Flying over the bubble era

Chapter 884
At the end of June this year, there was also a newcomer band REV launched by VERMILLION Records that had previously held a debut conference with great fanfare.

The band's debut single, the title song was composed by Oda Tetsuro, and the lyrics were co-written by female lead singer Nagayama Yoko and Nagato Taiyuki's wife and lyricist Alan Tomoko.Yoko Nagayama was still an idol a few months ago. It is obviously unrealistic to cultivate the ability to write lyrics independently in a short period of training.

Of course, even for singer-songwriters, the mode of co-creating with other musicians at the beginning of their debut is never uncommon in the industry.

The title song of the debut single is led by quality-guaranteed Tetsuro Oda and Tomoko Alan with a high level of lyrics, and the B-side song, which is equivalent to a gift, is composed of Yoko Nagayama and her bandmates. creation.

Previously, the debut press conference was held with great fanfare, but now the official debut is backed by BURNING, and the publicity is also huge.This debut single was used as the theme song of TBS TV's TV series at [-] o'clock on Sunday night-this TV series is a prime time for TBS TV.

In addition, Yoko Nagayama also opened her own titled radio program during the quasi-prime time of the TBS Radio Broadcasting Bureau, which has always been among the top listeners.

"Let's Dance Together" became a big hit, and Tetsuro Oda, who was responsible for the composition, also became famous.In order to praise this rookie band, Yoko Nagayama specially arranged for Oda Tetsuro to be a guest on the titled radio program.

As for the large-scale promotional advertisements and the opportunity to appear in TV programs, let alone these.Not to mention that Yoko Nagayama has been dead for a long time, even in the most popular stage of her idol period, the resources that BURNING threw at her were not as much as the current transformation into a band.

However, it is a combination of a beautiful lead singer and a male musician, and its debut single is used as the theme song of a prime-time TV series, and the lead singer is responsible for writing lyrics... ZARD's debut method and configuration mode seem to be quite recognized.

This is the case in the arts world, where successful experience will inevitably be continuously learned and improved.

Iwahashi Shinichi got the sales list for the last week of the month, and when he saw REV's debut single at No.9 on the singles list, he was a little surprised, but immediately felt that this was a reasonable thing.

A rookie band can reach No.9 as soon as they debut, which is indeed a remarkable achievement in the industry.It is normal to be able to contact the resource support of BURNING behind it, as well as the songs of the popular composer Tetsuro Oda, plus the current band craze.

As for Yoko Nagayama’s popularity in the idol era, not to mention that it was close to nothing during the transformation, the transition from an idol to a band has changed so much, it turns out that even if there are still a few supporters in her idol era, she will not switch to support a style She changed a lot.

REV can enter the top ten of the singles chart as soon as they debut, this is not a low start.

As soon as Yanqiao Shen saw the singles list, he couldn't help but wonder, what kind of stamina this band has.Of course, this curiosity is not only because of the configuration of this band, it is clear that once it becomes popular, it will fight against GENZO.

Most importantly, what Shinichi Iwahashi is curious about is whether the public's follow-up acceptance of a band that uses songs by composers other than the band is high or low.

Just as other companies borrowed from GENZO's strategy of promoting singers, Iwahashi Shinichi also paid attention to the methods of other companies.

In the last week of the end of the month, the new album of DREAMS COME TRUE was the champion of the album chart. At the same time, this album also won the weekly champion for two consecutive weeks, and its cumulative sales exceeded 50 copies.

With this posture, it is only a matter of time before 100 million copies are sold.

This week's sales come out, and Sony will prepare a thank you celebration for DREAMS COME TRUE's new album. A small celebration of 50, and when there are millions of copies, we will celebrate with greater fanfare.

On the album chart, apart from DREAMS COME TRUE, which is firmly at the top, there is also ZARD, which released an album in early June. After a full month of sales, it is still No. 6 on the album chart, with a cumulative sales volume of 32 copies.

ZARD is currently preparing for the theme tour starting in July, and when the concert starts, the sales of the album are still guaranteed.Concerts in Japan are very well developed. Where sesame mung beans are big, there are also venues suitable for holding concerts.Throughout the year, audiences never lack concerts to watch, and unless singers are obsessed with meaningful large venues, there is no shortage of venues where they can perform.

Before the concert, Sachiko Kamachi, who was active in fashion magazines as a model and was sought after by urban women, not only appeared on the cover of the music magazine with the band members, but also appeared on the cover of the fashion magazine "MORE" as the lead singer of the band .

