Reinventing the Millennium.

Time has entered December, and e-buy has basically digested the traffic of this year's Double Eleven, and began to look forward to the New Year's purchase period before the Spring Festival and the customary reading day in March next year.

Su Wei reviewed the latest cosmetics brand cooperation in the President's Office on the 22nd floor of Hang Lung, and her thinking suddenly jumped.

Tesco may consider relocating its headquarters.

This floor of Hang Lung 22 is not enough to use at all, resulting in having to separate offices, which caused some troubles.

If the 22nd floor is given over to Yi Ke upstairs and moves to the new district, Yi Ke, who will be working hard next year, may be able to make do with it here.

Otherwise, we might as well move to the new area together.

Su Wei took a sip of tea, walked slowly to the floor-to-ceiling windows, and considered the possibility of a new headquarters, or could Yongke Real Estate build a new headquarters where Yike and Yigou jointly settled in?All three are pretty cheap.

Secretary Li Shining gently knocked on the door, walked into the office, first handed the documents to President Su, and then offered the boss a cup of tea.

Su Wei flipped through the documents and asked casually, "What did Mr. Liao say?"

"Mr. Liao means to reduce the marketing budget of offline e-buy and increase the investment in online." Li Shining reported, paused, and then said, "Mr. Liao is still worried about not being able to participate in the bidding for the Spring Festival Gala this year. I think this link can greatly increase the popularity of e-buy.”

She hesitated for a second and continued, "We can also get closer to Taobao next year."

Su Wei laughed: "If you have nothing to do, you just stare at the offline channels. There is no budget for purchasing, offline cuts, no budget for marketing, and offline cuts. Can Liu Qiangdong be blamed for coming to Shencheng to meet Liao Mingchao?"

As for the distance from Taobao...

This year, E-buy’s Double Eleven performed well. Last year’s revenue was 11.2 billion, and this year it made great strides to achieve 19.6 billion, an increase of 75%.

However, Taobao is stronger this year. Last year’s June 18.3 was 39.7 billion GMV, and this year it is 117 billion, an increase of [-]%.

Looking at the growth rate alone, the difference may not be big. In fact, Taobao leads by 20.1 billion, which is more than the revenue of e-buy's entire Double Eleven this year.

The most important point is that Alibaba is listed in Hong Kong this year, financing 15 billion US dollars. Taobao is bound to completely get rid of the constraints of funds, and its development next year will be equally rapid.

The domestic e-commerce market is far from reaching its peak, and Taobao has already equipped its ammunition.

Out of this consideration, Su Wei convened Mr. Fang's venture capital friends on November 11th, which was the time of this year's Internet Conference, and explained to them the performance of E-buy this year's Double Eleven.

Taobao is indeed developing very fast, but the main category of e-buy is electronic appliances. It is already quite successful to achieve a 75% growth rate by relying on these. It has already won a group of mid-to-high-end customers that even Ali would envy.

E-buy's B2C is asset-heavy. Unlike Dangdang, which has a loud slogan this year, E-buy is also doing logistics in person. It is a direction that will develop in the middle and later stages as warehousing and logistics in various places are lit up.

Such a performance display has reached a consensus with Mr. Fang's venture capital friends, and E-buy can continue to increase its stake and compete with Ali for the top brand of domestic e-commerce.

However, even though Taobao’s performance made Su Wei have to come forward to stabilize the rear, its biggest goal is actually to blow up Penguin’s Paipai. .

Just after the Internet Conference, someone commented: "Penguin did not do B2C, but chose C2C, which is easy to copy, but it does not seem to have the gene of e-commerce."

Su Wei believes that Penguin will not give up e-commerce, but she is not optimistic about its current response.

This is basically the first big defeat of the Penguin traffic weapon. As for the second defeat of the social platform Weibo, which has been developing rapidly this year, it will depend on the follow-up fight.

"Liao Mingchao, hey..." Su Wei drank two sips of tea and said with a smile, "If Mr. Liao cuts the offline budget first, and then transfers him to be in charge of the offline, do you think it's the best of both worlds?"

