National Tide 1980.

Throughout history, those who have been able to accomplish great things, although there are many factors involved, when analyzed in detail, most of them are inseparable from one word - "knowing people and using them well."

An ancient wise man once said, "Knowing people is the way of a king. Knowing affairs is the way of a minister."

Ning Weimin certainly had no extravagant hope of becoming emperor.

However, "knowing people and using them well" is still important in the business operations of enterprises in today's business society, which is the so-called issue of human resource utilization and management.

In fact, the tasks Ning Weimin assigned to his subordinates were all decisions made after fully considering the special circumstances of each of them.

For people like Yin Yue, Luo Guangliang, Xiao Tao and Zhang Shihui, the four earliest followers of Ning Weimin, the path Ning Weimin pointed out for them was all about "loyalty".

The reason why Ning Weimin gave the agency business of foreign liquor to Manager Sha was because of his "spirituality".

The reason why Zhao Daqing was assigned to work in advertising was because of his professional experience and excellent execution ability.

Xiao Gu is young, enterprising, and smart. He is quick to accept new things and is eager to make progress.

Ning Weimin arranged for him to go to the north to grab land, take over the hundreds of people in the switch factory, and manage the fastest growing and most changing technology market in the next 20 years.

Correspondingly, Qi Yanjun, who used to be in charge of the quality inspection department of Pierre Caton Company and often dealt with customs and OEM factories. He had seen many ups and downs. Because of his steady temperament and understanding of the importance of things, he was arranged by him to set up camp in the southeast of the capital and start developing another important market project - the second-hand goods market.

This market project sounds like nothing special.

It seems to be just a place where people buy and sell junk and trade second-hand goods.

Foreigners call it a flea market, which implies low-level and poverty.

But the problem is that what Ning Weimin wants to run is not an ordinary flea market, but a formal antiques and artworks trading market.

He was a man who had seen the future, and of course he knew what the heyday of cultural relics and artworks would be like decades later. He also knew the famous Panjiayuan Flea Market.

In his memory, the Panjiayuan flea market had an area of ​​50,000 square meters and 4,000 merchants. It was known as the largest private bulk goods market in the country with an annual transaction volume of over 10 billion yuan.

Its period of prosperity was much longer than that of the three major markets in Zhongguancun, namely Dinghao, Hailong and Silicon Valley. Even though the golden triangle of Zhongguancun has closed down, Panjiayuan is still operating.

Counting from now, the heyday was at least thirty years.

Especially considering the specific investment of this project, it is just a circle of bungalows on the outside and the open space is covered with iron sheds, so the cost is much cheaper than building a shopping mall.

Even once it enters the operational stage, apart from hiring and training security guards and doing a good job of security, there is no need to invest anything else.

All that’s left is to count money and collect rent.

This kind of market is a sweet business that makes a lot of money no matter how you look at it.

To put it bluntly, it is a low-input, high-output situation, which is almost the same as running a parking lot in Japan.

There is no way Ning Weimin would let go of this piece of fat meat.

Not to mention that in this life, he himself is also a master of cultural relics.

Since you like antiques, you naturally want to occupy the commanding heights in this industry. Otherwise, wouldn’t that be a failure?

Moreover, the environment in Beijing is now very different from that in the first few years, and it is becoming increasingly difficult to collect quality second-hand goods.

Instead of asking Sun Wufu to help him find a needle in a haystack, Ning Weimin decided to try his luck and get the leftovers from the people in Beijing.

It would be better to set up such a market to attract antiquities dealers from all over the country, so that they can shop for goods in their own yard from now on. How much more labor-saving, cost-effective and good would that be?

In addition, Sun Wufu now has more places to ship goods and clear out inventory, thus preventing worthless old goods from accumulating.

For this reason, Ning Weimin did not hesitate to use overseas funds and remit 100 million yen from Tokyo to start this project.

The capital invested can be said to be the largest amount among all his current businesses in the country.

What's more, it's a coincidence that doing this business at this time is simply the right time, place and people.

If he doesn't enter this market, he would be letting down God.

how?

It turns out that the second-hand market is not something that anyone can do casually.

Previously, the second-hand goods market was a completely monopolized industry. Except for government-run trust stores that were allowed to buy and sell second-hand goods, all others were illegal.

But trust stores do not sell antiques, calligraphy and paintings. If ordinary people want to buy and sell such things, there is no other legal and compliant place to go except to the cultural relics store in Liulichang.

All that was left were the antique stalls known as “ghost markets”.

The antique stalls at this stage include Panjiayuan, Baimiao, Gulou, Houhai, Longtan Lake, Huangchenggen, Guanyuan, etc.

