National Tide 1980.

The idea Ning Weimin talked about was actually OEM, and decades later, everyone knew about this.

But in this era, domestic brand awareness is still insufficient and the understanding of business logic is relatively superficial.

To most people, this idea sounds like an amazing and different approach.

So after hearing these words, Zhang Shihui's worldview was completely refreshed, and he was so shocked that his soul almost smoked.

But it must be said that it was like a sudden enlightenment for him, and he understood everything almost instantly.

"Fuck, you can do this! Man, you're amazing. What you mean is that opening this company is no different from opening a tobacco and liquor store. It's just that through this company, I can place large orders from the winery and then sell them in large quantities. The cost we bear is just the funds needed for placing orders. We don't have to be responsible for the factory's management issues or consider technical problems. This way, we can achieve low cost and low risk. The only thing we have to consider is how to sell the wine..."

"You don't have to think about how to sell the wine. Think about it, Dream of the Red Chamber is a well-known brand. Anyone who drinks wine will want to try it. Logically, there is no problem with sales. What's more, I have even filmed the commercials. Chen Xiaoxu and Deng Jie helped me film them when we were in Tokyo. The audience will definitely be inspired to love Dream of the Red Chamber when they see it. You just need to spend money on advertising on TV stations, and you will easily get a lot of calls from people ordering wine. In addition, I have restaurants in Tokyo, Shenyang and Chengde, and Yunyuan and Pierre Cardin Building in Beijing also need it. How much sales do these places have all year round? And don't underestimate Manager Sha. He has almost opened up all the sales channels for hotels in Beijing. You can contact him when the time comes. At worst, you can give him some benefits and let him sell some of your goods when he sells wine. You can sell all the wine by riding on his coattails..."

"That's great, that's great, Wei Min, you are such a good friend. Not only did you arrange a good job for me, but you also thought of the business strategy for me. Then I just need to follow your instructions and wait to count the money. Thank you, thank you, thank you so much."

"Don't be polite to me. We've been friends for many years. But don't take this too lightly. After I leave the capital, there are still some things I need you to do. You must do your best for me, so that our profits can be guaranteed."

"What is it? Just tell me. I will do it."

"The first thing is to find a reliable winery to supply us. This factory cannot be too small, the quality of the wine must be up to standard, and it is best if it has operating difficulties. For example, Tongzhou Winery, their Tongzhou Laojiao is of good quality, but because the management method is too rigid, it has been defeated by foreign wines in recent years, and its market sales have been declining year by year. Before the big buying in 1988, didn't we stock up a large number of them for cheap? If possible, we can negotiate with the manufacturer and continue to buy them at a low price. This time we want both their Tongzhou Laojiao and ordinary Erguotou. Tongzhou Laojiao will be bottled as our high-end wine and sold mainly in hotels and restaurants, and ordinary Erguotou will be bottled as our mid-range wine for the general public..."

Zhang Shihui nodded as he listened, "So how do you think we should price this wine?"

"Well, you know, Tongzhou Laojiao from Tongzhou Distillery is their flagship product. In the past, it was considered a good mid-range wine in Beijing. The quality of this wine is similar to that of Huadeng from Niulanshan and Zui Liuxia from Daxing Distillery. Even now, regardless of whether it sells well or not, the price of Tongzhou Laojiao has risen due to the overall environment. The market price of a bottle of wine is now ten yuan. I estimate that if we purchase in large quantities from the factory, we can try to negotiate the price to about six or seven yuan. Let's change the packaging and sell it in those high-end hotels and restaurants. Compare the prices of Yanghe Daqu and Quanxing Daqu. Fifty or sixty yuan is not too much, right? Japan is even easier to say. I have enough confidence that I can sell it for 10,000 yen. In this case, we can set the supply price at 30 yuan. As for the mid-range wines that are ordered by wholesale, you can decide for yourself later. Anyway, the price of ordinary Erguotou is low. Even if the price of Tongzhou Distillery is higher than that of Red Star Erguotou, the ex-factory price is at most 1.5 yuan. Then the price we sell to others cannot be too high. I think we should set it at 4 yuan. It is not easy for ordinary people to make a little money. They have to pay 5 or 6 yuan to buy it. Let's not be too greedy. It's enough to leave ourselves a profit of one time. "

Well, double the profit is still considered conscientious!

For the first time, Zhang Shihui discovered that when it comes to greed, Ning Weimin is also a master.

But then again, this kind of Ning Weimin is the Ning Weimin he likes.

Apart from anything else, just because he can always learn new tricks of cheating from Ning Weimin, he is willing to be Ning Weimin's brother for life.

"Okay, okay, I'll do as you say. I think the price you mentioned is fine. Any more?"

