Daming Town Haiwang

Chapter 2261 Huge contrast, brand value

Here in Daming Plaza in Xincheng, South District of Beijing, the annual Fashion Week is in full swing.

The huge Daming Square is crowded with people at this moment, a large number of businessmen from all over the world, from Daming, vassal states, vassal states and colonies, and even from the European Spanish Empire, Ottoman Empire, Persian Empire, Egyptian Empire and other places gathered here.

The annual fashion week event is led by Caiyun Textile Co., Ltd., the leader of the textile industry in Ming Dynasty. It was originally only to promote its ready-made clothing products.

Caiyun Textile Co., Ltd., which was the Caiyun Textile Factory, noticed the huge new market for ready-to-wear very early on. At that time, Wang Shouren keenly discovered that it is often difficult for ordinary people to buy cloth and make clothes by themselves. Beautiful, fit, many rich people Will go to a specialized tailor shop to ask a professional tailor to make clothes.

At that time, Wang Shouren concluded that the ready-made clothing market would be a huge market, so he invited professional tailors to design and make clothes, and made clothes in batches.

Not only can it be made more beautiful and decent, but it can also reduce the price of ready-made clothes, and more importantly, it can also allow ordinary people to enjoy the clothes made and designed by professional tailors.

Wang Shouren's idea is very good, but he encountered a lot of setbacks at the beginning. At the beginning, everyone did not approve of these directly purchased ready-made clothes.

On the one hand, they feel that the materials used in these garments are not good, and some bad fabrics may be used to make the garments. Secondly, everyone thinks that these garments are definitely not suitable for the clothes that are not made according to their own body shape, of course it is not acceptable.

In order to solve this problem and break everyone's traditional concepts, Wang Shouren, under Liu Jin's guidance, also started to hold this Fashion Week event here in Daming Square.

During the fashion week activities, celebrities from home and abroad, colleagues, cloth merchants, clothing merchants, some famous tailors, etc. are invited to come to watch the ready-made garments produced by Caiyun Textile Factory.

And pioneeringly hired some good-looking, well-proportioned and tall young people to act as models. Through these models wearing clothes designed by Caiyun Textile Factory and walking around the stage, the effect came out.

Through this method, the garments produced by Caiyun Textile Factory also quickly went out of style and were quickly accepted by everyone.

This is also the rapid transformation of Caiyun Textile Factory into a professional garment manufacturer, specializing in the manufacture of garments, shoes, and socks. With the fashion week activities it founded, it is slowly and continuously guiding the fashion of Daming people. fashion and aesthetics.

At this very moment, here in the huge Daming Square, there is a sea of ​​people, crowded with people.

Wang Shouren became the chief assistant of the Ming cabinet, and Caiyun Textile Firm, as the property of the Wang family, naturally benefited a lot.

This fashion week can be directly reflected. There are many celebrities and famous people who come to participate in this fashion week, and when businessmen and firms from all over the world are invited, they will naturally give more face.

On the huge T-shaped stage, models walked around wearing the newly designed and released fashions this year to show off their good figures and faces.

Most of the male models on the stage are tall, tall, handsome, and have the tough air of a Ming soldier. All of them have short hair.

As a new capitalist force, Caiyun Textile Firm naturally cannot say to lead the trend with the traditional scholar model, but chose the Ming Dynasty soldier who was the first to sell garments on a large scale as a model to lead the trend.

Moreover, the status and status of the soldiers of the Ming Dynasty are extremely high now, and it is an honor to serve as a soldier. The Army of the Ming Dynasty has always paid special attention to the image of soldiers.

I have paid great attention to the military uniforms. At the beginning, I directly entrusted Caiyun Textile Factory to be responsible for the design and production, so as to reflect the heroic, handsome, righteous and resolute image of the soldiers.

This idea has also been continued, and because the soldiers of the Ming Dynasty were the first to start large-scale ordinary ready-made clothing, Caiyun Textile Factory has continued this style.

Of course, there are only a few pieces of men's clothes.

The people of Caiyun Textile Factory soon discovered that the real big market for ready-made clothes is women. When women buy clothes, ten or eight pieces will not be too much. As long as they look good and like them, no matter how many clothes they have Will pay the bill.

So the main event must be the women's clothes on the fashion week.

At this moment, one after another, female models took to the stage wearing veils and various styles of new clothes.

The reason for wearing a veil is not for the sense of mystery, but it is too difficult, too difficult for women to be willing to show their faces to be this model at the beginning.

Even though Caiyun Textile Factory gave a lot of money and the appearance fee was quite expensive, it was still very, very difficult to find someone who was willing to show up to be the model.

There was no other way, but to add a veil to these female models, and they would not be considered public when blocked by the veil. Only then did they find enough models to hold fashion events.

Of course, until now, this concept has naturally undergone many changes, but this tradition has continued.

