Daming Town Haiwang

Chapter 403, the real role of newspapers
Zhu Houzhao knew Liu Jin quite well.

Although Liu Jin is a person who doesn't know how to do business at a loss, Liu Jin has always been willing to invest in business. He gives his employees three meals a day, every meal is full, and there is meat every now and then. The height, in the eyes of outsiders, looks like a prodigal.

But Liu Jin can make money every time, and he makes a lot of money, from the earliest briquettes to the glass factory, to the shipyard in Tianjin and Tianjin Port, cement factory, iron factory, salt field, etc., Liu Jin Every industry invested in is now a sunrise industry and is very profitable.

Zhu Houzhao slightly calculated the data of this newspaper, and he knew that Liu Jin must be losing money by running this newspaper. A newspaper is only sold for five cents, which will definitely go to grandma's family.

So Zhu Houzhao also estimated that Liu Jin must have other ways to make money.

"Go, go to Daming First Bank and you will find out."

Liu Jin smiled and waved his hand.

"The First Bank of Ming Dynasty?"

Zhu Houzhao was slightly surprised and confused.

However, he still followed Liu Jin in a four-wheeled carriage to the Beijing branch of the First Bank of Ming Dynasty.

"Wow~ This is too exaggerated."

Soon, the four-wheeled carriage they were riding in came to the gate of the bank, but at this time, it was the gate of the Daming First Bank, which was full of traffic, surrounded by all kinds of carriages, large and small. Carriages were full.

There are basically large boxes on these carriages. These boxes are very heavy, and it is very difficult for the servants and servants to carry the boxes.

"Crash~"

There is a carriage here. When several servants were carrying the box, because the box was too heavy, one of them was not careful, and the box fell to the ground. Immediately, pieces of silver ingots rolled out of the box, which attracted everyone to look at it immediately. The servants who overturned the box hurriedly repacked the silver ingots.

People in extraordinary clothes led a large number of servants and carried large boxes into the bank. The whole scene was very lively.

The staff of Daming First Bank were also busy and sweating profusely. Some were in charge of guiding the carriages and clearing the road, some were in charge of receiving, and some were in charge of helping entertaining. In short, they were busy walking around.

"I remember it wasn't very lively before."

Zhu Hou looked at the scene in front of him, he was not stupid, he seemed to know what happened when he rolled his eyes, these people in front of him should all come to deposit money, and all the boxes and boxes are full of silver.

"Of course it's not very lively."

Liu Jin said with a smile.

"Not long ago, you just told me that the deposit business of the First Bank of Ming Dynasty was not going well. Now it seems that it is different from what you said."

Zhu Houzhao kept turning his small eyes, thought for a while and then said.

"It must be different. Because I advertised the deposit business of Daming First Bank, so many people come to deposit money now. Look, there will be more people to deposit money. When the time comes, we will We have to worry about how to use the money, otherwise the interest will drag us down."

When Liu Jin saw the scene in front of him, he naturally smiled all over his face, and it was not in vain that he worked so hard to get this Mingming Morning Post out. Once the advertisement was released, the effect was really good.

As soon as Wang Enyi's story was published, everyone noticed it. Wang Enyi was considered a celebrity in the capital.

Now he miraculously came back to life relying on a deposit in the Daming First Bank, the prodigal son would never change his money, and now he has started to learn how to do business.

This kind of living example is the best advertisement. Wang Enyi is now a celebrity. The prodigal son turned around, and his behavior and behavior have completely changed. Everyone read the newspaper and asked Wang Enyi for verification. They immediately believed in the deposit business of Daming First Bank.

The newspaper has also introduced in detail the deposit business of Daming First Bank. The deposit of money earns interest every year. Money can generate money, and you can get a sum of interest even if you don’t do anything.

As for the fear of the money being swallowed, you can rest assured that the First Bank of Ming Dynasty is the property of Mr. Liu Jin and Mr. Liu, and the major shareholders are today's son and His Royal Highness, as well as the military general Xungui Group in the court.

There is also the deposit business, which adopts a lot of confidentiality measures. It doesn’t matter if the deposit certificate is lost. As long as you can provide an identity certificate, plus a password and a password, it can also be reissued. It is absolutely guaranteed that only you can withdraw your money. .

Through the publicity of newspapers, the effect will come out.

The silver is stored in the cellar at home, it has no effect at all, and there is also the worry that people will miss it, and some corrupt officials even worry that the silver will be known at home, and if something goes wrong, the house will be ransacked home, that's a solid one.

