National Tide 1980.

Indeed, Ning Weimin is right, there is huge room for cooperation between the two sides.

After listening to Ning Weimin's words, even President Shimizu of MAGAZINE HOUSE Publishing Group felt that it was a pity that Ning Weimin, with such rich news resources, did not go into the media industry.

You have to know that the company that Ning Weimin works for and the business he is responsible for naturally have a need for advertising.

Moreover, advertisements in these industries are particularly suitable for placement in fashion magazines.

In particular, Ning Weimin's extensive network of contacts in the international fashion field makes it extremely convenient for him to obtain exclusive news and arrange interviews.

All of this not only ensures the survival and development needs of "Ordinary PANCH" after Ning Weimin takes over the magazine.

Even the magazines under the entire MAGAZINE HOUSE publishing group may benefit from it.

After all, for those big French fashion companies, Japan has now become their fastest growing profit market, and the advertising volume of a single magazine is certainly not enough to meet their needs.

That is to say, Ning Weimin is like a rice boss to any Japanese magazine publisher, whether in terms of advertising placement or providing news materials.

That’s not all. The most important thing is that Ning Weimin’s Huiwentang Bookstore is too small and he personally has no relevant experience in the industry.

Even if it starts to get involved in the magazine publishing industry, it is impossible to compete with the MAGAZINE HOUSE Publishing Group in the publishing business.

What's more, the business strategy expressed by Ning Weimin is also reassuring.

In the operation of the magazine, he would not give random orders, was willing to maintain the original management system, had no unrealistic hopes, and relied almost entirely on the existing magazine structure.

To put it bluntly, he valued the circulation of the magazine here and the experience of the original editorial department, and wanted to take advantage of a ready-made advantage.

All he wanted was to own the magazine in terms of capital and to ensure financial security, so as to satisfy his own public opinion and publicity needs while maintaining the interests and rights of the original majority.

There is no doubt that such mergers and cooperation are the most popular.

So what is Tatsuo Shimizu worried about?

How could he refuse?

To be honest, at this time, Tatsuo Shimizu even felt fortunate that Ning Weimin approached him to discuss cooperation through Sumitomo Bank from the beginning.

Otherwise, if Ning Weimin were allowed to cooperate with Shueisha and Kodansha, it would definitely help their competitors grow effectively in the future and pose a threat to their own magazines.

So his mentality at this moment also changed 180 degrees, fearing that his response was not positive or enthusiastic enough, and would push Ning Weimin towards his competitors.

It is even more impossible to have the mentality of making a big profit from a rare commodity and offer an outrageous price.

With this foundation of mutual trust and mutual need, the following things will be much easier.

As the two sides began formal negotiations, after several joint meetings and discussions, the details of the cooperation were determined one by one. This deal, which had been impossible in the beginning, actually succeeded.

On May 1988, 5, the two parties formally signed the transaction contract of "Ordinary PANCH" under the witness of Sumitomo Bank.

In the name of the chairman of Huiwentang Bookstore, Ning Weimin borrowed 5.5 billion from Sumitomo Bank, bought the magazine "Ping Ping PANCH" for 3 billion yen, and injected 2.5 billion yen to provide financial guarantee for the subsequent development of the magazine.

In terms of operations, in addition to changing the name of the magazine to "Fog PANCH", Ning Weimin also proposed the 3R strategy.

Preserving tradition, quality and talent.

He even said that his original intention of getting involved in the media industry was not purely for the purpose of profit-seeking, and would not be for the purpose of profit-seeking in the future. He hoped that the magazine could explore its own unique cultural style.

And we guarantee that the size of the magazine will not decrease, but will only expand.

The boss of such a "literary youth" made such a lavish display of wealth.

It was well received by the editors, and most people felt that their creative constraints were reduced, which really surprised the old employees.

The MAGAZINE HOUSE Publishing Group was also very supportive. With their strong cooperation, we privately lobbied the important backbones of the magazine.

In the end, of the original 93 employees of "Ordinary PANCH", except for the former president and deputy editor-in-chief, and two employees who had reached retirement age and chose to leave and return to the head office, all the others decided to stay.

In this way, Ning Weimin actually retained experienced talents and took over almost the entire magazine.

This is what he meant, and it is worth the money.

Otherwise, if all the talented people leave, this magazine will just be an empty shell. What use will it be?

So Ning Weimin generously raised the salaries of those who stayed.

The increase was higher than the five percent standard of Japan’s “Spring Fight,” an increase of ten percent.

In particular, he also announced that a branch will be set up in France in the future, and employees who are willing to work abroad will be sent to France on a rotating basis to be responsible for collecting news from the French fashion and film and television industries all year round.

