National Tide 1980.
Chapter 1502: Profitable Market
It must be said that August 1988 was probably the happiest month for businessmen.
It was this month that the Republic's reform entered the crucial stage of "price breakthrough". Only the prices of a few important commodities and services were managed by the state, while the prices of the vast majority of commodities began to be liberalized and regulated by the market.
As a result, retail prices in the capital soared by 30%, and almost all of the increases were in daily necessities. How could the people of the capital not be anxious?
Snap up! Snap up!
What left the deepest impression on people in 1988 ultimately fell on these two words.
On the other hand, the businessmen doing business and the profiteers in the capital were all overjoyed.
Because this is a once-in-a-lifetime situation, an absolute seller's market, whether for state-owned enterprises or private transactions.
We have been doing business for so long, but no one has ever seen such a situation where there is no worry about selling the goods as long as there is goods. Even if you put stinky dog shit in a box, people will rush to buy it.
That was really a big win, and we made a lot of money.
Take the Meishi Street Garment Factory for example. During this buying spree, not only were all the clothes they produced for Ning Weimin snapped up by customers of the three brand stores under Yunxiang Garment Company.
Even the unsaleable and defective products that Yin Yue had taken over from the Honglian Factory for Ning Weimin and stored in the street factory warehouse were cleared out and even sold at a good price.
All of a sudden, the accounts of Yunxiang Company and the garment factory looked particularly good.
The garment factory received more than one million in cash, and Yunxiang Company received more than three million, all in cash.
Su Jin, the director of the garment factory, and Yin Yue, who has always been responsible for providing financial support for Ning Weimin's domestic layout, have never felt so well-off.
But because the money is so much, it is inevitable to feel nervous and anxious.
Don't forget that banks are now blocked by people withdrawing money, making it impossible to deposit money.
And their safes can't hold all the money. Who wouldn't be scared with so much money hidden in the house every day?
If there is a mistake, it will be too late to regret.
Also, the goods seem to be sold at a very low price.
Now in the brand stores under Yunxiang Clothing Company, even the display clothes worn by plastic models have been bought out. They look so bare that they can only be covered with a piece of cloth.
However, clothing fabrics are also increasing in price or even sold out, which undoubtedly makes it more difficult for clothing factories to produce new goods.
If the right fabric cannot be imported, the factory will not be able to produce new goods.
After all, a good cook cannot cook without rice, so a gap between the old and the new is inevitable.
Fortunately, all the sportswear supplied to the Olympic delegations had been produced in advance and delivered smoothly.
Otherwise, if they encounter this situation during the production period, the production rhythm will be disrupted, and they may even breach the contract, which is really dangerous.
Of course, compared with clothing products, addictive substances such as cigarettes and alcohol will undoubtedly sell better.
So for Huimin Tobacco Hotel, the actual situation is actually better than Ning Weimin expected.
Now, not only are Moutai and Wuliangye continuing to rise in price, but the goods that Zhang Shihui later bought with money are also rising in price, and even the goods that Zhang Shihui originally needed to dump and wholesale at low prices are also rising in price.
Not to mention that there will be no more discounts, even if the price of each item increases by a few cents, people will not care, because they will make a profit no matter how they sell it.
The business of buying back tobacco and alcohol has been completely suspended, and now no one is stupid enough to exchange high-end tobacco and alcohol for money.
Therefore, even Sister Tan, an expert in the tobacco and alcohol repurchase business, returned to the store and was only responsible for selling goods every day.
Zhang Shihui saw the prices soaring and people rushing to buy things. At first he felt a little confused and out of control, but now he is very happy.
As a result, after only two days, he found that half of the goods in the store had been sold out, especially the low-end cigarettes and alcohol, which were almost sold out even though they were sold at the highest price.
Moreover, all the relatives and friends around him tried every means to find him, and even his father-in-law wanted to buy more from him.
Only then did he come to his senses and hurried to the Sugar, Tobacco and Wine Company to ask Manager Huang for the goods.
Unfortunately, when he arrived there it was too late, and the large warehouse of the Sugar, Tobacco and Wine Company was empty, with no goods to pick up.
At present, there are only a few candies, brown sugar and rock sugar left, and the rest have all been snatched away by distributors at all levels under the company.
At this time, Zhang Shihui regretted so much. If he had come earlier and bought more goods, he would have made a fortune this time. It was a once-in-a-lifetime opportunity.
