots.

If the opportunity comes to your door, if you don't care about anything, it might slow down the band.

……

The already popular band has great momentum, and GENZO's first solo singer Keiko Utoku is low-key.

During the promotional period, people from the record company took her all over the country——to the broadcasting bureaus across the country, from Okinawa, where summer first entered the summer, all the way north, and delivered her new single, and the staff were in charge of communication, so that Yu De Jingzi participated in the program of the local broadcasting bureau as a guest, playing and singing her debut single in the program.

In addition to promoting her debut single, on the other hand, her first work after the joint establishment of GENZO and Stardust is also a living advertising sign for people who are interested in music career wherever they go.For this reason, not only people from the record company, but also people from Stardust were traveling with her.

If it's a famous singer, the staff will contact you one step ahead of time, and the singer will go there after the arrangement is made.However, the newcomer can't put on a show, let alone let the local broadcasting bureau feel that she has airs. Therefore, the staff all act together with her. When they arrive at a new place, they will visit the producer of the broadcasting bureau together. .

Ude Keiko is not the kind of very eye-catching style, coupled with the steady flow of publicity, the sales of her debut single are also steady.One thousand this week, eight hundred next week, one thousand two hundred next week...

So slowly accumulating.

As soon as the single was released, I immediately started to visit and promote it. When the publicity in various places was almost the same, when I moved back to the surrounding areas of Tokyo, the annoying rainy season was about to pass, and the local popularity was almost up. Introductions that performed well on local sales lists in various places began to arrange large-scale publicity.

The audience in Tokyo will not go out of their way to prove how popular Utoku Kyoko is in the far north or south, as long as they can show real money list data, that is enough.After all, no matter whether her local popularity is high or low, it is her music that determines whether she can enter the hearts of Tokyo audiences.

When Takako Utoku was promoting both the single and the new label of GENZO and Stardust, Shinichi Iwahashi from Tokyo discussed with Stardust and finalized the selection of the label. The venue, target candidates, selection theme and other matters are prepared for a round of newcomer selection.

On the one hand, there is an audition meeting for the selection of newcomers, and on the other hand, scouts from the headquarters of GENZO continue to search for talents in the underground music circle.Iwahashi Shinichi and Miwa-chan Nakamura's LIVEHOUSE have opened branches in Osaka, Fukuoka, and Nagoya, and GENZO's scouts also went to these metropolitan areas to recommend newcomers.

Of course, Japan's newcomer selection system is well established, and each agency and record company has its own scouts and cooperative local agencies all over the country.In addition, local TV stations will introduce newcomers to large companies that cooperate with them. Large companies also have their own music schools, and various music competitions are held every year...

If someone with outstanding talent turns out to be born out of nowhere, each company competes for it based on its own ability.

Unless talented young people must join for the name of Genzo and Shinichi Iwahashi, otherwise, Genzo's scouts, although they can't lose their ambitions and directly look away from musicians who are so talented that they cannot be ignored, they should fight for it. Time has to go all out.But it is also necessary to take a step back and focus on those undiscovered jades whose talents are not yet obvious.

Selecting newcomers is a gamble. Newcomers who spend a lot of energy may not be promoted, and newcomers who don't pay much attention may have the talent and luck of becoming famous.It is a matter of the right time and place for the newcomers to strive and the company to be strong.

This year, GENZO performed very well in the record market, so they put more effort into the selection of newcomers, and signed about seven or eight groups of newcomers, including singers and bands. In addition, they also expanded the scale of recruiting musicians.In addition to the singers who are trying their best to debut, they will also arrange various newcomers to test the waters.

For record companies, the low cost and quick results of releasing singles are essential for newcomers to test the waters.

Utoku Keiko's debut was arranged in mid-May. In July and August, there will be a band and a male solo singer to debut.However, it is not a newcomer who is pushing hard, and the hope is not very high, so there is no resource to mobilize the crowd.

Be more tolerant to newcomers who can create, and for newcomers who cannot create, if they still lose money after releasing three singles, they will freeze it.But as long as you can pay back, you can continue to post regardless of whether you can create or not.

Still the same sentence, a healthy operating company must not only have masters, but must have a balanced mix of masters, backbones, and rushing to the street.

In addition to scouts scouting for newcomers in various places, Shinichi Iwahashi also established the Shizuoka Hometown Association in Tokyo, holding regular gatherings of musicians from Shizuoka.

However, Shizuoka is too close to Tokyo, and the place is too small, there are not many people in the fellowship, and there is no one that catches his eyes.It is far from the Hokkaido Association of Miwa Sauce, which is full of talents.

Of course, Hokkaido includes the entire region, plus it is far away from Tokyo. If you want to get ahead, you have to come here and start from scratch... Comparing Shizuoka to Hokkaido is purely leapfrog.

However, it seems that the path of the fellow countrymen's association to discover newcomers is not going well, and it has not extinguished Iwahashi Shinichi's idea of ​​continuing to organize the Shizuoka fellow villager's association.Even if you can't find newcomers, at least you can get a seat as the leader of the Shizuoka faction.

Be the leader of the Shizuoka School in the music industry first, set a small goal, and then become the leader of the Shizuoka School in the entertainment industry in the future.As for the future... let's talk.

I don't know how much the geographical complex can play, but if you can use it, you can get it in your hand.

……

In the list of the first half of the year, GENZO is attracting attention as a newly emerging record company.And the reason why it is so successful is undoubtedly related to the current era that belongs to the band.

There are three big hit bands in the GENZO department, and on the record list, the bands launched by other companies also show their prowess.

The southern stars who have debuted for more than ten years, although they can't be cheeky to say that they are so popular because of the light of the current band era, but because the current band is in power, the sales of this old band have increased to a new level. Lou is true.This is reflected in the fact that their record company miscalculated the band's sales volume and did not prepare enough supplies.

Even so, no matter which band it is, it still looks pale in front of DREAMS COME TRUE.

(End of this chapter)