And the first stop for the first group of people in May this year is the Cannes Film Festival in France.

He even revealed that Crazy Rich Asians produced by Fog Studios will compete in this year's film festival.

Therefore, during this film festival, not only the "Crazy Rich Asians" crew will cooperate with them for interviews.

All Japanese and mainland Chinese filmmakers who attend the film event, as well as some well-known directors and actors in the European film industry will also be interviewed by them.

They could have used this as the breaking news for the first issue.

Such news made the people in the magazine feel more at ease and boosted their morale.

For the magazine's employees, going abroad to collect materials, having a large budget, attending media screenings, interviewing celebrities, staying in the best hotels, and going to the most high-end restaurants were exactly the life that young people in Japan desired during the economic takeoff period, not to mention going to France, which everyone desired.

Such a destination and such treatment are enough to make them yearn for it.

Especially with such interview privileges, it really raises your status to the highest level and is enough to make you look down upon your peers.

Everyone will naturally re-examine their future, and their expectations and enthusiasm for this job will all increase. They will also have more respect for Ning Weimin, the boss who actually does not understand the specific operations of the magazine.

Of course, Ning Weimin also received some rewards from MAGAZINE HOUSE Publishing Group.

In order to thank the other party for helping us retain talents, and also to make greater use of the other party's strength in the development of the magazine in the future.

He formally signed a supplementary cooperation contract with it.

It has been decided that in the future, we will exchange resources and cooperate with MAGAZINE HOUSE Publishing Group in magazine operations, advertising business and news resources.

The two parties also stipulated exclusive binding terms for other publishing groups.

This is tantamount to the establishment of a strategic alliance.

At this point, the two sides are truly tied together.

All in all, this deal brings many benefits to both parties and everyone is happy.

For the MAGAZINE HOUSE Publishing Group, at the cost of a magazine that was about to become outdated and more than 90 employees, it recovered 3 billion yen in cash and also obtained a stable source of exclusive news and high-quality advertisers. This was naturally a huge profit.

This will surely allow them to continue to dominate the number one position in Japan's magazine publishing industry and widen the gap with the second place in the industry.

However, for Ning Weimin and Matsumoto Keiko, there are actually more benefits.

In other words, this magazine made up for the most important shortcoming in the couple's career. From then on, not only did Ning Weimin have a better print media platform to promote his career, but for Matsumoto Keiko, the exposure and topicality of her works and artists to the public were guaranteed, making it much easier to promote new artists.

They even have more bargaining chips to exchange interests with other companies and peers.

For example, the fantasy film "Summer with Ghosts" currently being filmed by Shochiku was chosen by them as the film and television content to be reported in the inaugural issue in return for the other party's support in this year's Academy Awards selection.

Moreover, they are not afraid if any entertainment magazines or sports tabloids dare to carry out smear campaigns and public opinion attacks against Keiko Matsumoto and her artists in the future, because they have their own weapons in their hands.

Instead, it will be the other party's turn to worry, because they will be surprised to find that they will be jointly counterattacked by magazines under the "Mist PANCH" and MAGAZINE HOUSE publishing groups.

From this point of view alone, the strength of Ning Weimin and Matsumoto Keiko exceeds that of the Burning Department under the rule of Suho Ikuo.

After all, the Burning Department at the time only relied on threats to force some small and medium-sized newspapers and magazines to serve them.

They seem to have great support and no one dares to mess with them, but they cannot control the real major newspapers and well-known magazines.

However, Ning Weimin used the interests of the people to make the number one group in Japan's magazine publishing industry his assistant.

The two models are completely different, not only in structure but also in effects.

Allies with common interests like this are truly of one mind and are difficult to betray.

In addition, Ning Weimin can even solve domestic demand problems.

The domestic market in the future is a huge blue ocean.

With this fashion magazine from Japan, it will be a matter of minutes for Ning Weimin to enter the domestic market, occupy the top position in the industry, and lead the fashion trends.

What's more, Ning Weimin had already suggested to Pierre Catton China that the company should have its own fashion magazine.

Song Huagui and Zou Guodong also accepted it and are currently in the process of preparation.

So now this is a matter of wanting to sleep and having a pillow.

Ning Weimin sent a fax to China and communicated with Song Huagui and Zou Guodong about the purchase of the Japanese magazine in a timely manner. He also sent several copies of "Ordinary PANCH" magazine.

If they think the magazine style is fine and are willing to directly use the ready-made template, then they won’t have to worry about the related technical issues.

And perhaps "Fog PANCH" will not only be released in Japan, but will soon have a Chinese version.

Putting aside the issue of shareholding structure, there is no obstacle for this magazine to become a multinational magazine published by China and Japan.

