Reinventing the Millennium.

Chapter 746 Follow (Two in One)

The offline work of Xiaonei.com encountered an unexpected situation, which made both Wang Xing and Wang Gaofei feel that they need to take it seriously.

However, when the solution plan from Wang Gaofei was submitted to Wang Yan, and he took it to talk face-to-face with Mr. Fang, neither of them was too shocked.

"It's a problem that offline promotion is hindered, but the main battlefield is still online. It is impossible for the school to censor what websites students use." Wang Yan commented, "But the opponent not only makes good use of traffic, but also adds another level of advantage. , indeed a bit..."

Wang Yan wanted to use a more emotional word to describe this kind of behavior, but after thinking about Mr. Fang sitting in front of him, he just said, "It's a bit unexpected."

He asked: "Wang Gaofei wants to gather a few sects to criticize the unfair competition on the opposite side, Mr. Fang, what do you think?"

Fang Zhuo thought for three seconds, and said sincerely: "It's too annoying to do this offline. Wang Xing can't find anyone, and Wang Gaofei can't handle it. You just call that Zeng Liqing and say it's too boring. Pengcheng If we can do that, Shencheng can follow suit immediately.”

He added: "If Zeng Liqing is not happy, I'll talk to Pony again. The main thing is that this matter is narrow and doesn't have much effect. What else can we do besides disgusting each other?"

Wang Yan nodded slightly, that was the feeling.

Xiaonei.com is no longer that start-up team. Penguin should also understand that this type of competition is difficult to have a positive effect on companies with the support of giants. If there is competition, it must be fought within a makeshift framework.

"Zhanzuo.com was acquired by Xiaonei, and 5Q.com moved closer to Penguin. It is difficult for other scattered small websites to do much." Wang Yan said, "But the last time Wang Gaofei argued with Wang Xing, the project's revenue At a certain stage, it still needs to be taken seriously.”

At present, it seems that the domestic social network is mainly composed of two players, the school and QQ alumni. The latter has a more intuitive blood transfusion, and the former may depend on Mr. Fang's determination in terms of funds.

Wang Yan felt that Mr. Fang was quite determined.

Then, in the foreseeable future, the rapid growth of the school and alumni may have advantages and disadvantages, but neither of them can be killed at once, and both will also face the test of project revenue.

Considering this level, Wang Yan is quite interested in the penguin's operation.

Although Qzone is similar to a blog, its revenue creation after combining with its own traffic is really impressive.

Wang Yan agrees with the term "private domain" that Mr. Fang used when talking about this before. Now that Sina invests in and supports Xiaonei, he can't help wondering whether he can learn from Penguin's operation.

After all, Xiaonei at the current stage has a private domain effect similar to Qzone based on the campus ecology.

Fang Zhuo didn’t say too much about Mr. Wang’s thoughts: “Let’s go to the scale first. You can try interactive widgets based on this kind of interpersonal relationship for the private domain. Like Qzone, we don’t start with advertisements. You can also consider making moves from this kind of interaction."

Such as stealing vegetables, such as grabbing parking spaces.

These have worked miraculously in socializing with acquaintances.

However, it is impossible for this miraculous effect not to be innovated by Penguin Micro.

This is also the most incomprehensible place.

The time for QQ alumni to enter the market is very good now, and Xiaonei has not established an effective user scale advantage at all.

Fang Zhuo looked at Wang Yan's thoughtful expression, and then mentioned another incident that happened abroad: "Mr. Wang, in the past two months, an interesting commercial project appeared in San Francisco, which is to develop SNS around text messages. I find it quite interesting."

Wang Yanjing waits for the next article, what's interesting?
"The number of mobile phone users is increasing now, and phone calls and text messages are more and more the link for everyone to communicate closely. Isn't this kind of project that focuses on text messages or mobile phones interesting?" Fang Zhuo said with a smile.

Wang Yan gave an example: "For example, the Sina hotline?"

The wireless value-added service of Sina Hotline has always provided very good revenue, which is precisely for the content development of the mobile terminal.

"The Sina hotline is like cutting out a part of the contents of a reduced version of the portal website and then stuffing it to users. It is still a field that Sina is familiar with, including blogs, and more of them have media and elite attributes." Fang Zhuo said eloquently, "Blog Compared with the progress of the portal model, portals are websites that speak, blogs allow some people to participate, and mobile terminals allow more and more people to come in."

As of this May, the number of blog authors is 5 million, and active bloggers are close to 1748 million who update more than once a month. The number of blog readers exceeds 770 million, and active readers exceed 7500 million.