I wanted to slap myself in the face for not getting the last piece of meat.
Fortunately, Manager Huang, who was unaware of the situation, was quite impressed by Zhang Shihui, who came to buy the unsaleable goods a few days ago. He mistakenly thought that this was his own vision and praised him highly.
I said to him, "I say, you have already taken away the most profitable goods, why do you still care about this little profit? You should leave some food for others to eat, you can't make all the money in the world..."
Only then did Zhang Shihui become cheerful again. Being a man of great reputation, he naturally couldn't help bragging about himself, and then he burst into laughter.
He is just like this, sometimes very innocent and bright-hearted, and he shines with a little sunshine.
To put it in a positive way, I don’t take worries too seriously and live a very positive life.
But to put it in a bad way, it's a bit too arrogant and only cares about the food but not the punishment.
In addition, Manager Sha’s liquor store happened to be established at a good time.
The sharp price increase at this time inadvertently fueled the price of foreign liquor.
Originally, the sales of foreign liquor and red wine were not high due to different drinking habits and consumption levels.
It can only be sold in the not-too-many foreign-related hotels, guesthouses, high-end restaurants, restaurants and counters of large and medium-sized shopping malls in Beijing.
Although Manager Sha has a wide range of social contacts and represents internationally renowned liquor brands, the domestic consumer market is just in its infancy and consumption habits still need to be cultivated. If he wants to sell goods, he will inevitably have to share the profits with these friends.
Not to mention food, drinks, gifts and so on, kickbacks are indispensable.
To put it bluntly, in order to do what Ning Weimin said, to seize the domestic market as much as possible and try to squeeze out the foreign liquors such as Martell and Remy Martin that were represented by Hong Kong cowards, Manager Sha used all his tricks and invested a lot of money. You know, Ning Weimin gave him a base price equivalent to a wholesale setter. Only if he can sell it at a price higher than this, that is his ability, and the money earned from it belongs to the foreign liquor company. Needless to say, the public relations expenses are all paid from the expenses beyond the base price, and a large part of it belongs to Manager Sha himself.
But now it's better. With the commotion outside, everyone is scrambling for things, and all goods have become in short supply. As a result, Manager Sha's business has become easier. All the friends he had contacted in the past have come to him to ask for goods overnight, and the roles of those who treat and those who treat have also been reversed, and others even want to give him kickbacks.
The sales of foreign liquor have suddenly increased and it is no longer a difficult task.
In just one month of August, Manager Sha completed all of this year's sales targets and even increased them several times.
He originally thought that if he could sell one million bottles of liquor this year he would be considered a success, but he didn't expect to sell 3.7 million bottles of goods this month alone.
And it must be admitted that Manager Sha is quite forward-looking. He knows that this kind of good thing is only temporary and cannot last long.
Therefore, for the long-term benefit, he adhered to the principle of "leaving a way out for others so that we can meet again in the future". Not only did he not take advantage of the situation to ask for kickbacks, but he remained attentive to these friends who asked for goods.
It is his turn to treat others and it is his turn to give gifts, and as for the kickbacks that account for the majority of the revenue, he will naturally forgo them.
In this way, not only did the job get done and the goods sold, but the opportunity also gave us a chance to gain some good relationships and deepen our friendship.
Everyone who does business with him remembers his kindness. Many people who have made money from him say that one doesn’t know the truth until one experiences it. Manager Sha is a true friend and he is very considerate.
As for future cooperation, that goes without saying.
That’s not all. Although this buying spree started with daily necessities that ordinary people urgently need, it eventually affected a wide range of people and was not limited to just daily necessities.
This is because people are afraid that prices will continue to rise, so they rush to buy things. The problem behind this behavior is actually inflation, which means the money in people's hands is rapidly depreciating.
Therefore, things that have the function of preserving value and are easy to cash out are of course more popular among the people.
Therefore, the only organized and large-scale speculative market in the country at this time also took advantage of this enthusiasm and entered a crazy channel - that is, the stamp market.
The Beijing stamp market in the summer of 1988 was completely different from the deserted previous years.
Since the policy of reducing circulation in 1987 was continued this year, and there were popular themes such as "Three Kingdoms (I)", "Mount Tai" and "Orchid", and the China Postage Stamp Corporation significantly increased the price of stamps of the Republic that year, the national philatelic army quickly grew to 570 million people. Before the rush to buy came, the temperature of the stamp market had already fully warmed up.
