Reinventing the Millennium.

On June 6, the weather in San Francisco was fine and the temperature was moderate.

The joint press conference between Yike and Google will be held at the Moscone Convention Center in San Francisco at four o'clock in the afternoon, and the expected time is one and a half hours.

Many media reporters felt that this was a good time, as they could have an afternoon tea before rushing to the South Building where the press conference was held.

At three o'clock in the afternoon, some media had already entered the conference hall with invitation letters. They took photos of Yike and Google still setting up the scene, but they did not see Yike and Google's Fang Zhuo and Schmidt.

However, Yu Hong, the president of Yike America, who is familiar to the media, passed by in a hurry, but unfortunately left without being interviewed.

In addition, the local media also saw several foreign colleagues with CCTV badges adjusting the shooting equipment. This is not surprising because of the identity of the Yike rich man, but they chatted and exchanged a few words out of curiosity.

Media reporters and guests arrived at the meeting site one after another, and soon discovered that many Internet companies also came to the press conference, such as several celebrities from Facebook who are often photographed and interviewed.

This gradually raised everyone's expectations virtually.

However, unlike the peace of the scene, when Yu Hong hurriedly arrived at the conference room on the second floor, she could still hear the quarrel inside through the door.

dong dong dong.

Yu Hong knocked on the door of the meeting room, and it became quiet inside.

However, when the people sitting there saw that it was Yi Ke's own people, they quarreled passionately again.

Yu Hong's face was serious, her brows were furrowed, and there was still half an hour before the press conference. The guests and reporters below had already arrived, but the conference room upstairs was in a mess. .

"Schmidt, Fang Zhuo, trust is mutual, but now you have destroyed the trust between us with your own hands!" T-Mobile CEO Legere couldn't hide his anger.

On June 6, Yike, Google, Qualcomm and T-Mobile had another round of talks. However, the increased sales conditions failed to appease Legere's anger at changing the exclusive cooperation. He firmly disagreed with this condition. Modifications.

Even Legere directly said that this is the basis of mutual cooperation, and modifying it means the end of cooperation.

Fang Zhuo, Schmidt, and Jacob did not expect T-Mobile's attitude to be so firm.

Google hopes that more people will use the Android system, and Qualcomm hopes to sell more devices equipped with its own chips. It goes without saying that Yike, and being open to other operators will undoubtedly benefit all of this.

For this reason, Yike offered to offer the purchase price corresponding to the sales volume of different tiers, which is quite sincere in negotiating.

Legere's backlash continued until the show was about to begin.

According to the plan, he, the CEO of T-Mobile, also needs to go on stage to explain the cooperation between the two parties, but it is hard to say now.

"Legel, Yike is willing to fully cooperate in the European market, and is willing to make more concessions in your base camp. What are you dissatisfied with?" Assistant Schmidt also helped.

He said all the good things in the past two days. The operators in the United States actually don’t have many choices. This time, they mainly want to reserve windows for V providers, but if there is a willingness there, I’m afraid it will be a matter of next year.

Legere replied bluntly with something he had never said in the past two days: "I am the CEO of T-Mobile!"

Although Deutsche Telekom is the headquarters, T-Mobile is the home!

Schmidt: "..."

He frowned and said, "Legel, the US market has not suffered any losses. The concession of the purchase price and share ratio will actually make your T-Mobile financial report look better. Everyone's cooperation is based on a long-term perspective. Since you insist on this... "

Schmidt glanced at Legere, then at Fang Zhuo, finally glanced at the time, and asked for advice: "The press conference is about to start, if this is the case, then the cooperation should be rolled back, and continue as before. "

Fang Zhuo nodded slightly, forget it, the press conference is still going to be held, so that's it.

Schmidt was about to get up when Legere interrupted him.

"No, you have destroyed the trust between us. T-Mobile requires a purchase price based on sales volume, and it must remain exclusive." Legere made a new request.

The other three parties in the conference room were all taken aback. How are you playing at this juncture?
Jacobs of Qualcomm stood up and reprimanded: "Lejerre, you are going too far! You are destroying trust!"

Google's Schmidt also got up, and said displeasedly: "Lejer, operators can't be too greedy!"

Fang Zhuo also stated: "Yike's cooperation with T-Mobile is a longer and closer cooperation, and such a request is harmful rather than beneficial."

