Reinventing the Millennium.

Chapter 510 Double, Super Double

Li Guoqing, who was born in Peking University, went into business two years after graduation and started to engage in book publishing.

Because of this, when he encountered the Internet, he combined what he was good at with the emerging trend, and started the book e-commerce business.

Li Guoqing himself has a lot of resources and connections in the field of books, and Amazon has a mature model abroad. Therefore, even during the Internet bubble, he and Yu Yu could get investment.

In addition, the price of offline books is indeed relatively high, and online can bring actual discounts to consumers. Over the past few years, Dangdang's book sales have been quite good, and it has gradually gained the reputation of "buying books on Dangdang".

It's just that Amazon, which started with books and then developed into department stores, entered the Chinese market aggressively, which made Dangdang have to deal with it carefully.

Li Guoqing and Yu Yu agreed that under the current circumstances, Dangdang must first maintain the rapid development of the book business before considering other fields.

"Amazon is a giant, and Dangdang is definitely out of business."

"Foreign tycoons came to China and acquired Excellence. They want money and people, how do they fight?"

Oriental Amazon encountered genuine Amazon, and there were unfavorable voices inside and outside the company.

Such voices weakened after the Lin'an Internet Development Conference, and continued to decline because of the low competition from Amazon, eBay, and Taobao.

It seems that Amazon and eBay are not so powerful.

Under such circumstances, Li Guoqing moved his thoughts of "taking offense as defense" and "accelerating expansion". Anyway, the strength is not strong and the money spent is not much, so Dangdang can still play.

He talked on the phone with the president of Yike in New York, and preliminarily determined that Dangdang.com's strategic transformation will further develop from a book e-commerce company to a department store e-commerce company, and become the largest B2C e-commerce company in China.

Such a transformation will inevitably require a lot of work, more teams must be formed, and suitable products must be screened.

Considering that Dangdang.com already has a certain amount of traffic, Li Guoqing thinks that the extra publicity can be saved a little and focus on the team and product selection first.

In addition, Dangdang's warehouses in Beijing, Shencheng, and Yangcheng have been expanded as soon as they received Yike's investment, in order to cope with Amazon's offensive, and now they can plan the department store product segment.

Judging from the current observation and information obtained, in the past two months, the competition among Amazon, eBay, and Taobao has been tens of millions.

Li Guoqing thinks that 200 million in the early stage is enough for the team and product selection, and the amount of additional additions in the later period can also be controlled at several million.

At the same time, he also has his own considerations, intending to take advantage of the media's interest in the richest man in the mainland to spread a wave of free prostitution.

On August 8, the first day of the new month, Dangdang.com launched a new category outside of books on its website page, and a banner indicated its transformation into department store e-commerce.

In the afternoon, Li Guoqing was interviewed by the media and mentioned the market competition and transformation strategy facing Dangdang.com.

"Amazon and eBay are really powerful, but as Fang Zhuofang always said at the Internet conference in Lin'an, e-commerce must be won by the party who understands the domestic situation better. We should have this confidence."

"Mr. Fang is very optimistic about Dangdang's development. He is now an important member of our Dangdang decision-making."

"Eco Investment and Dangdang are close partners. I talked with Mr. Fang for a long time on the phone, and I think it is necessary for Dangdang to take this step of transformation."

Li Guoqing mentioned the richest man in the Mainland once without saying a few words, as if Dangdang had the judgmental endorsement and financial support from Mr. Fang.

This is actually not a problem, the situation is indeed like this - Mr. Fang is really optimistic about the development of e-commerce, and believes that Dangdang has the opportunity to surpass the shackles of book e-commerce, and he is willing to invest funds to indirectly get involved in e-commerce.

However, Li Guoqing's act of using the richest man in the mainland as a traffic code for free prostitution caused a slightly unexpected reaction.

Who is Fang always?

The heads of two US-listed companies, Sina and Yike, the No. [-] on the China Forbes mainland list, and the sponsor who frequently pulls in tens of billions of budget investment in semiconductors...

In addition, Mr. Fang responded fiercely to the global giant eBay President Whitman at the Lin'an Internet Conference at the end of May, bluntly saying that eBay will not be the first and last giant to fall in China.

Therefore, when eBay's Huaxia team saw the media interview, it immediately sent a report to the United States, thinking that Mr. Fang was standing behind Dangdang and wanted to compete head-on.

eBay still attaches great importance to the Eastern market strategy this time, otherwise, President Whitman would not visit China in person.

So, the report quickly reached Whitman's desk.

She was deeply impressed by the Chinese rich man with sonorous words by the West Lake, so she quickly gave the authority to - fight, staring at Dangdang's category to fight.

eBay began to burn funds at an accelerated rate.

As another international giant entering the Chinese market, Amazon doesn't care too much about Dangdang's department store transformation. Its current attention is focused on the transformation of the acquired Joyo.com.

However, when eBay began to engage in price subsidies through the acquisition of EachNet, Amazon was alerted.

eBay is a global giant!
Huaxia's e-commerce is like this. If it eats more, shouldn't it eat less?

eBay burns, so do I!
Amazon began to burn funds at an accelerated rate.

Ali, which raised US$1 million at the beginning of the year, was making C2C fun with Taobao. Suddenly, it found that the two foreign giants were engaged in a price war. It had food in hand, didn’t panic, and even waited for a long time.

eBay burns, Amazon burns, and I burn too!

Taobao began to accelerate the burning of funds.

In just one week, the three companies burned close to the expenses of the previous two months, involving both publicity and category subsidies.

Dangdang:?
Yu Yu:? ?

Li Guoqing:? ? ?

Dangdang.com has been really busy for a week. Yu Yu's design team and Li Guoqing carefully selected products, and suddenly felt that the competition situation had changed.

eBay, Amazon, Taobao, why do they become so strange?

After some discussion, the management of the company decided to immediately increase the budget for department store e-commerce, and invest another 600 million. Not to mention that the price is higher than that of the other three similar categories, but also to maintain a similar level.

Dangdang: double!
Then--

eBay: Super double!
Amazon: Super double!
Taobao: Super double!
For a while, in the Huaxia e-commerce market, foreign giants and local companies finally began to compete fiercely after two months of restraint.

从8月1日到8月15日，当当网进行百货电商转型的半个月时间，网站新增了图书外的5个品类，烧掉了超出预算的1100万华夏币。

After thinking about it, Li Guoqing still called Mr. Fang who was far away in New York.

"Mr. Fang, we spent 1100 million on Dangdang in the past half month."

Fang Zhuo was taken aback: "1100 million? Huaxia coins?"

Why is it less than 200 million US dollars!
Hearing this voice, Li Guoqing was thinking about how to explain the sudden competition to investors, and he didn't know why it was inexplicably ignited.

"It's too little, let's talk about when it's US dollars." Fang Zhuo continued.

Li Guoqing: "..."

The 1100 million US dollars is the entire amount of Yike's investment in Dangdang.com!
"Mr. Li, how can e-commerce smell so good without burning money?" Fang Zhuo persuaded, "Don't worry, I absolutely support Dangdang's market share by burning money like this. Let Dangdang do it."

Li Guoqing ended the call, feeling a little uneasy, but decided to follow this competition again.

　One chapter has been added, and another chapter will be added tomorrow.

　　
　
(End of this chapter)