Reinventing the Millennium.

Chapter 758 Ru Jianli (Two in One)

Regardless of what was said at the time of the acquisition, no matter how it was discussed with other mobile phone manufacturers, Google's original intention to acquire Android as a smartphone system was not to go to Nokia.

It is neither a traditional mobile phone manufacturer, nor does it have the feeling of "No licensing fee for the Ande system, so that manufacturers all over the world are happy", and it also focuses most of its energy on the Internet. If you can start a new business, you have to turn over the leader here.

The fate of a business depends not only on its own struggle, but also on the course of history.

Judging from his many contacts with Google, Fang Zhuo can be sure that it does not covet Nokia's market position, or that it does not regard Nokia as a target of competition.

Today, no matter what price Google wants to use to fully acquire Android, no matter what method Google considers to intimidate and lure Yike, if you first grasp the main contradiction, let’s see what competitors Google is aiming at with this Android move. who?

This question is not difficult for Fang Zhuo, who is in the border of the United States, to answer.

From PCs to mobile devices, the development trend has become more and more obvious with the increase in the number of users of the latter, but no matter what kind of carrier it is, Google at this moment cannot relax its core search business.

In today's search market, Google accounts for 41.4%, Yahoo accounts for 28.7%, and MSN Search's share is only 13.7%.

There is no doubt that Google has a pretty solid advantage.

However, behind MSN Search, which accounts for 13.7%, is Microsoft, which has been promoting a trial version of a new version of the engine LiveSearch in recent months, which is said to want to replace MSN Search, the web search tool of the MSN portal.

Moreover, under the certification of multiple sources, the trial version of LiveSearch, which has 23 languages, is likely to have a very high strategic positioning for Microsoft, and it is plotting Google's billion-dollar online advertising market.

Microsoft is going to make a big move on the search engine!
This year, Google expects annual revenue of more than $100 billion, of which advertising revenue may exceed $60 billion.

This is the core business that Google cannot give up regardless of PC or mobile Internet.

Needless to say, Microsoft's PC is strong, but the key is the road to the mobile Internet. It released an operating system Windows Mobile for mobile devices as early as 2000, and it was successfully applied to mobile devices the following year.

Today, although the mobile phone market is dominated by Symbian of Nokia, Windows Mobile also has a certain market.

The most important thing is that Windows Mobile has found another way. Last year, the sales volume of PDA equipment equipped with WM system exceeded 700 million units. This year, it is expected to achieve a 40% increase and sell another 1000 million units.

Microsoft's share in the global PDA market is close to 60%, which can be described as the Nokia of this mobile business office field.

Under such circumstances, if Microsoft succeeds in the mobile Internet era, it will undoubtedly eat away at Google's core business.

Any giant in the wave of change in the Internet era cannot ignore the opportunities and hidden fatal risks.

What's more, Microsoft's competition for Google's core search is on the bright side.

Google is a young Internet upstart, and Microsoft is a software giant in its prime. The competition between the two will continue for a long time. At least, Fang Zhuo knows that the IE browser, which has not had an opponent for a long time, still has a destined opponent.

"Larry, Schmidt, I can probably understand your feelings when facing competitors such as Microsoft, and I also understand that you are cautious when you see the sales of 8 million mobile phones last year, but what I don't understand is why you are doing this today. Unprofessional thing."

Fang Zhuo stared at the founder and CEO of Google, and continued: "You need a smart phone system that can make a difference as the entrance of the search business in the mobile era, and we, Yike, need a consumer electronics product that is good enough to do it. To improve the company's competitiveness, such cooperation is a perfect 1+1 greater than 2 in Android companies."

"Why let relatives hurt enemies faster?"

"Why can't professional people do professional things?"

"Google needs to control the Android company in order to invest resources. Don't we, Yike, not need enough guarantees to design mobile phones with peace of mind?"

Fang Zhuo said slowly: "Just now Larry mentioned Rubin's team. I believe this is not Google's normal way of doing things. It is just a record that has to be listed out of the emphasis on mobile Internet competition."

"But Yike also has to consider whether Microsoft's Windows Mobile system is also a solution that can be carried. Or, Rubin can take people to Google, and Android company can stay. Yike can try to find Microsoft to continue to make a mobile phone based on An open source system for Linux."

While Fang Zhuo was talking, he kept receiving all kinds of mobile phones on the market from Edward, his design director, and placed them all on the table.

