Reinventing the Millennium.

"I saw the mobile phone launched by Yike."

"From the very beginning, I thought it was a mistake for Mr. Fang to choose mobile phones as the next direction of Yike. When this Mars mobile phone came out, it strengthened my thinking."

"Yike is a good player in making music players, and it is also good in making music software abroad, but Fang always ignores the fierce competition in the mobile phone market."

"As a practitioner, I have some experience in the process of Lenovo's mobile phone occupying the first market share in China. It's not that I have to criticize, but I have to say how this mobile phone should be."

Knowing that there is Yike investment, and because of the existence of Xiong Xiaoge, the co-founder, and Fang Zhuo’s previous visits to answer several incidents, this place has become the first place to pay attention to Yike’s mobile phone, which is so beautiful word.

However, Di Zhiyang, vice president of Lenovo Mobile, couldn't stand it any longer, and believed that a clear product positioning must be given.

He makes a judgment.

"Eco's mobile phone is bound to fail."

"Obviously, Mr. Fang doesn't understand mobile phones. He wrongly chose this field and then adopted the team's design by mistake, and finally came up with this thing."

"Eco mobile phone has three major crimes."

"The first one, the ridiculous pursuit of unconventionalism, come up with a glass body."

"Look at our Lenovo, look at Tianyu, okay, I know Mr. Fang and Yike are high-minded, then look at Nokia, Samsung, and Sony Ericsson mobile phones. Why don't any of them use a glass body?"

"Fragile, brittle, brittle!"

"A mobile phone manufacturer is so unconcerned about consumers, I can only say that it is too unprofessional!"

"The second, the ridiculous pursuit of unconventionalism, come up with a non-removable battery."

"This is very interesting. The iPhone, a competitor of Yike Company, is also non-detachable. What does this mean?"

"That means Apple is wrong too!"

"Apple and Echo are newcomers to the industry, and they both want to use touch screens to attract consumers' attention and use differences to get eyeballs, but consumers' usage habits are extremely stubborn. If you leave, you will be voted with your feet."

"From the release of the iPhone to the present, its battery has been criticized for being non-removable. You probably don't pay attention to this?"

"Third, this phone uses a brand new system."

"The so-called Android, the so-called Open Mobile Phone Alliance, don't look at dozens of manufacturers. I want to say that such a loose organization is bound to be full of contradictions. Every company has its own interests. How can it be united?"

"Which mobile phone manufacturer will carry a system without a foundation?"

"So, Google can only find new recruits in Yike's industry, and Yike can only take risks and take risks."

"Mobile phones are mature products, and any innovation is risky."

"When such a product that only pursues innovation and innovation and constantly adds risks is introduced to the market, who will pay for it?"

"Fourth, the price of Yike mobile phone is 399 US dollars."

"In a word, I want to become a fat man with one bite."

"When Mr. Fang decided to enter the Red Sea market, when Yike decided to make an eye-catching product, it was doomed to fail."

"Of course, maybe Yike didn't think about making good products at all, but just stimulated the stock price in the short term to facilitate shipments. This is not surprising, and time will soon prove all of this."

Di Zhiyang wrote an answer criticizing Yike's mobile phone eloquently.

A question was first found in the comment area: "Why did you list four of the three major crimes?"

Di Zhiyang replied: "This shows that the crime is even worse!"

With four crimes and three crimes, Yike must be defeated!
One stone caused a thousand waves!

When the Yike mobile phone launch conference was over, when the parameters of the Yike mobile phone and the press conference process were posted, most of the relevant questions on Zhihu were expected and praised.

However, when a solid executive in the mobile phone industry stands up and expresses his opinion, more practitioners will have the courage to follow up.

Are there any conflicts of interest among practitioners?Will Lenovo mobile phones, Tianyu mobile phones and other brands take into account the domestic competition of Yike?

Putting these aside, the innovative performance of Yike Mars is indeed prone to controversy.

Domestic mobile phone manufacturers and many executives working for foreign brands Huaxia are on Di Zhiyang's side. There are also big brands such as Nokia and Samsung.

On the contrary, the executives of Sony Ericsson's Huaxia District did not show their presence, and some people pointed out that "Mr. Fang mentioned Nokia, Samsung, and LG at the press conference, but he never mentioned Sony Ericsson. He really deserves to be a director of Sony. "

"Mr. Di is right. Yike is too avant-garde this time. If this is the concept machine that Yike came up with, I think it is worthy of encouragement. But if it is really a machine that will be released in December, I have to say that the market will Give real answers."