Moreover, a major event occurred that year that was worthy of being recorded in the history of stamp trading in the Republic.
That is, after research and consultation between the Xicheng Philatelic Association, the Xicheng District Public Security Bureau, the Xicheng District Gardening Bureau, and the Yuetan Park Management Office, it was decided to organize a formal stamp market for philatelic enthusiasts in Beijing.
The market was eventually located in Yuetan Park, and the funds for the stamp market were raised by individuals from the Xicheng Stamp Association.
On May 1988, 5, a grand opening ceremony was held at the Yuetan Philatelic Market in front of the Jufu Hall in Yuetan Park. This not only completely ended the history of Beijing stamps being traded on the street market, but also meant that stamp trading had become a legal transaction and was no longer in a gray area.
It is conceivable that because of this, things that were done secretly before have become open and aboveboard, so how can the stamp market not be booming?
By August, as the threat of currency depreciation increased, a buying spree arose among the public, making these stamp resources even more valuable, highlighting their value-preserving and even speculative properties.
As a result, with the active participation of all kinds of stamp speculators, big or small, overt or covert, professional or amateur, the stamp market has seen stamp prices spiral out of control like a kite with a broken string.
When this person rushes to buy stamps, he is even more crazy than when he rushes to buy other daily necessities.
Just during the time when most people in Beijing were rushing to buy daily necessities, the Yuetan Stamp Market refreshed the price of stamps in an even more exaggerated way.
The price of stamps changes so quickly that it is no exaggeration to say that it increases three times a day.
If you don't go to the stamp market for half a day, the prices of all stamps will become unfamiliar to you.
The prices of all varieties, including miniature sheets, commemorative postage covers, low-end stamps, and especially zodiac stamps, have skyrocketed.
The sign of each climax in the stamp market is inevitably the surge in prices of recently issued miniature sheets.
So just look at the fact that the "Panda" miniature sheet issued in 1985 rose from 3 yuan to 16 yuan, and the "White Crane" issued in 1986 rose from 3 yuan to 17 yuan, and it is completely certain that this stamp bull market has entered a period of crazy speculation at an astonishing speed.
Even in the eyes of Luo Guangliang and Xiao Tao, the price of stamps seemed to be magic, making huge profits every moment.
So they didn't care about anything else at this time, and they just ran to Yuetan every day to distribute goods for Ning Weimin.
Ning Weimin has bought so many panda miniature sheets and stamps at low prices, as well as full sheets of zodiac stamps of rat, ox and tiger that he "took" from Manager Sha and his colleagues at Pierre Cardin.
Luo Guangliang and Xiao Tao were really afraid that they would not be able to sell them in time and the buying craze would be over, so naturally they would not be able to take care of other things.
The two of them were nailed here like nails.
Yin Yue would occasionally come here to contact Old Feng and help them, but the main fighting force still depended on the two of them.
Because in this era, transactions mainly rely on banknotes and cash.
In a busy place like the stamp market where all kinds of people mix together and where it is difficult to stand still, if a woman wants to safely turn goods into money and take the money away, it is not possible. It still depends on men.
Moreover, the transactions they make are all calculated in tens of thousands, so ordinary men can't do it. Only people like Luo Guangliang and Xiao Tao who have been in the underworld and have experience in some special places can pull it off.
To be honest, it is actually thanks to the fact that the People's Bank of China started issuing the fourth set of RMB last year, with a much higher face value than the third set of RMB.
The "great unity" of ten yuan in the past is obviously becoming less and less suitable for daily large-scale transactions, and has now "retired" to a secondary position.
This time, large-denomination banknotes with a face value of 50 yuan and 100 yuan were issued, making it much more convenient to spend.
Otherwise, just like the first time they speculated in stamps with Ning Weimin, they would be exhausted just by counting and transporting the banknotes.
This is also a change of the times. The situation is very different from the past.
In short, the rise of the Beijing stamp market in 1988 was caused by many combined reasons, which cannot be explained in just a sentence or two.
Especially because it caught up with a special historical node, the bull market of stamps has risen violently and the increase is amazing.
The rate of increase is very fast.
It can be said that the rush to buy stamps is like a sudden tornado, which has also caused chaos in the already unstable stamp market.
Stamp collectors and investors are at a loss. (End of this chapter)
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