Nokia, Blackberry, Sony Ericsson, Samsung, HTC and Aipuda's PAD and so on.

Soon, his eyes became dazzling.

Schmidt didn't have time to be surprised by Mr. Fang's actions. He just listened to the meaning of joining Microsoft in the other party's words, and said quite seriously: "Professional people do professional things, who defines the profession? Has Yike ever made a mobile phone?" ? In this case, should we seek cooperation from Samsung or Sony? Can’t Google design the mobile phone itself?”

Fang Zhuo said calmly: "Microsoft has also made similar products after seeing the music players of Apple and Yike sell well, but consumers commented that 'copying is not good'. The design taste of consumer electronics is very important. Yi Ke is quite strong in this regard."

Schmidt could not be persuaded by such words at all.

He stretched out his hand to the right, and said directly: "Google is not only looking for partners, but also working on internal design plans. Allen is our industrial design director, and he is well-known in the industry."

Allen is an industrial design director hired by Google from a big factory.

Schmidt thinks that Yike can consider the benefits, but he doesn't think it has any advantages in manufacturer design. Even if the music player really caters to consumers' aesthetics, Allen's resume in Nokia and Panasonic is not bad!
Your sword is sharp, but my sword is not bad!

Schmidt motioned Allen to take out a phone form factor that Google had already designed.

At this time, Fang Zhuo took an exquisite box from Edward, put it on the table, and said: "Design is not designed, this kind of thing can be seen at a glance. Excellent design can be perceived by consumers."

He opened the box and pulled out a prototype with an all-touch screen.

White body, curved back, glass decoration, simple and elegant.

There is no keyboard, the screen is very large, there is a small round hole on the top, and there seems to be a round physical key below.

Everyone at Google stared at the phone in Mr. Fang's hand—it looked extraordinarily elegant against the dazzling array of phones with physical keyboards.

"This... how many inches is the screen?" Schmidt had to admit in his heart that the mobile phone in Mr. Fang's hand seemed to be more beautiful, and he still said, "No keyboard? The design is too radical, right?"

"The screen is made of Sharp's 4-inch TFT material." Fang Zhuo played with it in his hands, and laughed, "No way? No way? No one will use the Android system with a capacitive screen to optimize the touch experience, but stick to it. Are you wearing an old full keyboard?"

Allen, Google's director of industrial design, shrank his hands quietly.

Fang Zhuo pressed the power button, and then placed this prototype, which was somewhat similar to the iPhone 5, among the competing products on the table.

Looking at this mobile phone alone, you will feel that it is "full touch screen", "radical", and "quite big", but when compared with other mobile phones, the first impression is "this is a beautiful mobile phone".

It was precisely because Fang Zhuo felt that he needed colleagues to set off, that Fang Zhuo placed such a number of popular mobile phones on the market.

Schmidt and Larry were contemplating, when they suddenly saw the prototype's screen light up, with the Android robot symbol appearing on it.

"Mr. Fang, is your phone still on?" Schmidt said in shock.

"What's so strange about this? Didn't Rubin make it a long time ago?" Fang Zhuo looked at the equally surprised father of Android, Rubin, and said lightly.

Schmidt finally couldn't help getting up slightly, and got the Android prototype designed by Yike.

Larry and Rubin also leaned over to observe.

The phone's operation was not smooth by Fang Zhuo's standards, but it was a shock to Schmidt and Larry.

However, within a few minutes of playing, the heat could be felt on the back of the phone, and the screen went black automatically.

Larry asked, "Boss Fang, what's going on?"

"I have to ask you guys, what's going on with the development progress of the Android system? Frequent freezes and even shutdowns!" Fang Zhuo complained, "It would be nice to be able to demonstrate a basic operation now."

As he said this, he opened the second box he had taken from Edward.

Then, came up with the second design.

Everyone at Google watched a mobile phone with a larger screen appear in front of them.

Fang Zhuo signaled Schmidt to hand over the iPhone 5 prototype, and then used it to stand up for comparison with the Lumia 920 prototype.

He introduced: "This screen is 4.5 inches, and the resolution can't keep up with it, but it's okay. The chip inside is the same as the No. 1 chip from Texas Instruments. You have all seen it. No. 2 is more convenient. It's square and square, unlike the metal body of No. 1, it's plastic, and it feels a little less textured, but it's bigger and lighter."

After Fang Zhuo finished speaking dryly, he pressed the power button again, and then handed over the Lumia 920 prototype.