The marketing director of Tianyu Mobile agrees with Di Zhiyang.

"The glass body is fragile, the non-removable battery is not conducive to battery life, and the prospect of the new system is unclear. Moreover, Yike will definitely not give up the domestic market. I would like to ask Mr. Fang here, can the YouTube and Facebook you show be sold in China? Do you use it? If you can’t, why should domestic users pay for it?”

A vice president of Bird Mobile also came forward to ask a targeted question. Mr. Fang spent a lot of time introducing partners at the press conference that seemed to be difficult for domestic users to perceive, so why should they impress the domestic market?

His post raised many questions.

"Is this the idea of ​​Yike mobile phone? Without YouTube, can there be other things in China? Zhihu head office? Sina head office?" A passer-by said.

The vice president of Bird gave a very powerful rhetorical question: "What else? Who would forcibly waste time developing an application for a new mobile phone system? Why don't you do Symbian when you have that time?"

With the support of his peers, Di Zhiyang felt more confident.

In his heart, he felt that Yike mobile phone's unconventional and unconventional is purely the self-indulgence of the new company.

Therefore, Di Zhiyang fought more and more courageously, and fought with a group of people who supported Yike mobile phone.

—— "Is the mobile phone used to drop it? Can't you stop dropping it?"

Di Zhiyang: "Manufacturers must of course consider the usage scenarios and unexpected situations of consumers. What can glass do? Look good?"

——"I think the Android system is very good, it doesn't look as complicated as Symbian."

Di Zhiyang: "You think, that's just what you think, Nokia is the world's number one, doesn't it understand better than you? Doesn't it understand better than us?"

——"If you can't eat grapes and say grapes are sour, what are you doing blindly imitating Nokia? Lenovo can't make a price of 3000. You make such a long speech, but you make your own mobile phone well!"

Di Zhiyang: "Of course, we must learn from the industry leader. Only in this way can we make progress. Lenovo mobile phones are already the first in domestic mobile phones. Don't worry, you have to take it step by step."

The vice president of Lenovo mobile phone is earnest and kind, and abruptly leads some practitioners to turn Zhihu's praise into a [-]-[-] trend.

But also because of some unfriendly words in the communication process, Di Zhiyang updated the answer emotionally.

"Yike's mobile phone has gone astray, the glass is evil, the battery is evil, and the touch screen is heretic!"

"If Yike is really serious about making mobile phones, I suggest that Mr. Fang should review the company's internal affairs carefully. This Mars will never succeed. Post it as proof!"

From noon to afternoon, from putting forward opinions to intense exchanges... Xiong Xiaoge watched the second half of the process carefully and meticulously, hesitating not to ban this Lenovo mobile phone CEO Di.

Now it can be seen from this debate that Mr. Di's problem is not his own, but that many people have similar feelings.

So, what's the use of simply sealing him an account?

Xiong Xiaoge still thinks that it is more effective to let the Zhihu server upgrade and close the site.

But there is still half a year before the release of Mars, and it cannot be closed for half a year.

He thought about it left and right, and felt that he should still talk about his attitude towards Yike Mars.

"I just watched Yike's press conference and watched the discussion on the site. In fact, I think that the mobile phone market is so big that it's not just one or two companies that can survive."

"Is it possible to have both a leader like Nokia and a company that is early adopter of new technologies like Echo?"

"For consumers, isn't it better for a hundred flowers to bloom?"

"I can say responsibly that Yike is absolutely serious about making mobile phones, and will not give up the domestic market in the future."

"As far as I know, Mr. Fang is absolutely sincere about the project."

"Different people have different ideas. I once asked Mr. Fang about the glass body. He said that it feels good in the hand, looks beautiful, and the machine looks unique. He thinks these can bring consumers a good experience."

"Although I haven't used the new machine yet, but just from a personal point of view, I would be willing to give it a try."

Xiong Xiaoge, who came with a tuba, was quickly noticed. After all, everyone knew that he had a good relationship with Mr. Fang.

However, Di Zhiyang of Lenovo Mobile didn't give Mr. Xiong any face, and he doesn't usually deal with investors, and he still expresses his views on Yike Mobile with the devil and heretics.

This made Xiong Xiaoge a little intolerable.

If you want to talk about it, if you want to damage the reputation of Yike Mobile, then don't destroy it in my territory!

He euphemistically said: Lenovo's mobile phones are very good now, and we should take advantage of the wave of mobile phone development to consolidate our position in the domestic market.

One is to signal the other party to do their own thing.

The second is to remind them that they are peers with competitive relations after all.

Xiong Xiaoge said it tactfully.

