Daming Town Haiwang

Chapter 370, first stand firm in the northern market
Not only in the capital city, but also in places where gunpowder smog filled the air, as the prices of both sides continued to drop, salt merchants from all over the world almost all adopted the same routine.

The price can be reduced, but the shortage of catties and taels is getting more and more serious, and more and more sediment seeps in, so that after the common people buy the salt back, the salt cannot be eaten at all.

In stark contrast to this is the salt from the Changlu Salt Field.

Because of the strong control over terminal sales, the terminal sellers dare not be short of salt from the Changlu Salt Field, nor do they dare to infiltrate sediment. After hanging up, everyone believed in the salt from Changlu Saltworks even more.

With such a huge and sharp contrast, there is no doubt that the salt from Changlu Salt Field has won a big victory. Relying on its excellent quality and the concept of honesty, it quickly defeated the inferior salt in the northern provinces.

Originally, the sales were already quite hot, but now that the price has dropped, the sales have become even hotter. Everyone who buys salt is slowly looking for the salt from the Changlu Salt Field, and they don't buy any other salt.

"Li Jiye, after we go back, we need to strengthen the monitoring of our terminal sales. Since ancient times, businessmen have been chasing profits, so there is no guarantee that this will happen to our terminal sellers."

Back at his mansion, Liu Jin thought about it and gave Li Jiye such an order.

The profit margin of the terminal sellers in Changlu Salt Field is actually very low, because the pricing power is in the hands of Liu Jin, and the profit point given to them by Changlu Salt Field is not high, and it is far from comparable to other salt merchants. Compare.

You must know that other salt merchants will earn more than [-] yuan per catty for a catty of salt, and more ruthless salt merchants will even earn more than [-] yuan for a catty of salt. It is even hung up to sell.

It is impossible for the salt in Changlu Salt Field to have such a high profit. The Changlu Salt Field itself needs to make money, and the terminal dealers also need to make money. Naturally, the profit will not be too high.

The salt of the Changlu Salt Field mainly depends on sales, relying on its own excellent quality to increase sales, and the sales volume has increased, and the total profit is actually not bad.

"Yes~"

Li Jiye has been staying in the capital during this time, so that he can listen to Liu Jin's instructions at any time. Judging from the current situation, the situation has become clear, and these big salt merchants in the Jiangnan area have lost this battle.

Even if their prices continue to drop, ordinary people will not sell their orders, because the terminal sellers have no way to control, and there is a middleman in the middle. It is difficult to reflect on the market.

Even if the price in the market is lowered, in order to maintain their own profits, the terminal sellers will be short of catties, seepage of sediment, etc., which leads to a vicious circle in disguise, and finally sells the salt from Changlu Salt Field better.

"Young master, should we start entering the southern market now?"

"Now that the weather is getting hotter and hotter, our salt production is also increasing day by day. Now the salt produced has piled up like a mountain. If the production continues to increase, our salt may not be sold."

Li Jiye thought for a while and asked.

"Southern Market?"

Hearing this, Liu Jin pondered carefully, thought for a while and said, "Don't worry, let's consider the southern market after we have stabilized the northern market and monopolized the northern market."

"You have to eat one bite at a time. Once these salt merchants are stimulated too much, they will jump over the wall in a hurry, and then they will be in trouble."

"What's more, the south is their base camp, and it's not so easy for us to intervene."

"My son's analysis is that I was too anxious."

Li Jiye nodded and said after listening.

"If there is too much salt produced, send that salt to the port of Tianjin. Now that the weather is hot, the number of fishing boats has increased a lot this year, and the fish produced here in Tianjin have begun to be seriously unsalable. gone."

"Now we have a lot of salt, which can be used to make salted fish and dried salted fish, which is convenient for storage and can solve our problem of excess salt and sea fish."

"With salted fish, our sea fish can not only be supplied to Beijing and Tianjin, but also to all parts of Daming, especially inland areas. These areas need both cheap meat and salt. Our salted fish is just right meet their needs.”

Liu Jin thought for a while and said.

After last year's development, marine fishing is now very prosperous. It is a real sunrise industry. Once a fishing boat goes into the sea, it only takes less than two days to bring back a boat of sea fish.

In the current port of Tianjin, there are so many fishing boats that come back every day, and the fish they bring back have begun to be unsalable. The huge appetite of the Beijing-Tianjin area can no longer eat the huge fish.

The unsalable fish does not really mean that the output is already very large. Compared with later generations, it is still drizzle. The real reason is that the transportation in this era is too slow. The Beijing-Tianjin area has cement roads, so Shipping was very fast.

