Set sail1992

Chapter 559 The Power of CCTV

Sighing again, Zhao Deqing was really curious about the situation of Guihang Skylark: "Then what happened afterwards? How is Guihang Skylark's situation now?"

"Later?" Zhang Qihang smiled and said, "At least for now, it's okay, right? But because of the lack of support from your provincial government, Guihang Skylark hasn't made any money since it was put into production. Thinking about it in turn, the entire taxi market in Guizhou can accommodate at least 20 to [-] taxis. If Guihang Skylark had agreed to the request of the Guizhou government, it should have made a lot of money by now full."

Zhao Deqing: "..."

Hearing what Zhang Qihang said, he felt even more that what the leader of Guihang Skylark did was a bit stupid.but……

"Xiao Zhang, I'm afraid your car is not suitable for a taxi, is it?"

Glancing at Zhang Qihang, Zhao Deqing smiled.

Zhang Qihang had nothing to say, nodded and said: "Our car is definitely not suitable for taxis. We are targeting high-end official and business reception vehicles for governments, enterprises and institutions, and private companies that are gradually developing. We are robbing Toyota. Dabawang, Chevrolet Bullet, Audi 100, Toyota Crown, Nissan Camry and even Nissan Duke.”

Zhao Deqing glanced at Zhang Qihang, nodded with a smile: "Okay, since you have a lot of ideas, then I can rest assured."

........................

At the beginning of November, Zhang Qihang went to Beijing to participate in CCTV's advertiser recruitment conference.

Based on the fear of the "curse of the king of bids", Zhang Qihang finally decided not to mark the king of bids after much thought. Just like in history, the first CCTV bid king ended up in the banquet of the Confucian Mansion.

At the subsequent celebration banquet, Tan Xisong, the director of CCTV's advertising department who came over to toast Zhang Qihang, said to Zhang Qihang with regret, "Mr. Zhang, you... oh, what a pity."

Yes, after witnessing that Huateng Industrial Group narrowly lost to Confucian Banquet by a gap of 50 yuan, Tan Xisong felt excited about the bidding price for Confucian Banquet on the one hand, and felt sorry for Zhang Qihang on the other hand. : It's only 50!

Of course, these words have another meaning: In terms of strength, your Huateng Industrial Group is much richer than the Confucian Mansion Banquet, so why are you reluctant to pay the extra 50?It's all right now, Biao Wang was snatched away by someone else, right?
For the meaning in Tan Xisong's words, Zhang Qihang pretended not to understand, he sighed, and said with annoyed expression: "Yes, who would have thought of this, it's only a few hundred thousand."

Tan Xisong also had a look of regret, raised his wine glass and touched Zhang Qihang, and then asked tentatively: "Mr. Zhang, in fact, besides the advertising space of Biaowang, our CCTV also has some very good advertising spaces. The effect is also very good, I wonder if you have considered it?"

Sure enough, it was the same as what I thought!
Zhang Qihang suddenly realized: this Tan Xisong is really what he thought.

The reason why Tan Xisong came to find Zhang Qihang was very simple. Although a company that was willing to spend 3050 million yuan in advertising failed to win the bid, since he was willing to spend 3050 million yuan to compete for the bid king, even if he failed to win the bid , but in the end, it should not be a problem to spend 2000 million to advertise on CCTV, right?
At the Bidding Conference, the sellers have never been just Bidding.

"Oh?" Understanding what Tan Xisong meant, Zhang Qihang raised his eyebrows: "Director Tan, what do you mean..."

"Hehe...Mr. Zhang, I have carefully understood your company's products. It can be said that whether it is your motorcycle or electric bicycle, they are all products for mass consumers. If you aim to open up the national market, our CCTV will absolutely It is your best publicity platform, and the effect of some advertising time periods is even slightly worse than that of Biaowang, but the price is much more affordable." Speaking of this, Tan Xisong gestured with the thumb and index finger of his right hand for less than 2 With a distance of millimeters, he said, "How about it, Mr. Zhang, can you think about it?"

"Okay, since Director Tan said that, then I'll just say it straight," Zhang Qihang lowered his voice and asked Tan Xisong, "Director Tan, you should understand that even if the company grows bigger, We abide by the laws and regulations, but there are always some people who can't compete on the surface and resort to some insidious methods..."

