Chapter 615 Ten Years of Sharpening a Sword (Two in One)

Just when Apple noticed the competitor's movements, Fang Zhuo was also studying Apple's actions in the hotel.

Because Yike + Sony and Google still have a lot of details to discuss, Fang Zhuo and the others did not return to New York, and returned after processing the joint acquisition in San Francisco for the time being.

But Sony's head, Stringer, has left, leaving only Sony's team to negotiate with Yike.

"Stringer left first like this? He is really relieved of your two alliances."

Yu Hong signed part of the documents related to the sale of Yike's stock, and looked up to see the lines of the boss's side face looming in the heat of the coffee.

After a long time, Fang Zhuo let out a "huh".

After a while, he continued: "We paid for the money, he has nothing to worry about, Stringer is now determined to compete with Microsoft for the Blu-ray standard, that is a big deal for Sony, and PS3, he has nothing to worry about. The trip is just a matter of convenience."

Yu Hong also paused for a while, and when the boss picked up the coffee cup, she said: "So, you have to take back his 'following it'. You don't believe in Stringer."

Fang Zhuo raised his neck, turned his head to look at Xiao Yu: "Of course."

"Or, I don't believe in Stringer, I believe in Stringer who needs beautiful reports."

"The latter is obviously more trustworthy when he is now and when he needs to be in charge."

"Sony doesn't attach as much importance to Android as Google and we do. They say that Yike and Sony are close partners. This is when Stringer is here. When he leaves?"

"How could I not think about it in advance? Sony definitely has a different attitude when Stringer is present, so let me spare myself."

Yu Hong couldn't help laughing, "Forgive me, forgive me, this is to forgive your innocence."

She shook her head slightly, and changed the subject: "Apple doesn't seem to have any movement on the chip, and I haven't collected any news about its mobile phone project."

The information in the hands of the boss is a summary of Apple chips, and after passing through her hands, it is natural to have a look at it.

Seeing that Mr. Fang is so focused now, he wants to know what is different.

Fang Zhuo shook the information in his hand, and sighed: "The more I want to do well, the more I find that everything is missing."

Yike wants to come up with a smart phone, naturally it is as good as possible in all aspects.

As a hypothetical mobile phone opponent, it is natural to learn from Apple.

You can't learn the system, and you can't learn Apple's OS if you want to. Fortunately, there is an Android camp that can top it.

Another commendable chip from Apple...

Fang Zhuo remembers that the chip of the Apple mobile phone was not used in the first generation, but looking at it now, Apple and the chip have been in contact as early as 20 years ago. The earliest was the "Aquarius" project in cooperation with AT&T, which aimed at quad-core RISC processors.

However, Apple's design was quite unorthodox, and it burned through tens of millions of dollars in budget. In the end, the team was disbanded and the AT&T group was cheated.

At that time, the AT&T Group had just been spun off and reorganized by the anti-monopoly, and its vitality was seriously injured. After the failure of "Aquarius", even another "Hobbit chip" developed in cooperation with Apple was not adopted.

The two companies broke up.

The failure this time did not stop Apple from trying to make chips. In 90, it teamed up with IBM and Motorola to create a PowerPC chip architecture.

A product that also failed.

But in the same year, in order to share R&D costs, Apple, Acorn, and VLSI jointly separated the ARM architecture from Acorn and established ARM.

It was the success of ARM that helped Apple, which was in trouble but welcomed Jobs back, to tide over the difficulties. The 40% of the shares initially invested in the company were sold one after another, and the cash in exchange solved Apple's urgent needs.

Until 02, the shipment of ARM architecture chips exceeded the 10 billion mark, becoming one of the most popular chip architectures in the market.

"Apple has been defeated repeatedly, and it knows how to design chips." Fang Zhuo folded the information and let Xiaoyu see the last Apple movement.

The above is the latest news in 05, when Apple announced that its computer chips would be transferred to Intel.

This is another pitfall for the partner PASemi chip company. The "PWRficient" chip based on the PowerPC architecture developed by this company for Apple computers suddenly became useless.

Because Apple is the last player in the PowerPC chip architecture, Semi's research and development costs of at least tens of millions of dollars have been squandered.

Yu Hong asked: "You mean, Apple switched to Intel because Intel's chips are more suitable for its computers?"

She didn't quite understand what the boss meant.

