Reinventing the Millennium.

In 08, there were two important activities in the publicity of Yike mobile phone in China.

One is the Spring Festival Gala in February, and the other is the Olympics in August.

The sponsorship of the Olympic Games has been carried out in advance, including the cooperation between Sina and it, which was decided very early. Yike did not pursue the highest level in this regard, but only wanted to use the Olympic intellectual property rights, and use the emblem and title of the Olympic Organizing Committee and the Olympic Games To carry out advertising and marketing activities.

This price is not expensive, it is 1600 million.

Because the Olympic Games will be in the third quarter, Yike intends to check the situation of China Unicom at that time. Even if it cannot be officially sold in the market, it can cooperate with the Olympic customized machine first.

And the advertisements of the Spring Festival Gala sponsors are much more expensive.

Fang Zhuo preferred that the company wanted to get two positions, the exclusive naming right and the zero-point time signal in "My Favorite CCTV Spring Festival Gala Program Selection".

For example, since 03, Midea Group has covered the zero-point time reporting for the past few years.

Fang Zhuo has heard several times that "Midea Group pays New Year's greetings to Chinese people all over the world". Its price last year was 3709 million. Yike's bidding budget for these ten seconds was 5000 million for insurance.

Normally, there should be no problem.

Because it was indeed of great help to the publicity, Fang Zhuo considered whether to go to the capital for a tour, and even take a look at the situation of Sina.

However, the typhoon-affected rainy days in Shanghai in the last few days of September dissuaded him from going out. He only hung up two calls to his friends on CCTV, but did not get any useful information.

"Mr. Fang, Yike is definitely fine." Su Wei complained a little when talking about this matter, "If it wasn't for Yike, Yigou wanted to participate in the bidding competition this year, and now it is making way for mobile phones."

"E-buy's B2C is well-known. Who doesn't know about Double Eleven when you buy things online." Fang Zhuo happened to be reviewing the documents of E-buy's offline electrical appliances in the president's office.

"There are still chasers. The Dangdang couple, I always feel stimulated by you." Su Wei chatted about the industry situation, "They are quite aggressive now, much stronger than Amazon's actions, and Li Guoqing also expressed it on many occasions Be firm."

Fang Zhuo let out a "hmm", he had noticed this recently.

It is said that Dangdang is still considering imitating e-buy's Double Eleven and Taobao's [-], and holding a shopping festival exclusive to it.

"Where did Qingzi's funds come from? I haven't heard that it continues to raise funds." Fang Zhuo asked.

In fact, he has never quite understood the two people's paranoid insistence on equity.

Especially after Google went public, there were innovative measures regarding the control of the company, and A/B shares had a greater acceptance.

Dangdang can do the same.

Are you still afraid of some investors with ulterior motives shamelessly taking advantage of loopholes?

How can there be such a bad person in the world?

"There must be bank loans, and it is easy for e-commerce companies to get money from banks now." Su Wei combined the information she knew, "Dangdang has set up several storage centers, and it should be a joint venture with local funds. Some of them are selected by us. Cities that have not cooperated for the time being, oh yes, did Dangdang take money from Bear Stearns? The money that sent you the plane seems to have taken such money at the time, and the specifics of what happened have not been disclosed. "

Fang Zhuo thought for a while. Bear Stearns is not having a good time now. Two hedge funds under its umbrella closed down last month.

"The B2C asset-heavy model can be learned, and warehousing can also be built. Whether it is a local joint venture or a bank loan, it will be useful after it is built."

"Since Dangdang has this spirit of competition, it is also a kind of motivation for e-buy."

"Mr. Su, like Amazon's Prime membership, the US market offers two-day delivery and one-day delivery. This kind of logistics speed is worth learning, but we need to evaluate the scope of the city."

"Dangdang is willing to follow, then follow the warehousing and continue to follow the logistics."

Fang Zhuo said so.

Su Wei pondered: "It depends on the infrastructure development of the expressway, and the cost increase is not low, such a requirement..."

It will definitely not be implemented this year. If the pilot cities are selected next year, this may not only be used as a competitive strategy against Dangdang, but also as a service quality that is very different from Taobao’s C2C, which will put pressure on e-buy’s operations.

"E-buy is far from successful. Even a successful company must consider from the standpoint of consumers." Fang Zhuo can guess some of Su Wei's considerations, and said, "If it is helpful to consumers' purchasing experience, then do it. I think this is a very important measure to simplify, what do you think?"

Su Wei was easily persuaded.

She knows more about the development of e-buy and the competition it faces than Fang Zhuo.

This year, especially after Taobao’s [-] performance has grown significantly again, while Penguin’s Paipai.com growth has slowed down, Taobao and Tesco have had some small frictions.

According to observations, Taobao seems to have some small policies to support electrical appliance sellers.

Such changes are neither obvious nor drastic, and have little effect on the purchase of electrical appliances.

But Taobao may still have an idea.

Su Wei doesn't need to make too many guesses, because she knows that she and Tesco also have ideas about Taobao's hot C2C.

When will the inflection point of competition with each other be?
E-buy's internal judgment may be when Paipai.com is completely out of luck.