Tan Xisong's eyes lit up, and he also lowered his voice: "Since we are all friends, of course we have to protect the interests of our partners, and programs such as focus interviews and Eastern Time and Space have always been based on speaking out for the people. held for the purpose."

"That's it," Zhang Qihang nodded with a smile: "Sister Tan, it's really a pity that I didn't get the bid king, but let me tell you clearly, our group has now established a firm foothold in East China, and next year we will It is a year for our group to expand to the whole country. In terms of publicity, I think CCTV is a very good publicity platform.”

The meaning of these words is: as long as you CCTV is on our side, our advertising expenses next year will definitely not be less!
A smile suddenly appeared on Tan Xisong's face, what she was waiting for was Zhang Qihang's words!Hearing this, she immediately said: "Mr. Zhang, please believe that CCTV will never let your friends suffer."

Zhang Qihang smiled and nodded, "Sister Tan, you're quite busy right now, why don't we take some time to talk?"

Tan Xisong immediately said, "Well, is Mr. Zhang busy? If not, after the dinner party is over, come to my office for a cup of tea?"

Tsk, it's only 1994, is it already introverted like this?Zhang Qihang felt emotional in his heart, but he nodded again and again: "Of course it's no problem. I have heard from my friends that Director Tan has a lot of good tea here. Today is finally a chance."

Hearing what Zhang Qihang said, Tan Xisong was amused: "Okay, then I will wait for Mr. Zhang to visit."

........................

Tan Xisong felt that the negotiation with Zhang Qihang was very pleasant.

Because Zhang Qihang is not the kind of person who desperately lowers the price, the prices offered are all within the acceptable range of Tan Xisong, which makes Tan Xisong feel particularly good. In addition, what Zhang Qihang accepts is that he gives a "package package" Advertising plan", Tan Xisong's mood became even better.

After the general communication was almost over, Zhang Qihang said: "Okay, I don't have any other questions, Director Tan, I only have two questions now."

Tan Xisong immediately said, "Say it."

"The first is the payment method," Zhang Qihang said, "The total value of our advertising package is as high as 2150 million, and the entire advertising period covers the whole year of next year. Sister Tan, you can't ask me to pay all the advertising fees at the beginning of the year." Pay it off?"

This is true.

Tan Xisong understands Zhang Qihang's request very well. Although the two parties have confirmed the advertising plan for the whole year of next year, this is a package advertising plan of more than 2100 million after all. From the perspective of CCTV, they certainly hope that Huateng Industry It is best for the group to pay it off, but from the perspective of Huateng Industrial Group, they are definitely not happy.

Fortunately, Tan Xisong had actually communicated with the Taiwan leaders about this kind of matter, so when she heard the words, she nodded slightly and said, "What do you mean by Mr. Zhang?"

"Let's pay quarterly," Zhang Qihang said, "pay every quarter. Of course, considering that Sister Tan, you have to give an explanation to the leader, I can't make it difficult for you. In this way, we will pay you every quarter. What do you think of paying the advertising fee at the beginning?"

Quarterly payment?

And is it paid at the beginning of the quarter?

Tan Xisong couldn't be more satisfied with Zhang Qihang's payment method, but she decided to try again.Frowning slightly, Tan Xisong looked embarrassed: "It's not impossible to pay quarterly, but it's not easy to connect with our advertising department and content department at the beginning of the quarter. Brother, you'd better pay one in advance." month, so that we can connect internally.”

Of course Zhang Qihang knew that Tan Xisong was looking for a reason, but he didn't care. He frowned and said, "One month in advance... Sister Tan, how about this, I won't make things difficult for you, please be considerate of me, and we will all go our separate ways. Take a step back, half a month, what do you think?"

"Half a month?" Tan Xisong was overjoyed, but tried to put on a look of reluctance: "Okay, brother, you have said that, what else can I say, sister, half a month is half a month, the big deal is me and the content Let’s talk to the Ministry... what’s your second thing?"

"It's actually a trivial matter," Zhang Qihang said with a smile, "Sister Tan, can you give me a solo spot in this year's Spring Festival Gala?"

Tan Xisong was shocked: "You want a solo spot in the Spring Festival Gala? This... this..."

"I definitely can't make it difficult for you, Sister Tan. Of course I didn't go up to sing. I don't know how much I own." Zhang Qihang said with a smile: "I want my girlfriend to go up, um, my daughter My friend is Xia Muqing, she participated in the Spring Festival Gala last year."

