Reinventing the Millennium.

The industry policy topic of home appliances going to the countryside did not only happen in the private meeting between Fang Zhuo and Zhang Xuebin.

In the morning, Fang Zhuo successfully completed the financing meeting, and preliminarily finalized the refinancing of US$5 million this time to deepen the construction of warehousing and logistics and cope with the possible fierce competition in the industry.

In the afternoon, when Hisense, Haier, Skyworth, Konka, Meiling, Changhong, a total of 6 home appliance companies' executive teams gathered, Fang Zhuo took them, and 9 institutional shareholders, and went straight to the Kunshan No. [-] demonstration warehouse of Tesco. .

Kunshan No. [-] Demonstration Warehouse.

The warehouse lives up to its name.

This is the warehouse center with the largest scale, the highest degree of automation and the widest coverage of business.

It was first built by the former Amazon team, and after two expansions, it is now the largest and most advanced logistics center in the country.

Fang Zhuo took the investors to show them where the money was spent, and brought the cooperative brands to show them the strength of Jiugou's development.

Because the number of people visiting this trip is relatively large, it is not good to favor one over the other, so instead of taking a commercial car, we opened a bus that can load all the brains.

It is only about [-] kilometers from Shencheng to Kunshan, and the driving time is only a few hours.

Fang Zhuo didn't say much about this journey. During the whole process, Sun Qi, the counterpart's vice president, and Dong Xueyou, the director in charge of two important logistics departments, explained the most advantageous basic skills of Tesco in detail.

When they arrived at their destination, first Xiong Xiaoge, and then Hisense's head Zhou Houjian, all came over to praise Vice President Sun Qi's clear introduction.

"Sun Qi is an old man from Yike to Tesco, and he is the first hero of our warehousing and logistics construction."

Fang Zhuo gave an honest evaluation.

Sun Qi has been working by his side for seven years, from joining e-Ke to moving to e-Shop.

Vice President Sun Qi is like a tour guide, showing the beautiful scenery of No. [-] Demonstration Warehouse for institutional shareholders and cooperative brands, and the graceful posture of this warehouse also attracts everyone's attention.

Bigger than expected, busier than expected, less staff than expected.

"Misters, this is the most advanced warehouse that we have built with a lot of money, and it is also a microcosm of our warehousing and logistics system."

"People who don't know much may have some misunderstandings, thinking that logistics costs a lot of money. In fact, the construction of the warehouse center spent most of the budget. This No. 13 warehouse, which covers the business in the Yangtze River Delta region of Tesco, was invested before and after. Nearly [-] billion!"

Sun Qi is usually taciturn, but this meeting was impassioned and extremely proud.

Zhou Houjian, the head of Hisense, looked around the warehouse and felt that the space was deep, but the busy machines had a strange enthusiasm.

He retracted his gaze and gave Mr. Fang a look next to him.

"There will be no expansion plan for this warehouse center for the time being, but we want to build a few more warehouses like this." Fang Zhuo said casually, "This thing is very expensive, but it is a terminal distribution network investment. Just a few million."

Zhou Houjian thought for a moment and asked, "How about the cost of the logistics system you've come up with compared to that of a third party?"

"The logistics cost is actually lower than that of the third party, and the distribution cost is higher now." Fang Zhuo talked about the data, "When Tesco first started distribution, the cost was about 10 yuan per order, and the third party was 6-8 yuan. Now , our cost has been reduced to more than 8 yuan, which is basically the same as that of a third party."

He continued: "However, the experience that the flat cost brings to users is different, and the delivery of Tesco will continue to accelerate. Like many cities in the Yangtze River Delta, Tesco has been able to achieve [-] to [-] percent of the time. Jida, this is a completely different concept from using a third party.”

Zhou Houjian's concept was impacted, and he said jokingly: "Mr. Fang, if you continue to develop, you will have to squeeze our dealers to death."

Today's electrical appliance company was invited, and Zhou Houjian is one of the two leaders with the highest status.

Different from Changhong and Meiling, Hisense's dealer system is also well established.

From this perspective, Hisense and Gree are similar, and the cooperation with Tesco was not too deep in the past.

However, Zhou Houjian still came over with a good face.

"Mr. Zhou, I just provide one (this chapter is not over!)
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It’s a platform, how companies use such a platform have your own considerations, a lot of Hisense’s inventory also goes from us,” Fang Zhuo said with a smile.

Today, first-tier cities have almost completed the coverage of LCD TVs on color tube TVs, and Hisense has indeed handed over a lot of inventory to e-commerce platforms to clean up prices.