Legere shook his head, with a tough attitude: "Cooperation always depends on the situation."

Jacob laughed angrily, and Schmidt patted the table.

The dispute in the meeting room became even worse, and there were only 10 minutes left before the press conference.

Yu Hong turned her head and whispered a few words next to Mr. Fang, then got up and left the meeting room.

Fang Zhuo announced: "Since the talks are not good, the press conference has been postponed for half an hour. Mr. Yu has gone to invite Lowell from Verizon. Yike will always be with his long-term vision partner."

Jacob was a little surprised. Verizon's Lowell is a more stubborn person. Qualcomm helped to negotiate many times but couldn't get it done. Now that the press conference is about to start, can we still talk about it?Or is Mr. Fang secretly communicating with each other again?

But he had some doubts that Fang was always scaring Legere.

Schmidt also felt that Mr. Fang was cheating.

Partners in the same camp think so, not to mention T-Mobile's Legere.

It's just that I watched helplessly as the originally scheduled press conference time passed...

Schmidt became a little suspicious, Mr. Fang is serious?If that's the case, Legere didn't see you wrong...

Jacob is getting anxious and happy in his heart. If Verizon can make a deal, it will be the best result for Qualcomm.

Legere remained calm, he just didn't believe it.

At 10:[-] p.m., the press conference was [-] minutes overtime, and the door of the meeting room was knocked. To the surprise of Schmidt, Jacob, and Legere, Verizon's Lovell actually showed up.

Fang Zhuo nodded, saying that he was going to the next door to have a talk, please feel free here, and then he got up and left.

Schmidt, Jacob, and Legere didn't move.

Google and Qualcomm are not sure if it is true, Legere hesitates, just break up?Coming home so soon?Are you, Fang Zhuo, a bit too scumbag?
At [-]:[-], Yu Hong walked into the conference room again and took away the draft contract with T-Mobile.

At [-]:[-], Yike informed the meeting room that they could go to the press conference on the first floor, and this time the [-]:[-] will not be postponed.

As Schmidt got up, the people at Google also packed up the data.

Jacob of Qualcomm was about to get up when he suddenly received a text message. He took out his mobile phone to look at it, and with a happy face, he also stood up and led the Qualcomm people away.

Legere waited until the two from Google and Qualcomm walked out of the conference room. His psychological defense suddenly collapsed, and he followed quickly. While rushing to the press conference on the first floor, he walked beside Schmidt and said to himself: "Schmidt Mitt, as you can see, Yi Ke was not sincere enough from the beginning to the end."

Schmidt shrugged: "I think so. Ike's Mars with Android system is an excellent phone. Fangzhuo can afford to temporarily change the operator. I don't know if T-Mobile can."

Only Legere, the head of T-Mobile, can gauge whether he can lose a potential partner he's been talking about for so long.

Business cooperation requires trade-offs, toughness, and sometimes compromise.

The conference site was already full of people.

When Google Schmidt, Qualcomm Jacobs, and T-Mobile Legere walked into the conference hall, flashing lights lit up one after another.

According to recent news, these three companies are the partners of Yike Mobile.

Moreover, these three companies are indeed leaders in the industry.

No matter how quarreled, disagreed, and dragged back and forth in the conference room, the three leaders all smiled at the same time when they saw the reporters and guests, and Legere even waved, as if there was no risk of being replaced at all.

At 26:[-], Fang Zhuo, the head of Yike, and Lovell from Verizon walked into the conference hall together, and both looked good.

"Hi, sorry, my company team was arguing for 10 minutes about what I should wear on stage."

Fang Zhuo sent Lowell to his seat, and said with a smile: "I insist on wearing the Rockets' championship jersey, and they insist that it is a stupid idea."

The head of Yike shrugged.

Laughter erupted in the conference hall.

Everyone here knows that the Rockets just won the championship, and Boss Fang is filled with joy and pride from the bottom of his heart.

But wearing a jersey to a press conference is silly.

Mr. Fang made a correct decision today. The trousers and white shirt gave him a particularly admirable charm under the light. The top [-] richest people in the world are very vivid.

Fang Zhuo did not immediately go to the stage, and let Yike's staff conduct the final microphone test. He simply exchanged greetings with his partners on the scene.