Last year's "blog" was the hot word of the year, and even if Xiaonei.com and QQ alumni popped up this year, the strong growth of blogs still hasn't stopped.

Wang Yan is satisfied with the development of the blog.

Mr. Fang came to the capital to listen to the blog business report by name. At that time, he was as satisfied as himself, but now it seems that he still has more ideas.

Website→one person→more and more people.

This is not a mode change on the PC, not the similarities and differences of blogs and Qzones, but a development brought about by changes in communication media.

Fang Zhuo saw that Wang Yan was still thinking, and sighed: "The development of technology can make more and more people speak out, from computers to mobile phones, and the opportunities contained in this must be grasped."

"In fact, I think it doesn't matter if the first portal is not the first portal. The right way is to focus on future preparations."

However, when Wang Yan heard Mr. Fang say this, his thoughts turned around.

This time Fang is always in the capital, and what he wants to chat with Fang is not just blogs, games, portals, and not only the investment in Xiaonei. The most important thing is to convey a small appeal from Sina's management.

The development of Tesco under Yike is in full swing.

Ali's Taobao is developing like a wolf and a tiger.

Weiwei innovation in the development of Paipai under Penguin.

Including Netease's book e-commerce attempt, Sohu rumored to be Sohu Mall...

Many well-known companies are thinking and trying how to get a share of the e-commerce track.

However, Sina has been keeping calm all the time. In the eyes of the outside world, that is called a calm and relaxed mind.

The management knows their own family affairs, and it's not that they want to be quiet, but Mr. Fang is on top...

Wang Yan communicated with Mr. Fang twice formally and informally, and the latter disagreed with Sina's involvement in the e-commerce field.

Hmm... If there is no fiery performance of e-buy, the management can accept it, but seeing e-buy open up the situation with two contests with its opponents, Sina is a little anxious and even anxious.

A godson is also a son!

Considering the previous communication, Mr. Fang's temperament, and Mr. Fang's own reputation in Sina, Wang Yan thought that other people and formal meeting occasions were not suitable to talk about this matter, and he had to communicate in private.

Now listening to Mr. Fang talking about the opportunities in the future, he couldn't help but wonder if this was just a gag.

Of course, the pancake looks delicious, but the current popularity of e-commerce is also very disturbing.

If you count them casually, the impressive e-commerce names on the market can be strung together.

Thoughts were turning in Wang Yan's mind, and his face remained silent.

Fang Zhuo was talking about the future layout, and he was quite eloquent.

"Mr. Fang, the development of the mobile field is indeed worthy of attention." Wang Yanxian affirmed this sentence, thinking about how to carry out important communication.

Fang Zhuo stopped, already feeling that the two sides were not on the same frequency.

He added some tea, took a cup and paced to the floor-to-ceiling windows, overlooking the evening scenery of the capital, and said: "Mr. Wang, is there anything hard to say between us? Sina has today's achievements, Wang brother, you owe it all!" Great."

Speaking of Sina's achievements, Wang Yan was willing to stand on Mr. Fang's side at the beginning because he was moved by his words that he became "a strong business man who solved Sina's profit dilemma and led Sina to create brilliance". Now considering the prospects of e-commerce, he I still feel that Sina should not be unknown in this field.

Wang Yan has the consideration of being the CEO of Sina, but he also has a way of speaking after careful consideration: "How can I have nothing to say? Mr. Fang, if you must say that I have contributed the most, anyway, there is no one else in the office, so I will be cheeky." Praise from the Chairman."

"It's definitely a blessing that Sina has Fang Zong, and Fang Zong has Sina is the icing on the cake."

Fang Zhuo turned his head and said with a smile: "Okay, brother Wang, you overblown, we complement each other."

"I'm serious. Sometimes I feel that if another person sits in my position, if he also receives the authorization and trust of Mr. Fang, he will definitely do no worse than me." Wang Yan said sincerely, "So, the more important you are With this CEO, I am walking on eggshells."

Fang Zhuo waved his hands and laughed out loud, being too modest.

Wang Yan followed suit, looked at Mr. Fang's expression, and finally brought up the old story again: "I recently looked at Baidu and Penguin, and thought about the gradual gap between Sina and them. I have to say that the model of portal websites does reveal The decline, I sometimes discuss the development of the industry with everyone in the company, like C2C, like C2C, like C2C, it looks really good.”

Fang Zhuo and Wang Yan looked at each other, and they both laughed again.

Wang Yan felt that the atmosphere was good, and continued: "Whether it is B2C or C2C, I feel that these two models can be implemented in China. Since e-buy is determined to deepen B2C, Mr. Fang, do you think Sina has C2C to add icing on the cake? possible?"