But what about other places?
Now there is no fresh-keeping technology of later generations. When the weather is hot, the fish will stink in a few hours. Except for coastal areas, there is no way to transport them to far places.

Liu Jin realized this very early on, so Tianjin Port also started the salted fish industry, just because the salt was controlled by the salt merchants in the past, and the price of salt was very high.

A catty of salt costs tens of pennies, and this sea fish is only a few pennies per catty. Liu Jin will lose money if he uses it to make salted fish.

Relying on the salt cooking method to cook salt, the output of a salt farm is actually very limited, which is far from meeting the needs of the salted fish industry. In addition, the original fish production is limited, and there are not many fish for you to make salted fish, so it has been Since then, I have made some salted fish in small amounts.

These small quantities of salted fish have received a very good response from the market. For ordinary people, this salted fish is very cheap. The key is that they can eat both meat and salt, so the market is in short supply.

"Yes, son~"

Li Jiye nodded quickly. He is the old man who is closest to Liu Jin. He has been with Tianjin Port before. He knows how fast the fishing industry and ocean trade are developing in Tianjin Port.

Tianjin Shipyard has rebuilt a branch factory, which is ten times the size of the old factory. At the same time, many people have seen that the shipbuilding industry is very profitable. More than a dozen shipyards have opened in Tianjin one after another.

The number of fishing boats launched every day is very large, and more and more sea fish are being caught, and not only in Beizhili, but as trawling spreads, coastal areas such as Shandong, Jiangsu, Zhejiang, and Fujian have also begun to appear. Lots of trawler boats.

The imperial court has imposed a fishing ban. Everyone can go fishing in the sea, and trawling is profitable. Now it is slowly rising in the entire Ming Dynasty, and even the southern coastal areas are booming. Many orders from Tianjin Shipyard come from Jiangnan area.

Once the salted fish industry is in operation, it needs a huge amount of salt.

For ordinary people, one spoonful of salt a day is enough, but if it is used to pickle salted fish, a single salted fish needs several taels of salt to be pickled, and the demand for salt will be huge.

"Now let's see what moves our opponents will make."

……

In Nanjing, Cheng Bo'an once again called together all the salt merchants. According to the latest situation, their market in the north cannot be kept.

The price has dropped again and again, and it has reached the point of a few pennies per catty, but it still can't compete with the salt from the Changlu Salt Field. Their salt has become unsalable in the north, and it can't be sold at all, and no one wants it.

"Everyone talk, what should we do?"

"Once the market in the north is firmly established by them, I think it won't be long before the salt from the Changlu Salt Field will be sold to the south. At that time, everyone present will be robbed of their financial resources."

Cheng Bo'an's face was very ugly. He originally believed that he could defeat the Changlu Salt Plant's salt by relying on price wars, but the fact is that he failed, and the defeat was miserable.

During this period of time, in order to snatch the market, he has also spent a lot of money, spending a lot of money like running water, but the final result is that the price of salt has dropped to the extreme, but it still cannot be sold.

The salt from Changlu Salt Farm is obviously sold for more than ten yuan per catty, but the sales are extremely hot, but their salt is not cared for.

"Cheng Bo'an, you should have the final say on this matter. You can do whatever you say, and we will all listen to you."

Zhu Benduan and Feng Pingxiang looked at each other. Cheng Bo'an has always been scheming, and he must have a way. Now that he is calling everyone, it is nothing more than asking everyone to contribute money and efforts to support him.

Regarding matters related to their own financial resources, everyone still didn’t talk about it, the support that should be supported, those who donate money, those who contribute money, and those who contribute, in short, their own financial resources cannot be cut off, which is the foundation for them to live and work.

"The salt in the Changlu Salt Field sells for more than ten yuan a catty. They must be losing money."

"The Changlu Salt Farm has to pay two million taels of silver a year, and the salt will make money for the sellers below. It sells for more than ten yuan per catty, and if you sell it for one catty, you will lose one catty, and you will lose at least ten coins. About a catty."

Cheng Bo'an looked at the crowd, and said slowly, he has a plan, and this plan needs a lot of money, so he needs everyone's support to support more money.

"The reason why they are able to survive now is entirely supported by Liu Jin's incomparable financial resources, so we just need to continue to lower our prices. Anyway, our salt can't be sold, so we continue to lower prices."

"After the price of salt from the Changlu Salt Field dropped, we began to consume their salt on a large scale. We bought them a catty of salt, and they would lose more than ten yuan. The more we bought, the more they lost. "

"So I need everyone's support. We need to subsidize the sellers below to keep the price down. We also need to buy salt from the Changlu Salt Field. The original one million taels of silver is not enough at all. I need more silver!"

　Let's help the salt merchants to think of a way
　　
　
(End of this chapter)