Because of this high-profile press conference, he invited Amazon's Bezos, Facebook's Zuckerberg, YouTube's Chad and others as guests in advance, as well as senior executives from China Unicom.

When Fang Zhuo chatted with Jacob of Qualcomm, and was about to walk onto the stage with a simple smile to Legere, Legere couldn't help but whispered: "I don't believe that Yike and Verizon can reach a cooperation so quickly. .”

"Eco has made a difficult decision." Fang Zhuo said seriously to Legere, "Of course Verizon will not cooperate immediately, but it is willing to negotiate on the basis of the framework negotiated between Echo and T-Mobile."

Legere was silent, and he was engaged in the final psychological struggle. He had talked about the rules and regulations for so long, and Verizon just took advantage of it?

Fang Zhuo finally said: "Legisl, I still respect T-Mobile, even if you insist on your own opinion and don't want to open the door to Verizon's subsequent cooperation...but Verizon is willing to be open to T-Mobile's possible future cooperation. "

He negotiated nothing with Verizon's Lovell except a non-exclusive deal.

This is the end of the matter, so let's do it, anyway, it's a cooperation draft.

Yike’s current first contradiction is the press conference. There is still half a year, which is enough to continue the painful negotiation with the operator. Now, cut off the link of the operator’s appearance and shorten the duration of the press conference.

Fang Zhuo turned and walked towards the stage.

This time he was both helpless and good at adapting to local conditions, so his mentality was not affected.

"Global partner, global partner." Legere got up from his seat, caught up and said with gritted teeth, "The United States is not exclusive, but T-Mobile wants the title of global partner for 5 years."

"Deal, wait for you." Fang Zhuo shook hands with Legere calmly, "Congratulations, T-Mobile has won Yike and Future."

Legere shook hands vigorously, turned around and stepped off the stage under the astonished eyes of media reporters and guests.

Only Lowell, the head of Verizon, was thoughtful.

At 35:[-], Fang Zhuo turned on the miniature microphone pinned to his collar, stood in the center of the stage, looked down at the media and guests, and sighed slightly. It is really not an easy task to build a mobile phone with sufficient competitiveness.

The heavyweight operator has crossed a threshold, and I believe that with the performance of the smartphone, everything will go smoothly.

“It is never too late to have a delicious supper.”

A good meal is not afraid of being late.

It not only refers to the postponed press conference, but also refers to the new machine that is half a year later than its competitors.

There was no need to applaud, but Legere from T-Mobile took the lead in applauding vigorously, okay, okay, Mr. Fang is capable.

There was regular applause at the press conference.

Fang Zhuo was interrupted, so he had to smile and wait for the applause to stop before continuing: "Welcome everyone to our press conference. This is a day for everyone to witness Yike mobile phone changing the global mobile phone industry."

When the scene becomes quiet, it depends on what Mr. Fang has to say.

"From the day Yike decided to enter the mobile phone market, we have been thinking about what is a smart phone in this era."

"The earliest mobile phones were only born for communication, but with the increase of everyone's needs and the advancement of technology, the product of mobile phones has been endowed with more meaning and expectations."

"I founded Yike with my friends, and our purpose is to keep improving."

Fang Zhuo smiled at Xiao Yu in the first row, and said, "I am very happy that our music player combined with the Internet fits our purpose, and the mobile phone we make is still the same."

"This is actually a very difficult thing."

"When the original products have stable profits and the mobile phone market is full of fierce competition, it is bold and even reckless to choose to continue to make progress in this field."

"Fortunately, I think mobile phones have a huge room for improvement based on the development of the Internet and hardware."

"This is the meaning of the existence of Yike company, and also the meaning of the appearance of Yike mobile phone."

Fang Zhuo talked eloquently, and the screen behind him revealed the appearance of past mobile phones and current mainstream mobile phones, as well as the iPhone released in January, and finally a stick figure of a panda from Yike Company.

This is a comparison of competitors learned from Apple's press conference.

"First of all, I would like to thank all hardware manufacturers, telecom operators, and pioneers in the Internet industry. Without you, there would be no success of Yike Mobile."

"Secondly, I want to express my attitude. Today I will not elaborate too much on our advanced hardware."

"For example, Qualcomm developed and optimized the MSM7206X chip for us, T-Mobile provided us with 3G communication, Google provided us with the Android smart system, our self-developed camera function, Sharp's latest 3.7-inch capacitive screen and so on. "

"At the end, we will list all the hardware parameters, and friends who like it can take pictures for comparison."