Fang Zhuo is going backwards. Apple has an extremely successful self-developed chip. However, the current Apple has no news about this team at all. Although it does not rule out that it keeps the chip as strictly confidential as the mobile phone, it is still strange.

Looking at this PASemi company, the talents in it are all top-notch in the industry, and Apple suddenly abandoned the "PWRficient" chip that was said to be specially developed with the approval of Jobs...

This company is not doing well.

"Mr. Yu, take the trouble to help me find out who is sacred in PASemi. It's worth Jobs doing this." Fang Zhuo didn't answer Xiao Yu's question directly.

Yu Hong turned her thoughts around and understood what President Fang meant. Apple's sudden fall into Semi's predicament may not be because of chips.

Because, according to the public information from Semi, the 2Ghz standard power consumption of this chip is only 13W at most, while Intel's similar chips are 20-25W. The former's targeted development is supposed to be more suitable for Apple computers.

So, if Apple has the motivation to continue the chip, it may be eyeing the people in Semi. The company’s PowerPC chip architecture has almost no customers after losing Apple. The PowerPC chip architecture is still built by Apple in conjunction with IBM and Motorola. Products that don't have a big market.

The circle of 90 years may come to an end in 05.

"Do you think that Jobs may deliberately bring down this company?" Yu Hong asked in surprise, "This...Mr. Fang, are you starting from your own point of view too much?"

"Business is more or less petty. I respect Jobs and think of him that way. If I were in his position, if, I mean if, if I have the determination to make chips." Fang Zhuo Shrugged, "This company, which is subject to me because of the development of the PowerPC chip architecture, is a good choice."

No matter who is going to make the chip, the capital is second, and the talent is the real first.

In this regard, Bingxin has suffered greatly in the mainland, and there are too few relevant talents, so few that it is difficult to squeeze out.

Fang Zhuo asked again: "Do you think Apple has the determination to 'must do it'?"

Yu Hong hesitated.

From the perspective of Apple's history, it tried chip design 20 years ago. After repeated failures, did it lose heart or became more and more courageous?
She shook her head: "It's not easy to judge."

Fang Zhuo nodded slightly: "I tend to do it."

"Do you think its mobile phone needs to use its own chip?" Yu Hong asked.

"If your own chip is good, it will definitely be used. Even if it doesn't work for a while, learn from experience and continue. Once it succeeds, it will be the core thing. It will undoubtedly be of great significance to mobile phones." Fang Zhuo said, "Although mobile phones can be used in the global supply chain, but If we can do it, so can others, so where is the advantage?"

Yu Hong answered: "Android system?"

"After all, it is open source. There may be a slight advantage in this respect. The key is to master the core technology." Fang Zhuo stated, "If Yike was to integrate software and hardware for Internet music before, then the mobile phone's strategy is... ..."

Yu Hong stared at President Fang's thinking expression.

"Continue to invest in research and development, vertically integrate the supply chain, and master the core components." Fang Zhuo said carefully, "Let's see what we can do in the end."

Yu Hong thought for a while, but for a moment, she thought of the ice core far away in Luzhou.

She asked: "I'll ask someone to check this Semi company first. If there are indeed many powerful talents in it? Do you want to buy it? If it can be targeted by Apple, it may not be cheap."

"It is a computer CPU. If we have a computer business, we can bite the bullet and try it, but our main conflict now is to create a commendable mobile phone to ensure that Yike will not fall into the wave of mobile Internet." Fang Zhuo squinted his eyes, "The acquisition must be expensive, otherwise Apple would have done it directly."

He continued: "If Apple wants to drag it down, then we can dig people along the way, which is much more cost-effective."

Yu Hong: "...Did you dig wherever you went?"

Fang Zhuo spread his hands, and said distressedly: "If the situation can be calm and the wind is light, am I willing to painstakingly poach people?"

"Investigate, I'll find someone to investigate." Yu Hong just complained, and she also knew about such a thing.

"Shencheng needs to set up an Asian Android R&D center, and Yike also needs to set up a chip department in New York or Silicon Valley." Fang Zhuo added a new construction content, "Apple has tried chip design since 20 years ago, and we are in 'ten years' time." Sharpen your sword'."

Yu Hong stood up, nodded and said, "Ten years of sharpening a sword will reduce two years of poaching."