Di Zhiyang answered bluntly: "Just chatting casually. The competition between Yike Mobile and Lenovo Mobile is not big. We will not regard a new company as a competitor. I am just curious that a person like Mr. Fang will make it. What kind of phone."

Mr. Di of Lenovo is very confident and insists on his own experience in making mobile phones.

But some people speak more harshly.

"Mr. Xiong said that the glass feels good and looks beautiful. Does that mean you haven't tried it yourself? Fortunately, you are still the number one under Mr. Fang's subordinate Wang. It's no fun to just listen to the dictation of the person involved."

This made Xiong Xiaoge and Wang Fengyi, who was observing secretly, furious at the same time, what are you talking about!

Xiong Xiaoge was too lazy to talk nonsense, so he slightly activated the authority.

But Zhihu's debate and underestimation cannot be stopped.

What he didn't expect was that such an overly radical and avant-garde criticism of Yike Mars was noticed by foreign media looking for press conference materials and related opinions, and then translated into English for display.

In particular, after the founder Michael of the technology blog TechCrunch wrote the report, other writers who tried to analyze it from another angle paid special attention to the domestic public opinion in China because of the identity of Yi Kefang.

They thought it was a compliment, but they didn't expect to see a group of arguments, which instead attracted more attention.

By the evening of Huaxia, it was already the morning of the next day in the United States, and TechCrunch carried out a routine update.

And a group of mobile phone manufacturers including Apple, Nokia, Samsung, Sony Ericsson, LG, etc. are more or less aware of the mobile phone Mars released by Yike on June 6, as well as Google's official open source Android system and the establishment of the Open Mobile Alliance. .

Chris is the vice president of marketing at Nokia America.

Unlike his colleagues who are indifferent to Yike mobile phones, he is very interested in Apple iPhone and Yike Mars. He even found a friend to change the invitation letter of the press conference and sneaked into the scene to witness the process of the press conference.

This is also the case, Chris believes that Yike Mars has a great threat under the blessing of Google Android.

He browsed some media and blog reports and impressions at night, and when he arrived at the company the next day, he approached Brown, the COO of Nokia America, and shared his views.

Brown is a very patient person. After listening to Chris's report, he concluded: "So, do you think that Yike Mars has built an Internet trend based on the open source system, and will be a strong competitor of our Nokia in the future? "

Chris nodded again and again: "Yes, Brown, I want to buy one for my wife, after all, she is also from Finland."

Brown smiled.

Chris is very serious: "Looking at Yike's advertisement, Fang Zhuo chose Finland as the first country for pre-sale in the world, which also shows his ambition to compete with Nokia."

Nokia is a Finnish brand and the pride of Finland.

Chris believes that Fang Zhuo's actions are very provocative, which is the ambition, ambition and confidence of the rich man.

Brown nodded slightly: "Okay, I will see the situation."

Chris reiterated his point of view once again before leaving the office: "Eco Mars will be a very competitive 3G mobile phone, very competitive and very threatening!"

After Chris left, Brown continued to deal with work, and then turned on the computer to watch the conference video on YouTube, but because it took a long time, he dragged the progress bar to look at the key points, and then browsed the summary of the technology blogger.

He quickly saw the latest discussion on Yike Mars from China.

Brown watched with interest for a while before continuing to drink coffee and watch other media reports.

After half a morning like this, Brown made up his mind to chat with his partner, the CEO of Nokia America, about the new Yike mobile phone.

However, considering that CEO Edward is relatively busy, he hesitated for a moment, first copied some media summaries of Mars information, and then gave his own point of view.

Unlike Chris' "very competitive, very threatening"...

Brown wrote at the end of the report email: "Eco Mars looks like it will be a 3G mobile phone with good competitiveness, it is worth noting."

At 09:30 in the morning, Edward, the CEO of Nokia USA, opened the COO's email. He briefly checked and checked some information, and then sent an email to the Nokia President's Office.

The conclusion of Edward's email report: Yike released a touch-screen 3G mobile phone.

Nokia's president's office received the news, and after a short discussion and collected information, it was sent to the president: Google released the open source system Android, and there was an additional mobile phone equipped with the new system on the market.

At 10:30 in the morning, at the Nokia headquarters in Finland, President Kallasvuo Kallasvuo routinely browsed the report and soon noticed the latest news.

After reading it, he was very dissatisfied, thinking that the information was not perfect and there were mistakes in his work.

Kallasvuo gave an order: collect information on Google's open source system, and examine the development prospects of this system.

As for the new phone launched by Amao and Agou, don't worry about it.