Maybe in the future there will be a French version, or even an English version.

That’s not all. Once the Internet age arrives, that will be a real big opportunity. Who says Ning Weimin’s magazine can’t become the headline of new media?

At least technically, there is no problem in turning the magazine into an electronic website or APP.

This is the future outlook that Ning Weimin has in his mind but has never told anyone.

History has proven that the so-called decline of traditional industries is actually just a result of missed opportunities due to conservatism and lack of ambition.

Think about it from another perspective. If newspapers were the first to become online media platforms, if large supermarkets were the first to become shopping platforms and offer fresh food, if taxi companies were the first to become online ride-hailing services, if catering companies were the first to start food delivery, and if bicycle manufacturers were the first to start sharing bicycles, where would the opportunities be for those Internet upstarts?

To put it bluntly, "Ordinary PANCH" that Ning Weimin bought from MAGAZINE HOUSE Publishing Group is a small seedling full of infinite possibilities in the future.

How strong and towering the tree will grow into in the future is definitely not something that anyone except him dares to imagine.

To be honest, Ning Weimin's guarantee for MAGAZINE HOUSE Publishing Group can definitely be described as playing the pig and eating the tiger.

Because what he is after is not the circulation of several hundred thousand of this Japanese fashion magazine, or even the entire magazine market in Japan that can satisfy him.

In fact, he regarded this magazine as a foundation for making huge profits, and as a technical reserve and shell resource for his future involvement in online media platforms.

So perhaps in less than 20 years, MAGAZINE HOUSE Publishing Group will regret today's deal.

I am afraid that only then will they truly understand what it means to "let the wolf into the house" and what it means to "dance with the wolf".

Of course, since Ning Weimin has such high hopes for this magazine, in addition to putting so much thought into it, making so many compromises, and paying such a huge price, it is impossible for him not to have his own people there.

Coincidentally, during the Spring Festival this year, Rinko Kagawa submitted her resignation to Pierre Cardin Japan Co., Ltd., deciding to leave the company where she was destined not to get a promotion and concentrate on managing Huiwentang Bookstore for Ning Weimin.

So taking this opportunity, Ning Weimin simply gave Rinko Kagawa more responsibilities, asking her to serve as the manager of Huiwentang Bookstore and the supervisor of the magazine at the same time.

In fact, she was not required to make any specific work achievements. For the time being, Ning Weimin's intention was to let her spend two days at the magazine every week to familiarize herself with the magazine's work flow, help him pay attention to the magazine's work, and at the same time exert some pressure and influence on the magazine.

Don't let the current staff of the magazine really think that they can do whatever they want and be lawless, and instead control capital.

But for Rinko Kagawa, this was nothing short of an unexpected surprise and a favor.

Rinko Kagawa originally left Pierre Cardin because she was disappointed with her job, but she didn't expect Ning Weimin to fulfill her career dream so quickly.

What was even more unexpected was that Ning Weimin's career had developed so unreasonably that the small Huiwentang Bookstore had actually started to get involved in magazine publishing business, and had directly bought a big-name magazine with a glorious history and countless professional talents.

For her, leaving the original company was a wise move, as it gave her an opportunity to put her knowledge into practice.

I can finally get in touch with the real fashion industry and do some important work that I have always dreamed of.

This miraculous career turn is equivalent to a person who wants to be a designer being fired by a second-tier clothing brand, but suddenly becomes a decision maker for a big fashion magazine. Even TV dramas dare not shoot this way.

So how could Rinko Kagawa be unhappy?

I really want to bow down to Ning Weimin and offer my knees to him.

As for overtime, it was entirely voluntary for Rinko Kagawa.

She scheduled her store time at night and went to work at the magazine almost every day. She had no regrets about working 996 hours a day and instead enjoyed it.

What else can Ning Weimin say?

If Zhou Yu beat Huang Gai and didn't let her do anything, he would be blamed instead. So he had no choice but to let it go.

So-called workplace bullying and gender discrimination will certainly not exist.

After all, Ning Weimin only had such a private person installed, and Rinko Kagawa's attitude was very humble. Moreover, the current president of the magazine was promoted from the former vice president, and she was originally grateful to Ning Weimin for giving her the opportunity to be the boss.

No matter how blind he was, he wouldn't target Ning Weimin's only representative.

Even though he was originally a male chauvinist, he didn't dare show it to Rinko Kagawa.

In fact, he was very fond of Rinko Kagawa, the beautiful Japanese girl who was Ning Weimin's mistress and had a special relationship with her. He did not dare to offend her and tried his best to take care of her.

At least we have to maintain our appearance.

As a result, Kagawa Rinko was truly happy. For the first time, she felt that her work ability was valued. (End of this chapter)