Secretary Li Shining was shocked.

But she didn't comment on Mr. Liao, but was curious about Liu Qiangdong's whereabouts: "Is Mr. Liu going to change his position?"

Tesco is a well-known e-commerce brand in China, which also means that the offline channel is quite unloved, but Liu Qiangdong has been in charge of offline channels since last year, and the results are really good, which is recognized internally.

"Mr. Fang is selecting the domestic person in charge of Yike mobile phone." Su Wei smiled, "It is not limited to Yike's internal, but also includes medical science, Yike, Yigou, and even Sina. Maybe they will transfer people from Europe When you come back, you may also consider it at home.”

She shrugged: "I think Liu Qiangdong's offline part is a bit wasteful. I had a brief chat with Mr. Fang. He seemed surprised and really thought about it. I won't know who it is until after the Spring Festival next year."

A thought flashed in Li Shining's mind. She knew the importance of Yike Mobile in the whole system. Even the thriving e-buy would give way to the publicity there. If President Liu was transferred, Yike Mobile would be President Yu in charge of the United States. The general manager is in charge of Europe, and the general manager Liu is in charge of domestic affairs.

I just don't know if this phone will work.

If it doesn't work out, Mr. Liu's position will be awkward.

"President Su, mobile phones will be released on the 10th, can we buy them here?" Li Shining asked.

"I can't buy it, but there may be an Olympic trial model with China Unicom next year. Now this Mars, there will be a subsidence and a new upgrade in China next year. It will not be so troublesome when it is released uniformly at home and abroad." Su Wei laughed. , "Although you can't buy it, there are probably quite a few people on our side paying attention to it."

Li Shining nodded seriously.

She knew that China Unicom would definitely pay attention to it, otherwise how would they come up with the Olympic trial model.

But I don't know when the Olympic model will be released. Anyway, I want to ask a friend to buy one from abroad as a souvenir.

……

12 month 8 day.

Pengcheng.

Ma Huateng has not been in a good mood recently.

He even felt he was becoming hesitant.

Just as he was hesitant to call this meeting for the release of the Yike mobile phone.

I don't know what's going on, he hesitated, and I sat at the conference table.

It stands to reason that, as an Internet company, Penguin does not need to hold such a high-level informal meeting for mobile phone products, but...

"Tell me, what is the pre-sale status of Yike's mobile phone?" Ma Huateng hesitated and even had two questions.

How about the pre-sale of Yike mobile phone?Can Yike mobile phones compete in the industry market?

"I don't think so. Otherwise, foreign media won't be allowed to report on a large scale? Otherwise, Yike won't be able to publicize it on a large scale? What's the point of holding back on this kind of thing?" Xu Chenye said.

"However, the news from Unicom should be true. Yike's goal is to build domestic Lenovo mobile phones? I saw their Android system." Liu Chiping clicked on his notebook, opened the bookmark, and continued, "This Android system can be very convenient. If it can install YouTube, it must also be able to install QQ, this matter..."

This matter is the reason why Ma Huateng attaches great importance to it.

He did not forget the news released by Friends.com to make PC software, and the development of mobile devices is very fast. This is the future strategic direction that Penguin is thinking about.

If the Yike mobile phone is really made into a Lenovo mobile phone, according to the convenience of Android, the development of Weibo will definitely be faster, and it may even bring a deeper threat.

The point is, what can a penguin do?
You can't follow suit to make mobile phones, right?
Ma Huateng has a headache. Penguin is the communication foundation of the Internet. This Yike does not engage in the Internet, but vigorously develops hardware. No matter how basic it is, this foundation is not built-in by others.

"I don't think it's that easy, don't worry too much, even if it's a Lenovo phone, it's actually far inferior to Nokia and Samsung in China." Xu Chenye reassured, "It will be released in two days, and it will be clear at a glance. "

He took out his Nokia mobile phone from his pocket and said with a smile: "Anyway, I won't buy it. I'm a solid supporter of Nokia. Do you think it's really easy to use without physical buttons? Would you buy it?"