So it's better to deposit it in the Daming First Bank, which is safe and secure, and the key is that money can be used to make money, and the money is getting more and more.

"Advertising?"

"What ad?"

After listening to Liu Jin's words, Zhu Houzhao was at a loss and still didn't understand.

"Look here~"

Liu Jin took out a newspaper, pointed to the news report about Wang Enyi and said here.

Zhu Houzhao picked up the newspaper and read it carefully, and soon his small eyes couldn't help but widen, and then said: "I'll go, it's okay."

"When I read this newspaper for the first time, I didn't notice this, but now I realize that this report about Wang Enyi is actually an advertisement for Daming First Bank."

"I said, why do so many people come to Daming First Bank to make deposits all of a sudden? It turned out that they only came here after reading this report."

"Old Liu, you are really amazing. You can easily solve the problem of Daming First Bank's deposit business with just one report. You are amazing~ amazing!"

Zhu Houzhao gave a thumbs up to Liu Jin beside him while talking.

Now that he has learned how powerful Liu Jin is, he promotes it in a way that people can't even think of, and the effect is naturally needless to say, as can be seen from the extremely busy scene in front of him.

"That's right~ Since this newspaper can advertise for the First Bank of Ming Dynasty, it can also advertise for other factories, workshops, etc. At that time, the advertising fee will easily exceed the cost of selling the newspaper."

"So it's like this, Old Liu, does this Ming Zao Bao make money by selling advertisements?"

Then, Zhu Houzhao rolled his small eyes, and immediately thought of something, he quickly pulled Liu Jin and asked,

"Your Highness is only half right. In the future, it can indeed be used to advertise and sell advertisements, and it can indeed bring huge profits."

"But its real function is to play a guiding role, so that we can control public opinion and control everyone's attention, just like now, because we published Wang Enyi's affairs, so everyone came to save money."

"Later, we can also publish other things to promote other things, such as Your Highness, the new city we built outside the city, when the houses in the new city are going to be sold, can we also publish it here? Related content, are you afraid that you won’t be able to sell it by then?”

Liu Jin smiled and said, with the face of a profiteer, the biggest function of newspapers is actually to control public opinion, guide public opinion, and control focus, especially in this era of poor information, once newspapers come out, they will naturally and slowly become A great source of information for everyone.

At that time, Liu Jin wants everyone to read whatever news he wants, and with proper guidance, he will be able to easily control public opinion and focus.

Almost all important news media channels in later generations are in the hands of the state. The most important reason is that mastering these news media channels is equivalent to mastering public opinion and everyone's concerns.

"So that's how it is~ that's how it is~"

"High~really high~"

"Admiration ~ admiration ~"

After Zhu Houzhao listened, he couldn't help admiring again and again, and he admired Liu Jin very much.

"Go, go, enter and see how much deposit you have received today."

Liu Jin smiled, and walked into the bank with Zhu Houzhao.

When Zhu Houzhao and Liu Jin came to the bank, even though Zhou Zhi, the president of the Beijing branch, was dizzy with his busy schedule, he rushed over immediately.

"Are you busy today?"

Zhu Hou looked at Zhou Zhi who was sweating on his forehead, and said with a smile.

"Returning to Your Highness, today is indeed very busy, and there are too many people who came to deposit money."

Zhou Zhi said respectfully.

"Then do you know why so many people come to make deposits?"

Zhu Houzhao smiled and nodded, then asked.

"I don't know. I was just thinking about this. I used to beg my grandpa to sue my grandma for deposits, but no one came, but now they are all rushing in. I really can't figure it out."

Zhou Zhi shook his head and said.

"It's okay if you can't figure it out. I don't know how to read more newspapers."

Zhu Hou said in an arrogant manner, throwing the newspaper that Liu Jin gave to Zhou Zhi just now.

"Yes~ yes, I will definitely read more newspapers in the future."

Zhou Zhi wiped the sweat from his forehead, not knowing where he had offended this old ancestor, he thought in his heart that he must study and study this newspaper carefully later.

Liu Jin on the side suppressed a smile, this Zhu Houzhao is really childish, and he is pretending to be old-fashioned here.

"By the way, how much deposit have you received now?"

Zhu Houzhao nodded in satisfaction, then asked after thinking about it.

"Returning to Your Highness, just now, we have received a deposit of [-] million taels of silver, which is only a part of it. There are still many people waiting for it. It is estimated that we can receive at least [-] million taels of silver today." deposit."

Zhou Zhi reported the figures with a smile, there are too many rich people here in the capital, and the bank's treasury is almost unable to hold the cartloads of money.

(End of this chapter)