The only semi-official market was moved from the base of the Temple of Heaven to the front of the Zhai Palace in the Temple of Heaven Park due to Ning Weimin’s intervention.

But after all, the scale is limited and there is no legal approval, so it’s not easy to do it in a big way, right?

So in general, it is extremely difficult for ordinary people to buy and sell these things.

Liulichang was originally opened for foreigners, and the stalls in front of the Temple of Heaven’s Zhaigong are almost the same.

For those who love these things, there are almost no places where they can visit and afford to buy them.

Those vendors at antique stalls often have to battle wits and courage with the industrial and commercial departments, engaging in "guerrilla warfare", and they have nowhere to go to get a legal license.

However, the situation changed when Ning Weimin decided to set up a market.

Because just a few months ago, in November 1987, the state issued the "Notice on Further Strengthening Cultural Relics Work", stipulating that government departments could establish antique markets.

This means that the trading of antiques in antique markets approved by the state has become legal, which has cleared the policy obstacles for Ning Weimin's investment plan to establish a second-hand market.

This is the right time.

In addition, Ning Weimin maintained a good relationship with both the Cultural Relics Bureau and the Tourism Bureau because of his donations of antiques and his help in the development of the Temple of Heaven Park.

If he wants to take the lead in running this market, isn't that just a matter of saying a word?

The Cultural Relics Bureau was worried about how to thank him, and the Tourism Bureau was also grateful for his contribution.

Not to mention that in order to occupy legal justice and avoid future legal troubles, Ning Weimin also imitated the cooperation model of Tan Gong Restaurant and promised to give away 10% of the shares of each of the two units for free.

In fact, they didn't even have a meal or a drink of wine. After Ning Weimin made the plan, he just wrote an application report according to the procedure, and took Qi Yanjun to visit two units respectively, and the matter was made real.

This is harmony among people.

As for the geographical advantage, it goes without saying that Ning Weimin has a successful case in mind, so he doesn't need to worry about where to go. And Panjiayuan is still very remote now.

After passing Zuoanmen and the Cancer Hospital to the east, there are hardly any residents at all.

From the Second Ring Road to the Third Ring Road, except for a few small factories and a free market where nearby farmers trade agricultural and sideline products, the rest of the area is overgrown with weeds and bumpy wasteland, especially as you get closer to the Third Ring Road.

There are only a few construction sites where buildings are being built, and they are all large enterprises that are building family housing for their employees.

To put it bluntly, the original site of the Panjiayuan Flea Market, which only appeared in 1992, does not even have any popularity at this time.

Even the antiquities dealers who first came here have not yet discovered the benefits of this place.

Therefore, this means that the cost of acquiring land is almost zero, and there is no need for demolition at all.

Moreover, in this area, there are no restrictions on how the market can develop.

Facing the endless wasteland and ditches and bumps, it is said that they are big pits left by the kiln factory when they dug the soil here. You can cover it however you want, or circle it however you want, as long as you spend some money to level the ground.

So, on April 1988, 4, when Qi Yanjun came to Panjiayuan on behalf of Ning Weimin to enclose land and confirm investment intentions, it was a huge mobilization.

Not only did people from the Cultural Relics Bureau come, but also people from the Tourism Bureau, the Industry and Commerce Bureau, and the Public Security Bureau. The local street officials treated Qi Yanjun like a VIP and welcomed him like the God of Wealth.

If for no other reason, it was like a blessing after a long drought for the street cadres in this area.

Such a place in their jurisdiction that is specially used for birds to poop is actually coveted by someone. Isn't this pie in the sky?

As long as this big market opens, it will undoubtedly mean that their hard days will be over.

At least they are no longer living in the rural-urban fringe area, and they can have some extra money, right?

Therefore, Director Hu of the street almost bowed and scraped, following Qi Yanjun closely. He said "yes" to everything Qi Yanjun said and tried his best to meet all of the other party's conditions.

And Qi Yanjun really did not disappoint the other party. He had a general understanding of the situation and said something shocking the moment he opened his mouth.

"Director Hu, I don't have any other requests. Our company wants all of these vacant spaces, including the farmers' market."

"What? You want all of them? Mr. Qi. I...did I hear you right?..."

However, Qi Yanjun really went a little too far.

He just waved his hands and included all the empty space in the distance. Director Hu was shocked.

And it wasn't just him, everyone else was a little lost as well.

The person from the Industry and Commerce Bureau said, "Yes, it's impossible to build a market in such a large place. It's totally unheard of."