"Secondly, you have to pay attention and make the gimmick and packaging design of this wine good. You also know that our wine is a gimmick and sells a feeling. So the packaging cannot be afraid of high costs. As the saying goes, the goods are sold by the skin. Only luxury and exquisiteness can make the wine appear high-end and can fool people. In addition, you can also create some gimmicks. For example, we can launch the "Twelve Golden Hairpins" and "Twelve Pairs of Hairpins" series. The wines of the Twelve Golden Hairpins are all sold in high-end restaurants, and the Twelve Pairs of Hairpins are mainly sold through advertising channels for mass wholesale. In this way, we can distinguish high-end customers from mid-range customers, and we can also organize feedback activities to stimulate the enthusiasm and participation of the consumer group. For example, if you collect a full set of wine labels of the Twelve Hairpins, you can exchange them for a bottle, which is considered a profit for customers..."

"Yes, yes, yes. If that's the case, then this wine will definitely be a hit. And for us, we can enjoy huge profits while making small profits but quick turnover. We can be more flexible and have lower risks."

"Well, if you think so, then we really have the same idea. Anyway, you should pay attention to this matter. If you are unsure about anything, feel free to call me in Tokyo. I dare not say more. If you keep doing this, this company will be profitable in two or three years, and it will not be a problem to make 1 million or 800,000 a year. So if everything goes well, we can open a few wineries in the future and further expand our business. If that happens, you will really be the factory director."

If someone had said something like this to Zhang Shihui, telling him that he would be able to open a winery in a few years, that would definitely be empty talk.

But what Ning Weimin said was different. Given this guy's experience of succeeding in everything he did, Zhang Shihui absolutely believed that this thing could be accomplished.

So Zhang Shihui's mood changed drastically. If at the beginning he was just happy to see a job that could make money easily, now he saw his bright future.

Director, maybe I will have my own winery in the future?
No, it will definitely work. If Wei Min says it works, then it will definitely work!

So he became more and more eager and excited, wishing that this long-term goal could be achieved immediately.

…………

Unlike when he gave instructions to Zhang Shihui alone, Ning Weimin met with Yin Yue, Xiao Tao and Luo Guangliang together.

This is because Ning Weimin knew that the stamp market trend was coming to an end.

According to the historical market conditions he had mastered in his previous life, when the "Mawangdui" stamps and miniature sheets were issued on March 1989, 3, the Ministry of Posts and Telecommunications would once again use the trump card of increasing circulation.

So even though the market price of a 5-yuan small-size stamp of the "Mawangdui" stamp was as high as 13 yuan on the day it was issued, the price plummeted to 4.6 yuan a few days later when news of an increase in the circulation came out.

And the stamp bull market that started in 1987 will come to an end.

So it was impossible for him to just sit and wait for the collapse to happen, as his own goods would be stuck in his hands.

This time, these people were called together, in addition to telling them that it was the last time to "reap the profits", and asking them to sell the stamps as soon as possible while the price was high, exchange them for cash and leave the market, they were also told how to deal with the cash after selling the stamps.

According to the current market conditions, they discussed and estimated that they could cash out about 5 million yuan in this month, with a profit of about 3.5 million yuan.

Ning Weimin made the following arrangements for the money.

First, he would take out 600,000 yuan and divide it equally among the three people as compensation and reward for their handling of the stamp trading for him.

Even though all three of them said no, the emperor would not have hungry soldiers, so how could Ning Weimin let the people who worked for him suffer losses?

Secondly, he would take out another one million and ask Yin Yue to help him give it to the Palace Culture and Food Research Association and the Beijing Arts and Crafts Industry Heritage Cultural Materials Compilation Department to supplement funds and continue to support the protection and exploration of national culture.

These two cultural organizations have gradually been put on the right track. The information collection work is already quite extensive. There are also a large number of publications waiting to be published and documentaries that need to be filmed. The annual funding of NT$200,000 is no longer sufficient to meet actual needs.

It is only natural to allocate more funds this time.

Afterwards, he will have to take out 1.8 million to supplement the funds for other companies under his name that are not yet able to generate their own funds to maintain a balance between income and expenditure.

For example, Panjiayuan Market, Zhongguancun Market, agricultural technology companies and international trade companies...

These enterprises are like young seedlings that have not yet grown up and are still in the incubation period of investment. Although they have business, there is no short-term return.

I'm afraid that within a few years, it will need continuous financial support to gradually grow.

But in the long run, these companies will undoubtedly one day stand at the forefront of the times and become cash cows that bring huge profits to Ning Weimin.