Fang Zhuo shrugged: "I'm serious. Even if I have been sharpening my sword for ten years, I can still see my mobile phone using my own chips. Budget issues, we will have a meeting to discuss when we return to New York."

"Does Boss Fang have any other orders?" Yu Hong was going to find someone to inquire about Semi's situation.

Fang Zhuo looked into Xiao Yu's eyes and said, "Thanks for your hard work."

Yu Hong avoided her eyes, turned and left: "It should."

Fang Zhuo watched Xiao Yu's back disappear, took a big sip of coffee, and quickly checked the movements on the Apple chip, reconfirming its history and the results of his own sporadic memories.

Regardless of whether it is self-indulgent speculation about Jobs' approach to Semi, one thing is certain, Yike needs relevant talents. Such "sharpening the sword" can give the core competitiveness of mobile phones, and it is also expected to activate the potential of Ice Core.

When Fang Zhuo thought of Bing Xin, his mood suddenly became happier.

While he was happy, he took out his mobile phone to contact the country.

Domestic media relations need to release the news about SMIC and Bingxin. The former reconciled with Taiji and started to move forward again. It is worth talking about the prospects of the media. The latter is about to be mass-produced, but even if it is mass-produced , The prospect is not as good as SMIC.

The spring and autumn brushwork can be used.

——"SMIC may consider acquiring Ice Core"

—— "Fang Zhuo is suspected to be in contact with SMIC"

—— "Ice Core or Move Back to Shencheng"

——"The signal of mass production is the opportunity for the rich to quit"

As far as Ice Core's current production situation and shareholder situation are concerned, I really can't squeeze out the money in my own hands. Even the money mortgaged by Yike shares has to be helped by Xiaoyu to cross the bridge. The last time in Luzhou in the local area It is already difficult to allocate funds for investment, and it is not appropriate to squeeze others this time.

If Bingxin wants to get money, it can only find a way from several other shareholders.

Fang Zhuo asked someone to arrange the media, and then greeted Xiong Xiaoge from IDG. What he told him last time was about to be implemented. When he finished his work in the United States, he would collect money from others together.

The rest of the coffee in the coffee cup was drunk.

Fang Zhuo sat on the sofa, lit a cigarette, and considered his recent schedule and priorities.

……

The joint acquisition of Android by Google, Yike, and Sony has not caused any further disturbances.

The final purchase price and shareholding ratio have not changed.

At the same time, all three companies have promised to the development team headed by Rubin that they will be given a high degree of freedom to develop mobile operating systems.

Taking into account the ecology and development of Android, Google believes that it should release the source code when necessary, and establish relevant online communities and contact players upstream and downstream of the mobile phone system.

As a shareholder of Android, Fang Zhuo personally participated in the first Android company development seminar and strongly agreed with Google's suggestion.

He also took on the task of persuading China's three major domestic operators, China Mobile, China Unicom, and China Telecom, to join the Android Open Alliance.

Google initially compiled a list involving operators, semiconductor companies, terminal manufacturers, software developers and corresponding commercial companies in different countries.

In Asia, both Yike and Sony have to play more roles.

Fang Zhuo inquired curiously after the meeting, and learned that Google's plan in this regard was designed after confirming that it would acquire Android, which was quite bold.

4 month 17 day.

After the inspection organized by Yu Hong, the Semi company, which was mentioned many times in Apple's materials, had a more detailed receipt, and it really has a lot of talents.

In addition to Dan Dobberpuhl, who founded the company, who is a technical expert himself, the company also has Jim Keller, a chip architecture master who is well-known in Silicon Valley, Sribalan Santhanam, a low-key but powerful Indian chip engineer, and Chen Zongjian, a Chinese genius who was born in Fudan. wait.

These are first-class or even top-notch talents.

When Fang Zhuo and Yu Hong discussed the specific situation of Semi, he felt more and more that he had no problem judging Apple's actions, and that the company was indeed being targeted.

Before he could think about and express his opinion on the exploration of Semi's talents, the mobile phone on the table had a domestic call.

"There is a problem with the joint investment of domestic TV manufacturers in panel investment!"

"It was almost decided to build another production line with BOE in Tianjin, but Samsung suddenly found a place and was willing to invest in the construction of a panel production line."

"Now everyone is hesitant, and the investment promised by the government is also fluctuating. They want Samsung's panels more!"

(End of this chapter)

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