The Public Security Bureau also said, "If that's the case, how many police forces would be needed to maintain order? Are you sure this is not a joke?"

People from the Cultural Relics Bureau and the Tourism Bureau were all whispering advice.

"Lao Qi, our plan didn't mention such a big plan. Did you come up with this idea on a whim or what?"

"That's right. I see that this vacant land is enough to build five or six gymnasiums. Why is this place so desolate? Are you sure what you just said is what you really meant?"

For this reason, Qi Yanjun saw everyone's reaction and hurriedly explained.

"Sorry, sorry, maybe I didn't make myself clear just now."

But just when everyone was smiling, thinking that he really just said something wrong or was just joking.

Qi Yanjun said seriously, "What I mean is that our company hopes that these vacant lands can be left to us as much as possible. Because our company does not just want to build a market here. Our company's president Ning actually intends to make this place a cultural industry complex with a market, a hotel, an exhibition, a theater, and a museum. It may be a bit early to talk about these plans now, but these vacant lands are of great use to us. It should even be said that we will choose this place to build a market. The large number of vacant lands here is a very important factor. If the market develops smoothly after opening, we certainly don't want to be restricted in the land. It will be more difficult to expand in the future. So I propose here that the street can also reserve some vacant land for us as much as possible as a reserve resource for our long-term development. At the very least, if other units want to choose land here, we also hope that our company can enjoy priority use rights under the same conditions..."

Needless to say, if you hear these words again twenty years later, Qi Yanjun, who asked for the land for nothing, would be considered a shameless person who got something for nothing.

However, saying this at this time and actively expressing the willingness to invest more was a surprising blessing to those present.

The only difference is that the people from the Industrial and Commercial Bureau and the Public Security Bureau couldn’t believe it and always felt it was too unrealistic.

The people from the Cultural Heritage Bureau and the Tourism Bureau were very excited when they heard this. When they thought about the shares their units had gotten for free, they became energized as if they had been injected with chicken blood.

As for the street director Hu, he was very excited and asked directly, "Well, the vacant land is ready. If your company really has such a big development plan, we welcome it. But for such a large plot of land, does your company have so much money?"

Qi Yanjun said solemnly, "Since it is a plan, of course it is impossible to put all the investment in place at once. We will definitely do it step by step, expand the scale little by little, and realize the plan. Now, of course, we will set up the market we want to open, and then discuss other things depending on the situation."

"So...how much money do you have on hand now? Can you give me an exact number?"

Without thinking twice, Qi Yanjun bluffed and lied that the funds in his hands were doubled.

"Twelve million."

Everyone at the scene was stunned.

Twelve million! What a scary number.

In this day and age, we can already build a building with more than ten floors!

Even if it is an area of ​​20,000 or 30,000 square meters, if you build it from scratch, there will definitely be no problem in building a market full of bungalows.

However, after the street director was shocked, he did a rough calculation and couldn't help asking, "Excuse me, your market is just a second-hand goods market. Are there really so many people interested in trading these second-hand goods?"

"You misunderstood. Our market is not a flea market in the ordinary sense. We continue to call it that because people are not very fond of the word 'antiques'. But in fact, this flea market mainly deals in cultural and artistic second-hand goods, not those sold in trust stores."

"I don't understand what you're saying. I just want to know what happens if no one comes to the market? A market built with more than 10 million yuan is not small. What if you don't do well and lose the money? Will you stop investing? Do we have to keep the land for you indefinitely? If you want the land, as long as you invest in development, no matter what you do, our street will support you. However, to avoid unexpected situations, let's agree on a time limit for keeping the land."

What he said was very sincere, and Qi Yanjun nodded in agreement.

So his next words were equivalent to giving the street a reassurance.

"Of course we can agree on a date first. But please rest assured, we will not give up this place easily. The 12 million I mentioned is just the initial capital, which is a special fund for construction. The development of the market building is also carried out in steps, first construction and then development. After we build it, we will continue to invest in renting, publicity, and advertising. So we are confident that we can do this market well. When the market is profitable, we will continue to build other things. This is called rolling development. You can watch it slowly, we do things in a down-to-earth manner, you can see and touch it."

These words really made everyone's eyes light up.

Although everyone present was not sure where Qi Yanjun's confidence came from, they could clearly feel his wealth and power.

I have to say, when they look at this bumpy wasteland now, it is no longer a wasteland, but a mountain of gold.

Yes, this may be the first commercial real estate project opened by a private enterprise in Beijing. Although it is not so formal, this change is enough to cause a leap in people's understanding of the market economy. (End of this chapter)