Zhou Houjian listened to what Sun Qi was still introducing, thinking about the changes and challenges brought by the e-commerce platform.

He knows that there is a ready-made example around him. Changhong and Meiling have achieved very good results using Tesco.

After a while, Sun Qi finished the task of his line, and then it was time to visit freely.

Institutional shareholders are more active. After all, this warehouse is built with their own money.

The brand owners were a little cautious and still strolled around Mr. Fang, Mr. Zhou and Mr. Zhang.

When Zhou Houjian talked about home appliances going to the countryside in the industry, the executives of electrical appliance companies gathered even tighter, and their ears perked up.

"Foreign trade has suffered setbacks and the economy has fluctuated. This policy must be continued." Fang Zhuo did not hide too much. First Zhang Xuebin and then Zhou Houjian, everyone was obviously paying attention and thinking about the changes brought about by the policy.

He made a joke: "I know that in the field of foreign trade, many products are in our own warehouses. We Tesco will accelerate the pace of development this year. There is a lot of room for cooperation in this part of products that do not damage the offline distribution system. "

This is a natural space for Tesco to cooperate with brand owners.

Fang Zhuo also said: "Although the foreign trade this year is not good, the vast sinking market and the household appliances that are not popular enough need to be improved. This is a good opportunity for the household appliance industry and our e-commerce."

"This morning, Tesco is sure to get a $5 million financing, and the key work is to build a channel from here to users in the sinking market."

"I know everyone has heard that Taobao also means B2C. However, let me say responsibly, the combination of our website, warehousing and logistics is the best platform in China from now to the future."

"In the next three or four years from this year, Tesco will definitely be able to grow with everyone."

"Whether you are a third- or fourth-tier brand in the industry, or you are already on the front line of the industry."

Fang Zhuo showed strong confidence.

What you can see is a busy modern advanced warehouse, and you hear some kind of announcement from the richest man in the mainland. Everyone, including Zhang Xuebin, has a somewhat complicated mood. The policy of home appliances to the countryside formulated at the end of last year is not a groundless pilot.
Precisely because excess capacity has created a backlog.

However, even if Zhang Xuebin is in charge of Changhong and Meiling, who doesn't want to have a distribution system like Gree that has the right to speak?
Regardless of the actual situation and the degree of Tesco's cooperation, Gree's efforts and development after its separation from Gome are obvious to all, and the envy that comes from it is also human nature.

After Fang Zhuo finished talking, he ended up with a change of words and said with a smile, "So, all the presidents and senior executives, you can just find an e-commerce company to cooperate with us. You don't have to pay any attention to Taobao. No need to go."

Hearing what Mr. Fang said, everyone laughed. A person like the richest man in the mainland still has something to ask for?
Zhou Houjian jokingly said: "Mr. Fang invited us here, I don't know about other houses, but our Hisense, um, now all know "buy electrical appliances and go to Tesco", take a step back and say, even Tesco doesn't cooperate, how can it be? Go to Taobao."

Zhang Xuebin made a direct statement: "We, Changhong and Meiling, are definitely willing to try more in e-commerce. No matter how the industry policy changes, I am optimistic about the distance between Tesco and consumers."

The dealer system connects manufacturers and consumers, and so does the e-commerce platform.

Since President Fang is sure that there will be continued policies and greater efforts, Zhang Xuebin now regards Tesco as an "e-commerce distribution channel" to help development, which saves the laborious effort of Gree.

Zhang Xuebin starts from himself, Changhong and Meiling have a good relationship with Mr. Fang, and even if they do it in the future, they have to do it less than other families.

"That's right, it's Changhong after all." Zhou Yunjie, the vice president of Haier who came over this time, snorted a little, the distance between President Fang and Changhong (this chapter is not over!)
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It's no secret that it's close.

But he didn't hold on to this much, and instead talked about the pilot of home appliances to the countryside.

Soon, the topic of a group of people became this industry policy.

Fang Zhuo did not show his understanding of the policy, but only participated in the discussion with great interest in the production capacity planning of some enterprises.

The production capacity planning of the industry is a problem. As soon as there is demand, everyone will expand production invariably. After a period of time, there will be excess production capacity and oversupply, which will immediately lead to a decline.

But this kind of situation is very difficult to solve. If you don’t join, others will join. You can only look ahead and earn what you can earn first.

A group of people chatting hotly.

When the nine institutional shareholders finished visiting the warehouse and saw this scene, they couldn't help but feel more confident.