Fang Zhuo had vetoed similar proposals on the phone twice in Shanghai before, but this is the third time he has changed from e-commerce to a more detailed C2C.

From the information in President Wang's chat and his repeated requests, it can be seen that Sina is still very keen on e-commerce internally.

This is not surprising, and it can be understood by looking at the actions of NetEase and Sohu.

Fang Zhuo thought about it, and he could still make a decision by force, but it is not very good to be too tough among himself.

"Brother Wang, although I think Sina has a more suitable positioning for the mobile era, and both Taobao and Tesco have begun to build a good advantage, but I can also understand everyone's thinking."

"The SMS-based SNS project I mentioned just now, just happened to be when I was planning to go to the United States to check it out."

"How about this, when the time comes, you invite a few people to accompany me to investigate and investigate, and let's also take a look at the outside world to see if there are any developments worth looking forward to."

Fang Zhuo didn't make a long speech, but gave a sincere suggestion.

After a little thought, Wang Yan agreed.

He knew that Mr. Fang was going to the United States next week to inspect Yi Ke's work, and there was also a matter about his team's game.

It is related to the direction of Sina's development, and Wang Yan also wants to see what is right.

With a little relief, the plan from Wang Gaofei to solve the problem still needs to be dealt with.

Wang Yan contacted Zeng Liqing of Penguin according to his words. He had met this person three or four times, and there was no problem with the communication channels.

Zeng Liqing's work style is relatively straightforward. He neither pretended to be ignorant of offline affairs, nor twitched. After listening to Sina President Wang's words, he said: "The company's new business development may be rough sometimes. Well, the two of us must have a certain framework for our competition."

"Anyway, the industry association of this social network has also come out, why not let Xiaonei also join in."

"Whether it's your development or our development, everyone will work together to serve the social network and meet everyone's needs in this regard."

Zeng Liqing made a gesture that surprised Wang Yan.

What can such a so-called industry association do?

Have a certain bottom line?There is a certain tacit agreement?Squeeze other competitors together first?
Wang Yan is close to the red, and the red is red, and he is more black-bellied.

But no matter what, the small setbacks encountered by Xiaonei.com will be resolved smoothly, and there is no need to adopt too drastic means of public opinion.

It seems that the competition between Xiaonei.com and QQ alumni will enter a relatively smooth stage of competition for funds, efficiency, and teamwork. Other external manifestations can be easily learned from each other.

Two days later, Fang Zhuo attended a media event, still talking about the development prospects of domestic social networks, intending this to be the last wave of advocacy for his real-life appearance.

But what made him feel interesting was that only the next day, there was an interview on Penguin Portal that talked about Oriental Facebook. The interviewee was Xu Chenye of the Penguin Five Tigers. He talked about social networks and Penguin's strategic deployment in a slightly similar way.

Facing this suspected corporate culture performance, Fang Zhuo dragged Wang Yan, Xiong Xiaoge and others to organize a themed event on Zhihu to exchange some views on the social network SNS.

This time the penguin who adopted the follow-through strategy was replaced by a tiger. It was not Zeng Liqing and Xu Chenye who had shown up, nor Ma Huateng, but Zhang Zhidong who was in charge of technology development.

Anyway, when you talk about Eastern Facebook, I also talk about Facebook’s localization development. You talk about social camps, and I talk about attribute positioning. You talk about the limitations of campus ecology, and I also say that there is limited room for imagination in vertical segmentation.

Fang Zhuo fully experienced the effect of close-to-body bunting. This goose really followed up, and it seemed that he was really not afraid of causing complaints.

"It's really interesting for the giant to put down his figure."

"Mr. Wang, if you can create some trouble for the giants, then things will be more interesting."

Fang Zhuo was not annoyed by Penguin's style of play. Instead, he showed an extremely positive attitude when leading the Sina team to New York.

"Maybe the other side thinks the same way. Mr. Fang, you keep saying that Xiaoneiwang will become the Oriental Fb, so they think it's interesting to create trouble for you." Wang Yan felt a little helpless in his heart.

Fang Zhuo smiled, and glanced at the members of the Sina investigation team, including President Wang Yan, Chief Operating Officer Cao Guowei, Sina Chief Editor Chen Tong, and mail business Zhang Xiaolong... This lineup is already quite strong.

The five tigers on the opposite side came forward one after another, let the trap resist for a while, and the Sina support team is diligently cultivating their internal skills, waiting for the weather to change.

(End of this chapter)