In the second half of this year, the growth of Penguin, Paipai and Dating.com all slowed down. This seems to have nothing to do with traffic, but a problem with the team after the project scale reaches a certain level.

Su Wei has a feeling that Penguin seems to be a little flustered after discovering that the traffic weapon is not so effective. How to fight against Taobao's strength and how to deal with Weibo's social interaction has become an urgent matter for it to solve.

"First do a good job on this year's Double Eleven and provide more convenient logistics services. This will be put aside later." Su Wei finalized the priorities.

"That's natural." Fang Zhuo agreed.

In fact, he still wanted to discuss the possibility of e-buy going overseas, but he felt that the timing was not right, so he kept it in his heart and waited until he was busy for a while.

Eke, Ego, Yongke, Sina... The affairs of these companies will be put aside at the end of September. The only thing that really attracts Fang Zhuo's attention is the pre-sale effect of the mobile phone Mars in the European and American markets.

U.S. time, September [-]th, at three o'clock in the afternoon in New York.

China time, October [-]st, Shanghai City at three o'clock in the morning.

Yike mobile phone Mars has officially opened pre-sales on its own official website and the official website of the operator T-Mobile, providing retail price and contract price.

Different from the moment when Mars was just released, because Apple's iPhone announced that it had sold more than one million in September, Nokia also paid a certain amount of attention to the pre-sale of Echo's products.

South Korean manufacturer LG is in contact with Google, and is very curious about the market performance of Yike's mobile phones equipped with Android system.

Others, such as partners Google, Qualcomm, Sony, and Sharp, have more or less concerns depending on their positions.

Ten past three in the morning.

Fang Zhuo was awakened in a daze by the phone ringing.

"Huh? Xiong, what's the matter?" Fang Zhuo glanced at the call, quite dissatisfied.

"No, no? You're actually sleeping? How did you sleep? How did you sleep at this hour?" Xiong Xiaoge's unbelievable voice echoed in the bedroom.

"Did Lehman go bankrupt? Or was Ice Core 40nm mass-produced?" Fang Zhuo yawned and rubbed his eyes, "Or did Tesco acquire Dangdang?"

Xiong Xiaoge said word by word: "It's the Yike mobile phone Mars that has started pre-sale!"

Fang Zhuo just fell asleep for an hour, and said helplessly, "Congratulations."

Xiong Xiaoge: "..."

"It's only been ten minutes, what's going on? I've already talked to New York, and I'll call or send an email after dawn." Fang Zhuo reminded the other party, "It's [-]:[-], bear total!"

"What's the news?" Xiong Xiaoge said one by one, "Nokia President Kallasvender publicly declared that Mars and the iPhone are just toys, and the Android system is powerless to pose a challenge to Symbian."

"Zhihu is number one on the hot list. What do you think of sources who revealed that Yike's goal at the end of the year is to recreate a Lenovo phone?"

"Zhihu's hot list is second. What do you think of Yike's mobile phone pre-sale in overseas markets? When will the domestic market usher in 3G mobile phones?"

"Google CEO Schmidt responded to the debate, bluntly saying that Nokia has fallen behind, and open source systems are the future."

"Jobs, the head of Apple, does not agree with Schmidt's remarks, nor does he agree with Kallasvuo's evaluation."

"The latest response from Lenovo mobile phone, waiting for the challenge of Yike mobile phone."

"Boss Fang, what happened in the past few hours?"

Fang Zhuo became a little sober, and chatted: "Old Xiong, I heard that you have made a lot of investments recently? I remember you said that you want to observe the situation?"

"It still depends on the project and the person." Xiong Xiaoge said patiently, "I met some good people during this period, the one surnamed Yao, the one surnamed Ji, oh yes, I even voted for a duck neck, I will send you two boxes when I have time Try it."

"So, work hard, don't mess up other people's projects, this phone is just waiting for news." Fang Zhuo advised, "Don't stay up late, it's not good, the pre-sale data will not be disclosed for the time being, and we will It depends on the situation, you really want to know when I will go to the capital to talk face to face."

He yawned again: "My physical examination report came out, some messy minor problems, the doctor just asked me to rest more."

Xiong Xiaoge was stunned when he heard this, oh, indeed, it's not good to disturb Mr. Fang in the early hours of the morning, and this is not Wang Fengyi's schedule.

"That's fine, you can go to sleep, we will meet and talk when you have time, haha, I'm not in a hurry." Xiong Xiaoge said haha.

"Yeah." Fang Zhuo was really sleepy, so he put the phone by his pillow and set it on silent. Today, Weiwei is on a business trip and has nothing to do at night. The work is already very tiring, and what the old bear said doesn't mean much.

Beijing on the other side.

Xiong Xiaoge squeezed his phone, listening to the crackling rain outside.

Meet and chat when you have time?

I am free now.

The CCTV program has been recorded, and several projects have also been discussed.

Hey, I just passed the high-speed train this year, and I haven't ridden it yet.

Xiong Xiaoge put down his phone, packed his bags, and took advantage of the darkness to head for a distant place.