This fashion magazine for white-collar women is among the best in circulation. This time, it specially opened a special page for Sachiko Kawachi.While the band was popular, the popularity of Sachiko Kamachi and the singer was also very high.

With the strength of ZARD, whether it is a latecomer or a debut at the same time, it is not easy to compare them.

……

At the end of June, brother-in-law Narita Hiroyuki was in the middle of the match, and introduced Pocari Sweat's advertising representative to Iwahashi Shinichi.

Ever since GENZO and Shinichi Iwahashi became famous, in the new year, Hiroyuki Narita, brother-in-law, has more frequent contact with Shinichi Iwahashi.Not only the personal communication between brother-in-law and brother-in-law, but also with the help of Hiroyuki Narita, GENZO and Dentsu also set up a line to entertain Dentsu's contacts from time to time.

It is easy to do things with a backer, and this applies everywhere.

At the beginning of the year, all members of ZARD starred in Fuji Film's commercials, which were well received, and Sachiko Kamaike's fresh temperament was also deeply loved by the public.Every quarter, Dentsu routinely collects the favorability of celebrity artists in the audience, and evaluates the advertising value of celebrity artists.

At the beginning of the year, after the advertisement of Fuji Film was broadcast, Sachiko Kamachi entered the top ten list of female stars, and the worth of an advertisement rose to 500 million yen.

And the more she is worth, the more she is favored by advertisers.However, for the sake of long-term considerations, apart from Fujifilm's commercials at the beginning of the year, Sachiko Kamachi did not appear in any commercials.

Although ZARD's agent was appointed by Xingchen Office, when the contract was first signed, Xingchen Office had agreed with Genzo that the work was almost always arranged by Genzo, and Xingchen Office was only responsible for laying hands and providing resources.

This year, ZARD started to become popular, and job invitations flooded in, especially for shooting commercials. The money is too much and the work is too little. It is a lie that the firm is not tempted.

However, this year, we cooperated deeply with GENZO and jointly established a sub-label.Once they become closer partners, they can't do short-sighted things. Even if they are tempted, they are all at the disposal of Yanqiao Shinichi.

After all, this band is currently the only band in GENZO where Shinichi Iwahashi is solely responsible for all the production. According to Shinichi Iwahashi, including appearing in commercials and what type of commercials they appear in are also part of his production plan.

This time, it was Pocari Sweat who wanted to invite Sachiko Kawachi to appear in their advertisement alone.

When she was a student, Sachiko Puchi was a strong athlete, her body was a bit like an athlete, her temperament was fresh and natural, and she was very healthy.Such a person is very suitable for appearing in the advertisement of Pocari Sweat.

If such an opportunity can be brought to hand, of course it must be seized.

Not only that, but you have to take the opportunity to talk about the conditions, you can't just star in an advertisement.When the band is not popular, they have to voluntarily give up the advertising fee, and even pay the song usage fee back, so that the advertising company can use their songs.

Today, exactly the opposite.

Pocari Sweat, a national product that has been well-received all the year round, appearing in their advertisements is also an opportunity to increase favorability.The more this kind of product, the more celebrities with good image and good reputation will be used.

Of course, the most important thing is that it has been a while since the last Fujifilm commercial was shot, and if ZARD releases two singles and one album a year, there is still one single that has not been released this year.

The time for Pocari Sweat to change the special advertisement is mid-October, but it happens to be available.

Yanqiao Shinichi's request is to let ZARD's single be used as the promotional song for the advertisement.At the beginning of the year, the promotional model of the Fujifilm band starring + the band singing a song worked very well, and it is also true this time.

The TV station has cut the budget for the audio program, and at the beginning of July, Fuji TV's "Best Night Recording Studio" will end in October, and TBS TV's "THE BEST TEN" will be changed to a monthly news release.

In addition, TV Tokyo and NTV also have their own voices announcing the end of the show.

In the case of fewer voices, how to do publicity is a question that every company must consider.As soon as Yanqiao Shen tasted the sweetness of "acting and singing by himself", he wanted to continue.

Shinichi Iwahashi was not in a hurry to put the band on the airs of a big band, and when discussing with Pocari Sweat's commercial representative, he proposed that if the new single after ZARD was used as the commercial song, then GENZO would not charge the usage fee for the song. up.

Compared with the effectiveness of advertising, such a small fee is nothing.

