Set sail1992

Chapter 701 Lao Yang, Lao Yang, why can't you see the opportunity here?

It’s no wonder the little girl on the phone, after the previous three auto shows, the preparatory committee also has a good understanding of the mentality of these companies. In this era, companies have a very one-sided understanding of exhibitors. This thing is not advertised on TV, it’s useless if you waste money, so the reason why many companies come to participate in the exhibition is that they can’t resist human feelings on the one hand, and some helpless factors on the other hand: one of the organizers of the Capital International Auto Show It is Huaxia Automobile Industry Corporation.

Although it bears the name of a "company", no one dares to really think that Huaxia Automobile Industry Corporation is really just a "company". Don't give face, I think about it at the end, forget it, just participate in the exhibition, and treat it as spending money to buy safety-in other words, since it is spending money to buy safety, the less money you spend, the better.

So when designing persuasion plans and speech techniques, I never thought that some companies would want a big booth!

So after being stunned for a while, the little girl stammered and said, "This... this... Manager Yang, let me ask for you... Can I ask, how much booth area do you need?"

"Hmm..." Yang Zhijun thought for a while and said, "It can't be less than five or six hundred square meters, right? Depending on the situation, it doesn't matter if it's seven or eight hundred square meters."

The little girl fainted immediately: "Seven or eight hundred square meters?!"

How much does it cost for such a big booth?
Yang Zhijun was very calm, and said: "I'm worried that seven or eight hundred square meters will not be enough, little girl, do you know how many products our group has?"

Of course the little girl didn't know, but there was no doubt that she was overwhelmed by Yang Zhijun's words. Fortunately, the little girl who was able to be transferred to the business team was not stupid, so she finally came to her senses and hurriedly said to Yang Zhijun: "This... ...Mr. Yang, the area you want is too large and beyond my authority, so, can I ask our director to contact you?"

"Okay, why not?" Yang Zhijun readily agreed, "Please ask your director to call me."

Compared with the little girl who had just worked for a short time, the leader who had listened to the report and was prepared was much more flexible when dealing with this matter. In the next communication with Yang Zhijun, the two sides quickly reached a preliminary agreement. agreement, but this agreement still needs to be submitted to Zhang Qihang for approval...

........................

Knocking on the door of Zhang Qihang's office, a cheerful Yang Zhijun came to Zhang Qihang with a fax in his hand, and said happily: "Mr. Zhang, the preparatory committee of the Beijing International Auto Show just contacted us. They invited Let's take part in the Beijing International Auto Show in June next year."

"Oh? The preparatory committee of the Beijing International Auto Show has contacted us?" Hearing the news, Zhang Qihang was also very happy: "How are you talking?"

Yang Zhijun immediately said: "I just reached a preliminary draft with the preparatory committee of the Beijing International Auto Show on the phone. Our group's automobiles, motorcycles, buses, motorcycle engines, drones, helicopters, and engine and gearbox assemblies As well as hydraulic automatic transmissions dedicated to construction machinery can be exhibited..."

"Everyone can participate in the exhibition? That's great," Zhang Qihang nodded and said, "Is there anything?"

"The problem is that the booth area we need is a bit large." Speaking of this, Yang Zhijun glanced at Zhang Qihang carefully, and said: "I made a rough estimate, and the entire booth may require at least seven or eight hundred square meters. .”

"Only seven or eight hundred square meters?"

Zhang Qihang frowned immediately, he was used to the car manufacturers in the later generations at the Beijing International Auto Show, Shanghai Shanghai International Auto Show, and Pengcheng International Auto Show, the three top auto shows in the country, and every booth cost thousands or even two to three thousand square meters. He especially looked down on Yang Zhijun's pettiness: "Since you've said it all, we're going to bring all of our belongings there, so what can we do with this little area?"

"..."

Yang Zhijun blinked, dumbfounded, and quickly said, "Do you think this area is a bit small?"

Before that, Yang Zhijun felt that the booth area of ​​[-] to [-] square meters was big enough, but he didn't expect Mr. Zhang to think it was too small?

"It's not your fault, who told you that you don't have work experience in this field, Lao Yang, come here, let me explain to you," Zhang Qihang sighed, and then took out a piece of paper to write and draw for Yang Zhijun: "You Do you know that the back of the booth is usually a huge advertisement of your own?"

