Daming Town Haiwang

Chapter 366, the opponent's weakness
Soon, Liu Jin came out with Li's Hui salt. After thinking about it, he didn't continue to visit the salt market, but ordered people to buy salt. Except for the salt from the high-end market, all other salts were bought by 100 catties. .

"Young master, why do we buy so much salt?"

In Liu Jin's house, Li Jiye looked at the bags of salt piled up in the yard, and asked very puzzled.

"You'll know later~"

Liu Jin smiled and said mysteriously.

Soon, the servants of Liu Jin's mansion came over with things like scales and dustpans.

"Check the weight first~"

Liu Jin took out the paper and pen, drew a grid on the paper, and wrote a lot of things on the grid. The horizontal row wrote the name of the store, the type of salt, the weight, the net weight, and the price. The leftmost vertical row was written The names of salt shops are listed, such as Li's Hui Salt, Zhang's Snow Salt, Chen's Salt Shop and so on.

This is a very common table for later generations, and it is the most commonly used for data comparison and analysis. It can be compared very intuitively, allowing people to see clearly the situation of the compared categories.

"Li's Hui salt, weighing eighty-five catties~"

Following Liu Jin's instructions, the servants began to get busy.

"Heh~ The real weight of one hundred catties of salt is only eighty-five catties. Isn't this short of two catties too much?"

Hearing this number, Liu Jin couldn't help laughing immediately.

It is almost a must-learn skill for salt shops, grain stores, etc. There are very few shops that can give you a full amount, unless you are a special acquaintance, otherwise you will be short of catties, this is considered a routine Operated.

"Zhang's Snow Salt Store, weighing ninety-five catties~"

Even the store that specializes in selling snow salt from the Changlu Salt Field is also short of two catties, but it is only five catties short of a hundred catties, which is not too much, but it still makes Li Jiye's face a little ugly.

The Changlu Salt Farm has repeatedly emphasized that there should be no shortage of catties. Unexpectedly, there are still people who are short of catties. Although the shortage is very small, they are still short of catties. This makes Li Jiye very embarrassed, because Liu Jin is right next to him.

"It's a bit of a conscience, at least five catties~"

Liu Jin smiled and wrote the number 95 on the form.

"Chen's salt shop, weighing eighty catties~"

"Zhao's Salt Shop, weighs eighty-five catties~"

"Sun's Salt Shop, weighing seventy-five catties~"

The salt purchased from each salt shop was weighed one by one, and the data was immediately in front of my eyes. It is too common to be short of catties and taels. Seventy-two-five weighing, a hundred catties of salt is a full twenty-five catties less.

"Sure enough, it's all short of weight~"

Liu Jin didn't seem to feel any surprises, as if he had already expected all this.

"Weigh the net~"

Smiling, Liu Jin continued to give orders.

Soon, the servants continued to get busy, taking out the purchased salt from the bag, and using a dustpan to sift out the sediment.

With the busyness of the servants, Liu Jin has opened his eyes. These salt merchants really do everything in order to make money, even if they are short of catties. A lot of sand and soil are added to the salt. A lot of sand and mud were sifted out due to the turbulence.

"Professor~"

Liu Jin looked at the sand and dirt on the ground, and couldn't help cursing.

There is really too much soil, sand, etc. in this salt, which is obviously infiltrated on purpose, not accidentally mixed in during the process of making or transporting salt.

"The net weight of Li's Hui salt is seventy-five catties, and one hundred catties of salt has been mixed with five catties of sand and soil~"

"Zhang's snow salt, the net weight is ninety-five catties, no sand or soil has penetrated, you need more, or you will be withdrawn directly."

"The net weight of Chen's salt shop is seventy-five catties, and five catties of sand have also seeped into it."

"Sun's salt shop, with a net weight of sixty-five catties, came home with a black heart, and actually seeped ten catties of salt and soil into it. Is this still a human being?"

After Liu Jin counted the figures, he couldn't help but grab the salt bought by Sun's Salt Shop and look at it. Although he had sifted it, he could still see some sand and soil.

"These salt merchants are really wolves that can't be fed. Such a huge profit is actually short of catties, and there is also seepage of sand and dirt. It's really that the hearts of wolves have been eaten by dogs."

Liu Jin sighed, whoever told me that ancient merchants valued credibility, whoever told me that ancient merchants would not be short-changed, stand up, and I promise not to kill you.