Look, how good the relationship between President Fang and the brands is, it really becomes one!
The topic of industry policy is gradually coming to an end. After all, it is all speculation, and it still depends on the implementation.

Zhou Houjian walked beside Mr. Fang and raised the signal of Taobao's entry into B2C.

"To be honest, the Taobao June 2 event is just around the corner. They are definitely still doing C2C as the main force. The B2C field will take a year and a half." Fang Zhuo said his judgment, "Instead, B[-]C is now announcing a track, Dangdang is not bad, he is ashamed and then brave, and the development momentum is very big.”

Zhou Houjian took two steps and said: "Dangdang is indeed building warehouses frequently. If they want to be the second place in Tesco, they just don't know if their funds can keep up. This is not the fluctuation of the US financial market."

"The U.S. is oscillating..." Fang Zhuo was a little surprised by the connection.

"With your Tesco in China, investment institutions are not so optimistic about Dangdang." Zhou Houjian is also half guessing, "I said earlier that Dangdang was financing and borrowing from American institutions, but Bear Stearns didn't come here last year. There is still Merrill Lynch in China, Mr. Fang, is it not in a good situation now?"

Fang Zhuo stopped, Bear Stearns and Merrill Lynch... this... Qingzi's selection agency's vision is as good as his daughter-in-law.

He became a little hesitant.

Dangdang is ashamed and then brave, this changes the development strategy, I really don't know whether it is better to "know", or to still "don't know".

……

Investment institutions and electrical appliance business teams spent two days in Shencheng.

The former has stronger confidence in Tesco, while the latter disperses after maintaining the scale of cooperation and discussing the strength of future cooperation as appropriate.

This time, the head of Hisense came in person, and unlike other companies, he still needed to ask for instructions. After Zhou Houjian himself returned to the headquarters, he still couldn't hide his complicated feelings. This e-commerce development was too fast, and it was too fast.

He thought about it for a day, and then inquired about the industry policy. Before making a decision, he received a call from Ali Ma Nong himself.

"Mr. Zhou, we want to be a brand on Taobao. This does not require you to pay more, just try it out. The development of domestic e-commerce is so good, why don't you come and play?" Ma Ning personally shouted for Taobao's B2C.

"Mr. Ma, you have to solve the problem of counterfeiting and shoddy on the website first." Zhou Houjian is more direct, which is the side that Taobao is very criticized for.

Ma Ning explained the difference between "Taobao Mall" and "Taobao".

Zhou Houjian was still reluctant to agree, and moved out of Mr. Fang: "I just came back from the inspection of Tesco two days ago, Mr. Ma, if you want to do B2C, you should also go for a visit. Its warehouse is awesome, and I'm all for it. I haven't heard the news that you are doing warehousing, are you going to engage in B2C?"

When Ma Tan heard this, he didn't say any more.

However, a few days later, Zhou Houjian saw Mr. Ma's confidence and public comments on the model.

"Taobao's development is very fast, and such a speed is unique in China."

"The reason why it can be so fast is that we have fully utilized the advantages of e-commerce's light assets."

"In e-commerce, we must always think about connecting customers with products."

"E-commerce should not touch logistics. Logistics is a heavy asset. This cost and the scale of bloated employees will bring down the company. I may be exaggerating. Even if it does not fail, it will slow down the speed of development."

Ma Nian pointed out the country, not just by name, but also talked about the delivery of parcels and the inevitable future development (this chapter is not over!)
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The number of employees coming in exploded.

Taobao's C2C business is indeed a start, and what Mr. Ma said also makes sense. If it is calculated in ten years, the scale of Tesco's employees must be very exaggerated. Will this cause many operational problems.

Zhou Houjian came to be interested and paid close attention to how Fang always responded.

He felt that it was nothing more than a nameless person, and Mr. Ma's evaluation at this level would definitely get feedback.

Sure enough, Mr. Fang, who has never been a good stubble, publicly complained on Weibo only one day later.

"Mr. Ma, don't worry about what other people do."

"If you keep doing this, I just want to ask you about the taxation of the big merchants on your platform."

"If you keep doing this, I will broadcast live every day to see if I can easily buy fakes from your platform."

Zhou Houjian almost laughed when he saw Mr. Fang's words.

For some reason, he felt that Mr. Fang would be able to buy fakes from Taobao every day, and he especially expected Mr. Ma to continue to increase his efforts to comment on Tesco's business model.

pity……

The world suddenly became peaceful, and nothing happened again.

Presumably this is to keep your mouth shut, and you will see the real chapter in your hands in the future.

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