What Mr. Fang said was timely displayed on the screen behind him.

Google Android + Qualcomm chip + 3G communication + Yike camera + Sharp touch screen.

This has shown that Yike is a 3G touch-screen smart phone.

Fang Zhuo looked back, pointed at the screen, and said with a smile: "I won't go into details, but I can tell everyone seriously that these are world-class standards, so you can rest assured."

"Another thing I'm going to say today."

"How can the products made by combining these software and hardware be different from the so-called smart phones in the current industry?"

"The most important thing is, what can it bring to users?"

The picture on the back screen was changed again, and there was only one line of words on it.

——What is a smartphone?
Yes, Yike is going to define the threshold of smart phones.

After a few seconds, a runway appears below the text on the screen.

At the front of the runway is Motorola's logo, then LG, Samsung, Nokia and other brands, then Apple, and Echo at the front.

There is a hollow space between Yike and Apple and the brand behind it, and the word smart phone happens to be on it.

Many media reporters couldn't help taking pictures.

The meaning is obvious, Mr. Fang wants to expel Nokia from the ranks of smartphones!

Redefine the smartphone?

This conference is starting to get interesting!
Fang Zhuo took a few steps, took a sip of water, and saw nearly ten Mars mobile phones quietly placed on the back of the podium, heaved a sigh of relief, walked back to the center of the stage, and took out Yike Mars from his pocket.

Simultaneously on the screen shows the true face of Yike mobile phone Lushan.

The 3.7-inch capacitive screen is smooth, with a front-facing camera on top and three virtual function keys below.

The style is extremely simple.

Fang Zhuo shook his phone slightly towards the scene, and then made a movement that most people didn't understand.

He held the phone up, and his head was raised 45 degrees.

Yu Hong, Xu Keden and the others smiled knowingly, they did this a lot.

Legere got excited, and here it is, the familiar bald selfie!

He even blew a whistle.

Schmidt and Jacob who were sitting next to each other looked at each other, and they both saw the contempt for Legere in their eyes. You have postponed the press conference so desperately, and now you have become the most active fan!
Fang Zhuo tapped his phone twice, and the photos he took were synced to the screen behind him.

A selfie debut with a charming smile displayed in front of everyone!

Because the picture was not enlarged to the maximum size, but it was slightly blurred due to the proper enlargement, and it could be clearly seen on the screen that it was Mr. Fang on the stage!
There was some commotion in the meeting hall, and the keen mind seemed to guess something.

Yike Mars is a touch-screen mobile phone. Compared with its competitor iPhone, there is an easily noticeable difference is the front camera.

Is this what the front camera does?

Fang Zhuo smiled, moved away from the big screen, and let a short commercial film shot by Yike Company start playing on it.

The video ad is marked with Finland in Europe.

In a beautiful park, a Finnish beauty was enjoying the beautiful scenery alone, and suddenly took out her mobile phone and decided to take a picture of herself as a souvenir.

She first put the mineral water bottle on the chair, then leaned on it with her mobile phone, and hurried to the selected beautiful scenery.

Click, the angle is wrong, no one is photographed!
Click, this time I took half of my face!
Click, there is progress, and the upper body is photographed!
Gululu, the mineral water bottle rolled to the ground, and the mobile phone was lying on the chair in frustration.

At this time, another strange handsome Finn came and also enjoyed the beautiful scenery.

Seeing this, the first Finnish beauty took back her mobile phone, twitched, twitched, struggled a few times, and quietly asked the second handsome Finn to help take pictures.

The video was placed here, and there was a burst of light laughter at the scene.

Most of you here know that almost everyone in Finland suffers from social phobia, waiting in a queue to keep people within three meters of each other.

This is almost the label and stalk of the country of Finland.

In the video, the twists and turns of the first Finnish beauty are so vivid that it is not like shooting a short film, but an interpretation of life.

The second handsome Finn agreed to the request, hurriedly helped to take the photo and ran away.

The Finnish beauty sat on a chair, took a long breath, and was ready to appreciate the photos. However, the photos on the mobile phone were only a woman who was captured at the moment of closing her eyes.

She spread her hands helplessly, and left the beautiful scenery dejectedly.

