Reinventing the Millennium.

Chapter 580 Tradeoffs (Two in One)

"Mr. Fang, both Samsung and Sharp's factories caught fire, and the prices were raised by 10%."

"66666."

"Mr. Fang, we also asked about other brands, and some of them got angry, and some didn't find a reason. They all raised their prices by the same amount."

"I made Grandpa laugh."

"Mr. Fang, Mr. Fang, don't be happy, give me an idea!"

Ni Runfeng's voice on the phone was a little anxious. After repeated confirmations, the price of panel screens, which accounted for [-] to [-]% of the cost of LCD TVs, was uniformly raised.

Obviously, this was an organized and premeditated act.

Fang Zhuo glanced at the time, and at [-]:[-] in the middle of the night, he yawned and comforted him: "Old Ni, don't worry, it's a fire, once you're raw and second, you'll get used to it."

Hearing Mr. Fang's lazy voice, Ni Runfeng smiled bitterly and said, "Mr. Fang, don't make fun of me at a time like this..."

"Then what do you want from me!" Fang Zhuo suddenly changed and shouted, "Fighting and not fighting, retreating and not retreating, why?!"

Ni Runfeng was speechless.

"Constrained by others, controlled by others, Lao Ni, I told you this more than once? Hey, you said it was a coincidence, how did it really appear? Am I a prophet?" Fang Zhuo laughed, "Oh, because They are not engaged in charity, and you have no right to speak, so you can make money as you want.”

"Old Ni, Mr. Ni, what's the use of calling me?"

"Do you really think that my hands and eyes are open to the sky or what?"

Fang Zhuo said unceremoniously: "I really think I can give them face by going to Samsung and Sharp? Is it my face or yours? What do you think? Hey, if I were Samsung and the others, I would like to burn them three times a day. It depends on what you can do."

Ni Runfeng was scolded.

But he didn't hang up the phone, and waited until Boss Fang stopped talking before he said, "Boss Fang, calm down, it's not that I don't want to look at the long-term interests, it's..."

Fang Zhuo interrupted: "It's just that you don't want to retire after a year or two, and leave it to the next generation. It would be great if Mr. Ni would retire gloriously."

Ni Runfeng smiled wryly and said, "Mr. Fang, that's not enough. As a manufacturer, don't I want to have the right to speak? The problem is that the investment is large and the cycle is long. It is difficult for Changhong to participate in the upstream of the industrial chain."

"Mr. Fang, your request to me is as if I were asking you why Ice Core's equipment does not purchase domestic brands..."

"The objective conditions are immature, Changhong is very difficult to handle, and I am also very difficult to handle."

Fang Zhuo said calmly: "There is no equipment that meets the requirements of ice cores in China, but since you are in Luzhou, you can go to the next door and ask. This year, an ice core wafer manufacturing service alliance was established to inspect domestic manufacturers."

"It is very difficult for the Changhong family to do this. From the beginning to the end, my suggestion is to gather other families together, for example, Konka, which has a base in Anhui Province."

"Old Ni, Mr. Ni, in all fairness, I don't hold any stocks in Changhong, Meiling or even Konka, and I don't buy any of the funds under it. If you think it's difficult, then it's difficult. Could it be my company? Are suppliers starting to set fires?"

Fang Zhuo said with a smile: "Since you don't do it, then accept the result of not doing it."

Ni Runfeng sighed: "Mr. Fang, I'm calling you today not only to know if you can do something, but also to know if it's too late to make up for it?"

"There is no way." Fang Zhuo replied completely, "It is not too late to mend the situation."

He really has no choice.

Sony does make panels, but the declining giant makes plasmas.

Ni Runfeng was silent for a while, and then asked: "Mr. Fang, the panel production line will not be completed in a short while. Do you have any suggestions for the current situation?"

Fang Zhuo thought for a few seconds, and said: "I suggest you bargain, these foreign manufacturers can't all be of the same mind, there should be room for bargaining for a 10% increase, or the same sentence, if your family can't do it, just pull Talk with other TV brands.”

"While bargaining, while looking for administrative relations to negotiate, more or less there will be a breakthrough."

"Since they have done this, they will definitely not give up until they bite into the meat. Now they can save a little bit."

Ni Runfeng wished that Mr. Fang would bow to him in front of him, and asked, "Mr. Fang, can you help Konka talk about it?"

Fang Zhuo agreed.

In fact, it is a common situation faced by domestic manufacturers at present, and it should not be difficult to agree on this.

But there are indeed difficulties in the longer-term lead investment panel.