As for the remaining 1.6 million, Ning Weimin planned to give 600,000 of it to Xiao Tao. He had seen many yellow "minibuses" running on the streets of Beijing, and they would stop as soon as they were waved, without the need for advance reservations or foreign exchange coupons.

The biggest advantage of this car is its practicality. It can carry seven or eight passengers, and can also transport large items such as refrigerators and washing machines.

For this reason, this taxi, nicknamed "locust" by the people of Beijing, will completely tap into the mass consumption market of Beijing taxis with its relatively low starting price of ten yuan.

Ning Weimin didn't want to miss out on the dividends of this era, so he wanted Xiao Tao to register a taxi company, buy a dozen vans, find a few people, and set up the stall first.

Needless to say, for these three-wheeled rickshaw drivers, even though this yellow Daihatsu van made in Tianjin has no air conditioning, is narrow and small,
But this is still tantamount to upgrading one's muskets to cannons and upgrading the industry.

Taxi drivers who drive this kind of car these days will complain about the poor performance of the car regardless of whether it is cold in winter or hot in summer, but they can definitely make money.

It was more than what Xiao Tao and his friends were earning by pulling rickshaws in Shichahai at that time.

After all, Shichahai had not yet become famous at that time. It was still a pure residential area, and it was not easy to catch a foreigner.

After leaving the Temple of Heaven, the rickshaw drivers’ lives suddenly became simpler.

But driving a taxi is different. As long as you have a license, a license plate, and a car, you can just step on the accelerator and hit the road and make money.

If you can't make a net profit of less than 300 yuan after running for a day, it's not your fault, but your laziness.

It can be said that this job is hard on the outside but sweet on the inside.

This is very different from the feeling of taxi drivers who drive Sonata and Elantra decades later, without feeling hot or cold, but still worry about the rental fees every month.

It can also be regarded as a better choice given by Ning Weimin to these rickshaw drivers who have made a lot of money for him.

But whether they want to get a driving license and whether they are willing to endure the hardship depends on themselves.

Ning Weimin did not plan to keep the last one million for himself, but gave it all to Luo Guangliang.

On this aspect, he asked Luo Guangliang to seize the time and take advantage of the early stage of the rise of private housing transactions to purchase as many properties as possible in the name of the real estate agency.

On the other hand, he also asked Luo Guangliang to find a suitable place for him to open a restaurant.

Needless to say, an aquarium's Dragon Palace restaurant could not satisfy his appetite.

The Beijing catering market will definitely be his base for future success.

But his current ambitions and expectations are no longer the same as they were in the past.

From Kang Shude and Jiang Nianyun, he learned what a restaurant should look like.

Not only should there be delicious food and fine wine, and valuable utensils, but there should also be a stage for performances and parties, and a beautiful courtyard for guests to enjoy.

So now he is just patiently looking for a courtyard house suitable for opening a restaurant.

What he longed for was to build a place like Yunyuan and run a large restaurant of real standards like the Badatang in the past.

That is of course difficult and is a rare achievement.

In short, up to this point, Ning Weimin, relying on his ability to predict the future and see through social changes, has laid some early moves in almost most of the profitable industries in the country and completed the initial layout.

I believe that even into the 1990s, he will still maintain his unquestionable strength as the richest man in Beijing.

Of course, even so, it is hard to say that he can sit back and relax, count money, and live a comfortable life.

Not to mention the distant ones, there are safety risks right in front of us.

After all, there is an important time node in the next few months.

This was 1989.

He didn't even plan to return home until that matter was over.

So in view of this, there are still many requirements related to safety, and he has to explain a few more things to these people.

It's quite a coincidence that these three people all have a criminal record of being imprisoned.

If they don't know the seriousness of the matter and really get involved in this matter, they will probably have no future.

Moreover, when evacuating from the Temple of Heaven this time, Ning Weimin left a lot of his things in Yunyuan.

He was also worried that when summer really came and the situation became chaotic, the precious things he cherished would be coveted by someone with ulterior motives and he would suffer some loss.

So for the sake of everyone's safety, he specifically asked Yin Yue to find Li Xiaojiang to hurry up and get his passport and visa, so that he could go to Japan to study and inspect at the end of May to see the progress and business model of the Japanese clothing industry.

He also used the excuse that he had too many valuables in Yun Garden and was very worried, so he entrusted the security of Yun Garden to Luo Guangliang and Xiao Tao.

I hope they can move to Yunyuan District and live there for a year this year.

There is no way. The real reason is hard to state clearly, so I can only use other reasons to achieve the purpose of isolating these people from trouble.

Naturally, the three confidants all agreed to this.

For them, listening to Ning Weimin has become an instinctive subconscious reaction.

Perhaps, this is what we call blessing. (End of this chapter)