Laughter erupted in the meeting room, there is Nokia, the organic king, who buys Yike?
Liu Chiping laughed while raising his teacup, this...he has already pre-ordered it abroad.

What should I say about this matter?

It's not that I support Yike, of course I can't support Yike, but I'm just curious about how Yike, who has blatantly entered the mobile phone market, makes products, and I'm curious about what people like Mr. ...

Liu Chiping has a clear distinction between public and private affairs.

At the end of the informal meeting, Ma Huateng chatted with Liu Chiping about Paipai.com.

After the chat was over, Ma Huateng said seriously: "In two days, I will buy a few sets of Yike's Mar from abroad, and let's actually experience how this thing is, and whether it will become Fang Zhuo's weapon."

Liu Chiping nodded immediately: "Yes, it should be evaluated. Let's see what Mr. Fang can do."

Ma Huateng nodded. To understand the opponent, of course start with the product.

If it doesn’t work, Penguin can also try to invest in domestic mobile phone manufacturers and support Yike’s competitors if they don’t make mobile phones themselves.

It’s not possible that domestic manufacturers can’t beat Yike.

……

Unlike Ma Huateng's emphasis, many people in China who were curious about Yike's mobile phone simply called Shencheng directly.

Mars is not sold in China, and you can’t pre-order it, but Yike is in China.

Regardless of the reality of the mobile phone, of course Mr. Fang must be applauded.

Xiong Xiaoge from IDG called Su Wei directly, threatening to order [-] units as a souvenir.

This surprised Su Wei.

"Mr. Xiong, I understand that you want one or two. What are you doing with 100? You can't eat it."

According to the foreign retail price of 100 units, it is almost 30 Huaxia coins.

"I asked a group of friends, and everyone was very curious. I thought it would be troublesome to find Yike for one or two units, so I just counted them, and later everyone will hold a tasting meeting for Yike Mars mobile phones." Xiong Xiaoge smiled road.

Su Wei thought for a while and said, "I can give you 10 sets, nothing more."

Xiong Xiaoge didn't believe it: "Boss Su, you are so stingy."

"It's not that I'm stingy, it's that I can only ask for 10 units from Yike. At first, the employees of the company wanted to support the sales to some extent. It was a wish, but Mr. Fang said that it is unnecessary in China, and it cannot be used normally. An opening in this form." Su Wei explained seriously, "It's you, Mr. Xiong, I won't give it to someone else."

Feeling the sincerity of President Su, Xiong Xiaoge accepted the reduction in the number: "Okay, 10 is 10, and I will help President Fang to promote it for free."

Su Wei ended the call and told the secretary.

"Remember, IDG's Mr. Xiong, 10 units."

Secretary Li Shining silently noted that Mr. Xiong ordered another 10 sets.

Well, I don't know how the situation will be after two days abroad. The supply here is in short supply.

She suddenly had a feeling of being in her hometown - remember, IDG's Xiong Xiaoge gifted 10 Mars, Sina's Wang Yan gifted 10 Mars, Shenxin Kechuang's Wang Fengyi gifted 10 Mars...

Mr. Fang handles affairs, friends follow the ceremony, and everyone is quite particular about it.

Li Shining thought about it for a while, wondering if similar competitors such as Penguin, Dangdang, and Taobao will also buy Yike mobile phones, help to taste products, point out shortcomings, praise advantages, and make progress together.

The evening of July 12.

Su Wei temporarily took the position of the domestic head of Yike mobile phone, reported the pre-sale work to Mr. Fang, and also clearly knew the global pre-sale results that the company did not disclose to the outside world.

As of today, Yike Mars has pre-sold 146 units in China.

In addition, the European market pre-sold 10+32.4+11.3 units, and the US market pre-sold 30.7+9.7 units. A total of 941146 units were pre-sold before the official release, and there were only less than 6 units left before the round number. .

On December 12, Yike's official website released a new advertisement with special effects, announcing the official sale of the mobile phone.

Mars hits the earth, Yike Mars strikes!