Because when wearing a veil, the expression and movement of the model can be more natural, and at the same time it can be slightly mysterious, making people pay more attention to the clothes to see whether the newly designed clothes look good or not.

Women's clothes are not only in various styles and types, but more importantly, most of them are bright and beautiful in color, and they have always continued the style of the Ming people, with a strong oriental flavor.

Compared with the current fashions, the Hanfu of later generations is really childish, because the continuation of culture and inheritance also makes these fashions more oriental.

But at the same time, it also continuously incorporates some colors, styles and styles of clothing from all over the world, and also incorporates some needs and elements of this rapidly developing new era.

For example, many people work in the factory. If you go to work in the factory, you can't wear skirts with various straps, because it's not convenient and safe.

Therefore, clothes that are more concise, comfortable, and convenient for life and work are the mainstream and fashion of this period, and they are more developed towards the direction of reflecting the beauty of women's bodies, but at the same time they have a strong luxury style in them.

Especially in some obvious high-end clothing, these target groups are mainly rich people around the world, and they are mainly sold to those noble ladies and daughters in the deep boudoir.

These costumes reflect the elegance and luxury of the Ming Empire in all aspects, and are more inclined to the court style, with red and blue as the main colors, emphasizing the atmosphere, and clothes specially worn on big occasions.

Models are constantly walking on the stage, and off the stage, the cameras are constantly flashing. The expensive film seems to have become extremely cheap at this moment, and I can't wait to shoot all the shots.

"Not bad!"

"The new clothes this year are all very nice."

"It's really good, and it must be very popular."

"It's still the clothes of Caiyun Textile Company that are good-looking and presentable. The clothes designed by other companies in the fashion week are completely inferior to Caiyun Textile Company's."

"That's right, this is Caiyun Textile Firm, the earliest fashion firm in the Ming Empire. It has been designing fashion for more than 30 years."

"Lao Li, how much are you going to buy this year?"

"At least 10 taels of silver must be bought, otherwise it won't be enough to sell."

"10 taels of silver?"

"My dear, you really dare to play. Now many textile factories have closed down, and there are shops and factories selling cheap clothes everywhere. How dare you buy 10 taels of silver?"

"What are you afraid of?"

"You don't even look at this brand. Just because of this colorful cloud logo, you don't have to worry about the clothes not being sold. What's more, those cheap clothes, shoes, etc. are all ordinary goods."

"Caiyun's clothes and shoes are aimed at the mid-to-high-end market, and it is the most popular brand among young people. Even if it is much more expensive than others, it is still easy to sell."

"When you get the goods, you can earn money. Those rich people will not buy clothes that cost tens of pennies a piece. Clothes that cost a few hundred pennies and a few taels of silver in Caiyun Textile Factory are the best sellers!"

"That's right. After hearing what you said, I feel more relieved, and I decided to buy tens of thousands of taels of silver."

"You! What are you afraid of? Just go and place an order boldly. The area you are in is the Songhu area. It has been a land of fish and rice since ancient times. There are many rich people, and people in Jiangnan love beauty, with beautiful mountains and rivers. Since ancient times, there have been beauties like clouds, and beautiful clothes are the best sellers."

"Hey, I'm afraid of the impact of the current situation. I don't dare to place an order."

"It is true that many textile factories have closed down this year, and a large number of textile factories have also moved to overseas colonies and vassal states. This ordinary clothing business is really difficult to do. I heard that many people's warehouses are full of clothes. , enough to sell for several years.”

"Isn't that right? I also run some ordinary clothing stores. Hey, the clothes I have accumulated can't be sold at all, and they are all piled up in the warehouse."

"Nowadays, there are big sales everywhere. There are many clothes worth tens of dollars a piece or two. The key is that these clothes are of good quality. They used to be sold for one or two hundred dollars."

"I estimate that in the next few years, ordinary clothing will not be easy to sell."

"That's why we need to buy more clothes from Caiyun Textile Factory, otherwise the money we earn will be much less."

"Yes, yes, buy more goods!"

The fashion week activities are going on continuously, and at the same time, Caiyun Textile Firm is also very lively. Businessmen, agents, and heads of firms from all over the world gather here, scrambling to place orders with Caiyun Textile Firm.

The clothes and shoes newly released by Caiyun Textile Co., Ltd. this year are very good, with novel styles and good-looking designs. Combined with the sales of previous years, everyone is very optimistic about the sales of clothing and shoes in Caiyun Textile Co., Ltd. this year.

The clothes and shoes produced by Caiyun Textile Firm are easy to sell, and most of the time, everyone needs to rush to place an order and pay money in advance to get the goods.

The business here is extremely lively, and a large number of orders and contracts fly to Caiyun Textile Firm like snowflakes. Even many people who did not come to participate in this fashion week have placed a large number of orders to Caiyun Textile Firm by phone and telegram. For Caiyun Textile The brand of the firm is full of confidence.