The situation of each company is different, just like Changhong. Its goal this year is to destock and install LCDs. Its book funds are not abundant, and it is also facing the factors of the Sichuan Provincial Administration. Its business is not easy to read, and others may not be so strong .

Under such circumstances, who will produce more and who will get less? The location of the production line, production capacity, and technology are all problems.

but……

Either move, or suffer.

Fang Zhuo ended the call, extinguished the cigarette in his left hand, and put the phone on the table, the thoughts in his mind were spinning up and down.

After a while, he said to Xu Keden in the room: "This is not right."

Xu Keden's main task today is to contact the technical personnel of OmniVision Technology in the United States. He is still waiting for a reply late at night. He just listened to the one-sided conversation for a while and has a general idea of ​​what happened.

He had vaguely heard that Mr. Fang, who was gossiped by others, went to Rongcheng and had a discussion on liquid crystal and plasma.

"Boss Fang, what's wrong?"

Fang Zhuo's voice slowed down, and he sorted out his logic as he spoke: "It's a bit reckless for LCD panel manufacturers to raise prices this time. Although I'm optimistic about LCD, the plasma manufacturers are still alive."

Although the liquid crystal technology won in the end, this victory requires process and time. It is not just a day or two, a month or two, and the east wind will overwhelm the west wind.

If I were to change myself, if it were an LCD manufacturer, then we would have to wait until the enemy was defeated to take advantage of the lack of panel production capacity in mainland China. Now Panasonic is still struggling to develop plasma, and the competition situation of manufacturers should be concentrated on the technical route.

Xu Kedeng thought for a while and asked, "Could it be that they couldn't help pinching because they saw that domestic TV brands are so easy to pinch?"

Fang Zhuo: "..."

It also makes sense.

It may be that the persimmons are too soft, and there is too little right to speak in the industrial chain, so people just cut a piece of meat.

"Mr. Xu, you should go back first, and see how OmniVision is doing tomorrow night." Fang Zhuo shook his head, "This trip to Tokyo is to accompany my family on vacation. The 2nd is the shareholders meeting, and the 3rd is going to inspect the project. I have to accompany them to see Mount Fuji tomorrow during the day."

Xu Keden picked up the document and said in response: "Okay, I will try to make good news tomorrow night."

The technical director is out.

The suite fell silent.

Fang Zhuo went over the news he had received again. Samsung is the leader in raising the price this time. Five manufacturers including Sharp, AU Optronics, and LG are joining hands to ask for a 10% price increase. The scope is the TV manufacturers in the mainland.

What purpose can this thing achieve besides cutting the meat downstream?
Fang Zhuo got a vague answer after thinking about it.

Form an offensive and defensive alliance?

Samsung wants to make a fighting alliance to deal with plasma panels?

So, under this logic, there is a sacrificial flag of using mainland manufacturers?

Fang Zhuo is not sure whether this guess is correct, but if this is the case, manufacturers such as Changhong and Konka may usher in a wave of short-term benefits.

The competition for technical routes requires commercial ecology. In this case, it is not that the higher the profit per unit price of LCD panels, the better. Instead, we should use demand to create economies of scale and reduce overall costs to seize the market.

If so, he was suddenly a little curious, whether this old Ni would forget to eat but not to fight.

The grasp of current and long-term interests is indeed a difficult point in business.

……

Time to enter March.

During this first day, Fang Zhuo finally put down his cell phone and other affairs, and spent the day of vacation with peace of mind.

When I came, I said I was with my family, but my time was divided by Sony's affairs.

It's just...Fang Zhuo actually doesn't like mountain climbing.

In the evening, the family returned.

"Brother, are you preoccupied with work? I think you have called several times just now." My younger sister Zhao Suqi said with a smile, "Is it too embarrassing to come to Tokyo this time? E-buy is a big deal, right?"

Fang Zhuo shook his head slightly: "I believe in Su Wei."

Mother Zhao Shumei came over and asked, "Then do you trust Yu Hong or Su Wei more?"

When she asked this sentence, the whole family looked at her.

Fang Zhuo said slowly: "Mr. Su and Mr. Yu are very capable people. There are many talents in Yike Company, including Mr. Xu, the technical director who came to Tokyo this time, and Mr. Sun who was transferred to e-buy. Can stand alone."

"I didn't ask you about anyone else, I just asked which of these two people you trust more." Zhao Shumei didn't follow along.

Fang Zhuo was silent.

"Brother, is this problem so difficult? It's harder than being a director of Sony?" Zhao Suqi laughed.

"It's not too difficult to be a director of Sony. Oh yes, I didn't tell you about this in detail. I went to Sony's headquarters that day to participate in the temporary board of directors." Fang Zhuo found something to talk about and winked at his sister.

