I really don't want to be red

Chapter 2259 Box Office War
After An Ran left, Spier tapped his head and called up the box office to study.

Over the weekend, "Ready Player One" became the box office champion of the week with a box office of 6800 million.

And "Face Changing" is not far behind, with 6400 million.

This is a very rare thing.

It is rare for two movies to have such a tight box office bite, and both are on weekends.

Everyone has different tastes, no matter how good a movie is, there will always be a winner or loser.

"Face Changing" has a great reputation. Thanks to this movie, Uncle Cage and Travolta's popularity has picked up. After three days of release, the number of fans has increased by more than 300 million.

Every day, the box office gap with "Ready Player One" is extremely small.

"Face Changing" has been widely praised for its plot, but "Ready Player One" is a sensory stimulation and blockbuster visual effects.

The two films are inseparable in the market.

It's hard to say who wins and who loses.

Speer carefully looked at the attendance rate, with a sneer on the corner of his mouth, the attendance rate of "Face Changing" was higher than that of "Ready Player One".

Because the box office of "Ready Player One" is not bad, the screening rate has always been higher than that of "Face Changing", but the two sides are also similar.

But An Ran holds the largest theater in Xizhou.

I have this kind of thing in my hand, but I don't know how to use it.

As long as the ARM theater line increases the number of films a little, it will be able to leave "Ready Player One" behind. Unfortunately, this guy is old-fashioned, and he is still playing the style of a gentleman at this time.

It's simply mentally retarded not to be willing to add more films to one's own film.

"Sooner or later, you will die based on your principles!" After Spier sneered, he immediately called Sanchez and asked for more advertising efforts, and at the same time asked the leading actors to speed up the promotion of the road show.

The most powerful part of this movie is the easter eggs, not only the box office advantage, but also the sales of the characters in these easter eggs.

It's all good.

It's just that this part of the money can't reach him, he can only harvest the box office from those fans.

But An Ran said that he basically can't reap the box office of these fans too deeply, because there are too many characters, and each has them, which makes these characters weaker.

It is impossible for everyone to spend money to watch a character that takes less than a second.

Speer is quite confident.

Sanchez agrees.

The film's publicity fee is no less than 2000 million, which was also proposed by Sanchez.

A month before the film is released, there will be a road show, and the main creative team will go to major cities to meet fans.

This is generally the most effective means of publicity.

Then came the advertisements on other major media.

As for An Ran, there seemed to be no movement at all. Apart from the release of trailers and posters, there was no publicity once.

I only advertised on my own literature website and video website.

An Ran returned to the office, put the check on the desk, "Give this money to the Xizhou Children's Foundation!"

Huang Ling picked up the check and nodded.

Although Lin Jianing is in charge of this foundation, the procedures that should be followed must be followed.

Lin Jianing had already gone to the concert venue to practice at this time.

Huang Ling said: "Boss, shouldn't our TV increase its publicity? Just now it has been announced that the road show will start from today."

"Cage and Travolta have already said that if there is a road show, they are willing to pay for it, and the company does not need to spend a penny!"

Cage and Travolta have a deep affection for the film and are grateful to An Ran.

After all, it is their turnaround.

And the remuneration given by An Ran is very adequate.

Needless to say about Travolta.

Cage's salary is 1000 million, but judging from the box office trend, the 2000 million box office share is not lost.

Bring him back to the top.

After listening to Huang Ling's words, An Ran smiled and said, "What age is it? Isn't it a joke to advertise on a road show?"

Huang Ling heard this, and said in surprise: "Listen to what you said, you have already prepared?"

An Ran said: "Whether it's a road show, or advertising on TV and the Internet, all of them are extremely cost-effective advertisements, and the conversion rate is not high."

Huang Ling nodded.

Pop-up ads on web pages are very annoying to everyone.

When you open a webpage, an advertisement pops up, and sometimes in order to make money, you are forced to watch it for a few seconds.

Although you have to watch it, after watching it, forget about the disgust in your heart.

So the conversion rate of this kind of audience is not high.

If you put an ad on TV, the effect of a few exciting shots is okay, but the price is also high.

In addition to the road show, people don't have to eat money.

Although the main creative team had this clause when they signed the contract, the reception standards for these people's roadshows are not low, and it's all money.

During the entire road show, there were also stage construction and the like, which were all big things.

Huang Ling said: "Then tell me what to do? As far as the advertisements on our website are concerned, the effect doesn't seem to be very good."

Pioneer Literature is the largest literature website in Xizhou, with more than 3000 million registered users.

Daily active users also reached around 150 million.

It is far worse than giant-level streaming media such as Twitter and Facebook.

Even if they are all loyal fans, the conversion rate is high, and the box office benefits brought are very limited.

An Ran smiled and said: "Whether it's Twitter or Facebook, this kind of big streaming media, although it has a lot of traffic, the conversion rate is not high, and the fees are very high."

These are all charged per click, and the advertising fee is tens of millions, and this is only for one day.

The longer it takes, the more you can't stand it.

An Ran touched her chin, "I thought about it carefully, I also have a big streaming media in my hand."

Huang Ling opened her mouth and thought for a long time, "Are you... talking about dragging?"

An Ran nodded.

The shares of Yanyin he owns, but the shares of Yanyin before its rise, including the overseas version of Yanyin, all have 20% of his shares.

It is the largest shareholder besides the boss.

And although he has not been involved in specific decision-making, he has put forward many innovative suggestions, which have benefited Boss Zhang a lot.

An Ran has always been the director of the group company.

As long as he needs it, he can use all the resources of Yanyin, because the entire Yanyin understands that it would be impossible for Yanyin to be where it is today without Enron.

"Words?" Huang Ling curled her lips and said, "Although it is already one of the top three streaming media in Xizhou, I don't think the advertising effect will be much stronger than those two."

As a new short video platform, Yanyin has swept the world with its strong advantages.

But as advertised, that's true.

Not even as good as those two.

This is because you keep scrolling short video screens, you are happy to scroll, and you are about to scroll to the second one, but it turns out to be an advertisement, isn’t that a disappointment?
It is estimated that nine times out of ten it is directly crossed.

Therefore, the advertising revenue of Yanyin has not been as good as those two.

But An Ran said with a smile: "I'm afraid you don't know how powerful the advertising effect of Yanyin is, let's let them experience it this time!"

"Oh?" Huang Ling thought about it carefully, but couldn't figure it out, "Well, you are always right..."

(End of this chapter)