In fact, Caiyun Textile Firm will not disappoint everyone's expectations and confidence.

In the commercial street, which is only a few hundred meters away from Daming Square, the directly-operated store opened by Caiyun Textile Firm is also crowded with people, and it is very lively.

Especially in the women's clothing store, the noble ladies and daughters of the Beijing and Tianjin areas came here with their maids, and kept buying their favorite clothes in the huge and luxuriously decorated store.

These rich people don't care about money at all. The price of a piece of clothing is more than ten taels of silver, which is almost equivalent to the monthly income of ordinary people.

Such expensive clothes are just a drizzle for these rich ladies and daughters, and they don't even look at the price.

Sometimes I even choose some of the most expensive and luxurious clothes in the store to buy. I keep trying on clothes, try one and like one, and buy it if I like it.

Often when these people go out, the maidservants behind them are all carrying big bags and small bags. This shopping is just a few sets of clothes. Some people even have a shopping addiction. It is not surprising that a dozen or dozens of sets are bought back.

Often when a few good friends and sisters come shopping together, they will spend hundreds of taels of silver all at once, which is unbelievable to ordinary Ming people, but it is a very common consumption here.

There is no way, the most important thing in the Beijing-Tianjin area is rich people, there are too many rich people, and almost all the wealth in the world gathers in the Beijing-Tianjin area.

Buying a few pieces of clothing for a mere few hundred taels of silver is really a drizzle for the wealthy people in the Beijing and Tianjin areas.

The business of Caiyun Textile Firm is as hot as ever, whether it is a large order or a direct store, the business is very good, and it has not been affected by the current Daming textile industry in the slightest.

The price is still expensive, but it is still very popular, and it is still a brand that everyone seeks after.

But here is another commercial street that is separated by a street, mainly for ordinary people's consumption.

At this moment, all kinds of banners are hung up in every clothing store, and there are loudspeakers constantly shouting.

"Sale, sale! Big sale! Half price, don't miss it when you pass by!"

"Big sale at a loss! It's a big sale at a loss. All clothes are only 55 yuan a piece, and only 55 yuan a piece!"

"Buy one get one free, buy one get one free, only 44 coins a piece, only 44 coins!"

"Clearance sale, clearance sale!"

Clothing stores are constantly shouting, yelling, and hanging out various discounts.

There is no way, the clothes and shoes seem to be completely unsalable now. They are clothes in the clothing store that cannot be sold.

In the streets and alleys of the Beijing-Tianjin area, there are loads of clothes loaded in carts everywhere and sold directly on the roadside at unimaginable prices.

Common people buy clothes naturally in pursuit of high quality and low price, the cheaper the price, the better.

Moreover, ordinary people live by counting copper coins, and they don't buy more clothes easily, which is very different from rich people.

Rich people always feel that they don't have enough clothes, but in fact they wear a lot of clothes once or twice and never wear them again. Their consumption power is very huge.

Ordinary people are different. A few sets of clothes are enough. Even if they are worn out, they can be mended and worn for another three years.

Of course, considering the living standard of the people of Ming Dynasty now, it is not enough to sew and mend rotten clothes and wear them for three years. Even ordinary people in Ming Dynasty can still buy a few decent sets of clothes, and there are very few people with such tattered clothes. wore.

Especially the young people of Ming Dynasty, who are more pursuing fashion trends, and have not experienced the previous suffering days, so they live a more chic and comfortable life.

But no matter what, the consumption power of ordinary people is the priority after all. With the sale of clothes everywhere, everyone has basically bought enough clothes and shoes.

Even the clothes for a long time in the future have already been purchased, but the business of the clothing stores here in the commercial street has become extremely poor, and the clothes cannot be sold at all, and no one comes to buy them.

This has to follow the trend and start promotions and discounts, but even so, there are still no people here, everyone's business is still not good, and they can't sell at a loss.

Compared with Caiyun Textile Firm, there is a stark difference between the two.

One is that it is so hot that it is still selling very hot, and everyone is scrambling to buy it, and the other is that it has fallen into the cold winter, and clothes and shoes cannot be sold at all, even at a loss.

Such a huge difference also made many people immediately realize something and a business opportunity.

Although some people have been learning from Caiyun Textile Firm for a long time, and learning from Caiyun Textile Firm to make fashion, they have never grasped some of the key factors.

At this moment, seeing such a huge difference, everyone gradually realized the value of the brand, and also gradually realized that in the field of clothing industry, factory production is only the most basic field, and it is also the least profitable field.

If you really want to make money, you still need brand value, keep up with the times and trends, and it is best to lead fashion and trends.

The price of the same clothes with Caiyun's logo will increase several times, and the sales will be even more popular. This is the value and influence of the brand.

PS: Two-in-one five-thousand-word chapter~~
(End of this chapter)