When the screen turned, it was still the park, and Yike Mars lay quietly on the bench.

The Finnish beauty who took pictures in various ways whistled easily, picked up the mobile phone on the chair, clicked left and right for a while, then whistled again, and left the park happily.

Compared with the last time I took a lot of trouble and failed, this time I only took a photo for about ten seconds.

At the end of the video, there are photos of Finnish beauties taken with the front camera of Yike Mars.

She is surrounded by beautiful scenery, with a bright smile, which is very touching.

——"Born for you, Echo Mars is the first country in the world to open pre-sales, Finland."

Fang Zhuo read the advertisement at the end of the video.

This time, everyone burst into laughter.

He shrugged, waited until the laughter died down, and said the ad line again.

The meme of the country of Finland, coupled with the majestic treatment of Yike mobile phone, and the novel application of the front camera, laughed again in the entire conference hall.

The atmosphere is too relaxed.

When Fang Zhuo wanted to talk about the front camera, everyone laughed when they saw him speak.

Fang Zhuo had no choice but to drink a couple of sips of water, leaving time for everyone to calm down.

After 1 minute, he said: "Control, control, we are responsible for the development of the front camera is a guy from Finland, thank God, he is saving his compatriots!"

Fourth laugh.

After a while, Fang Zhuo said calmly: "Okay, okay, we are serious. Finland will be the first country in the world to open the pre-sale of Echo Mars. Thanks to our global cooperative operator T-Mobile."

The press conference site became a sea of ​​joy.

"Remember, Finland, we must buy our Mars mobile phone." Fang Zhuo added.

T-Mobile's Legere laughed and laughed, "Buy it, buy it!"

"This is a change brought about by the advancement of hardware. The front camera of Yike Mars has many ways to play." Fang Zhuo continued to introduce the phone with a smile, "With it, a person can take selfies wherever he wants .”

"We hope that Mars will allow users to better capture their own moments."

Fang Zhuo waved his hand, and the screen behind him began to randomly play the pictures taken by the front camera of Mars in the past period of time.

There is morning, noon, evening, early morning, and late night.

There are serious faces, funny faces, big smile faces, girlfriend kissing faces, and self-admiring side faces.

There are research and development centers, Silicon Valley streets, conference room records, airliner seats, beautiful gardens, and restaurant meals.

Different people from different backgrounds at different times.

The same is that this is all from the front camera.

The screen flashed, and all the photos were finally reduced to a grid, covering the background of the stage. Similar and different colors were arranged as needed, forming the English alphabet built with photos - Mars.

The reporters at the scene took pictures one after another. This scene was very cool, and the effect of the front camera of Yike Mars was quickly recognized.

Mars stayed for 30 seconds before turning into a line of text.

- The best selfie phone in the world.

This is a label of Yike Mars.

Fang Zhuo observed the effect and reiterated: "As I said, I don't care about the specific parameters of the hardware, I care more about the effects these hardware can bring. The front camera is a great idea. Fortunately, Mars is perfect. achieved it.”

There was applause at the scene, especially the warmest applause from two or three Finns.

However, with the applause, Fang Zhuo felt a "thump" in his heart.

The screen of the phone is black!
He kept smiling, and by drinking water, he changed to a new Mars, and then slowly walked to the previous position.

"But, but..." Fang Zhuo's voice trembled unconsciously, and he immediately smiled, "Sorry, I'm too excited, what I want to say is, is this the only thing about smartphones? It's just that there is a unique phone in the world. Selfie?"

Show your true feelings!

Mr. Fang is also excited about defining smartphones!
Global uniqueness is not enough!
Some reporters shorthanded this scene, and they began to believe in the boundary change that Yike Mars brought to smartphones.

"Selfies will undoubtedly profoundly change users' mobile phone usage habits. I am very sure of this. Then, what is the more important technological advancement?" There has been a close cooperation and I applaud them for their development in the 3G business."

"Mars is a 3G phone."

"What is 3G? It's faster speed, then what?"

"We looked at the development of the European market which was several years ahead and found that Nokia had a disappointing development in 3G."

"Come on, let's see how smart our Nokia star product N95 is."

Fang Zhuo signaled to the audience to send an N95, which is the king of Nokia.

Turning on his N95, he said, "I heard from YouTube's Chad that they have 3000 million visitors this month, which is an enviable development."