But soon, Liu Jin discovered another thing, the Sun's salt shop with the least weight and the most infiltration of sand and soil, its salt is the cheapest, and it is also salt from the Jianghuai area. Salt was even sold for less than [-] Wen a catty.

"My lord, the price can be seen, but the weight and quality are difficult to see at once, so we often use low-price strategies to attract people to buy, but in essence, it is still the same."

Li Jiye told Liu Jin what he knew. For ordinary people, he only saw that the price was very low. Fifteen Wen a catty, and your Zhang's Snow Salt Shop sells it for more than [-] Wen a catty.

The common people will naturally buy salt from Sun's Salt Shop, which is cheaper, because the price has already told you from the first subjective point of view, you are taking advantage of my salt if you come to buy my salt.

"Sure enough, there is no evil or no business~"

Liu Jin suddenly realized, thinking of some business methods of later generations, similar things are not uncommon, like selling vegetables in the vegetable market, the same price, one for 3 yuan, one for 2 yuan, which one would you buy?
Most people will choose to buy 2 yuan dishes, but 2 yuan dishes may be short of catties and less taels, and they are actually the same as 3 yuan dishes. This is a method and means of businessmen.

"Since they want to play with us on the price, then we will play with them to the end. Let us know that the sales price of salt in Changlu Salt Field will be reduced to five yuan a catty~"

Then Liu Jin thought about it and gave Li Jiye instructions.

"Yes~"

Li Jiye nodded quickly, and began to send people to notify the various places.

As the salt in Changlu Salt Fields was reduced by five cents a catty, the news soon spread to Cheng Boan, Zhu Benduan, Feng Ping and other major salt merchants. Without hesitation, they also chose to follow the price reduction again. All the salt they sold was As long as there is competition with the Changlu Salt Field, the price of salt will be reduced by five cents a catty again.

"The price has dropped, but the shortage is more, and there is more sand and soil seeping."

A few days later, Liu Jin asked people to buy salt from various salt stores again, and once again conducted a statistics and analysis of these salts.

Soon, Liu Jin discovered that the price of salt in these salt shops had been reduced by five cents a catty, but the shortage was even worse, and more sand and soil had infiltrated at the same time.

"Reduce another five cents a catty~"

Liu Jin gave another order, and the price of salt in Changlu Saltworks began to drop again, and the price was reduced by five cents a catty again.

And soon, the price of ordinary salt on the market began to drop again, which was also reduced by five yuan a catty. Now the salt on the market is only less than fifteen yuan a catty.

However, in the same way, Liu Jin had someone buy salt again, and then made a statistical analysis of the salt, which was not unexpected.

As the price dropped, these salt merchants became more and more short of catties, and at the same time, more sand and soil seeped in. Even some unscrupulous salt merchants were only half of the catty, and a lot of sand seeped into it inside.

"Haha, play a price war with me, I'll play you to death~"

"Your weakness is the lack of control over the terminal sales. You can sell them to these terminal sales salt merchants for five cents a catty, but these salt merchants, for their own benefit, will not really follow you to lower the price. Too much, it’s short of catties and less than two, and it’s full of mud and sand.”

"Even if the price reaches a certain level, the lack of catties and taels is too severe, and there is too much seepage of silt. No matter how much you lower the price, it will be of no use."

After passing the analysis of the data, Liu Jin immediately laughed happily.

At the beginning, I thought it was possible to plan to lose money and fight a price war. In the end, I would definitely suffer heavy losses, but now Liu Jin is not worried at all.

Large salt merchants lack control over terminal sales. They can sell to merchants on the next level at a low price, and merchants on the next level can also sell to terminal sales merchants at a low price.

However, as the price decreases, these end-sales merchants have less room to maintain their original profits, and then they have to start cheating on a large scale, such as shorting the price and seeping sediment.

"Continue to inform, and reduce five cents a catty, and I'll see how long you can play."

"The salt at my Changlu Salt Field sells for twenty-five Wen a catty, and I can still make money. When the weather gets hotter, my salt can be even cheaper. I want to see how long you can last."

Liu Jin smiled, knowing the opponent's weakness, it would not be difficult to win this price war.

At first, it was a price reduction of five cents, five cents, and then Liu Jin was going to slowly lower them by one penny and one penny, playing a price war. In the face of mastering terminal sales and strong production, he was looking for death. .

　sleep sleep
　　
　
(End of this chapter)