Moreover, for the sake of long-term considerations, Shinichi Iwahashi also wants to maintain a good relationship with this kind of product that constantly changes its advertising spokesperson and promotional music.Today's star is Sachiko Puchi, who is already very popular. Tomorrow, maybe I will recommend a singer who is not yet popular.

Popular singers depend on their popularity, while those who are not yet popular depend on the capabilities of the record company.

Shinichi Iwahashi called the manager of the record company to meet and discuss with his brother-in-law and Pocari Sweat's advertising representative. They ate and drank. The same is true for ZARD's single as an advertising song.

In particular, there is Hiroyuki Narita, the Dentsu MAN, sitting in charge, knowing that these two people are serious brother-in-law and brother-in-law, it also adds a lot of points to Iwahashi Shinichi.

After having a good time entertaining, I followed the manager of the record company to arrange a taxi to send the big shots up one by one.Iwahashi Shinichi returned home, washed up, and when he routinely checked the phone messages, he heard a message from Kikuchi Momoko.

"I want to give something to Iwahashi-san... I'm not playing tricks on you this time."

In the phone message, Kikuchi Momoko's voice sounded quite lively and lovely.

……

On the singles list in the last week of June, No.3 is Akina Nakamori's new single.

Last year, after Akina Nakamori ruined the record of consecutive singles, on the one hand, the record company has no pressure to keep the record, and is more casual when choosing the release date. On the other hand, it is also a natural law to decline after the peak of popularity.What's more, there are also the siege from latecomers, as well as new popular changes in the music industry.

The idols of the same period, regardless of men and women, can still achieve this achievement, Nakamori Akina is a well-deserved No.1.

"Before I debuted as an idol, the most popular idols in school were Seiko-san and Akina-san. Unexpectedly, until now, Akina-san is still the top idol."

Kikuchi Momoko praised Nakamori Akina to Iwahashi Shinichi.At the same time, a small corner of her student days was also revealed.

The day after receiving her phone message, Shinichi Iwahashi went to Osaka for a business trip.After returning, tonight, the two agreed to meet at a cafe in Ginza.

"Iwahashi-san is about the same age as me. When I was a student, was it Seiko pie or Akina pie?" Momoko Kikuchi inquired.

Yanqiao Shinichi answered her, "When I was a student, I was not on either side." He paused, "Now, it's a hardcore Mingcai pie."

Kikuchi Momoko laughed amusedly at this statement, and covered her face with her hands, "It's amazing." This reaction, as if someone like Iwahashi Shinichi shouldn't be someone's fan.

"In that case," she restrained her expression after laughing, "what I gave Yanqiao-san today is exactly what you want."

Yanqiao Shen looked puzzled.

Kikuchi Momoko Gives What She Wants to Give, Nakamori Akina's new single.

Is this what she wants to give?

Yanqiao Shinichi was unexpected, but picked it up anyway.On the back of the single, there is Nakamori Akina's autograph. ...The one sent to his mailbox has not been signed yet.

Kikuchi Momoko pursed her lips and told him that this was a promotional single assigned to her by the office.

"Isn't this single the theme song of the TV series I starred in? So..." Kikuchi Momoko explained to him.

Iwahashi Shin nodded, expressing his understanding.After a pause, "The TV series will be aired on the evening of the [-]th."

"Tomorrow." Kikuchi Momoko remembered it most clearly.

Yanqiao Shin smiled, "Well, tomorrow." He put the single on the table, "Thank you Kikuchi-san for the gift, Akina pie is very happy to receive such a gift."

"I borrow flowers to offer Buddha." Juchi Momoko smiled.In my heart, I am actually dubious about the fact that Iwahashi Shinichi is a fan of Akina Nakamori.

After she finished speaking, she watched Shinichi Yanqiao pick up the cup and drink tea with lowered eyelids.

Yanqiao Shenyi noticed her eyes and raised his head, "What's wrong?"

Kikuchi Momoko subconsciously shook her head.Shaking his head, he showed an embarrassing expression.She smiled, "Actually, there are still things I want to give to Yanqiao-san."

"Is it so rich?" Shinichi Yanqiao joked with her, "Then I can earn it."

Kikuchi Momoko smiled, "Maybe it's not the same thing..." she said, and handed over another record.Shinichi Iwahashi glanced at it. On the cover of the record was Momoko Kikuchi's name.

"Is it Kikuchi-san's record?"

Kikuchi Momoko let out a "hmm", "It's a selection from the original record company."

(End of this chapter)