Seeing Yang Zhijun nodding, Zhang Qihang continued: "But you may not know that behind the advertising backboard, you must leave at least a space with a width of two and a half to three meters. Rest room, changing room, our promotional materials have to be placed here, employees are here when they are resting and eating, and they are here when we have an impromptu meeting for the employees to emphasize something. In addition, the models we invite It's also here when I change clothes... Calculated with a width of 3 meters, this is an area of ​​tens to hundreds of square meters.

In addition, in the formal booth, you also have to pay attention to the layout position and distance between each exhibit. You must ensure that there is a large enough distance between the exhibits, so as to ensure the visiting effect;

In addition, the number of models is insufficient. Take our "Business Class on Land" as an example. Although there is only one car in our group, can we bring one of the models with different configurations?Is it possible to bring one car with the same configuration but different colors?And our Isuzu GALA bus, how much space does such a car need..."

After talking with Yang Zhijun, Zhang Qihang said: "Besides, if our car project goes well, I'm still thinking about showing our car at this auto show, which can be regarded as a warm-up in advance, so Lao Yang, now you Do you still think that the booth area of ​​seven or eight hundred square meters is enough?"

Yang Zhijun, who never knew that there are so many exquisite booths, was dumbfounded, and nodded again and again, looking at Zhang Qihang with admiration: "Speaking of this, seven or eight hundred square meters is really not too much. Enough."

"Well," Zhang Qihang responded, and then said: "Go and communicate with the other party. In addition, we must work hard for what we should fight for. For example, we paid so much money to win such a big booth. This not only benefits the event organizers, but also creates huge economic benefits for them, so when CCTV comes to report, shouldn't they give us more shots?
Comrade Yang, use your brains more, don't think that this exhibition is just a money-losing product, take advantage...if it works well, we can earn back several times and ten times...For example, can we use the event organizer to Could CCTV make a special report for our group?Even if it costs money..."

Speaking of this, Zhang Qihang shook his head and sighed: "So, Comrade Yang, tell yourself, if this is done, how much publicity will it play for our group? As a state-owned enterprise, our Huateng Industrial Group, What do you think the leaders of the city and even the province will think after they know about this?"

"Let CCTV do a special report for us?" Yang Zhijun was startled by Zhang Qihang's words, he stammered: "This... can't it? This is CCTV..."

Can the mouthpiece-level CCTV do a special report for its own unit just by spending money?Yang Zhijun thought his boss was crazy.

"Why not?" Zhang Qihang glanced at Yang Zhijun angrily, and said, "Under the current social background where state-owned enterprises are suffering from large-scale losses, a college student who is assigned to actively exert his subjective initiative, It took less than a year to turn a loss-making enterprise into profit, and it took three years to increase the annual turnover of this enterprise to tens of billions. Let me ask you, what is this called? Is the matter worthy of a special feature on CCTV?"

Yang Zhijun was stunned when he heard this: I didn't think about this aspect before, but now I heard what Mr. Zhang said, and after thinking about it carefully, it seems that this is really the case. If Huateng Industrial Group's achievements and achievements are not worthy of CCTV's special report, it seems that there are not many things worthy of a special report in our country...

Thinking of this, Yang Zhijun nodded hastily: "That's true!"

"Really?" Zhang Qihang said: "This year is not the era of 'the smell of wine is not afraid of the deep alley', but in this era, it is 'the smell of wine is also afraid of the deep alley', the market competition is so fierce, who can be more in the media Only by showing your face and promoting yourself more can your products be recognized by the market.

And don't forget, we are a state-owned enterprise. Could our achievements not be possible without the strong support and help of the city leaders?When the CCTV column team comes down to interview, can we not interview the leaders?I don't need to teach you the things here, do I? "

Yang Zhijun nodded desperately: "No need, no need..."

He is not stupid, how can he not know how many benefits are hidden in it?

Once I got the opportunity of an exclusive interview with CCTV through this auto show, when CCTV came down to interview, I would like to talk more about how the leaders in the city support the work of Huateng Industrial Group, and how much pressure they have provided for us. How much help has been given, and what does this mean for leaders?
And the leaders are happy, how can they lose the benefits of Huateng Industrial Group?

What is this called?
This is called political correctness!

This is called beneficial to everyone to share!
"Also," Zhang Qihang continued, "As long as CCTV reports and people all over the country know that we have made such a great contribution to the country, then when we apply for the qualification of car production, this report will be convincing! I don’t know how much time and energy it can save us, so Lao Yang, you said, now the booth is set to be bigger and more money is spent, does that count?”

At this moment, why doesn't Yang Zhijun understand what he should do?He nodded heavily and said: "Mr. Zhang, I understand. Don't worry, I will definitely handle this matter beautifully!"

(End of this chapter)