Zhao Suqi made a hearing statement.

Zhao Shumei didn't continue to ask for Qiqi's sake, but she met Yu Hong in the United States this time, and she really felt good.

Fang Zhuo looked at the watch on his wrist while talking, it was almost six o'clock.

In other words, it means that e-buy, which went online at [-] o'clock in the morning, has been almost nine hours.

When Fang Zhuo went down the mountain, he received a call from Su Wei, but he did not hear the data report.

I don't think it was such a wonderful start.

He doesn't plan to judge the situation here in Tokyo, but plans to see if Tesco's system is suitable for today's e-commerce market after returning to China.

In the evening, Xu Kedeng, the technical director, brought good news as promised yesterday. Chu Dingzhang, the technical team leader of OmniVision Technology, found a colleague who was willing to switch to Yike, and the associate professor of Tsinghua University and his students also Already set sail for Tokyo.

Tomorrow evening at the latest, there will be a small team here in Tokyo that can judge Sony's CMOS image sensor technology.

"Very well, I don't think we can have dinner together tomorrow night, you can treat me for me, try the wagyu here."

Fang Zhuo is going to attend Sony's shareholder meeting tomorrow, and he reckons there will be a party with Stringer in the evening.

From the temporary board meeting the day before yesterday to today, there has been no new news about the head of Nobuyuki Idei who left in anger, and it is probably as expected that there will be no waves.

In other words, tomorrow will probably be a dull shareholders meeting.

Fang Zhuo fell asleep with an inexplicable expectation.

At the Sony Annual General Meeting on the 2nd, the president of Yike sat on the stage in a suit and leather shoes, and Sony's shareholders and executives were in the audience.

As a nominated director, Fang Zhuo had a clear view of the expressions of everyone in the venue.

Even though he really didn't care about the directorship, seeing the expressions of some executives who clearly recognized him, he still had subtle emotions in his heart.

The former challenger sat on the stage with a high-sounding crown and became the leader in name at least.

Fang Zhuo didn't evade the occasional look in his eyes, his expression was full of innocence, I really didn't want to come here, it was your next head who invited me to come.

The general meeting of shareholders was long and complicated, without any surprises.

However, when it was actually announced that the foreign leader Stringer became the board of directors and the CEO of the group, there were unanimous surprises from the audience.

Compared with this unprecedented news, it is only a small wave that there are certain competitive and cooperative Huaxia people serving as external directors.

What will the foreign head bring?
Can it stop Sony's decline?
Such questions lingered in the minds of everyone at the venue.

However, just like last year when no one cared about Stringer here, when he successfully passed the vote at the general meeting of shareholders, he still didn't meet any questions.

It was as if this foreigner was not sitting at the venue, but in distant New York.

Calm, embarrassing, boring, bewildered, and maybe with some expectations.

Fang Zhuo's nomination as a foreign director also passed smoothly.

Following the external director of Sony Music, he once again became an external director of the group, and can participate in discussions and votes on many strategic issues of Sony.

At five o'clock in the afternoon, the shareholders' meeting ended.

The news of the foreign head spread and reported the fastest. Many media compared this appointment with Nissan's successful reform, and the news of a Chinese person appearing on the board of directors was also widely reported.

When it comes to this Chinese man, one has to look back at his performance and the well-known nickname of "Sony's Enemy" within a wide range.

Now it's all right, yelling, Japan's pride will be saved by "Sony's Enemy".

Even though the facts are quite different, this feeling can't help filling the hearts of many media and audiences.

The evening was for entertainment, and it was also a celebration party for Stringer's success.

Fang Zhuo took a break from drinking to chat with Stringer again about the inspection of Sony's R&D project. This time, the current head of Sony agreed more simply, and asked his foreign director to give him an inspection result.

Fang Zhuo expressed his heartfelt thanks to the headmaster for his trust.

On the morning of the 3rd, along with reports such as "Sony's Enemy Served as Group Director", "Sony Has Changed", "Where does this Sony go?" Start inspecting CMOS image sensor projects.

"Why do Sony people always treat each other so respectfully?"

Liu Quanpeng, an associate professor from Tsinghua University, noticed the elements on the way, which didn't seem to be the kind of Japanese politeness.

"Fang is always the leader of Sony, Professor Liu." Xu Kedeng answered the question, "Today you must judge the situation objectively and fairly, otherwise, Sony might cut this project off with President Fang's order."

Liu Quanpeng was skeptical, and was a little confused by Mr. Xu's words. Which Mr. Fang is this...

(End of this chapter)