Speaking of this, Zhang Qihang clasped his hands together: "Sister Tan, you know Xia Muqing's strength. The song "Youth" she sang in the Spring Festival Gala last year was well received by the people all over the country. It's really a pity to sing to the people of the whole country on New Year's Eve."

Xia Muqing, who participated in the Spring Festival Gala last year, did not receive an invitation this year, which made the girl feel a little disappointed. She has been depressed during this time. As a boyfriend, Zhang Qihang immediately thought of CCTV's first bid for the king this year. Great opportunity.

Tan Xisong immediately breathed a sigh of relief: "Your quota is originally for Xiaoxia, um... If it is Xiaoxia, I can't guarantee it, but I can try to discuss it with the Spring Festival Gala team."

Zhang Qihang is overjoyed!
With Tan Xisong's words, Zhang Qihang knew that this matter was done!

He immediately said: "If the Spring Festival Gala preparation team allows, our group can also provide some sponsorship."

When Tan Xisong heard the words, his eyes lit up immediately: "Really?"

"Of course it is true," Zhang Qihang nodded affirmatively: "Who dares to talk nonsense about such things? Well, yes, our group can even sponsor a batch of motorcycles and electric bicycles as prizes for the Spring Festival Gala. Organize a raffle for a national audience and the prizes will be these motorcycles and bicycles."

Can you still play like this?

As an advertiser, Tan Xisong instantly understood what Zhang Qihang was thinking: This kid is planning to use the platform of the Spring Festival Gala to advertise for them.

But having said that, even though they are advertising for Huateng Industrial Group, if they are really willing to spend real money on electric bicycles and motorcycles, it will be a great thing for the Spring Festival Gala and even CCTV, and it will strengthen the whole country. people's participation.

In short, it is a good thing!

Thinking of this, Tan Xisong immediately said, "Well, let me ask for you."

Zhang Qihang nodded with a smile.

The communication with the director team was very smooth, and it can be said that the two sides hit it off.

First of all, as a solo performer in the Spring Festival Gala last year, Xia Muqing's strength and performance were recognized by the people across the country. There are many reasons why Xia Muqing was not invited this year, but the biggest reason is "Since you Xia Muqing participated in the Spring Festival Gala last year Now, the fame has been gained, and the reputation has been captured, this year you will give up the opportunity to others." But now that someone is willing to pay to promote Xia Muqing, then naturally there is nothing to say, small money and fragrant fragrance.

As a result, after Tan Xisong communicated with the other party on the phone, the other party immediately said that there was no problem.

Zhang Qihang was very happy.

Tan Xisong was also very happy. After hanging up the phone, she shook her head and said with emotion: "Xiao Zhang, you really have nothing to say to Xiao Xia. You must tell me when you get married, so I can go over and ask for a drink." Drink water and wine."

Zhang Qihang smiled and said: "Look at what you said, Sister Tan, if you don't invite others, you must be invited."

........................

"...Okay, okay, no problem, absolutely no problem, I'll be there early tomorrow morning."

It wasn't until the other party hung up the phone that Xia Muqing carefully put the receiver back, still in a daze.

"what happened?"

Looking at her daughter's thoughtful expression, she asked gently and concernedly: "I heard this call just now, it seems to be from the director team of the Spring Festival Gala? Have they decided to invite you to this year's Spring Festival Gala?"

It wasn't until this moment that Xia Muqing seemed to come back to her senses. She grabbed Wen Wan's sleeve and nodded heavily, and said excitedly: "Yes, Mom, the director team invited me to participate in this year's Spring Festival Gala! They asked me to do it tomorrow Go to rehearse!"

Wen Wan was not as excited as her daughter, she frowned and said: "Did the director team tell me what happened? You were not there before, why are you suddenly notified to participate?"

"..."

Hearing this, Xia Muqing immediately realized: Yes, why didn't you notify me before, but now you suddenly notify me?What the hell happened?

She is not stupid, she knows that something must have happened, thinking of this, she asked cautiously: "Mom, could it be grandpa..."

"Impossible," Xia Muqing was interrupted by Wen Wan before he finished speaking, "Don't you know your grandfather's temper?"

Xia Muqing was stunned for a moment, then nodded silently: Mom is right, this is not something grandpa can do, so here comes the question, what is going on?

(End of this chapter)