Lumia 920 is the flagship of Nokia WP, and its style is still very recognizable.

It was held in Larry's hand, and it was obviously in contrast with the screen-to-body ratio of the No. 1 machine.

Fang Zhuo didn't wait for the people from Google to express his emotions, and continued to unpack the box.

Schmidt looked at the third box handed to Mr. Fang, and really felt a feeling of "what is professionalism".

When the No. 3 machine appeared, its style was different.

The most obvious thing is that the entire screen almost fills the body, with a large size and a high proportion.

Schmidt murmured, "It's too big, Mr. Fang, it's too big."

The No. 3 phone is a full-screen design similar to the Huawei P30. The screen used directly spans 5 inches to 6.1 inches, which is obviously two sizes larger.

All three mobile phones are turned on and placed together. The most intuitive feeling is the graininess brought by the large screen.

The P30 is the most serious, followed by the 920, and the iPhone 5 is barely acceptable.

However, the screen used by the Apple 5 comes from Sharp Labs, which currently does not have mass production capabilities, and commercial costs must also be considered, so it is only made into a prototype for reference.

Three mobile phones, three styles.

And, there are commercial products with physical keyboards that are still on the table.

Among them, the iPhone 5 is like a girl with bright eyes and white teeth, the 920 is like a well-mannered wife, and the P30 is a girl who can squeeze out water with just a handful.

It was also the first time for Fang Zhuo to compare and measure in this way, and sighed after a few seconds: "It's all set off by colleagues."

Schmidt just wanted to smile and nod, but Mr. Fang looked at Google's industrial design director Allen.

"Director Allen, you have such a big battle today. Since you are in charge of Google's mobile phone design, did you bring a prototype to open my eyes?"

Allen put his hand on the table to show his innocence, shook his head and said, "No."

He can't comment on the design of these three Yike mobile phones, lest he show admiration as soon as he opens his mouth, and he can't praise the keyboard he still insists on against his will. Mr. Fang just said well, set it off...

It's not that consumers will definitely accept such a full touch screen, but comparing the designs together, these three models look more beautiful.

Three phones were re-passed in the hands of the Google team.

Schmidt held the No. 3 phone, looked at the particles on the screen, and turned it back and forth to look at the Android robot logo. He was thinking about both Yike's design and the company's efforts in making mobile phones.

The Android system is a semi-finished product. On the one hand, Yike is looking for hardware, and on the other hand, it can make the mobile phone perform simple operations, which is really not easy.

He pressed the keyboard function of machine No. 3...

Forget it, your sword is as sharp as your sword.

Schmidt opened his mouth again, and said slowly: "Mr. Fang, the WM system made by Microsoft has strict restrictions on cooperative manufacturers. It has the unbearable desire to control. The interface, theme, color matching and even hardware configuration are all habits. Sexual meddling, which is different from our open source support for partners that Google intends to support from the beginning."

Fang Zhuo nodded seriously: "So, Google has always been the first partner we consider for cooperation with Yike. As an unconventional mobile phone company, Yike has many expectations and opinions on the Android system. I hope that these can make its development easier. better."

He continued: "Eco intends to make an excellent smartphone, and is willing to become a close partner with Google in the mobile era. I have confidence in Echo mobile phones, and I also believe that Echo can give strong support to Google and Microsoft in the future. Competition on the mobile internet."

Schmidt is still hesitating.

Fang Zhuo glanced at Larry and said: "Google's hesitation towards Android companies is understandable, but we should not give up the open strategy. The most important thing we have to do now is to create an Android-based Excellent mobile phone, if Yike’s mobile phone is released and the response is not good, the shares of Android company are a matter that can be discussed.”

Schmidt heard Mr. Fang's meaning.

This is to exchange the future situation for the current restrictive cooperation.

What is a poor response?

Of course there is only one standard, sales, sales, sales.

Android's full takeover is no longer blocked if sales fall short.

But in that case, how would the damage from the failure of the first phone be measured?

Schmidt hesitated, and glanced at the three mobile phones with different styles. After all, he still felt that appearance was very important.

He shook his head, stood up and shook hands, and said, "Mr. Fang, let professional people do professional things. I think Google and Yike need a package cooperation plan."

Fang Zhuo shook the Google CEO's hand vigorously, and said with a smile, "In the era of mobile internet, I vote for Google."

(End of this chapter)