YouTube CEO Chad smiled and nodded, proving this point.

"More and more people are using YouTube to browse and share videos. This is the trend of the Internet. Let's see how the N95 performs." Fang Zhuo made a request to the machine king of his friend.

The N95, released a few months ago, doesn't support YouTube streaming, but Nokia fixed that with a firmware update.

At the very least, it was announced that the problem was solved.

Fang Zhuo opened the browser that comes with Nokia, entered the YouTube URL, and waited patiently for it to load.

Wait, wait, wait, wait.

The N95 is awkwardly stuck on the video loading interface.

Fang Zhuo said without hesitation: "Change to a friend's mobile phone."

Changed Samsung and LG mobile phones to accept the review.

Samsung played the online video, but it got stuck after only 95 seconds, and LG couldn't load it like the N[-].

Fang Zhuo didn't comment too much. The fact is already in front of him that mainstream smartphones like Nokia, Samsung, and LG don't support YouTube's video based on flash technology well enough.

"Try our Mars."

Fang Zhuo took out Mars again, opened the browser, entered the URL, and loaded the video.

The Android system has been optimized for YouTube.

It was relatively smooth, and a video that was opened casually was stuck for a few seconds like a Samsung, and then continued to play, which also made Fang Zhuo and others breathe a sigh of relief.

"This is the combination of our mobile phone system and 3G speed." Fang Zhuo's plain introduction seemed to be insignificant.

He suddenly thought of one thing: "Oh yes, and the iPhone. I don't have a real machine here, but I think Jobs is fine at the press conference. I believe him."

There was applause at the scene.

"But, is that all?" Fang Zhuo fiddled with his phone, and skillfully clicked on the Android store, "Everything just now was browsing the website through a browser, but obviously, there are newer ways to play on the mobile terminal, a separate application That's the trend."

He said calmly: "The Android system can do this. YouTube's Android-based mobile software is already being tested, and we can try something new."

Soon, the software application is downloaded.

Fang Zhuo clicked into the crude YouTube app.

There is real-time synchronization on the big screen.

This time, I chose YouTube at random. Coincidentally, I clicked on a video from the Finnish country, which aroused a few more laughs.

Compared with using a browser, the use of separate software is obviously much smoother.

"3G speeds make watching videos a normal thing, and Android makes playing videos a no-brainer."

"But, is that all?"

After the applause, Fang Zhuo asked another question.

Everyone at the scene was aroused curiosity, what else?What else is new?
"Shhh, give us 2 minutes to drink your saliva." Fang Zhuo raised his index finger.

Those who take pictures take pictures, those who drink water drink water, and those who discuss discuss.

At this moment, Fang Zhuo found that his back was already wet with sweat.

Two minutes later, he heard the voice of Yike staff in the headset.

Fang Zhuo is still holding Mars, still using the YouTube app, but this time it is not random playback, but a targeted search for Mars.

Soon, a video appeared.

He clicked in.

The video is played synchronously on the big screen, and the sound is transmitted.

- "Mars is a 3G phone."

—— "What is 3G? It's faster speed, then what?"

It was exactly what Fang Zhuo had just said on stage.

Nokia is still updating the firmware, and LG is still trying to load it and try to play the video.

The Samsung browser is stuck on the interface, and the picture is still. The browser was used at the Apple conference, and it is said that it can be watched.

The Yike Mars browser performs well, and the software application combined with Android is smoother.

However, it now shows a function that surprised most of the media and most of the guests here, and uploaded it to YouTube in real time directly through shooting!

This……

The audience was silent, digesting the information.

"Faster speed, smarter system, more convenient use, YouTube is like this, Facebook is also like this, in the future, we are talking with Bezos about Amazon's development... This is the trend from the Internet to the mobile terminal, it is development, it is trend."

"No cumbersome signature mechanism, no simple software applications, no slow network usage."

"This is the development of smartphones, it is a trend! It is a general trend!"

"The general trend of the industry is mighty and mighty. If you follow the trend, you will prosper, and if you go against it, you will perish!"

Fang Zhuo raised the Yike Mars in his hand and issued a declaration of challenge to the mobile phone industry.

The flash lights on the scene flashed together!
Up to now, the sentence that redefines the smartphone seems to have an acceptable outline!